Article Per Year (5 Year)
p-Index From 2021 - 2026
2.266
P-Index
This Author published in this journals
All Journal Jurnal Minds: Manajemen Ide dan Inspirasi SULTANIST: Jurnal Manajemen dan Keuangan Maker: Jurnal Manajemen Journal of Information Systems and Informatics Journal of Business and Information System
Setiyawami Setiyawami
Universitas Negeri Yogyakarta
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 13 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 13 Documents
Search

 1   2 
ANALYSIS OF THE RELATIONSHIP BETWEEN DIGITAL MARKETING AND COMPETITIVE ADVANTAGE OF MSMEs IN INDONESIA: AN EMPIRICAL STUDY IN THE CREATIVE SECTOR Setyawati, Amelia; Sugangga, Amelia; Annisa, Rosalina Nur; Setiyawami, Setiyawami; Ogunjemilua, Emmanuel Makanjuola
SULTANIST: Jurnal Manajemen dan Keuangan Vol. 13 No. 1 (2025)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v13i1.722

Abstract

This study aims to analyze the relationship between digital marketing, entrepreneurial ecosystem, and knowledge management on the competitive advantage of micro, small, and medium enterprises (MSMEs) in the creative sector in Indonesia. This study uses a quantitative approach with a survey method on MSME actors in the creative sector in various regions in Indonesia. The research sample consisted of 180 respondents selected through purposive sampling techniques. The data obtained were analyzed using multiple regression techniques to test the causal relationship between the variables studied. The results of the research data analysis concluded that digital marketing, entrepreneurial ecosystem, and knowledge management have a positive and significant effect on competitive advantage. The conclusion of this study confirms that digital marketing can increase market reach and promotion effectiveness. A strong entrepreneurial ecosystem, characterized by policy support, access to funding, and business networks, contributes to creating sustainable competitiveness for MSMEs. In addition, good knowledge management allows MSMEs to manage information and skills more optimally. These findings provide implications for stakeholders in encouraging digitalization strategies, strengthening the entrepreneurial ecosystem, and knowledge management to strengthen the competitiveness of creative sectors of MSMEs in Indonesia.
Sentiment Analysis of Consumer Acceptance of Honda’s Digital Marketing Strategy Using Lexicon-Based Algorithm Dias, Bartolomius; Khoirunnisa’, Asma’; Budiman, Yosef; Setiyawami, Setiyawami
Journal of Information System and Informatics Vol 7 No 2 (2025): June
Publisher : Universitas Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51519/journalisi.v7i2.1150

Abstract

This study analyzes customer sentiment toward Honda’s digital marketing strategy via the Wahana Honda application. A total of 2,000 customer reviews were collected from the Google Play Store using web-scraping techniques. Text data underwent preprocessing (e.g. cleansing, tokenization, stop-word removal, stemming, and translation into English). Sentiment classification using a lexicon-based approach revealed that 56.7% of reviews were positive, 20.8% neutral, and 22.5% negative. The model demonstrated high precision in identifying negative sentiment, though it showed limitations in classifying neutral opinions due to linguistic ambiguity. These findings highlight the need for more adaptive sentiment models and offer strategic insights for Honda’s digital marketing. Specifically, the analysis can help prioritize improvements in app functionality, excellence service priority, enhance personalized customer engagement, and shape targeted digital marketing strategies based on real user feedback. Leveraging these insights enables Honda to optimize user experience, increase retention, and align digital campaigns with customer expectations.
Green satisfaction as a bridge to improved green customer loyalty Rahayu, Sri; Setiyawami, Setiyawami; Marjuki, Marjuki; Fitriani, Silfi; Rahmawati, Hanafi Hajar; Anjani, Dina Nursya
Journal of Business and Information Systems (e-ISSN: 2685-2543) Vol. 7 No. 1 (2025): Journal of Business and Information Systems
Publisher : Department of Accounting, Faculty of Business, Universitas PGRI Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jbis.v7i1.311

Abstract

This study aims to examine the impact of green product quality, green brand image, green satisfaction, and green trust on green consumer loyalty. It also investigates the mediating role of green satisfaction in the relationship between green product quality, brand image, trust, and consumer loyalty. Employing a quantitative approach, the research focuses on consumers of The Body Shop beauty products in D.I. Yogyakarta. Primary data were collected through questionnaires from 160 respondents and analyzed using SEM SmartPLS. Findings reveal that a green brand image has a significant influence on both green satisfaction and green consumer loyalty. Green satisfaction likewise has a significant positive effect on green consumer loyalty. Additionally, green trust has a significant impact on green satisfaction. However, the effects of green trust on consumer loyalty, as well as green product quality on both satisfaction and loyalty, were found to be insignificant. Further analysis reveals that green satisfaction mediates the relationships between green brand image and consumer loyalty, as well as between green trust and consumer loyalty. Conversely, green satisfaction does not mediate the effect of green product quality on consumer loyalty. These results suggest that while brand image and trust enhance loyalty through satisfaction, product quality alone does not have a significant mediated impact on loyalty
Co-Authors Acai Sudirman Agusthina Risambessy AMELIA SETYAWATI, AMELIA Anjani, Dina Nursya Annisa, Rosalina Nur Biso, Hernansi Budiman, Yosef Christina Bagenda Christina Yanita Setyawati, Christina Yanita Chusnu Syarifa Diah Kusuma Dias, Bartolomius Djurubassa, Gloria Miagina Palako Fitriani, Silfi Gloria Miagina Palako Djurubassa Handayani, Kristin Hernansi Biso Ita Musfirowati Hanika Kaur, Simran Khoirunnisa’, Asma’ Lestari, Deara Shinta Manggiasih, Trisnia Marjuki Marjuki Ogunjemilua, Emmanuel Makanjuola Oktisari, Dwi Pandey, Deeak Rahmawati, Hanafi Hajar Romi, Mochamad Vrans SRI RAHAYU Sriharyati, Santy Sugangga, Amelia Syamsuddin Syamsuddin Syamsuddin Syamsuddin Trisnia Manggiasih Wakhyuni, Emi Waliah, Siti Yuliana Yuliana