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TINNEKE TUMBEL
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ANALISIS SEGMENTASI PASAR TERHADAP HARGA SEPEDA MOTOR AUTOMATIC YAMAHA MIO PADA PT . HASJRAT ABADI KOTAMOBAGU PAPUTUNGAN, INDRIYATI; Tumbel, Tinneke M.; Tarore, Henny S.
JURNAL ADMINISTRASI BISNIS (JAB) VOL 5. NO 004 (2017): JURNAL ADMINISTRASI BISNIS UNSRAT
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.0.0.2017.17502.%p

Abstract

By lookong at the development of a motorcycle thar is increasingly rapidly, manymanufacturers of the new motor started to go to indonesia. The large number of thenew motor started to go to indonesia. The large number of existing motorcyclecompany raises competitive. Pressure on industi motorcycle Consumer needs anddesires are very multiform against type or brand of motorcycles then request thecommunity againts motorcycles continue to experience increased, therefore, marketinkrekatif and put the market strategy, take advantage of opportunities that arise in themarket related to the desires of the commonity therefore companies should set theprice according to the quality of the product because the price setaffect the quantitysold is because the price of the very influential towards the success of the productsmarketed by the company. The aim in this study is whether there is a connectionbetween the market segmentation with the price of motorbikes and detect otherfactorsthat also affect the market share within the company bike motors. Thisresearch is quantitative reseacrch using a simple linear regression analysisapproach. Engineering data collection done by spreading the questionnaire filled by75 respondents and analyzed using simple regression analysis and use test resultsfrom t. Linear regression analysis is a simple variabel market segmentationneffect against prices. Hypothesis test andresults showedthat thevariables simultaneously influential market segmentation significantly to price. Based on the results of thisresearch, companies Yamaha Indonesia to make the latest innovations inaccordancewiththe community's lifestyle and always give you the design and the latest models inaccordance with advances automotive world.Keywords : Market segmentation, Pricing
ANALISIS PENEMPATAN DAN MOTIVASI DALAM HUBUNGAN KINERJA KARYAWAN PADA PT. BANK PAPUA KANTOR CABANG KOTA MANADO Abidondifu, Justince M. E.; Tampi, Dolina L.; Tumbel, Tinneke M.
JURNAL ADMINISTRASI BISNIS (JAB) Vol 5, No 003 (2017): JURNAL ADMINISTRASI BISNIS UNSRAT
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.5.003.2017.16824.%p

Abstract

The absolute necessity of a strong human resource can not bedenied in facingthis new era. Organization or company will meet a form of competition that is more complexwith variation, intensity and coverage that may not been experienced before. Therefore, organization needs strong people, who can be able to adapt any changes that occur, and able to work in new ways through their skills and duties. Sedermayati (2011:120)said that, placement means assignment of returning employees to new jobs or positions. According to sulistiyani (2011:193) motivation is part of MSDM, in the framework of coaching, development and direction of manpower within an organization. The method that is used in this research is descriptive quantitative with research that searches for the exact facts and interpretation to gain result that can be achieved using the statistics procedure or other ways of quantification (measurement). The results of this study show that replacement and motivation has a very high effect on employee performance, therefore effective performances should be more optimized.The results of this study show that placement and motivation affect the performance employees so that the effectiveness of performance becomes more optimal. The influence of placement and motivation in the relationship of employee performance has a positive impact, because the company is very good attention to the needs of employees. Employee work experience and employee morale become a benchmark for the implementation of good performance.  Keywords: Analysis Placement and Motivation, Employee Performance.
PENGARUH MODAL KERJA TERHADAP PROFITABILITAS PADA PT. HASJRAT ABADI DAN BENGKEL-BENGKEL TOYOTA DI MANADO Umboh, Arjunal; Tumbel, Tinneke; Rogahang, Joula
JURNAL ADMINISTRASI BISNIS (JAB) Vol 5, No 002 (2017): Jurnal Adminnistrasi Bisnis
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.5.002.2017.15879.%p

Abstract

Workshop in the city of Manado exposed to levels of increasingly fierce competition, therefore the company needs to improve performance in order to survive in a crisis situation or win the competition in the era of globalization Order to determine the effect of working capital management (efficiency of cash, accounts receivable, and inventory). To determine the effect on the profitability of cash efficiency garage PT. Eternal Hasjrat  KC Manado and Workshop - Workshop in Manado.  This type of research is based on the clarity of the elements, research steps are already planned until cooked when preparations are prepared, the use of the sample and the findings apply to the population, the presence of the hypothesis, the expected results, data collection, and data analysis performed after all the data collected, this study categorized into quantitative research Results: Efficiency cash positive effect of 0.002 with 0.505 significance level is much greater than the significance level of 0.05.  This result explains that the cash efficiency does not significantly affect the profitability of the Workshop PT. Hasjrat Abadi and Workshop - Toyota workshop in Manado. This means that in conditions of efficiency of receivables and inventories remained, changes in the efficiency of cash of any kind will not affect profitability. Efficiency receivables positive effect of 0.005 with 0.159 significance level is much greater than the significance level of 0.05. This result explains that the efficiency of the receivables does not significantly affect profitability at PT. Hasjrat Eternal Repair - Toyota repair shop in Manado. This means that in conditions of efficiency remain cash and inventory, receivables efficiency of any changes will not affect profitability. Efficiency supplies negative effect of -0.003 with a significance level of 0.002 is much smaller than the significance level of 0.05. This result explains that the efficiency of inventory significantly negative effect on profitability at PT. Eternal Hasjrat Manado Workshop - Toyota repair shop in Manado.KEYWORDS  :  Working Capital, Cash Efficiency (X1), Efficiency Receivables (X2), Efficiency Stocks (X3), profitability (Y).
PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT TERHADAP LOYALITAS NASABAH PT. BANK MANDIRI (PERSERO) Tbk, KC DOTULOLONG LASUT MANADO DAHLAN, PUTRI WINDARWATI M.; Tampi, Johny R. E.; Tumbel, Tinneke M.
JURNAL ADMINISTRASI BISNIS (JAB) VOL 5. NO 004 (2017): JURNAL ADMINISTRASI BISNIS UNSRAT
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.0.0.2017.17499.%p

Abstract

This study aims to determine the influence of Customer RelationshipManagement on customer loyalty in PT. Bank Mandiri (Persero) Tbk, KCDotulolong Lasut Manado. This research is quantitive research using surveymethod. Data collection technique is done by division of questionnaires filled by100 respondents who become the sample in this research. Data collection wasdone with questionnaires that have been tested for validity and reliability. Dataanalysis use is descriptive statistic, consisting of correlation coefficient andsimple regression done by using program SPSS. The result of the research showsthat there is significant influence between Customer Relationship Management oncustomer loyalty. Customer Relationship Management is a very important thingfor the company to establish long-term relationships with customers in order toachieve satisfaction that also impact on customer loyalty, then for the benefit ofthe two parties, the company further improve and optimize the system CustomerRelationship Management to increase customer loyalty.Keyword: Customer Relationship Management, customer loyalty.
PERANAN LEMBAGA PENGEMBANGAN MASYARAKAT AMUNGME DAN KAMORO (LPMAK) DALAM PELAKSANAAN PROGRAM KEWIRAUSAHAAN DI KABUPATEN MIMIKA PAPUA Munawaroh, Siti; Johnly Pio, Riane; Tumbel, Tinneke M.
JURNAL ADMINISTRASI BISNIS (JAB) Vol 5, No 003 (2017): JURNAL ADMINISTRASI BISNIS UNSRAT
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.5.003.2017.16719.%p

Abstract

This study aims to determine the role of the Amungme and Kamoro Community Development Institution (LPMAK) in the implementation of the Entrepreneurship Program and the welfare of indigenous peoples following the development of entrepreneurship carried out by LPMAK. This research was conducted at LPMAK office located in Mimika Papua Regency. The method used in this research is qualitative method. Sources of data used in this study are secondary data classified into two kinds, namely secondary external data and secondary internal data. The results of this study indicate that the role of LPMAK in community development ranging from training to financing productive economic enterprises carried out well in accordance with the target, the decline in the last few years due to PT Freeport Indonesia unstable which became the largest contributor of funds, resulting in a 40% cut of funds. Welfare can not be achieved thoroughly because society has not been able to change for the better so many solutions provided by LPMAK but few want to receive. With this community will be more active role to develop the entrepreneurial potential managed by LPMAK in order to achieve overall welfare.  Keyword: Role, LPMAK, Entrepreneurship
Pengaruh Motivasi Kerja Terhadap Kinerja Karyawan Pada PT. TASPEN (Persero) Cabang Manado Orocomna, Cion; Tumbel, Tinneke M.; Asaloei, Sandra I.
JURNAL ADMINISTRASI BISNIS (JAB) Vol 7, No 001 (2018): JURNAL ADMINISTRASI BISNIS
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.7.001.2018.21145.66-72

Abstract

This research was motivated by problems found in the office of PT. TASPEN (Persero) Manado Branch, which in employee performance lacks productive work motivation by using work time so that the amount of work that is not solved by what is done by each employee. And the obstacles faced are when employees cannot complete a job in carrying out their responsibilities as employees at PT. TAPSEN (Persero) Manado Branch. The arrangement of the arrangement is one aspect that must applied in the office to support the achievement of the goal of increasing productivity and performance of office employees.In this study, the method used was quantitative descriptive research method by distributing questionnaires to 50 respondents who were sample in this study. Data collected with a questionnaire that had been teste for validity and reliability.And our data analysis is descriptive and inferential statistics, which consist of simple correlation coefficients and regressions that are done using the SPSS for Windows version 24.0.The results showed that there was a significant influence between work motivations on employee performance. From this result is done and followed by data analysis obtained, then there is a significant influence between the influence of work motivation on employee performance at PT.TASPEN (Persero) Branch Manado and this means the working hypothesis or alternative hypothesis is accepted. This means that there is a positive influence between work motivation on employee performance and the level of influence of 21.3%. For this reason, recommended that more work motivation to increase in employee performance.Keywords: Work  Motivation. Employee Performance
Pengaruh Kualitas Produk Terhadap Keputusan Pembelian Sepeda Motor Honda Beat Pada CV. LION di Ternate Panget, Brayen; Tumbel, Tinneke M.; Tamengkel, Lucky D. S.
JURNAL ADMINISTRASI BISNIS (JAB) Vol 6, No 004 (2018): JURNAL ADMINISTRASI BISNIS
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.6.004.2018.21090.62-69

Abstract

In line with his rapid development of science and technology which experienced an increase and change over time underwent logical consequences for the business world by shifting his values to the demands of human needs and desires. This phenomenon brings implication to every company in maintaining the continuity of its operational activities, where the products / services produced are expected to be well received by consumers. Product quality is important in the successful marketing of products / services. Purchase decision is determined by many factors such as product quality that is the researcher's attention with the assumption that if the quality of product is good then it will make the consumer interested so that make the consumer satisfied. This study aims to find out how far the quality of the product to the purchase decision Honda motor beat on CV. LION by taking 86 respondents. the method of analysis used in this research is quantitative method with approach correlation and simple regression, using questionnaires and observations as a technique in obtaining data. In the calculations in this study, researchers use SPSS software version 21. This can indicate whether there is a correlation between the two variables and how much influence the quality of the product to the purchase decision. The result of this research shows that product quality has negative effect on purchasing decision because negative regression coefficient value is 21,608 and every 1% increase of service quality (X), then purchasing decision (Y) will increase by 0,479.Keywords: Product Quality and Purchase Decision
Pengaruh Industri Gula Aren Terhadap Tingkat Kesejahteraan Rumah Tangga Di Desa Mopolo Kecamatan Ranoyapo Pusung, Rizky A.; Tumbel, Tinneke M.; Punuindoong, Aneke Y.
JURNAL ADMINISTRASI BISNIS (JAB) Vol 7, No 2 (2018)
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.7.2.2018.22030.10-20

Abstract

Palm sugar is one of the most important food needs for daily needs in the household and food and beverage industries, both large and small. The activity of making palm sugar has long been carried out by the people of Mopolo Village, even some of them have carried out these activities for decades. Palm sugar is not only consumed by itself but also for sale. High economic value is one of the factors for brown sugar makers. The palm sugar industry is located in Mopolo Village, Ranoyapo District, Minahasa Selatan District North Sulawesi. Mopolo Village has a land area after expansion of approximately 1700 ha. ’'The Effect of the Palm Sugar Industry on the Household Welfare Levels of Industrial Owners in Mopolo Village, Ranoyapo District" has the formulation of the problem whether the Palm Sugar industry has an effect on the household welfare level of industrial owners in Mopolo Village, Ranoyapo District.This study aims to determine the effect of the Palm Sugar industry on the level of household welfare of industrial owners in Mopolo village, Ranoyapo. District. The object of this study is the owner of palm sugar industry in mopolo village, Ranoyapo sub-district, south Minahasa Sulawesi in the north.The results of hypothesis testing showed that industrial variables had a positive and significant effect on the level of household welfare of industrial owners. This study was the first study on palm sugar industry in mopolo village, Ranoyapo sub-district, minsel North Sulawesi.
Analisis Saluran Pemasaran Kelapa Di Desa Pinilih Kecamatan Dimembe Kabupaten Minahasa Utara Sengkey, Vega C.; Tumbel, Tinneke M.; Tamengkel, Lucky F.
JURNAL ADMINISTRASI BISNIS (JAB) Vol 6, No 004 (2018): JURNAL ADMINISTRASI BISNIS
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.6.004.2018.21088.45-53

Abstract

This study aims to determine and analyze how the marketing channels of copra agricultural products from producers to consumers as a reference for determining the amount of marketing margin for each copra marketing agency from producer to consumer, and the percentage of prices received by farmers (Farmer's Share) in Pinilih Village Dimembe District, North Minahasa Regency. The research method used in this research is descriptive quantitative research method or survey method, which is focused on the real and actual picture of a problem then collected, compiled and analyzed. Samples taken as respondents were 79 craftsmen, while the number of collectors was 4 people. The results of the analysis show that: There are two copra marketing channels from Pinilih Village, Dimembe District, North Minahasa Regency to the final consumer (oil factory) Marketing channel I: Farmers, Consumers. Marketing channel II: Farmers, Collectors, Consumers. And the most widely used by copra farmers in Pinilih Village, Dimembe Subdistrict, North Minahasa Regency, namely marketing channel II, in this marketing channel, there is an intermediary trader, namely collecting traders, by means of collecting traders directly to the farmer's house and then selling it to the final consumer (oil mill). The marketing margin can be known in the marketing channel I have a marketing margin of Rp. 3,000 per kg which is higher than the second channel of Rp. 2,500 per kg. From the calculation results obtained by the value of Farmer's second share of the marketing channel, namely marketing channel I by 100 percent, meaning that the price received by farmers in marketing channel I is 100 percent of the price paid by the consumer, and for marketing channel II is 66.67 percent, meaning that the price received by farmers is 66.67 percent of the price paid by consumers. According to the author's observation, it can be suggested to copra farmers in Pinilih Village, Dimembe Subdistrict, North Minahasa Regency to be able to sell their copra directly to the end consumer (industry).Keywords: Marketing Channels
Pengaruh Marketing Mix Terhadap Keputusan Pembelian Pada CV. Justiti Motor Lembata Barcelona, Oktavianus; Tumbel, Tinneke M.; Kalangi, John A. F
JURNAL ADMINISTRASI BISNIS Vol 8, No 2 (2019): Marketing, Human Resources And Company Management
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Related research to study the large influence of mixed mixtures on purchasing decisions on CV. Justitia Lembata Motor can compete from several of the same companies in motorcycle sales. Partially significant for purchasing decisions. Marketing mix is a combination of four variables or activities which are the core of the marketing system, namely: products, price structures, promotional activities, and distribution systems. Consumer purchasing decisions are the final purchases of consumers both individuals and households, who buy goods and services for personal purchases. This research uses quantitative methods, data collection techniques using questionnaires. The population in this study were motorcycle buyers and customers at CV. Justin Motor Lembata. The sample taken was 50 respondents using simple random sampling technique. The research method used is simple linear regression. The 0.014 constant is the same as the result of the buyer's decision to buy at 0.014% and the regression coefficient of the marketing mix variable is 0.667 units to one so that the purchasing decision increases by 0.667%.
Co-Authors Abbas, Afnan I. Abidondifu, Justince M. E. AHMAD, MAIMUN Arjunal Umboh Barcelona, Oktavianus Benaino, Christian Almendo Boose, Nikson DAHLAN, PUTRI WINDARWATI M. Danny D. S. Mukuan, Danny D. S. Dantje Keles Daud M. Liando, Daud M. Deisy Natalia Lalujan Deisy Natalia Lalujan, Deisy Natalia Frendy A.O. Pelleng Frendy A.O. Pelleng, Frendy A.O. Gobai, Anton Harry Sumampouw Henny S. Tarore, Henny Henny Tarore Henny Tarore, Henny JOHNNY MONTOLALU Johny Kalangi, Johny Johny R. E. Tampi, Johny R. E. JOHNY TAMPI Joula Rogahang Kalangi, John A. F Kalangi, Johnny A. F Kalangi, Johny A. F. KARAMOJ, INKE LUPITA LENGKONG, JULIO RONALDO TOGAS Livi Pangemanan, Friane LUCKY F. TAMENGKEL Mamahit, Rina R. Mamahit, Rina R. MANAWAN, RIDHO V. Manengkey, Virgin M. Manumpil, Claudia Ayu Marianti Jela-Jela Marianti Jela-Jela, Marianti MEINY G. PORAJOUW Octavia Inggrid Sakul Orocomna, Cion Panget, Brayen PAPUTUNGAN, INDRIYATI PORAJOUW, MEINY G. Punuindoong, Aneke Pusung, Rizky A. Ramang, Grace D. P. Regar, Wuena S.F. Riane Pio Rogahang, Joula Rogahang, Joula J. Rumawas, W. Sakul, Octavia Inggrid Sandra Ingried Asaloei SEGE, FANDA OLIVIA BEATRICE Sengkeh, Devi Sengkey, Vega C. Siti Munawaroh Sondakh, Billy Rolly Sontje Sumayku SRINLY PAAT SUMAMPOUW, HARRY J. Sumayku, Sontje M. Tamengkel, Lucky D. S. Tamengkel, Lucky F. Tamengkel, Lucky F. TAMPI, DOLINA L. Tampi, Johnny R. E. TAMPI, JOHNY Tansala, Desilsan Tarore, Henny S. Tarore, Henny Stientje Terok, Januar THOBIAS S SARBUNAN Tjahyadi, Zifora Rilifta Togodly, Elisabet Tulangow, Sharen G. Umboh, Arjunal Wahani, Julia T. Wahongan, Stefanly Walangitan, Olivia Walangitan, Olivia F. C. Walangitan, Olivia F. C. WAROUW, CHRISTIAN Wehelmina Rumawas WILLIAM AREROS