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Pengaruh Keterlibatan Pelanggan, Pemasaran Daring, Konten Media Sosial, dan Siaran Langsung Terhadap Keputusan Pembelian Daviena Skincare Dewi Novita Sari; Rafikhein Novia Ayuanti; Zulfia Rahmawati
Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Vol. 3 No. 2 (2025): November
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/jemb.v3i2.6004

Abstract

This study explores the impact of Customer Engagement, Online Marketing, Social Media Content, and Live Streaming on purchasing decisions from the Daviena Skincare Ori Pusat TikTok account. It uses a quantitative approach, gathering primary and secondary data through observation, literature review, documentation, and surveys. A non-probability sampling method with accidental sampling was used, involving 120 respondents who had made purchases from Daviena Skincare Ori Pusat. Data analysis was performed with multiple linear regression using SPSS 25. The results of the study indicate that the variables of customer involvement, online marketing, social media content, and live streaming have a partial and positive effect on purchasing decisions on the Daviena Skincare Ori Pusat. Simultan. The variables of customer engagement, online marketing, social media content, and live broadcasts have a positive effect on purchasing decisions on the Daviena Skincare TikTok account. The variable that has the most dominant effect on consumer satisfaction through the partial (t) test is the live broadcast variable. The coefficient of determination (R²) test result of 0.810 means that customer engagement, online marketing, social media content, and live streaming simultaneously contribute 81% to consumer satisfaction, while the remaining 19% is the variable.
ANALISIS FINANCIAL DISTRESS BERDASARKAN METODE ZAVGREN, SPRINGATE, GROVER TERHADAP PERUSAHAAN SUB SEKTORTEKNOLOGI YANG TERDAFTAR DI BURSA EFEK INDONESIA Abdullah, Buyung Lukman; Akbar, Taufik; Rahmawati, Zulfia
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 2 No. 5 (2024): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini membahas mengenai analisis financial distress berdasarkan metode zavgren, springate, dan grover terhadap perusahaan sub sektor teknologi yang terdaftar di bursa efek Indonesia. Penelitian ini bertujuan untuk menganalisis financial distress berdasarkan metode zavgren, springate, dan grover terhadap perusahaan sub sektor teknologi yang terdaftar di bursa efek Indonesia. Jenis penelitian ini yaitu penelitian kuantitatif. Data yang digunakan dalam penelitian ini adalah data sekunder. Objek yang digunakan dalam penelitian ini yaitu laporan keuangan tahunan perusahaan sektor teknologi yang terdaftar di bursa efek Indonesia periode 2020-2022. Populasi dalam penelitian ini adalah 44 perusahaan teknologi yang terdaftar di bursa efek Indonesia. Sampel dalam penelitian ini adalah 10 perusahaan. Teknik pengambilan sampel dalam penelitian ini adalah purposive sampling. Penelitian ini menunjukkan hasil bahwa berdasarkan metode zavgren terdapat 1 perusahaan yang terindikasi mengalami financial distress, kemudian berdasarkan metode springate terdapat 4 perusahaan yang terindikasi mengalami financial distress, sedangkan berdasarkan metode grover terdapat 1 perusahaan yang terindikasi mengalami financial distress.
Analisis Kinerja Keuangan Pengelolaan Alokasi Dana Desa Berdasarkan Rasio Efektivitas, Rasio Efisiensi Dan Rasio Pertumbuhan Pada Pemerintah Desa Kaliboto Kabupaten Blitar Periode 2019-2021 Alyumna Asfiatul Hikmah; Edi Murdiyanto; Zulfia Rahmawati
Master Manajemen Vol. 1 No. 4 (2023): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v1i4.144

Abstract

Financial performance analysis is carried out by comparing the results achieved from one period with another. In this case, the ratios used by the author in this research are the effectiveness ratio, efficiency ratio and growth ratio. This ratio is used to provide an overview of information regarding financial performance over the last three years (2019-2021). This research uses quantitative methods because the data collected is in the form of figures obtained from the 2019-2021 APBDes Realization Report. The data used in this research is a time series. The results of this research show that the effectiveness ratio of the Kaliboto Village government from 2019 to 2020 has very effective performance. The efficiency ratio of the Kaliboto Village government in 2019 to 2021 experienced increases and decreases. The growth ratio in 2019 increased by 7.17%, then descreades in 2020 by 1.45%, but decreased in 2021, namely -10.07%.
Pengaruh Price Earning Ratio (PER) Dan Earning Per Share (EPS) Terhadap Harga Saham Pada Perusahaan Sub Sektor Kosmetik Dan Keperluan Rumah Tangga Yang Terdaftar Di Bursa Efek Indonesia Tahun 2015-2021 Zulfa Nur Kholifah; Edi Murdiyanto; Zulfia Rahmawati
Master Manajemen Vol. 1 No. 4 (2023): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v1i4.146

Abstract

Every company really needs a price earning ratio which is used to assess whether shares are expensive or cheap based on the company in generating net profit and earnings per share are used to determine the valuation of the value of a company's shares with the aim of gaining profits for managers and shareholders. The aim of this research is to test and explain the influence of price earning ratio and earnings per shareon share prices in cosmetics and household goods sub-sector companies in 2015-2021. The sampling technique in this research used purposive sampling with a population of 9 companies listed on the Indonesian stock exchange using a sample of 5 companies in the cosmetics and household goods sub-sector for the 2015-2021 period using annual financial reports. From the analysis that has been carried out, the results of the research partially show that the price earnings ratio has no significant effect on share prices, which means that if PER increases, share prices will also increase, earnings per share have a significant effect on share prices, meaning that if EPS increases it will also affect an increase in share prices and simultaneously has a significant effect on share prices, meaning that together EPS and PER increase, this will have an impact on share price increases. This is known from the results of the following analysis: R2 value = 0.641031 or 64.1%, which means 35.9% is influenced by other variables outside the model.
Kompetensi Pegawai, Motivasi Kerja, Dan Budaya Organisasi Terhadap Kinerja Pegawai Pada Kantor Pertanahan Kabupaten Kediri Wijaya, Tirta; Rahmawati, Zulfia
Otonomi Vol 25 No 1 (2025): Otonomi
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/otonomi.v25i1.7138

Abstract

This study aims to analyze the effect of employee competence, work motivation, and organizational culture on employee performance at the Land Office of Kediri Regency. A quantitative method was used with regression analysis through SPSS. Data were collected using questionnaires distributed to employees. The results show that employee competence, work motivation, and organizational culture have a positive and significant effect on employee performance. Individually, employee competence, work motivation, and organizational culture each have a significant impact on employee performance. These findings confirm that improving employee competence, providing appropriate motivation, and strengthening a positive organizational culture can be effective strategies to enhance employee performance at the Land Office of Kediri Regency.
Pengaruh Gaya Kepemimpinan Dan Budaya Organisasi Terhadap Kinerja Karyawan PT. Radio Panjalu Raya Ellen Erizka; Ustadus Sholihin; Zulfia Rahmawati
Manajemen Kreatif Jurnal Vol. 1 No. 4 (2023): November: Manajemen Kreatif Jurnal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/makreju.v1i4.2163

Abstract

This research aims to determine the influence of leadership style variables (X1) and organizational culture (X2) on employee performance (Y) at PT Radio Panjalu Raya. This type of research is quantitative research which is used to test the relationship of a variable to other variables which emphasizes the analysis on numbers processed using statistical methods. The data collection techniques used are primary data and secondary data. Sample selection used the saturated sampling method, the number of samples in the study was 40 respondents at PT Radio Panjalu Raya. This research data was obtained through questionnaires, interviews and literature studies. The analysis techniques used are Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis, T Test, F Test and Coefficient of Determination Test. The research results showed that the multiple linear regression equation Y = 10.743 + 0.269 Organizational culture has a partially significant effect on employee performance with a sig result of 0.000 <0.05. The F test results obtained Fcount results with a significance value of 0.000 < 0.05. From the results of the analysis it can be concluded that leadership style and organizational culture have a simultaneous and significant effect on the performance of PT Radio Panjalu Raya employees.
Pengaruh Profitabilitas Dan Pertumbuhan Perusahaan Terhadap Struktur Modal Pt. Bumi Teknokultura Unggul Tbk Yessyta Mardalena; Ustadus Sholihin; Zulfia Rahmawati
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 1 No. 4 (2023): Oktober : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v1i4.103

Abstract

This study aims to determine the partial and simultaneous influence between the profitability ratio and the company's profit growth ratio on the capital structure of PT. Bumi Teknokultura Unggul Tbk Period 2014-2021. This research is a type of descriptive research with a quantitative approach. The data sources used are secondary data sources from the Indonesia Stock Exchange website. The sampling technique in this study used purposive sampling method. The results showed that the Profitability Ratio represented by the Return On Equity had a significant negative effect on the Capital Structure represented by the Debt to Equity Ratio at PT. Bumi Teknokultura Unggul Tbk in 2014-2021. Then the Company's Growth Ratio represented by Growth of Sales has a significant negative effect on the Capital Structure represented by the Debt to Equity Ratio at PT. Bumi Teknokultura Unggul Tbk in 2014-2021. And the Profitability Ratio and Growth ratio have a significant negative effect on the Capital Structure at PT. Bumi Teknokultura Unggul Tbk in 2014-2021.
Analisis Laporan Sumber Penggunaan Modal Kerja Dan Profitabilitas Perusahaan Pada Pt. Fast Food Indonesia Tbk Margareta Desma Natalia; Ustadus Sholihin; Zulfia Rahmawati
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 1 No. 4 (2023): Oktober : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v1i4.105

Abstract

Reports on sources and uses of working capital can function as a basis for planning, management and supervision of working capital in the future. This research aims to determine the source and use of PT's working capital. Fast Food Indonesia Tbk and to find out the level of company profitability. This research method is a quantitative descriptive method. The data source used is secondary data. From the research results, it is known that the company's largest source of working capital comes from undetermined retained earnings, while the company's largest use of working capital is other non-current assets. The management of sources and use of the company's working capital in the 2017-2018 period was quite good, as can be seen from the increase in the current ratio and quick ratio. However, in 2019-2021 both experienced a decline. Meanwhile, the company's working capital turnover ratio is said to be effective because from 2017 to 2020 it continued to increase, but in 2021 there was a decline. Meanwhile, the company's profitability for the 2017-2021 period experienced fluctuating values. Gross Profit Margin 62.55%, 62.15%, 62.54%, 59.27%, 60.65%. Net Profit Margin 3.15%, 3.35%, 3.60%, -7.79%, -6.11%. Return On Assets 5.99%, 9.34%, 9.09%, -12.36%, -10.81%. Return On Equity 12.91%, 13.76%, 14.55%, -30.26%, -32.17%.
Pengaruh Disiplin Kerja, Keselamatan Dan Kesehatan Kerja, Serta Lingkungan Kerja Terhadap Pruduktivitas Karyawa UD. Syafaat Prambon Mohamad Irvan Sayfulloh; Ustadus Sholihin; Zulfia Rahmawati
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 1 No. 4 (2023): Oktober : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v1i4.123

Abstract

Human Resource Management (HRM) is a way to provide employees with an understanding of how to develop employment opportunities, work groups that have the appropriate capacity to provide appreciation for their efforts and work. This is because HR is tasked with realizing the vision and mission of a company. By taking a sample of 35, namely all UD employees. Syafaat Prambon with correlation and regression analysis techniques. The results of the analysis concluded: 1) Work Discipline has a positive and significant effect on UD employee productivity. Prambon Intercession. 2) Occupational Safety and Health has a negative and significant effect on the productivity of UD Syafaat Prambon employees. 3) The work environment has a positive and significant effect on UD employee productivity. Prambon Intercession. 4) Simultaneously, it is known that there is a significant influence between work discipline, work safety and health, and the work environment on the productivity of UD employees. Prambon Intercession.
Pengaruh NPM, CR dan DER Terhadap ROA Pada Perusahaan Sektor Property & Real Estate Yang Terdaftar Di BEI Tahun 2019 - 2022 Rosa, Agnes Lea; Solihin, Ustadus; Rahmawati, Zulfia
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 9 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.11157293

Abstract

Proses pembelajaran online yang terjadi selama masa pandemi covid-19 dinilai kurang efektif karena pembelajaran membutuhkan adanya interaksi antara peserta didik dan pengajar seperti pembelajaran praktikum, sehingga perlu dilakukan pembelajaran campuran atau hybrid learning. Selama proses pembelajaran hybrid terdapat beberapa kendala seperti persepsi mahasiswa dan minat mahasiswa untuk mengikuti proses pembelajaran hybrid. Penelitian ini dilakukan dengan tujuan untuk mengetahui persepsi dan minat mahasiswa terkait proses pembelajaran berbasis hybrid learning di Program Studi Keperawatan Anestesiologi Universitas Harapan Bangsa. Penelitian ini menggunakan desain deskriptif dan cross sectional sebagai pendekatannya. mahasiswa aktif prodi Sarjana Terapan Keperawatan Anestesiologi Universitas Harapan Bangsa angkatan 2019/2020 sebanyak 100 responden dijadikan sebagai responden menggunakan teknik convenience. Alat yang digunakan untuk mendapatkan data yaitu lembar kuesioner. Analisis dilakukan dengan distribusi frekuensi. Penelitian ini menunjukkan karakteristik mahasiswa Sarjana Terapan Keperawatan Anestesiologi di Universitas Harapan Bangsa sebagian besar memiliki jenis kelamin perempuan (60%) dan memiliki minat yang tinggi (51%). Persepsi mahasiswa terkait proses pembelajaran berbasis hybrid learning hampir seluruh responden memiliki persepsi yang positif (94%). Kesimpulan penelitian persepsi dan minat mahasiswa terkait proses pembelajaran berbasis hybrid learning dalam kategori positif dan tinggi.
Co-Authors Abdullah, Buyung Lukman Abdurrahman, Suparyanto Ade Dwi Pratama Adelia Dewi Pratama Agus Hariyanto Agustine, Vivian farani Alyumna Asfiatul Hikmah Andhini Fitria Nurmalasari Antasari, Dewi Wungkus Arinda Nanda Aprilia Arthaviyana Fresti Romadania Aura Syifa Rahma Hadi, Amellia Ayuanti, Rafikhein Novia Ayuk Lestari Cicik Vistanika Metara Clarissa Putri Taufiarizqi Clarissa Viola Arshy Devi Junita Puspita Sari DEWI NOVITA SARI Dra. Indah Listyani Dwi Wahyuning Tiyas Edi Murdiyanto Edi Murdiyanto EDWIN AGUS BUNIARTO Ega Reynando Gamara Eka Askafi Ellen Erizka Ellen Erizka Eriana, Shinta Ayu Fera Zuning Ayu Ningtyas Ferdiansyah Dista Pratama Putra Ferdiansyah Dista Pratama Putra Gilang Sabrang Pinanggih Helmy Aulia Rachman Idris, Ahmad Indah Listyani Indah Putri Septiana Intan Puspita Aji Intan Rahma Lucretia Koto Isnaniati, Siti Iwanda Sekar Wisesa Jamil, R. Moh Shaf Hal Junaida, Irdina Kurniawan, Brahma Wahyu Kusumaningarti, Miladiah Larasati, Septi Wahyu Margareta Desma Natalia Mawar Ratih Kusumawardani Mawar Ratih Kusumawardani Miftachul Ridho Mohamad Iqbal Mohamad Irvan Sayfulloh Mubarrak, Ujang Syahrul Nanda Vinilia Putri Noor Faidzah Rachmawati Nur Hidayati Nurafifah, Reza Ongki Pradana Pangestiko, Abie Nur Budi Parwitasari, Dian Pratama, Mohammad Riski Eka Pratama, Muhammad Arya Rafikhein Novia Ayuanti Ramadanti, Alfiani Fitria Reni Sela Puspita Sari Rivalda Firstania Prabo Wijayanti Rosa, Agnes Lea Santosa, Eddy Satrio Wicaksono Solihin, Ustadus Sri Luayyi Subroto, Adam Amirul Insan Sugeng Widodo Taufik Akbar Taufik Akbar Trisnia Widuri Ujang S.Mubarok Ujang Syahrul Mubarok Ujang Syahrul Mubarrok Ustadus Sholihin Ustadus Sholihin Wahyu K, Brahma Widuri, Trisnia Wijaya, Tirta Yerri Wildan Armeindo Yessyta Mardalena Zulfa Nur Kholifah