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All Journal Kompak : Jurnal Ilmiah Komputerisasi Akuntansi Revitalisasi : Jurnal Ilmu Manajemen Jurnal ABDINUS : Jurnal Pengabdian Nusantara Journal of Economics and Business UBS Otonomi Jurnal Ilmiah Wahana Pendidikan Jurnal Ilmiah Manajemen dan Kewirausahaan Jurnal Ekonomi, Bisnis dan Manajemen Jurnal Cendekia Keuangan Populer: Jurnal Penelitian Mahasiswa Optimal: Jurnal Ekonomi dan Manajemen Mamangan Social Science Journal Jurnal Manajemen Riset Inovasi Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Manajemen Kreatif Jurnal Jurnal Riset dan Inovasi Manajemen (JIMBE) Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Riset Ilmu Manajemen Bisnis dan Akuntansi Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Triwikrama: Jurnal Ilmu Sosial Pusat Publikasi Ilmu Manajemen Akuntansi: Jurnal Riset Ilmu Akuntansi Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Ilmiah Manajemen Ekonomi Dan Akuntansi (JIMEA) Master Manajemen GEMBIRA (Pengabdian Kepada Masyarakat) Intellektika: Jurnal Ilmiah Mahasiswa Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Commodities, Journal of Economic and Business Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Prosiding Simposium Nasional Manajemen dan Bisnis Global Leadership Organizational Research in Management Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa Jurnal Ilmiah Manajemen Dan Kewirausahaan
Zulfia Rahmawati
Universitas Islam Kadiri
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PENGARUH WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN PADA UMKM KAMPUNG TAHU DI KOTA KEDIRI DENGAN MINAT BELI SEBAGAI VARIABEL MODERASI Wicaksono, Satrio; Ayuanti, Rafikhein Novia; Rahmawati, Zulfia
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 12 No. 5 (2024): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v12i5.8995

Abstract

Abstract This study aims to determine the influence of word of mouth on purchasing decisions in UMKM Kampung Tahu in Kediri City with purchase interest as a moderating variable. The analysis techniques used are outer model analysis, inner model analysis and hypothesis testing. The sample in this study was 100 respondents and used Non-probability sampling for sampling. The results of the study indicate that word of mouth has a positive and significant effect on purchase interest. This is evidenced by the T-Statistic value of 14,883 which is greater than Ttable 1.96 with a small P-Value value of 0.000 <0.05. word of mouth has a positive and significant effect on purchasing decisions. This is evidenced by the T-Statistic value of 2,008 which is greater than Ttable 1.96 with a small P-Value value of 0.045 <0.05. Purchase interest has a positive and significant effect on purchasing decisions. This is proven by the T-Statistic value of 24.037 which is greater than Ttable 1.96 with a small P-Value of 0.000 <0.05. Word of mouth indirectly has a positive and significant effect on purchasing decisions through purchase interest as a moderating variable because the t-statistic value of 14.910 is greater than the t-table value of 1.96 with a p-value of 0.000 which is smaller than 0.05. Keywords: Word of Mouth, Purchasing Decisions, and Purchase Interest Abstrak Penelitian ini bertujuan untuk mengetahui tentang pengaruh word of mouth terhadap keputusan pembelian pada umkm kampung tahu di kota Kediri dengan minat beli sebagai variabel moderasi. Teknik analisis yang digunakan adalah analisis outer model, analisis inner model dan pengujian hipotesis. Sampel dalam penelitian ini sebanyak 100 responden dan menggunakan Non probability sampling untuk pengambilan sampel. Hasil penelitian menunjukkan bahwa word of mouth berpengaruh secara positif dan signifikan terhadap minat beli. Hal ini dibuktikan dengan nilai T-Statistic 14.883 lebih besar dari Ttabel 1,96 dengan nilai P-Value yang kecil 0.000 < 0,05. word of mouth berpengaruh secara positif dan signifikan terhadap keputusan pembelian. Hal ini dibuktikan dengan nilai T-Statistic 2.008 lebih besar dari Ttabel 1,96 dengan nilai P-Value yang kecil 0.045 < 0,05. Minat beli berpengaruh secara positif dan signifikan terhadap keputusan pembelian. Hal ini dibuktikan pada dengan nilai T-Statistic 24.037 lebih besar dari Ttabel 1,96 dengan nilai P-Value yang kecil 0.000 < 0,05. Word of mouth secara tidak langsung berpengaruh positif dan signifikan terhadap keputusan pembelian melalui minat beli sebagai variabel moderasi karena nilai t-statistic 14.910 yang lebih besar nilai t tabel 1,96 dengan nilai p-values sebesar 0,000 yang lebih kecil dari 0,05. Kata Kunci : Word of Mouth, Keputusan Pembelian, dan Minat Beli
Pengaruh Pengembangan Karir dan Keterikatan Kerja Terhadap Kinerja Pegawai dengan Kepuasan Kerja sebagai Variabel Mediator di KPP Pratama Pare Santosa, Eddy; Rahmawati, Zulfia
Otonomi Vol 24 No 2 (2024): Otonomi
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/otonomi.v24i2.6394

Abstract

Employees are one factor which is very important for the organization to achieve target. Increasing employee performance is influenced by several factors including career development, work engagement, and job satisfaction. The purpose of this research is to determine the influence of career development and work engagement partially on job satisfaction, and job satisfaction partially on performance, the influence of career development on performance with job satisfaction as a mediating variable, and the influence of work engagement on performance with job satisfaction as a mediating variable at KPP Pratama Pare. The method in this research is a quantitative method. The population in this study was KPP Pratama Pare employees, totaling 101 people, where the entire population was used as the research sample. This research data collection technique uses questionnaire distribution and personnel documentation data. This research uses the path analysis method. The results of this research data analysis show that KPP Pratama Pare employees: 1). Career development influences job satisfaction, 2). Work engagement influences job satisfaction, 3). Career development influences performance, 4). Work engagement influences performance, 5.) Job satisfaction influences performance, 6). Career development influences performance with job satisfaction as a mediating variable, 7). Work engagement influences performance with job satisfaction as a mediating variable.
Analisis Ekuitas Merek Terhadap Keputusan Pembelian Produk Skincare Dengan Perilaku Konsumen Sebagai Variabel Intervening (Penelitian komparatif produk skincare Wardah dan Emina di Kabupaten Tulungagung) Agustine, Vivian farani; Askafi, Eka; Rahmawati, Zulfia
REVITALISASI : Jurnal Ilmu Manajemen Vol 13 No 2 (2024): REVITALISASI : Jurnal Ilmu Manajemen
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/revitalisasi.v13i2.6454

Abstract

This study aims to determine the Influence of Brand Equity on Purchase Decisions through Consumer Behavior as an Intervening Variable. The study also aims to compare between Wardah Skincare Brand Equity and Emina Skincare Brand Equity whether there is a significant difference between the two skincare brands. This research is a type of quantitative research, with data collection techniques using questionnaires. And the data will be analyzed using the Path analysis method using the SmartPLS3 Application. The population in this study is Wardah Skincare and Emina Skincare Consumers in Tulungagung regency which is infinitely numerous. The sampling technique in this study is using the Accindental Sampling technique. The results of the study showed that Brand Equity had an effect on Consumer Behavior, Consumer Behavior had an influence on Purchase Decisions, Brand Equity had an effect on Purchase Decisions, so all hypotheses were accepted, and the indirect influence hypothesis showed significant value. The comparison between Wardah skincare Brand Equity is more beautiful than that of Emina skincare Brand Equity which can be proven in the results of the Outer model Convergent validity and Validity Discrimination tests.
Pengaruh CR, TATO, ROA dan Pertumbuhan Laba Perusahaan Sub Sektor Konstruksi Bangunan terdaftar di BEI Dwi Wahyuning Tiyas; Edi Murdiyanto; Zulfia Rahmawati
Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa Vol. 4 No. 3 (2022): September : Jurnal Mahasiswa
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jurnalmahasiswa.v4i3.397

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Current ratio, Total asset Turnover dan Return On Asset terhadap pertumbuhan laba pada perusahaan sub sektor konstrusi dan bangunan yang terdaftar di Bursa efek Indonesia tahun 2015-2020 baik secara parsial dan simultan. Jenis penelitian ini adalah kuantitatif dengan sumber data sekunder. Jumlah sampel dalam penelitian ini adalah laporan keuangan tahunan perusahaan sub sektor konstruksi dan bangunan yang terdaftar di Bursa Efek Indonesia tahun 2015-2020 sebanyak 7 perusahan, sehingga jumlah data sebanyak 42. Metode sampel adalah purposive sampling. Teknik analisis menggunakan teknik analisis regresidata panel. Hasil penelitian menunjukkan bahwa secara simultan terhadap pengaruh Current Ratio, Total Asset Turnover dan Return On Asset terhadap pertumbuhan laba. secara parsial diperoleh hsil bahwa Current Ratio memiliki pengaruh negatif dan tidak sinifikan terhadap pertumbuhan laba. Total Asset Turnover memiliki pengaruh negatif dan tidak signifikan terhadap pertumbuhan laba. Return On Asset memiliki pengaruh positif dan signifikan terhadap pertumbuhan laba.
Pengaruh Net Profit Margin (NPM), Current Ratio (CR), dan Debt To Equity Ratio (DER) Terhadap Return On Assets (ROA) Perusahaan Subsektor Kosmetik dan Keperluan Rumah Tangga yang Terdaftar di BEI Tahun 2016-2020 Rivalda Firstania Prabo Wijayanti; Mawar Ratih Kusumawardani; Zulfia Rahmawati
Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa Vol. 4 No. 3 (2022): September : Jurnal Mahasiswa
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jurnalmahasiswa.v4i3.404

Abstract

Penelitian ini bertujuan untuk menganalisis Pengaruh Net Profit Margin, Current Ratio, dan Debt To Equity Ratio Terhadap Return On Assets Pada Perusahaan Subsektor Kosmetik dan Keperluan Rumah Tangga Yang Terdaftar Di Bursa Efek Indonesia Periode Tahun 2016-2020, secara parsial maupun secara secara simultan data yang digunakan dalam penelitian ini dari laporan keuangan 6 perusahaan dari 7 perusahaan subsektor kosmetik dan keperluan rumah tangga yang dipublikasikan periode tahun 2016 sampai dengan 2020. Teknik pengambilan sampel dalam penelitian ini menggunakan Teknik Purposive Sampling. Data tersebut kemudian dianalisis dengan menggunakan regresi data panel yang melalui program.Eviews 10. Berdasarkan hasil Uji Asumsi Klasik, Uji Parsial dan Uji Simultan. Dapat disimpulkan bahwa hasil dari Uji Asumsi Klasik menunjukkan bahwa memenuhi syarat dan tidak terjadi masalah yang signifikan baik dari Uji Normalitas, Uji Multikolinearitas, dan Uji Heteroskedastisitas pada Uji Parsial menunjukkan bahwa Net Profit Margin (NPM) berpengaruh dan signifikan terhadap Return On Assets (ROA). Variabel Current Ratio (CR) tidak berpengaruh dan tidak signifikan terhadap Return On Assets (ROA).Variabel Debt To Equity Ratio (DER) tidak berpengaruh dan tidak signifikan terhadap Return On Assets (ROA).
Pengaruh Profitabilitas Dan Leverage Terhadap Tax Avoidance Dengan Sales Growth Sebagai Variabel Moderasi Mohamad Iqbal; Ustadus Sholihin; Zulfia Rahmawati
Populer: Jurnal Penelitian Mahasiswa Vol. 2 No. 4 (2023): Desember : Jurnal Penelitian Mahasiswa
Publisher : Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/populer.v2i4.1421

Abstract

Companies must struggle to survive and be the best, this encourages companies to use various strategies and innovations to prevent bankruptcy in the laws of law there are gaps that can be utilized by taxpayers to reduce the tax burden that must be paid. One of them is tax avoidance. The purpose of this study is to determine the effect and explain profitability, leverage on tax avoidance with sales growth as moderation variables in consumer goods companies listed on the Indonesia Stock Exchange for 2020-2021. Types of research approaches are quantitative, with a population of 4 companies and 32 data samples The quarterly financial uses using purposive sampling for sample determination. Data analysis techniques conducted with descriptive statistical analysis, testing of panel data regression estimation models, classical assumption tests, multiple linear analysis, t-test, and moderation regression analysis. The results of this study were obtained that the partial profitability variable had a significant effect on tax avoidance and partially leverage had no significant effect on tax avoidance. The results of moderation regression analysis obtained by the results of sales growth instead of the moderation variable between profitability and leverage of tax avoidance.
Inventory Control Analysis Using The EOQ Method At CV Sudut Cantik Jamil, R. Moh Shaf Hal; Rahmawati, Zulfia; Widuri, Trisnia
Jurnal Ilmu Sosial Mamangan Vol 12, No 3 (2025): Jurnal Ilmu Sosial Mamangan Accredited 2 (SK Dirjen Ristek Dikti No. 0173/C3/DT
Publisher : LPPM Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/mamangan.v12i3.6385

Abstract

This research aims to determine the inventory control carried out by CV Sudut Cantik. The data used in this research is primary data obtained from interviews and secondary data obtained from company records for one year (January – December 2023). The data analysis method used in this research is Economic Order Quantity (EOQ) method, which aims to find out economical orders, Total Inventory Cost (TIC), Safety Stock (SS), and ReOrder Point (ROP). Using a descriptive quantitative research approach. Data were analyzed using POM-QM For Windows V5.3. The research results obtained are the Total Inventory Cost according to company policy for products  namely Daviena Skincare Glowing Series Package is IDR 337,725, while based on the EOQ method is IDR IDR 34,155.
Analisis Prediksi Kebangkrutan (Financial Distress) Menggunakan Metode Altman Z-Score Dan Springate Pada PT. Indonesia Transport Dan Infrastructure Tbk Indah Putri Septiana; Ustadus Sholihin; Zulfia Rahmawati
Global Leadership Organizational Research in Management Vol. 1 No. 4 (2023): Global Leadership Organizational Research in Management
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/glory.v1i4.370

Abstract

The air transportation business in Indonesia has experienced a rapid increase seen from the number of airlines established in Indonesia. The increasing number of airlines makes the competition increasingly fierce in building a company. So the company can experience financial difficulties that can lead to bankruptcy. One of the airline companies experiencing financial distress is PT. Indonesia Transport and Infrastructure Tbk. This research aims to analyze and predict the bankruptcy of the company PT. Indonesia Transport and Infrastructure Tbk. This research uses the Altman Z-Score and Springate methods. The data collection technique used in the research is secondary data in the form of PT's annual financial report. Indonesia Transport and Infrastructure Tbk for the 2017-2021 period. The results of this research state that in 2017 the company experienced distress with a z-score classification of -2.2920 and Springate -0.5127. In 2018 the company experienced distress with a classification of -2.9939 and Springate -0.4330. In 2019 the company experienced distress with a z-score classification of -4.0886 and Springate -0.5974. In 2020 the company experienced distress with a z-score classification of -6.8293 and Springate -0.7776. In 2021 the company experienced distress with a z-score classification of -8.0491 and Springate -0.5821.
Pengaruh Beban Kerja Dan Lingkungan Kerja Terhadap Kinerja Karyawan Pada PT. Kembang Jawa Permai Kediri Arthaviyana Fresti Romadania; Ustadus Sholihin; Zulfia Rahmawati
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 2 No. 3 (2023): September : Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v3i3.2143

Abstract

The development of human resources in a company really requires good performance from employees, therefore employees are the benchmark for whether or not the company's goals have been achieved. This research aims to analyze the influence of workload and work environment on employee performance at PT. Javanese Flowers Permai Kediri. The analytical method in this research is quantitative descriptive with multiple linear regression analysis tools. The results of this research show that the workload variable partially influences employee performance as evidenced by the results of the t test with a significance value of 0.001<0.05. Work environment variables partially influence employee performance as evidenced by the results of the t test with a significance value of 0.004<0.05. The workload and work environment variables simultaneously influence employee performance as proven by the results of the f test with a significance value of 0.000<0.05.
Pengaruh Keselamatan Dan Kesehatan Kerja (K3) Dan Lingkungan Kerja Terhadap Produktivitas Kerja Karyawan Pada CV. Sumber Pinus Jaya Kediri Reni Sela Puspita Sari; Ustadus Sholihin; Zulfia Rahmawati
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 2 No. 3 (2023): September : Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v3i3.2145

Abstract

In Indonesia, furniture industry companies are starting to spread and develop rapidly. The furniture industry is an industry that processes raw materials or semi-finished materials into finished goods. In ever-increasing business competition, companies must be able to manage human resources well. This aims to increase employee work productivity. This research aims to determine the influence of Occupational Safety and Health (K3) and the Work Environment on employee work productivity at CV. Sumber Pinus Jaya Kediri. This research sample consisted of 42 employees. The sampling technique used was saturated sampling. This research uses a quantitative type of research because it leads to measurement methods and samples to test variables and hypotheses using SPSS version 25. The results of the research show that the results of the Occupational Safety and Health (K3) t test have a partially significant effect on Work Productivity by getting a sig value. 0.000 < 0.05. The work environment has a partially significant effect on work productivity with a sig. 0.000 < 0.05. Meanwhile, the F test results show that Occupational Safety and Health (K3) and the Work Environment have a significant simultaneous effect on employee work productivity at CV. Sumber Pinus Jaya Kediri with sig. 0.000 < 0.05.
Co-Authors Abdullah, Buyung Lukman Abdurrahman, Suparyanto Ade Dwi Pratama Adelia Dewi Pratama Agus Hariyanto Agustine, Vivian farani Alyumna Asfiatul Hikmah Andhini Fitria Nurmalasari Antasari, Dewi Wungkus Arthaviyana Fresti Romadania Ayuanti, Rafikhein Novia Ayuk Lestari Cicik Vistanika Metara Clarissa Putri Taufiarizqi Clarissa Viola Arshy Devi Junita Puspita Sari DEWI NOVITA SARI Dra. Indah Listyani Dwi Wahyuning Tiyas Edi Murdiyanto Edi Murdiyanto EDWIN AGUS BUNIARTO Ega Reynando Gamara Eka Askafi Ellen Erizka Ellen Erizka Eriana, Shinta Ayu Fera Zuning Ayu Ningtyas Ferdiansyah Dista Pratama Putra Ferdiansyah Dista Pratama Putra Gilang Sabrang Pinanggih Idris, Ahmad Indah Listyani Indah Putri Septiana Intan Puspita Aji Intan Rahma Lucretia Koto Isnaniati, Siti Iwanda Sekar Wisesa Jamil, R. Moh Shaf Hal Junaida, Irdina Kurniawan, Brahma Wahyu Kusumaningarti, Miladiah Larasati, Septi Wahyu Margareta Desma Natalia Mawar Ratih Kusumawardani Mawar Ratih Kusumawardani Miftachul Ridho Mohamad Iqbal Mohamad Irvan Sayfulloh Mubarrak, Ujang Syahrul Nanda Vinilia Putri Noor Faidzah Rachmawati Nur Hidayati Nurafifah, Reza Ongki Pradana Pangestiko, Abie Nur Budi Parwitasari, Dian Pratama, Mohammad Riski Eka Pratama, Muhammad Arya Rachman, Helmy Aulia Rafikhein Novia Ayuanti Ramadanti, Alfiani Fitria Reni Sela Puspita Sari Rivalda Firstania Prabo Wijayanti Rosa, Agnes Lea Santosa, Eddy Satrio Wicaksono Solihin, Ustadus Sri Luayyi Subroto, Adam Amirul Insan Sugeng Widodo Taufik Akbar Taufik Akbar Trisnia Widuri Ujang S.Mubarok Ujang Syahrul Mubarok Ustadus Sholihin Ustadus Sholihin Wahyu K, Brahma Widuri, Trisnia Wijaya, Tirta Yerri Wildan Armeindo Yessyta Mardalena Zulfa Nur Kholifah