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All Journal Kompak : Jurnal Ilmiah Komputerisasi Akuntansi Assets : Jurnal Ekonomi, Manajemen dan Akuntansi Competence : Journal of Management Studies (Kompetensi : Jurnal Studi Manajemen) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Manajemen STIE Muhammadiyah Palopo JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business J-MAS (Jurnal Manajemen dan Sains) Jurnal Sisfokom (Sistem Informasi dan Komputer) JURNAL MANAJEMEN (EDISI ELEKTRONIK) Journal of Economic, Management, Accounting and Technology (JEMATech) Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Jambura Journal of Educational Management Jurnal Administrasi dan Manajemen Jurnal Manajerial Jurnal Ilmiah Akuntansi Manajemen MANAJEMEN DEWANTARA Value: Jurnal Manajemen dan Akuntansi KOLOKIUM: Jurnal Pendidikan Luar Sekolah Jurnal Ilmiah Edunomika (JIE) Revitalisasi : Jurnal Ilmu Manajemen Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Akuntansi dan Manajemen Jurnal E-Bis: Ekonomi Bisnis Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Jurnal Ecogen Indonesian Journal of Cultural and Community Development Indonesian Journal of Law and Economics Review Jurnal Disrupsi Bisnis JOURNAL OF ECONOMICS EDUCATION AND ENTREPRENEURSHIP Jurnal Ekonomi Efektif Bima Journal : Business, Management and Accounting Journal JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Indonesian Journal of Education Methods Development Indonesian Journal of Innovation Studies Indonesian Journal of Public Policy Review COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Procedia of Social Sciences and Humanities Jurnal Teknologi dan Manajemen Industri Terapan SWARNA Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Indonesia Sosial Teknologi PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Paradoks : Jurnal Ilmu Ekonomi Jurnal Ekonomi, Bisnis dan Pendidikan (JEBP) Manajemen Kreatif Jurnal Journal of Advances in Accounting, Economics, and Management Innovative Technologica: Methodical Research Journal Journal of Business and Halal Industry Journal of Business Economics and Agribusiness Journal of Regional Economics and Development Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Pemberdayaan Ekonomi dan Masyarakat SWARNA: Jurnal Pengabdian Kepada Masyarakat INTERACTION Communication Studies Journal Journal of Ekonomics, Finance, and Management Studies Academia Open International Journal of Economic Integration and Regional Competitiveness
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Click, Trust, Buy: How Digital Signals Override Rationality in Student E-Commerce Choices on Shopee: Klik, Percaya, Beli: Bagaimana Sinyal Digital Menggantikan Rasionalitas dalam Pilihan E-Commerce Mahasiswa di Shopee Misti Hariasih
JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Vol. 12 No. 1 (2026): April
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/jbmp.v12i1.2335

Abstract

Purchasing decisions are a critical factor influencing consumer behaviour in digital marketplaces, particularly on platforms like Shopee. This study examines the influence of digital marketing, marketing communication, and product quality on purchasing decisions among students of Muhammadiyah University of Sidoarjo on the Shopee e-commerce platform. The research applies a quantitative approach, with data collected through an online questionnaire distributed via Google Forms. In this study, the population targeted by the researcher is students of the Management Study Program at Universitas Muhammadiyah Sidoarjo, with a total of 1,550 students, based on data obtained from the Academic Directorate of Universitas Muhammadiyah Sidoarjo. The sample consisted of 100 respondents, determined using the Slovin formula and selected using purposive sampling, with the criteria that respondents were students who had experience purchasing products through Shopee. The collected data were analysed using multiple linear regression with the assistance of SPSS version 25, preceded by validity, reliability, and classical assumption tests to ensure the accuracy and reliability of the regression model. The findings indicate that Digital Marketing, marketing communication, and product quality have a significant influence on students’ purchasing decisions on the Shopee platform. Effective Digital Marketing strategies and clear marketing communication play an important role in shaping consumer perceptions and encouraging purchase intentions.
Lifestyle, Social Media Marketing dan Price Discounts sebagai Faktor Strategis dalam Keputusan Pembelian Prior.id di Sidoarjo Nonik Atika Aprilia Rosa; Dewi Komala Sari; Misti Hariasih
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 4 (2026): Agustus 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i4.6512

Abstract

This study aims to examine the influence of lifestyle, social media marketing, and price discounts on the purchase decision of Prior.id products in Sidoarjo. The approach used was descriptive quantitative with a population of 96 Prior.id consumers in the Sidoarjo area who were selected by purposive sampling. Data was collected through a questionnaire using the Likert scale and analyzed with the help of the SmartPLS 4 program to test the validity, reliability, and direct influence between variables. The results of the study show that these three variables have a positive and significant effect on purchasing decisions. Specifically, lifestyle motivates consumers to choose products that suit their identity and lifestyle, social media marketing increases trust and interaction that supports purchasing decisions, while price discounts act as financial incentives that speed up the decision-making process. This research confirms the importance of a marketing strategy that integrates aspects of lifestyle, social media, and price discounts in an effort to increase sales volume and customer loyalty Prior.id in Sidoarjo.
EFFECTIVE STRATEGIES FOR BEBEK CAROK SIDOARJO RESTAURANT: ANALYZING BRAND IMAGE, PRODUCT QUALITY AND PRICE PERCEPTIONS INFLUENCING CONSUMER PURCHASING DECISIONS Syahrul Afandi; Muhammad Yani; Misti Hariasih
International Journal of Economic Integration and Regional Competitiveness Vol. 1 No. 10 (2024): Journals International Journal of Economic Integration and Regional Competitiv
Publisher : Antis Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijeirc.v1i10.221

Abstract

General Background: Traditional Indonesian culinary culture faces challenges as modern food products increasingly dominate consumer preferences. To preserve and promote traditional cuisine, some entrepreneurs and influencers have introduced strategies to enhance brand image, maintain product quality, and offer competitive prices. Specific Background: One such example is Bebek Carok Restaurant, owned by influencer Tretan Muslim in Sidoarjo, which aims to attract more consumers by highlighting traditional Indonesian dishes. Knowledge Gap: However, limited research exists on the impact of brand image, product quality, and price perception on consumer purchasing decisions in traditional food restaurants. Aims: This study aims to analyze the influence of brand image, product quality, and price perception on purchasing decisions at Bebek Carok Restaurant in Sidoarjo. Results: Using a quantitative approach and a sample of 96 respondents, the findings reveal that brand image, product quality, and price perception each have a positive and significant effect on purchasing decisions at the restaurant. Novelty: This research provides insights into the role of brand image and quality perceptions in driving consumer behavior in traditional culinary markets, a relatively underexplored area in Indonesia. Implications: The results offer valuable guidance for traditional food entrepreneurs, demonstrating the importance of maintaining strong brand image and product quality, alongside competitive pricing, to enhance consumer engagement and boost sales.
Co-Authors Ahmad Firdausi Ainatul Mardhiyah Ainun Najib Ainun Najib Aisyah Andriani Alshaf Pebrianggara Amirul Fahmi Amrin Hidayat Ananda Mety Amelia Ananta, Ayu Viana Rezeki Andini Damayanti Andjani, Salsabilla Anggita Zam Zahira Anggraeni, Nur Fitriana Anggreta Queen Lorena Angraeni, Dian Fransisca Dewi Nur Annafik Asmaul Khusna Annisa Nur Navisha Annisa Rahmadini Aprilina Indah Aprilya, Arintha Galuh Aqhillah Maulitha Kisbiyah Ardelia, Jaufa Putri Arini, Yulita Tri Arul Maulana, Enggit Arum Tri Wahyuni Aruna, Salvara Tyara Asyari, Fijar Dwi Atho'urrohman, Wildan Bachtiar, Muhammad Rizki Baihaqki, Wildhan Ardin Chariri, Mochammad Iqbal Denta Scotania Balqis Detak Prapanca Devy Savia Ananta Dewi Andriani Dewi Komala Sari Dhita Putri Natasha Diva Maharani Putri Duta Atma Jati Aji Nugroho Dwi Rahma Fitria Dwi Saputri, Cindy Chareynina Eka Oktaviani Eka Risma Wahyuni Eko Satriyo Hadi Nata Elok Zahrotul Lailah Elsa Firdausi Nuzula Endah Tri Wahyuningtyas Fadhliyah, Putri Nazilatul Fakhiroh, Silvi Zakiyatul Faricha Mufida Laili Fatimatuz Zahro Febriansah , Rizky Eka Febriansyah, Rizky Eka Febriati, Adhita Uti Feby Karunia Putri Fina Nur Falah Fiola Fiorentiana Firdausi, Heisyah Apriliana Tri Firmasyah, Mochammad Fajarudin Fitriana Ningsih Fitriana Salsabila Putri Fitriani, Rizky Dwi Putri Fitriyah, Silva Nur Lailatul Fitriyah, Yeni Gitania, Ahmita Dwi Habibil Muttaqien Hafidz Rizal Ahmad Hana Fitania Indri Leksono Herlinda Maya Kumala Sari, Herlinda Maya Kumala Herlinda Maya Kumalasari Hesti Vidiastutik Hidayah, Fatikhatu Hidayati, Fitriana Nurul Indah Rizqi Tsania Irawan, Farid Ircham Arief Ramadhan Komala, Dewi Komala Kumara Adji Kusuma Lailah, Elok Zahrotul Lailatul Fitriyah Lailil Mas’Uda Lailiya, Friska Nur Lalas Prakoso, Alexsis Lilik Indayani Lukmawati, Ella Mahendra, Danar Putra Mardhiana, Tryesa Mariani, Anti Mas Oetarjo Maulana, Mohamad Danang Maulida, Reva Rahma Millatur rohmah Moch Rofiuddin Mochamad Nashrullah Mochamad Rizal Yulianto Mochammad Ardiyan Firmansyah Monica Cindy Amanda Muhammad Afif Syaifudin Muhammad Eko Rizky Muhammad Rizky Vegas Ramadhan Muhammad Yani Muhammad Yani Muhammad Yani, Muhammad Mukhammad Yusuf Ridwan Mun'im, Khoiru Mustajib, Khariza Ramdhania Putri Muttaqien, Habibil Nabilah Yolanda Neta Armeilia Nihlatul Qudus Sukma Nirwana Niken Faizatul Kharimah Ningsih, Fitriana Nizam Maulana At thaariq Nonik Atika Aprilia Rosa NUR FADILAH Nur Hayati Eka Kusniawati Nur Hidayah Nuzulah, Firdausi Nyadia Ofianti Okta, Selly Prasetyo, Totok Dwi Pujianingsih, Vonny Putri Puspitasari, Natasya Dwi Putri Sekar Kinasih Putri, Cici Anisa Putri, Fani Aprilia Putri, Mia Nasrida Putri, Rachelita Agista Nasruhan Qudrotun Ilahiyah Qur’Ana, Dinda Ucik Rachmah, Nur Maulidah Rahmawati, Riza Dwi Ramadani, Mita Putri Ria Ratna Juwita Rita Ambarwati Rita Ambarwati Rita Ambarwati Sukmono Rizal Yulianto Rizaldy, Rahmat Rizky Eka Febriansah Rizky Eka Febriansah Rizky Febriansah Rizky, Muhammad Eko Rohmadhani, Salsabela Diniarti Rusdiana Fajrin Husnun Nabila Sakdiyah, Aminatus Satrio Sudarso Sekar Kinasih, Putri Setiawan, Bayu Dwi Setiyani, Ayu Fera Sodikin, Ananda Putri Sumartik Susesti, Dina Anggraeni Syahrul Afandi Syaifudin, Muhammad Afif Tania Rahma Florendiana Tanti Krisnaningsih Tasya Diva Prameswara Tasya Fatmawati Arifin Tasya May Fatmala Tiara Khurnia Illahi Tina, Eli Agus Tinanto, Bagus Tegar Tofan Dwiyan Rosyadi Ulhaq, Muhammad Zidhan Usman, Dhea Monicha Wahyu Annas Wahyu Annas Surya Hadinata Wantiningsih, Fitria Febri Widyastuti, Nur Azmi Yesa Salisatin Fitriningtyas Yuniar, Anisya Noorvita Yusril Nur Alfiansyah Zahrina Nilamsari Zahrotul Maftuhkin Zahrotul Maftuhkin Zahrotul Wahyu Layyinah Zakiyah, Alfin