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All Journal Jurnal Imajinasi Pixel : Jurnal Ilmiah Komputer Grafis DeKaVe Saraswati Tanra : Jurnal Desain Komunikasi Visual Fakultas Seni dan Desain Universitas Negeri Makassar Journal of Contemporary Indonesian Art ANDHARUPA Jurnal Bahasa Rupa Brikolase : Jurnal Kajian Teori, Praktik dan Wacana Seni Budaya Rupa Ultimart: Jurnal Komunikasi Visual Jurnal Ilmu Komputer dan Desain Komunikasi Visual DESKOVI : Art and Design Journal Jurnal ABDINUS : Jurnal Pengabdian Nusantara Enggang: Jurnal Pendidikan, Bahasa, Sastra, Seni, dan Budaya Judikatif: Jurnal Desain Komunikasi Kreatif Arus Jurnal Sosial dan Humaniora Jurnal Kajian Seni CITIZEN: Jurnal Ilmiah Mulitidisiplin Indonesia Al-Khidmah Jurnal Pengabdian Masyarakat Jurnal Desain Komunikasi Visual Nirmana Jurnal Citrakara Jurnal Ilmiah Multidisiplin (JUKIM) Suluh: Jurnal Seni Desain Budaya Jurnal Dimensi Seni Rupa dan Desain Kreasi: Jurnal Inovasi dan Pengabdian Kepada Masyaraka Jurnal Ilmu Sosial, Pendidikan Dan Humaniora Jurnal Riset Rumpun Seni, Desain dan Media (JURRSENDEM) Journal of Creative Student Research Innovative: Journal Of Social Science Research Communication and Information Journal Seniman: Jurnal Publikasi Desain Komunikasi Visual Aksa : Jurnal Desain Komunikasi Visual Triwikrama: Jurnal Ilmu Sosial Askara: Jurnal Seni dan Desain VISA: Journal of Vision and Ideas Journal of Innovative and Creativity Jurnal Bahasa Rupa Jeskovsia (Jurnal Desain Komunikasi Visual Asia) Jurnal Cendekia Ilmiah Jurnal Pendidikan dan Sosial Humaniora Jurnal Bahasa Rupa Mavis: Jurnal Desain Komunikasi Visual Seniman: Jurnal Publikasi Desain Komunikasi Visual Jurnal Publikasi Ilmu Komputer dan Multimedia Jurnal Ardvis : Artistik Riset Desain Komunikasi Visual
Pungky Febi Arifianto
Desain Komunikasi Visual, Fakultas Arsitektur Dan Desain Universitas Pembangunan Nasional “Veteran” Jawa Timur
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Analisis Objektifikasi Perempuan dan Pelanggaran Etika Pariwara Dalam Campaign Media Sosial Feels Coffee Semarang Rahma Dwi Aulia; Akhmad Rizky Affandi; Pungky Febi Arifianto
ARDVIS Vol. 2 No. 2 (2026): Ardvis: Jurnal Artistik Riset Desain Komunikasi Visual
Publisher : oleh Program Studi Desain Komunikasi Visual, Fakultas Arsitektur dan Desain, Universitas Pembangunan Nasional "Veteran" Jawa Timur, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/ardvis.v2i2.92

Abstract

Perkembangan media sosial telah mengubah pola komunikasi pemasaran dalam industri bisnis modern. Brand tidak lagi hanya berfokus pada penyampaian informasi produk, tetapi juga menciptakan strategi komunikasi yang mampu menarik perhatian publik secara cepat melalui viral marketing. Namun, dalam prakteknya, banyak strategi pemasaran digital yang mengabaikan etika komunikasi demi memperoleh engagement tinggi di media sosial. Salah satu kasus yang menjadi sorotan publik adalah campaign Instagram Feels Coffee dengan slogan “Ngenal Total Barista” yang disingkat menjadi istilah vulgar “ngentot”. Meskipun pihak brand mengklaim istilah tersebut merupakan singkatan dari “ngenal total”, penggunaan diksi tersebut tetap menimbulkan konotasi seksual yang kuat di masyarakat. Penelitian ini bertujuan untuk menganalisis bentuk pelanggaran Etika Pariwara Indonesia (EPI) pada campaign Feels Coffee serta mengkaji representasi perempuan dalam konten promosi tersebut. Penelitian menggunakan metode kualitatif deskriptif dengan teknik pengumpulan data berupa dokumentasi dan studi pustaka. Hasil penelitian menunjukkan bahwa campaign tersebut mengandung unsur eksploitasi seksual, objektifikasi perempuan, penggunaan diksi vulgar, serta komodifikasi identitas religius perempuan demi kepentingan viral marketing. Konten tersebut dinilai melanggar prinsip Etika Pariwara Indonesia terkait norma kesopanan, penghormatan terhadap martabat manusia, dan larangan eksploitasi seksual dalam iklan. Penelitian ini menegaskan pentingnya etika komunikasi digital dalam industri kreatif dan pemasaran media sosial agar strategi promosi tidak menormalisasi pelecehan seksual maupun merendahkan kelompok tertentu.
Analisis Dugaan Kasus Plagiarisme Desain Maskot KPU Mamuju Dengan Vektor Burung Tukan Di Internet Shofi Fakhriza Hukaimah; Rivaldy Wijaya; Pungky Febi Arifianto
ARDVIS Vol. 2 No. 1 (2026): Ardvis: Jurnal Artistik Riset Desain Komunikasi Visual
Publisher : oleh Program Studi Desain Komunikasi Visual, Fakultas Arsitektur dan Desain, Universitas Pembangunan Nasional "Veteran" Jawa Timur, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pesatnya transformasi digital telah mengubah paradigma komunikasi manusia, khususnya dalam cara memproduksi dan mendistribusikan konten visual. Namun, juga memperbesar potensi terjadinya plagiarisme dalam praktek desain komunikasi visual. Salah satu kasus yang menjadi perhatian publik adalah dugaan kemiripan visual pada desain maskot "Si Maju", pemenang sayembara desain maskot Komisi Pemilihan Umum (KPU) Kabupaten Mamuju Tahun 2024, dengan ilustrasi vektor burung toucan yang beredar di internet. Penelitian ini bertujuan untuk menganalisis tingkat kemiripan visual antara kedua objek tersebut melalui pendekatan analisis komparatif visual. Kajian mengenai kemiripan visual selama ini lebih banyak berfokus pada logo dan identitas merek, sedangkan penelitian yang secara khusus mengkaji dugaan plagiarisme pada desain maskot melalui analisis komparatif visual masih relatif terbatas. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan teknik analisis komparatif terhadap unsur bentuk, proporsi, warna, pose, dan gaya ilustrasi. Data diperoleh melalui dokumentasi visual, studi literatur, serta observasi terhadap elemen-elemen desain. Hasil penelitian menunjukkan adanya kemiripan visual yang dominan pada aspek bentuk kepala, proporsi tubuh, bentuk paruh, pose karakter, pola warna, dan gaya ilustrasi. Penambahan atribut lokal pada desain maskot tidak mengubah struktur visual utama karakter sehingga kemiripan pada elemen-elemen visual utama tetap terlihat. Penelitian ini memberikan kontribusi berupa penerapan analisis komparatif visual sebagai salah satu pendekatan untuk mengevaluasi orisinalitas karya desain maskot serta memperkaya kajian mengenai etika profesi dalam bidang desain komunikasi visual.
Analisis Kemiripan Identitas Visual Brand Chikuro Indonesia dan Chikuro Malaysia dalam Perspektif Desain Komunikasi Visual Mohammad Ghifari Hedy Attarizqy; Zahra Syakira Kultsum; Pungky Febi Arifianto
ARDVIS Vol. 2 No. 3 (2026): Edisi Agustus 2026 Jurnal ARDVIS
Publisher : oleh Program Studi Desain Komunikasi Visual, Fakultas Arsitektur dan Desain, Universitas Pembangunan Nasional "Veteran" Jawa Timur, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/ardvis.v2i3.93

Abstract

Perkembangan industri kreatif dan digital mendorong meningkatnya persaingan antarbrand dalam membangun identitas visual yang kuat dan mudah dikenali masyarakat. Dalam konteks tersebut, orisinalitas desain menjadi aspek penting untuk menjaga nilai estetika, kepercayaan konsumen, serta hak kekayaan intelektual suatu merek. Penelitian ini membahas dugaan kemiripan identitas visual antara brand Chikuro Indonesia sebagai pihak yang lebih dahulu menggunakan identitas merek tertentu dengan Chikuro Malaysia yang memiliki elemen visual serupa. Penelitian dilakukan menggunakan metode deskriptif kualitatif dengan pendekatan analisis visual terhadap elemen desain seperti logo, tipografi, warna, konsep branding, dan gaya promosi. Hasil penelitian menunjukkan adanya sejumlah persamaan signifikan pada identitas visual kedua brand yang berpotensi menimbulkan kebingungan konsumen dan memunculkan indikasi plagiarisme desain. Penelitian ini menegaskan pentingnya perlindungan hak cipta dan etika desain dalam industri kreatif agar tercipta persaingan yang sehat dan menghargai karya orisinal.
Perancangan Sosial Media Sebagai Media Kampanye Persuasi Untuk Menghidupkan Kembali Permainan Tradisional di Surabaya pada Era Digital Aisya Jasmine Defina; Bayu Setiawan; Pungky Febi Arifianto
Khatulistiwa: Jurnal Pendidikan dan Sosial Humaniora Vol. 5 No. 1 (2025): Maret : Jurnal Pendidikan dan Sosial Humaniora
Publisher : AMIK Veteran Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/khatulistiwa.v5i1.5757

Abstract

This study aims to design a social media campaign that encourages children to play traditional games through the involvement of parents, with the goal of preserving traditional games in the digital era. The methods used include qualitative and quantitative approaches, such as interviews, observations, and data analysis to determine the effective communication strategy. This campaign will use Instagram as the primary platform, with four content pillars: Awareness, Education, Engagement, and Persuasion. The Awareness pillar focuses on reintroducing traditional games, Education provides information about the benefits and cultural values, Engagement encourages active participation, and Persuasion invites the audience to join events that support the preservation of traditional games. The results show that the use of social media, particularly Instagram, is effective in attracting the attention of parents and children, raising awareness about the importance of traditional games in supporting children's physical, social, and emotional development, as well as preserving Indonesia's cultural heritage amidst the advancement of digital technology.
Pengaruh Daya Tarik Produk Terhadap Konsumen Melalui Strategi Konten Instagram Ca Fiber di PT. Colar Creative Industri Adam Avrilio Mustofa; Pungky Febi Arifianto
Journal of Creative Student Research Vol. 1 No. 6 (2023): Desember : Journal of Creative Student Research
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jcsrpolitama.v1i6.2963

Abstract

As time goes by, social media has an important role today, so it is widely used as a tool for sharing information and also as a marketing tool. As digital marketing continues to develop, one of the most widely used social media platforms is Instagram, which can become the main platform for products to market to consumers. This research aims to investigate the influence of product attractiveness on consumers through the implementation of content strategies on Instagram. The research method used is quantitative, collecting data through online surveys of Instagram users who have experience interacting with several products through the platform. The method used is a literature review of several studies.
Perancangan Konten Visual Instagram Ca-Fiber Untuk Meningkatkan Pemasaran Rafif Virian Darmanto; Pungky Febi Arifianto
Journal of Creative Student Research Vol. 1 No. 6 (2023): Desember : Journal of Creative Student Research
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jcsrpolitama.v1i6.2994

Abstract

In this digital era, Instagram is one of the social media that is popular among people. This presents an opportunity for business people to carry out digital promotions. To promote a business, strong branding is needed.CA-Fiber is a company that operates in the creative industry sector in improving customer branding. As a company that focuses on branding, it must have a strong brand identity to attract customer attention. Good visual content design can help a business to show their branding. This design uses the design thinking method with the stages of empathize, define, ideate, prototype, and test.
Menganalisis Peran Konten Video Sebagai Alat Utama Dalam Media Promosi Produk Untuk Meningkatkan Konsumen Dan Keberhasilan Branding Athoillah, Naufal Athoillah; Pungky Febi Arifianto
SENIMAN: Jurnal Publikasi Desain Komunikasi Visual Vol. 2 No. 1 (2024): Mei : SENIMAN: Jurnal Publikasi Desain Komunikasi Visual
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/seniman-widyakarya.v2i1.1914

Abstract

This study reviews the crucial role of video content as the main tool in product promotion media with the aim of increasing consumer engagement and branding success. Through in-depth analysis of marketing strategies that use video content, this research identifies the positive impact of video content on consumer engagement levels, building emotional connections, and increasing brand awareness. The factors of creativity, authenticity and understanding the target market are also considered important elements in the success of a promotional campaign. The practical implications of this research provide valuable guidance for marketing practitioners to optimize the role of video content in achieving branding goals and increasing consumer appeal. 
Perancangan Identitas Visual Dan Branding UMKM Di Desa Penanggungan Navaldy Arya Pratama; Pungky Febi Arifianto
SENIMAN: Jurnal Publikasi Desain Komunikasi Visual Vol. 2 No. 1 (2024): Mei : SENIMAN: Jurnal Publikasi Desain Komunikasi Visual
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/seniman-widyakarya.v2i1.1959

Abstract

Bina Desa is a form of community service carried out by students by plunging directly into the community environment so that students learn to socialize and know the problems faced in the environment, the PKKM Bina Desa Program is expected to be a learning medium for students and the problems faced by the community can be helped and get solutions from the knowledge applied by students. PKKM Bina Desa Tawas 2023, which is located in Penanggungan Village, Trawas District, Mojokerto Regency, has been running a work program for 3 months from August 21 - November 24, 2023, One of the work programs that I worked on was a visual identity design and branding program for Penanggungan village MSMEs, The problem experienced by owners and managers of MSMEs in Penanggungan village is the lack of education about the importance of visual identity and branding in their snack products, so that they have not been able to reach markets outside their regional area. Therefore, this visual identity and branding design program is sought to help MSMEs so that they can be better able to develop their products in a more organized manner and can reach a larger market in the future. This program has been completed on time and pursued as best as possible.  
Pengembangan Media Video Profil sebagai Upaya Penguatan Identitas Taman Botani Sukorambi Rizdan Zufar Adyatma; Pungky Febi Arifianto; Aris Sutejo
Jurnal Publikasi Ilmu Komputer dan Multimedia Vol. 5 No. 3 (2026): September: Jurnal Publikasi Ilmu Komputer dan Multimedia
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupikom.v5i3.7006

Abstract

Technological developments have driven changes in the way tourism information is delivered, particularly through the use of more interactive and communicative audiovisual media. Taman Botani Sukorambi, as a nature-based educational tourism destination, has potential that is not yet fully supported by representational media capable of optimally presenting the identity and potential of the tourism destination. This issue serves as the background for this design project, which aims to develop an audiovisual medium in the form of a profile video as a representation of Taman Botani Sukorambi as a tourism destination. This study employs a mixed-methods approach, with data collected through observation, interviews, documentation, and questionnaires as supporting data. The design process was carried out through the stages of pre-production, production, and post-production, with an emphasis on storytelling development and the application of cinematographic techniques. The results indicate that the designed profile video is capable of presenting information while simultaneously representing the destination's identity characteristics in a more structured manner through the integration of narrative and visual elements. The application of storytelling and cinematographic elements contributes to establishing a communicative narrative that represents Taman Botani Sukorambi in accordance with its distinctive identity characteristics. Therefore, the development of a profile video not only serves as an information medium but also as a visual communication medium that can serve as an alternative approach to representing a tourism destination
Penyusunan Video Company Profile CV Pustaka Cemerlang dalam Membangun Kesadaran Merek Maysa Dwi Artha Hutagalung; Sri Wulandari; Pungky Febi Arifianto
Comit: Communication, Information and Technology Journal Vol. 4 No. 2 (2026): Comit: Communication and Information Journal
Publisher : IAI Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/comit.v4i2.13633

Abstract

Brand awareness is a crucial factor for new companies to become recognized, trusted, and competitive in the market. This study focuses on the production of a corporate profile video for CV Pustaka Cemerlang Sidoarjo as a visual communication tool to build brand awareness. CV Pustaka Cemerlang operates in the publishing, distribution, and printing sectors, providing services to educational institutions by supplying textbooks, supplementary materials, periodicals, and various other printed products. As a relatively new entity, CV Pustaka Cemerlang requires promotional media that can introduce the company’s identity, products, services, and strengths in a way that is engaging and easily understood by its target audience. The method applied is a qualitative approach supported by quantitative data. The qualitative approach was conducted through interviews, observations, and documentation to gather information regarding the company’s vision, mission, history or background, products, services, partner organizations, tagline, and competitive advantages. Quantitative data is used to support the qualitative findings through questionnaires designed to measure visual appeal, clarity of information, and how well the audience recognizes and remembers the brand after watching the video. The video production process consists of three stages: pre-production, production, and post-production. The resulting video will be between 5 and 6 minutes long and will cover topics such as the company’s vision and mission, its background, products and services, strengths, product range, and tagline of CV Pustaka Cemerlang. This video is distributed on YouTube and used by the company owner in presentations to organizations focused on educational institutions. At the conclusion of this study, it is hoped that this company profile video will strengthen the brand identity, create a positive impression, and increase brand awareness of CV Pustaka Cemerlang among the public.
Co-Authors Adam Avrilio Mustofa Ade Hilal Putra Dewanda Adinda Putri Maharani Aditya Rahman Yani Aditya Rahman Yani Ahmad Dika Dwi Prasetyo Aileena Solicitor Costa Rica El Chidtian Aileena Solicitor Costa Rica El Chidtian Aimmatus Solikah Aisya Jasmine Defina Akhmad Rizky Affandi Alfian Candra Ayuswantana Alnaya Tarisa Putri Annisa Eka Puteri Aris Sutejo Arshellino, Muhamad Putra Athoillah, Naufal Athoillah Azzah, Zafirah Lifia Balqis, Martiza Bayu Setiawan Bayu Setiawan BAYU SETIAWAN Daniar, Aninditya Dewi, Kartika Chandra Cahya Diana Aqidatun Nisa Dinan Dana Elianna Gerda Pertiwi Fauzan Romadlon Fransisca Sherly Taju Ghani Rahman Hadiid Hakim, Moch. Rofi I Putu Rayga Ondias Putra Izayanah, Fatihah Nahya Jessica Amelia Maharani Luqman Wahyudi Lutfi Tri Atmaji M. Naufal Ramadhan Maslahah, Safira Andini Masnuna, Masnuna Maysa Dwi Artha Hutagalung Miftahul Adi Suminto Mohammad Ghifari Hedy Attarizqy Monica Revias Purwa Kusuma Muhammad Rafi Nabila Dinda Safitri Nabilla, Zahra Rizky Nastiti, Ratna Andriani Navaldy Arya Pratama Ni Made Diana Rani, Diana Niqotaini, Zatin Nofrizaldi R. Ayu Firdausi Novira Rachman Rachmadhani, Dinda Rizki Rafif Virian Darmanto Rahma Dwi Aulia Rahmawati, Ermiana Rarasati Renzina, Yudha Delonix Restu Ismoyo Aji Rivaldy Wijaya Rizdan Zufar Adyatma Rizky, Zahra Rizky Rochma Nur Hidayah Romadhona, Mahimma Romadona, Mahimma Ruliawan, Tsania Rahma Safitri, Fania Imelda Salsabila Nurrahma Nadiya Salsabilla Sofia Azzahra Shofi Fakhriza Hukaimah Shofi Qurrota’ayun Azzahro Sita Ayu Arirahma SJAFIATUL MARDLIYAH SRI WULANDARI Sri Wulandari Sukma Ayu Susilowati Vandhu Hidayat Widyasari Widyasari Widyasari, Widyasari Wijaya, Hafidz Arya Wulandari, Sri Yassinta Fitria Zahra Syakira Kultsum Zainal Abidin Achmad