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Pungky Febi Arifianto
Desain Komunikasi Visual, Fakultas Arsitektur Dan Desain Universitas Pembangunan Nasional “Veteran” Jawa Timur
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Transportation Other

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Perancangan Desain Kemasan Laras Food untuk Meningkatkan Daya Tarik Konsumen sebagai Media Promosi Rochma Nur Hidayah; Pungky Febi Arifianto; Aditya Rahman Yani
CITRAKARA Vol. 8 No. 1 (2026): APRIL 2026
Publisher : Universitas Dian Nuswantoro

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Abstract

Pada zaman yang serba cepat seperti era globalisasi, memberikan efek terhadap perilaku manusia yang lebih memilih untuk mempermudah aktivitas kehidupan sehari-hari. Kebanyakan dari mereka lebih memilih untuk mengkonsumsi makanan cepat saji, salah satunya Frozen Food. Merek Frozen Food di Indonesia sangat beragam, salah satunya Laras Food. Laras Food menjual berbagai menu dimsum yang memiliki beragam jenis gramasi, dan tentunya memiliki rasa yang nikmat serta terjamin kualitasnya. Namun desain kemasan yang digunakan masih kurang menarik dan sangat terlihat sederhana. Sehingga kurang menarik perhatian para target konsumen. Oleh karena itu perlu adanya desain kemasan yang lebih inovatif serta dapat memberikan efek penasaran pada pelanggan. Sehingga target konsumen akan memiliki daya beli yang tinggi untuk produk Laras Food. Selain meningkatkan daya tarik visual, desain kemasan yang kreatif juga berperan sebagai salah satu media promosi yang dapat mewakili citra Laras Food.
Perancangan Storyboard Motion Graphic Edukasi Hidup Sehat Cegah Obesitas Anak bagi Generasi Milenial Annisa Eka Puteri; Pungky Febi Arifianto; Mahimma Romadhona
ENGGANG: Jurnal Pendidikan, Bahasa, Sastra, Seni, dan Budaya Vol. 6 No. 2 (2026): JUNI:ENGGANG: Jurnal Pendidikan, Bahasa, Sastra, Seni, dan Budaya
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37304/enggang.v6i2.13125

Abstract

Health is something greatly desired by everyone. In today's modern society, the lifestyle adopted tends to favor instant gratification because it's considered more practical, leading to a sense of laziness. This causes health issues, one of the urgent issues nowadays being obesity in children. The biggest cause of obesity in children is poor eating behavior and lack of physical activity practiced by parents, especially millennials. Therefore, this video motion is created to develop a storyboard used as a reference for educational motion graphics to motivate millennial parents to implement a healthy lifestyle for their children to prevent early obesity. The method used in this research is quantitative and qualitative with a qualitative descriptive approach. The data obtained is then developed to form a script that will be used as a reference in creating the storyboard. The result of the storyboard design will contain information on understanding obesity, factors supporting obesity in children, impacts, and prevention methods with practical guidance that can be directly applied in daily life through thumbnail, rough pass, and clean up stages. The storyboard design used as a reference for the educational motion graphic video is hopefully able to provide knowledge and information to millennial parents to care about their children's lifestyle to prevent early obesity.
Co-Authors Adam Avrilio Mustofa Ade Hilal Putra Dewanda Adinda Putri Maharani Aditya Rahman Yani Aditya Rahman Yani Ahmad Dika Dwi Prasetyo Aileena Solicitor Costa Rica El Chidtian Aileena Solicitor Costa Rica El Chidtian Aimmatus Solikah Aisya Jasmine Defina Aji, Restu Ismoyo Alfian Candra Ayuswantana Alnaya Tarisa Putri Annisa Eka Puteri Aris Sutejo Arshellino, Muhamad Putra Athoillah, Naufal Athoillah Azzah, Zafirah Lifia Balqis, Martiza Bayu Setiawan Bayu Setiawan BAYU SETIAWAN Chidtian, Aileena Solicitor Costa Rica El Daniar, Aninditya Dewi, Kartika Chandra Cahya Diana Aqidatun Nisa Dinan Dana Elianna Gerda Pertiwi Fauzan Romadlon Fransisca Sherly Taju Ghani Rahman Hadiid Hakim, Moch. Rofi I Putu Rayga Ondias Putra Izayanah, Fatihah Nahya Luqman Wahyudi Lutfi Tri Atmaji M. Naufal Ramadhan Maslahah, Safira Andini Masnuna, Masnuna Miftahul Adi Suminto Monica Revias Purwa Kusuma Muhammad Rafi Nabila Dinda Safitri Nabilla, Zahra Rizky Nastiti, Ratna Andriani Navaldy Arya Pratama Ni Made Diana Rani, Diana Niqotaini, Zatin Nofrizaldi R. Ayu Firdausi Novira Rachman Rachmadhani, Dinda Rizki Rafif Virian Darmanto Rahmawati, Ermiana Renzina, Yudha Delonix Restu Ismoyo Aji Rizky, Zahra Rizky Rochma Nur Hidayah Romadhona, Mahimma Romadona, Mahimma Ruliawan, Tsania Rahma Safitri, Fania Imelda Salsabila Nurrahma Nadiya Salsabilla Sofia Azzahra Shofi Qurrota’ayun Azzahro Sita Ayu Arirahma SJAFIATUL MARDLIYAH SRI WULANDARI Sri Wulandari Sukma Ayu Susilowati Vandhu Hidayat Widyasari Widyasari Widyasari, Widyasari Wijaya, Hafidz Arya Wulandari, Sri Yassinta Fitria Zainal Abidin Achmad