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Initial Stage Mentoring of Multi-Party Cooperative Pioneering for Women and MSMEs in Bantengputih Village, Karanggeneng District, Lamongan Regency sumantri, bambang agus; Kiswardani, Wahyu Eka; Putri, Sekar Widyasari
Abdi Masyarakat Vol 7, No 1 (2025): Abdi Masyarakat
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/abdi.v7i1.8955

Abstract

The target of this community service is women's groups and MSMEs in the Bantengputih Village area, Karanggeneng District, Lamongan Regency. The methods and stages of community service are focused on the formation and empowerment of groups for pioneering multi-party cooperatives. The community service stage is the preliminary stage. The results of the preliminary stage of this service related to the potential for empowering the target community are two, namely: the first potential, women's groups, the state of the workforce in 2024 in Bantengputih Village, women are 839 people. The second potential, MSMEs: based on data from the "Mekar Sari" MSME Group, there are 75 members, consisting of two groups, namely: the producer group or product manufacturing (food/drinks). And the second is the marketing group or those who sell products (food/drinks). 
The Influence of Social Value Orientation, Community Engagement, and Innovation Agility on Social Based Organization Growth in Indonesia Sihite, Mislan; Sumantri, Bambang Agus
International Journal of Business, Law, and Education Vol. 6 No. 2 (2025): International Journal of Business, Law, and Education (On Progress July-Desembe
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v6i2.1175

Abstract

This study investigates the influence of Social Value Orientation, Community Engagement, and Innovation Agility on the growth of Social-Based Organizations (SBOs) in Indonesia. Using a quantitative, explanatory research design, data were collected from 185 organizational leaders representing various SBOs across multiple sectors. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results reveal that all three constructs have a significant and positive impact on organizational growth. Community Engagement emerged as the most influential factor, highlighting the importance of participatory practices and stakeholder involvement in program success and sustainability. Social Value Orientation was also found to play a vital role by reinforcing ethical decision-making and prosocial behavior, which enhance trust and long-term legitimacy. Innovation Agility contributes to growth by enabling organizations to respond adaptively to changing societal needs. These findings suggest that a synergistic combination of internal values, community collaboration, and adaptive capabilities is essential for driving sustainable growth in SBOs. The study contributes to the literature on social enterprise development and offers practical insights for strengthening organizational strategy in the nonprofit sector.
PENGARUH KOMUNIKASI ELECTRONIC WORD OF MOUTH DAN PEMASARAN MEDIA SOSIAL TERHADAP KEPUTUSAN PEMBELIAN DALAM MEMBELI PRODUK SKINCARE PRIA Shefinka, Nabilla Jovita; Aditasari, Krisnayanti; Kristanto, Titus; Sumantri, Bambang Agus
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 5 No. 3 (2025): Indo-Fintech Intellectuals: Journal of Economics and Business (2025)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v5i3.3793

Abstract

Fenomena digitalisasi telah mengubah pola perilaku konsumen, terutama pada Generasi Z yang erat kaitannya dengan teknologi dan aktif dalam penggunaan media sosial. Pada penelitian ini bertujuan untuk mengetahui pengaruh electronic word of mouth (eWOM) dan pemasaran media sosial terhadap keputusan pembelian produk skincare merek Kahf. Penelitian ini menggunakan pendekatan kuantitatif deskriptif dengan data yang berasal dari penyebaran kuesioner. linear berganda dengan penelitian berjumlah 100 responden yang merupakan pengguna media sosial dan konsumen produk Kahf dari kalangan Generasi Z. Hasil penelitian menunjukkan bahwa baik eWOM maupun pemasaran melalui media sosial berpengaruh positif dan signifikan terhadap keputusan pembelian. Temuan ini mengindikasikan pentingnya strategi komunikasi digital dalam membangun persepsi dan kepercayaan terhadap merek, khususnya pada segmen pasar muda yang terhubung secara digital.