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All Journal EKSYAR: Jurnal Ekonomi Syari'ah & Bisnis Islam International Journal of Social Science and Business JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Abdi Masyarakat PINISI Discretion Review International Journal of Business, Law, and Education Jurnal Abdimas Akademika Indo-Fintech Intellectuals: Journal of Economics and Business Prosiding SEMNAS INOTEK (Seminar Nasional Inovasi Teknologi) Journal of Community Service and Society Empowerment Jurnal Pengabdian Masyarakat Nusantara KIC SENMEA Prosiding Simposium Nasional Manajemen dan Bisnis
Bambang Agus Sumantri, Bambang Agus
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Initial Stage Mentoring of Multi-Party Cooperative Pioneering for Women and MSMEs in Bantengputih Village, Karanggeneng District, Lamongan Regency sumantri, bambang agus; Kiswardani, Wahyu Eka; Putri, Sekar Widyasari
Abdi Masyarakat Vol 7, No 1 (2025): Abdi Masyarakat
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/abdi.v7i1.8955

Abstract

The target of this community service is women's groups and MSMEs in the Bantengputih Village area, Karanggeneng District, Lamongan Regency. The methods and stages of community service are focused on the formation and empowerment of groups for pioneering multi-party cooperatives. The community service stage is the preliminary stage. The results of the preliminary stage of this service related to the potential for empowering the target community are two, namely: the first potential, women's groups, the state of the workforce in 2024 in Bantengputih Village, women are 839 people. The second potential, MSMEs: based on data from the "Mekar Sari" MSME Group, there are 75 members, consisting of two groups, namely: the producer group or product manufacturing (food/drinks). And the second is the marketing group or those who sell products (food/drinks). 
The Influence of Social Value Orientation, Community Engagement, and Innovation Agility on Social Based Organization Growth in Indonesia Sihite, Mislan; Sumantri, Bambang Agus
International Journal of Business, Law, and Education Vol. 6 No. 2 (2025): International Journal of Business, Law, and Education (On Progress July-Desembe
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v6i2.1175

Abstract

This study investigates the influence of Social Value Orientation, Community Engagement, and Innovation Agility on the growth of Social-Based Organizations (SBOs) in Indonesia. Using a quantitative, explanatory research design, data were collected from 185 organizational leaders representing various SBOs across multiple sectors. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results reveal that all three constructs have a significant and positive impact on organizational growth. Community Engagement emerged as the most influential factor, highlighting the importance of participatory practices and stakeholder involvement in program success and sustainability. Social Value Orientation was also found to play a vital role by reinforcing ethical decision-making and prosocial behavior, which enhance trust and long-term legitimacy. Innovation Agility contributes to growth by enabling organizations to respond adaptively to changing societal needs. These findings suggest that a synergistic combination of internal values, community collaboration, and adaptive capabilities is essential for driving sustainable growth in SBOs. The study contributes to the literature on social enterprise development and offers practical insights for strengthening organizational strategy in the nonprofit sector.
PENGARUH KOMUNIKASI ELECTRONIC WORD OF MOUTH DAN PEMASARAN MEDIA SOSIAL TERHADAP KEPUTUSAN PEMBELIAN DALAM MEMBELI PRODUK SKINCARE PRIA Shefinka, Nabilla Jovita; Aditasari, Krisnayanti; Kristanto, Titus; Sumantri, Bambang Agus
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 5 No. 3 (2025): Indo-Fintech Intellectuals: Journal of Economics and Business (2025)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v5i3.3793

Abstract

Fenomena digitalisasi telah mengubah pola perilaku konsumen, terutama pada Generasi Z yang erat kaitannya dengan teknologi dan aktif dalam penggunaan media sosial. Pada penelitian ini bertujuan untuk mengetahui pengaruh electronic word of mouth (eWOM) dan pemasaran media sosial terhadap keputusan pembelian produk skincare merek Kahf. Penelitian ini menggunakan pendekatan kuantitatif deskriptif dengan data yang berasal dari penyebaran kuesioner. linear berganda dengan penelitian berjumlah 100 responden yang merupakan pengguna media sosial dan konsumen produk Kahf dari kalangan Generasi Z. Hasil penelitian menunjukkan bahwa baik eWOM maupun pemasaran melalui media sosial berpengaruh positif dan signifikan terhadap keputusan pembelian. Temuan ini mengindikasikan pentingnya strategi komunikasi digital dalam membangun persepsi dan kepercayaan terhadap merek, khususnya pada segmen pasar muda yang terhubung secara digital.
From Social Media to Showroom: How Hyundai Leverages Influencer Marketing to Shape Consumer Purchase Decisions and Brand Image Sanawiri, Brillyanes; Siregar, Marsa Malikiya; Irawan, Ari; Agusti, Rosalita Rachma; Sumantri, Bambang Agus
PINISI Discretion Review Volume 9, Issue 1, September 2025
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pdr.v1i1.77515

Abstract

This study aims to analyze the influence of influencer marketing and social media marketing on brand image and purchase decision, with brand image as a mediating variable. The theories used in this study include source credibility, self-congruity, and stimulus-organism-response, which explain how these two digital marketing variables affect consumer perceptions and their decision-making. The research uses a structured survey approach in the automotive sector, with Partial Least Squares-Structural Equation Modeling (PLS-SEM) as the analysis technique. The results show that influencer marketing and social media marketing have a significant positive impact on brand image and purchase decision. Brand image is proven to mediate the relationship between influencer marketing, social media marketing, and purchase decision, confirming the important role of brand image in the consumer decision-making process. These findings support the relevance of the theories used in digital marketing. Practically, the results of this study have implications for companies to prioritize the credibility and congruence between influencers and brands in their social media marketing strategies. The research also highlights the importance of transparency in influencer collaborations to build consumer trust. Limitations of the study include the use of data collected at a single point in time, which limits the ability to draw causal conclusions, as well as the automotive industry context, which may affect generalizability. Future research is recommended to use longitudinal or experimental designs to explore the negative effects of influencer marketing and social media marketing.
Analysis Of Dynamic Capability Of Managers During The Covid-19 Pandemic Cooperative Village Units In The Mataraman Region, East Java Sumantri, Bambang Agus; Adawiyah, Wiwiek Rabiatul; Banani, Ade
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 8 No 1 (2023): Jurnal NUSAMBA
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v8i1.19757

Abstract

Research aim : to find out and identify dynamic capabilities by KUD managers during a pandemic and the results in the form of index values are used to determine the impact on KUD in Kediri and Madiun Residents and provide information in the form of strategies that must be carried out by KUD. Design/Methode/Approach : The variables in this study are latent or unobserved variables, namely variables that cannot be measured directly, but are formed through indicators observed through a questionnaire. The type of data used in this research consists of primary data and secondary data. the linkert scale developed in this study consists of 7. The data analysis technique used is descriptive statistical analysis using index numbers. Research Finding : dynamic capability, ability to acquire knowledge, ability to create knowledge, ability to combine knowledge, interpretation at 26.43 to 79.29 is in the low index category. Theoretical contribution/Originality : dynamic capabilities KUD in Indonesia. Practitionel/Policy implication : Dynamic capability has managerial implications that must be created, namely: first, KUD has very good business and non-business knowledge. Second, KUD has the ability to develop business, non-business and technology knowledge. And third, KUD has the ability to combine and or create business, non-business and technology knowledge. Research limitation : The research object has not been classified from the level of business size, type of business, and others so that it becomes a comparable comparison. Where research can be categorized into 3 strata, namely: large-scale KUD, medium-scale KUD and small-scale KUD. And each stratum is the focus of research because large, medium or small capabilities have different characteristics.
Inovasi dan Pemanfaatan Teknologi AIoT di Era Pasca Kebangkitan dari Pandemi bagi Koperasi Samari, Samari; Sumantri, Bambang Agus; Suhardi, Suhardi
Prosiding SEMNAS INOTEK (Seminar Nasional Inovasi Teknologi) Vol. 5 No. 1 (2021): Prosiding Seminar Nasional Inovasi Teknologi Tahun 2021
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/inotek.v5i1.899

Abstract

Penelitian ini dilakukan pada Usaha Kecil dan Menengah (UKM) pada konteks Koperasi Kecil Menengah (KKM) dengan latar belakang negara berkembang yaitu di Indonesia yang menganalisa pada Data Koperasi Aktif (unit), Jumlah SDM Karyawan Koperasi dan Kinerja Keuangan Koperasi di Jawa Timur. Hasil penelitin menunjukkan bahwa koperasi-koperasi di Jawa Timur mengalami stagnasi dari periode 2011 – 2019 sehingga perlu dilakukan inovasi organisasi yang menggunakan rancangan teknologi Artificial Intelligence of Things (AIoT).
Price, Customer Experience, and Customer Satisfaction and Its Influence on Customer Loyalty at Yon’s Body Repair, Kediri Elsania, Niken; Sumantri, Bambang Agus
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/prm0z618

Abstract

Research aim: This study has the objective of how the influence of price, customer experience, and customer satisfaction on customer loyalty at Yon’s Body Repair Kediri. Design/Methode/Approach: In taking this sample using the technique of total sample by using a causal quantitative approach and calculation based on the Cochran formula that sample of 70 respondents was taken. This Study makes use of Google Forms and questionnaire paper which has been tested for its validity and reliability to distribute questionnaires for data collection. The data analysis technique employed in the research involved using the SPSS version 23 program to test hypotheses and calculate the coefficient of determination. Research Finding: The obtained results demonstrate that price, customer experience, and customer satisfaction all exert a significant positive influence on customer loyalty at Yon's Body Repair. It is hoped that this research, will make customers feel loyal in using it and the company can also improve its competitiveness. Theoretical contribution/Originality: Simultaneous measurement of price, customer experience, customer satisfaction variables on customer loyalty Practitioner/Policy implication: It is anticipated that readers will gain a deeper understanding of how price, customer experience, and customer satisfaction impact customer loyalty, ultimately enhancing the business's competitive edge. Research limitation: This research only focuses on the variables price, customer experience, customer experience, and customer satisfaction regarding customer loyalty.
Service Quality, Price Perception and Promotion Influence on Purchasing Decisions at Raxgacloth Screen Printed T-Shirt Convection Priadi, Muhammad Fitroh Afrizal; Sumantri, Bambang Agus
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/2jbcv597

Abstract

Research aim : The aim of this research is to identify the influence of service quality, price perception and promotion on purchasing decisions at the Raxgacloth screen-printed t-shirt convection, either partially or simultaneously. Design/Methode/Approach : The approach used in this research is a quantitative approach, causal research type, the sampling technique used was 40 respondents, and the data analysis technique used descriptive statistics, classical assumption tests, multiple linear. Regression, coefficient of determination, and hypothesis testing with SPSSv25 tools. Research Finding : The research results show that there is a significant influence between service quality, price perception and promotion simultaneously on purchasing decisions
The Influence of Service Quality, Price, and Location on Purchasing Decisions at Cafe Fameliza Baron Nganjuk Aditya, Bima; Sumantri, Bambang Agus
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/1gtsat12

Abstract

Research aim : The purpose of this study is to determine and analyze the effect of service quality, price, and location on purchasing decisions at café fameliza Baron Nganjuk. Design / Method / Approach : This study uses a quantitative approach method with a type of causality. The population in this study is all consumers of café fameliza Baron Nganjuk whose number is infinite or uncounted. The sample used in the study was 40 respondents taken using accidental sampling technique . Data collection techniques using questionnaires. Data analysis of this study used multiple linear regression method. Research Finding: The results showed that the quality of service, price and location had a significant effect on purchasing decisions at café fameliza Baron Nganjuk. Theoretical contribution/originality: lies in a deep understanding of how service quality, price, and location together influence a consumer's purchasing decision-making process. This research explores the complex dynamics between these three factors and how the interactions between them can shape consumer preferences as well as influence purchasing behavior Practitionel/Policy implication: This study provides practical implications for Café Fameliza Baron Nganjuk in improving purchasing decisions Research limitation: The limitation of this study is that it spends too much time in sampling because it has entered the rainy season.
TINJAUAN POAC BERKAITAN FINANCIAL TECHNOLOGY (FINTECH) DAN INOVASI KOPERASI INDONESIA Samari, Samari; Sumantri, Bambang Agus
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 5 No. 1 (2020): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2020
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The phenomenon of cooperatives in Indonesia As of December 2017, as many as 40,013 cooperative units were disbanded. Where 7,235 cooperatives were dissolved by the Region and 32,778 were dissolved by the Ministry of Cooperatives and SMEs. However, under the same conditions, the existence of Financial Technology (Fintech) has a role and function so that cooperative management can be done digitally and controlled, as well as member services that can be even better. The research method used a qualitative approach, using literature review. The literature review in question is to analyze the relationship patterns and forms of the POAC management life cycle in the context of fintech and innovation of Indonesian cooperatives. The research subjects were Indonesian cooperatives that existed until December 2017. The object of research was the product management life cycle. Data collection comes from secondary sources (websites, books, other documents) that are relevant according to the study of this research. The results of research on the Financial Technology (Fintech) review of the types of Indonesian cooperative activities are: Financial Technology (Fintech) can be classified into two types of Indonesian cooperative activities, namely goods and services. The cooperative product management innovation life cycle is in the introductory (initial) cycle.
Co-Authors Abimanyu, Silvia Aditya, Bima Anas, M. Anas Andre Juliawan, Reffo Anwar, Madzhari Ardiyan, Ferly Rensa Ari Irawan Azhar, Muhammad Fikri Azzahra, Dyan Aulia Badrus Zaman Banani, Ade Bramanta, Valen Rengga Cahyani, Linda Fitri Chrisando, David Chusna, Siti Asmaul Elsania, Niken Ema Nurzainul Hakimah, Ema Nurzainul Erwin Putera Permana Farozji, Moch Fauzi, Diah Ayu Septi Febriani, Ervira Nuril Arika Febrianto, Rahmad Dwi Fitrianingrum, Mila Hamida, Sakiya Salma Haqqi, Hubbil Herry Purnomo Iskandana, Nevia Cahyaning Dewi ISMAYANTIKA DYAH PUSPASARI, ISMAYANTIKA DYAH Krisnayanti Aditasari Kumaladewi, Aprelya Kurniawan, Rony Kurniawati Kurniawati Kurniawati, Yusi Leksono, Poniran Yudho Mayliana, Alfi Dwi Mislan Sihite, Mislan Nikmah, Zainatu Alvin Nisa, Henida Khoirun Nur Solikin Nurhalimah, Fitria Poniran Yudho Leksono Pratama, Gilang Satria Priadi, Muhammad Fitroh Afrizal Puan Maharani, Kinanthi raharjo, itot bian Rani Wulandari Restyono, Teddy Rianata, Vadilla Nafa Rino Sardanto Risky Aswi R, Risky Rosalita Rachma Agusti Samari, Samari Sanawiri, Brillyanes Sari, Leli Nila Sasongko, Muhammad Zuhdi Sekar Widyasari Putri Shafitri, Ajeng Nopiyanti Wulan Shefinka, Nabilla Jovita Sigit Ratnanto Silalahi, Amat Pintu Batu Siregar, Marsa Malikiya Soeprajitno, Edy Djoko Suhardi Suhardi Susilaningdyah, Yosephine Nadjira Hananta Suwarni Suwarni Titus Kristanto Ulfa, Yunita Maria Wahyu Eka Kiswardani Wihara, Dhiyan Septa Wiwiek Rabiatul Adawiyah Wulandari, Luthfia