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Perancangan Identitas Visual sebagai Rebranding Taman Hutan Raya Lempung Surabaya Azzah, Zafirah Lifia; Arifianto, Pungky Febi; Setiawan, Bayu
VISA: Journal of Vision and Ideas Vol. 5 No. 3 (2025): Journal of Vision and Ideas (VISA)
Publisher : IAI Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/visa.v5i3.7826

Abstract

Taman Hutan Raya Lempung is one of the botanical forest parks in Surabaya, East Java. The purpose of the construction of Taman Hutan Raya Lempung is to create a green space in Surabaya. In addition, the park is also used as a tourist destination. However, many people in Surabaya and its surroundings still do not recognize or know about Taman Hutan Raya Lempung. The purpose of the project is to design a visual identity as a rebranding for Taman Hutan Raya Lempung to increase the awareness of the people of Surabya and its surroundings about the tourist destination. This research uses qualitative and quantitative methods through primary data such as interviews, observations, and questionnaires also secondary data through a literature review. The data analysis techniques used are 5W+1H analysis and TOWS matrix analysis.
Pengembangan Citra Produk Teriyami Melalui Strategi Branding di Kecamatan Batuan, Kabupaten Sumenep Arifianto, Pungky Febi; Chidtian, Aileena Solicitor Costa Rica El; Nastiti, Ratna Andriani
Jurnal ABDINUS : Jurnal Pengabdian Nusantara Vol 10 No 1 (2026): Volume 10 Nomor 1 Tahun 2026
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/ja.v10i1.26917

Abstract

Pengembangan citra produk penting untuk meningkatkan daya saing di pasar. Teriyami, olahan ikan teri khas Kecamatan Batuan, Kabupaten Sumenep, memiliki potensi besar melalui strategi branding yang tepat. Perpaduan ikan teri dengan bumbu manis, gurih, dan sedikit pedas menjadikannya menarik, namun kurang dikenal karena lemahnya branding. Program pengabdian masyarakat ini bertujuan memperkuat citra Teriyami agar mampu bersaing dan memperluas pasar. Kegiatan mencakup analisis situasi, perancangan strategi branding, implementasi, dan evaluasi. Observasi dan wawancara mengungkap kelemahan pada visual branding, kemasan, dan pemasaran digital. Solusi meliputi pembuatan identitas visual, desain kemasan, foto produk, dan konten promosi media sosial. Implementasi dilakukan melalui pelatihan pemanfaatan media sosial, fotografi, dan storytelling, serta optimalisasi kemasan agar menarik dan sesuai standar. Pemanfaatan Instagram dan Facebook meningkatkan visibilitas. Melalui pengabdian kepada masyarakat, pengembangan kemasan, fotografi, dan pemasaran digital berhasil memperkuat citra Teriyami, menarik minat beli, memperluas pasar, dan membuka peluang bersaing di tingkat nasional.
Penerapan Prototipe Mesin Pengisi Gelas Semi Otomatis untuk Efisiensi Air Minum Kemasan Achmad, Zainal Abidin; Rachman, R. Ayu Firdausi Novira; Arifianto, Pungky Febi; Niqotaini, Zatin; Mardliyah, Sjafiatul
Al-Khidmah Jurnal Pengabdian Masyarakat Vol. 6 No. 1 (2026): JANUARI-APRIL
Publisher : Institute for Research and Community Service (LPPM) of the Islamic University of Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56013/jak.v6i1.4956

Abstract

Saringembat Village, Singgahan District, Tuban Regency, faces the challenge of high-calcium groundwater quality, which contributes to high stunting rates. To address this issue, the UPN "Veteran" East Java community service team developed a prototype for a semi-automatic, energy-efficient, and easy-to-operate plastic cup filling machine. The project, conducted in collaboration with the Mekar Sari Saringembat Village-Owned Enterprise (BUMDes), involved designing the machine, creating a logo and brand for the drinking water product, training in machine operation, and developing branding and marketing strategies. The results of the project include: (1) the availability of a low-power (180–250 Watt) cup filling machine prototype; (2) the registration of the drinking water logo and trademark design; (3) increased capacity of BUMDes human resources in operations, maintenance, and marketing; and (4) the establishment of a new village-based bottled water business unit. This program supports SDGs 3 (Good Health and Well-being) and SDG 8 (Decent Work and Economic Growth). Going forward, this innovation can be replicated in other areas facing similar challenges.
Analisis Kebutuhan Redesign Identitas Visual Hsw Car Wash dalam Meningkatkan Brand Awareness Arshellino, Muhamad Putra; Arifianto, Pungky Febi; Romadhona, Mahimma
Arus Jurnal Sosial dan Humaniora Vol 5 No 3: Desember (2025)
Publisher : Arden Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57250/ajsh.v5i3.1797

Abstract

Identitas visual berperan penting dalam membangun citra dan persepsi sebuah merek di mata konsumen. Pada bisnis jasa seperti cuci mobil, tampilan visual yang konsisten dan profesional dapat memengaruhi tingkat kepercayaan serta daya ingat konsumen terhadap merek. HSW Car Wash sebagai penyedia layanan pencucian mobil mengalami permasalahan pada penerapan identitas visual, terutama ketidakkonsistenan elemen desain, kurangnya daya tarik visual, serta rendahnya pengenalan merek oleh konsumen. Penelitian ini bertujuan untuk menganalisis urgensi kebutuhan redesign identitas visual HSW Car Wash. Penelitian menggunakan pendekatan kualitatif deskriptif melalui observasi, wawancara, dan kuesioner, kemudian dianalisis menggunakan analisis tematik deskriptif. Hasil penelitian menunjukkan bahwa identitas visual yang ada belum mampu merepresentasikan karakter dan layanan bisnis secara tepat. Oleh karena itu, diperlukan redesign yang berfokus pada peningkatan konsistensi, daya tarik, dan kesan profesional guna membantu memperkuat citra serta meningkatkan brand awareness di kalangan konsumen.
Sejarah Objek Wisata Candi Monumental Peninggalan Kerajaan Majapahit di Trowulan Ade Hilal Putra Dewanda; Widyasari Widyasari; Pungky Febi Arifianto
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.2834

Abstract

Penelitian ini bertujuan untuk menggambarkan secara deskriptif kisah sejarah Kerajaan Majapahit dengan menekankan aspek narasi historis yang berkembang di masyarakat serta bukti-bukti peninggalan arkeologis. Pendekatan kualitatif deskriptif dipilih karena mampu mengungkap makna dan interpretasi sejarah secara kontekstual. Data primer diperoleh melalui wawancara mendalam dengan sejarawan, arkeolog, dan tokoh masyarakat di sekitar situs peninggalan Majapahit, sedangkan data sekunder dikumpulkan melalui studi pustaka terhadap buku sejarah, artikel ilmiah, laporan penelitian, serta arsip dan dokumentasi visual. Pengumpulan data juga dilakukan melalui observasi lapangan di situs-situs peninggalan seperti Candi Brahu, Candi Bajang Ratu, dan Wringin Lawang. Analisis data menggunakan metode deskriptif-kualitatif melalui proses reduksi, penyajian narasi, dan penarikan kesimpulan berbasis triangulasi sumber. Hasil penelitian diharapkan dapat memperkaya pemahaman tentang sejarah Majapahit dan menjadi rujukan dalam upaya pelestarian warisan budaya di Indonesia
Desain Karakter pada Buku Ilustrasi Mengenai Suicidal Thoughts untuk Generasi Z Solikah, Aimmatus; Aji, Restu Ismoyo; Arifianto, Pungky Febi
VISA: Journal of Vision and Ideas Vol. 6 No. 1 (2026): Journal of Vision and Ideas (VISA)
Publisher : IAI Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The issue of suicidal thoughts among Generation Z has become a serious concern, marked by the high prevalence of depression and suicidal ideation within this age group. This article discusses the strategy for designing characters for an illustrated book addressing suicidal thoughts among individuals aged 17 to 21. Through a comprehensive, mixed-methods methodology incorporating interviews with mental health professionals and illustrators, surveys of target audience respondents, and comparative visual analysis, this research creates characters that serve as both educational tools and emotional anchors. The final outcome is the design of two characters that represent physical characteristics, visual styles, and emotional markers relevant to the Gen Z experience. The design approach thoughtfully integrates aspects of personal identity, social pressures, and psychological expression. This character design strategy not only fosters reader empathy but also establishes an emotional connection, making complex mental health topics more accessible and understandable.