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TINNEKE TUMBEL
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Strategi Pemasaran Produk Tabungan Ib Hijrah Rencana Pada Bank Muamamalat Cabang Manado Abbas, Afnan I.; Tumbel, Tinneke M.; Kalangi, Johnny A. F
JURNAL ADMINISTRASI BISNIS (JAB) Vol 8, No 1 (2019): Jurnal Administrasi Bisnis
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.8.1.2019.23500.55-60

Abstract

This study aims to determine the marketing strategy and analyze the strengths, weaknesses, opportunities and threats of the marketing of ibrahim savings products planned by the Bank Muamalat Manado Branch. This research is a descriptive qualitative study with data collection using data using interview and literature studies, while secondary data and primary data from Bank Muamalat employees in Manado Branch. The strategy used by Bank Muamalat Indonesia Branch Manado is to analyze internal and external factors. From the results of this study it can be concluded that the marketing strategy applied is that there are two major factors, namely internal factors and external factors, internal factors using the method of segmentation, targeting, positioning and marketing mix. As well as analyzing external environmental factors such as political, economic, social and technological factors also analyze industrial environments such as newcomers, competition in industry, threats from substitute products and buyers' bargaining power.
Analisis Kepuasaan Konsumen Pada Produk Mobil Di PT. Hasjrat Abadi Cabang Manado (Dealer Toyota) Wahongan, Stefanly; Tumbel, Tinneke M.; Walangitan, Olivia F. C.
JURNAL ADMINISTRASI BISNIS (JAB) Vol 8, No 1 (2019): Jurnal Administrasi Bisnis
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.8.1.2019.23503.79-86

Abstract

The purpose of this study was to determine customer satisfaction in the products of PT. Hasjrat Abadi branch Manado. This study uses interview data collection techniques and observations with qualitative descriptive data analysis techniques. The focus of this study is customer satisfaction with the services of PT. Hasjrat Abadi branch of Manado measured from several aspects: 1) Consumer satisfaction in the process of car purchase administration, 2) Consumer satisfaction with the quality of products purchased, 3) Consumer satisfaction with response from officers regarding Consumer complaints regarding car disturbances or technical problems, 4) Customer satisfaction with handling problems or technical problems of the car. Results of the study indicate that administrative procedures at the time of product purchase are still lacking. Likewise with customer satisfaction with the quality of the vehicle during use. Many complained that some items from the car products purchased were still lacking. Or not according to what was promoted. Furthermore, some customers say that the company is less alert and responsive to complaints submitted by customers on technical matters of The the products purchased. The latter is also carried out that repair services for damage experienced in purchased car products are still not satisfactory. In the sense that the improvements carried out have not been maximized.
ANALISA KUALITAS PELAYANAN TERHADAP KEPUASAN NASABAH PADA PT.BANK BTPN KANCA MANADO SARBUNAN, THOBIAS S; MONTOLALU, JOHNNY; TUMBEL, TINNEKE M
JURNAL ADMINISTRASI PUBLIK Vol 1, No 010 (2015)
Publisher : Sam Ratulangi University

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Abstract

ABSTRAKDalam era perdagangan bebas saat ini, setiap perusahaan harus menghadapi persaingan yangsangat ketat di antara masing-masing perusahaan. Meningkatnya intensitas persaingan dan jumlahpesaing juga membuat stiap perusahaan untuk selalu memperhatikan kebutuhan dan keinginankonsumen (pelanggan) serta berusaha memnuhi apa yang mereka harapkan dengan cara yang lebihmemudahkan dari pada yang dilakukan para pesaing.Komleksitas tingkat pesaing suatu industri apakah itu industri manufacturing ataupun jadamenyebabkan setiap perusahaan harus selalu berusaha meningkatkan kualitas perlayanan agarkepusan pelanggan dapat terwujud. Kualitas pelayanan yang ingin dipenuhi harus dilihat dari sudutpandang pelanggan. Sudut pandang tersebut juga merupakan hal yang penting dalam merancangsuatu sistem dalam manajemen.Kata kunci : Kualitas, Pelayanan, dan Kepuasan.
Pengaruh Promosi dan Harga Terhadap Keputusan Pada Pembelian PT. Shopee International Indonesia Di Kota Manado Tulangow, Sharen G.; Tumbel, Tinneke M.; Walangitan, Olivia F. C.
JURNAL ADMINISTRASI BISNIS (JAB) Vol 9, No 3 (2019)
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.9.3.2019.25129.35-43

Abstract

This study aims to determine the effect of promotion and price on purchasing decisions at PT. Shopee International Indonesia in the city of Manado, where Shopee consumers in the city of Manado also often shop through this application by looking at the promotions that PT. Shopee International Indonesia often holds and the prices offered so that in purchasing decisions there are several factors that influence in it, and this research the writer takes the promotion and price factors. In this research quantitative associative research is used with data collection techniques by observation and questionnaire. The analysis technique used is the validity test, reliability test, normality test, multiple linear regression analysis, coefficient of determination analysis. In testing the hypothesis using partial test and simultaneous test. Based on the results obtained from this study, it shows that the influence of promotion is 52.9% and the influence of price is 40.3%. and the effect of promotion and price simultaneously that is equal to 56.6% while the remaining 43.4% is explained by other variables not included in this study that include products, places, people, processes, advertising, physical evidence.
Pengaruh Variabel Makroekonomi Terhadap Indeks Harga Saham Gabungan (Studi pada Indeks Harga Saham Gabungan di Bursa Efek Indonesia Periode 2014-2018) Mamahit, Rina R.; Tumbel, Tinneke M.; Mangindaan, Joanne V.
JURNAL ADMINISTRASI BISNIS (JAB) Vol 8, No 2 (2019): Jurnal Administrasi Bisnis
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.8.2.2019.23565.75-82

Abstract

This research aims to determine whether the macroeconomic variables i.e., the exchange rate, inflation and BI rate simultaneously and partially influence Indonesia Composite Index at The Indonesia Stock Exchange (IDX). The approach in this study is a quantitative method, using multiple linear regression analysis. The data used are time series data from January 2014 until December 2018. The result indicates that exchange rates, inflation and BI together have a significant impact to Indonesia Composite Index. Individually, only the BI rate variable has a significant effect and has a negative effect to Indonesia Composite Index. The exchange rate and inflation had no significant effect to Indonesia Composite Index.
Pengaruh Bukti Langsung, Kehandalan, Jaminan, Daya Tanggap dan Empati, Terhadap Kepuasan Pasien pada Puskesmas Sondakh, Billy Rolly; Tampi, Johnny R. E.; Tumbel, Tinneke M.
JURNAL ADMINISTRASI BISNIS (JAB) Vol 9, No 3 (2019)
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.9.3.2019.25520.101-111

Abstract

The goal of the study is to test the effects of efidence directly, reliability, asurance, response, empathy for the patient’s satisfation at the medical center . The samples used in this study number one hundred. As for a sample method of taking by purposive sampling. The data analysis method used is quantitative analysis by using the validity test and reliability test, test f, determinative coefficient, test t and regression analysis. Using multiple regression methods, you might conclude that the evidence variable immediately has a positive and significant impact on consumer satisfaction. Whereas reliability has a positive but insignificant effect on consumer satisfaction. Guarantee has a positive but insignificant effect on consumer satisfaction. The response has a positive but insignificant effect on consumer satisfaction. For empathy, it has no positive or insignificant impact on consumer satisfaction. Simultaneous evidence of direct,reliability can signifikantly affect costumers satisfaction with   f counts greater than the significance number. The resulting coefficient determination is 0.322 which means 32.2 percent of variable changes in consumer satisfaction are explained by common evidence, reliability, guarantees, response and empathy changes, while 67.8 percent is explained by other non-research variables.
Pentingnya Modal Kerja Dalam Meningkatkan Usaha Nelayan Di Kampung Ngalipaeng II Kecamatan Manganitu Selatan Kabupaten Kepulauan Sangihe Manumpil, Claudia Ayu; Tumbel, Tinneke M.; Mangindaan, Joanne V.
JURNAL ADMINISTRASI BISNIS (JAB) Vol 9, No 3 (2019)
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.9.3.2019.25542.112-121

Abstract

The purpose of this study was to determine the business conditions of fishing communities in Ngalipaeng II village. This research is a type of qualitative research. In coastal communities, traditional fishermen are the most suffering, poor and often the victims of the marginalization process due to fisheries modernization policies. In general, the so-called traditional fishermen are fishermen who utilize fishery resources with traditional fishing equipment, small business capital, and relatively simple fishing organizations. In general, fishermen still experience limited fishing technology. With a simple fishing gear, the operational area becomes limited, only around the coastal waters. Another problem is that access to markets is often not owned by fishermen, especially fishermen who live on small islands. Meanwhile, the condition of fish that easily rot, is a big problem faced by traditional fishermen. The income earned by these fishermen is generally used to fulfill the basic needs of family members. The basic needs that are intended in this case are food, clothing and housing as basic needs that are very important for survival, as well as social needs such as activities for merry, thanksgiving and others. Many fishing communities have not been able to meet the needs of household life, education, and other needs. Because given the results of fishing businesses that are so low / less because of limited costs and working capital.
PENGARUH CITRA MEREK TERHADAP MINAT BELI PRODUK ORIFLAME DI KOTA MANADO AHMAD, MAIMUN; TUMBEL, TINNEKE; KALANGI, JOHNY
JURNAL ADMINISTRASI PUBLIK Vol 6, No 89 (2020)
Publisher : Sam Ratulangi University

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Abstract

Penelitian ini bertujuan untuk mengetahui apakah citra merek berpengaruh terhadap minat beli produk oriflame di Kota Manado. Jenis penelitian yang digunakan dalam penelitian ini adalah jenis penelitian kuantitatif. Populasi penelitian ini adalah masyarakat Kota Manado yang sudah pernah memakai dan membeli produk oriflame. Pengambilan sampel menggunakan Teknik nonprobability sampling. Dalam penelitian ini, jumlah populasinya tidak diketahui, sehingga penentuan ukuran sampel dari populasi menggunakan teori yang dikembangkan dari Isac Michael menggunakan rumus lemeshow dan berdasarkan dari hasil perhitungan dengan rumus tersebut, jumlah sampel dalam penelitian ini sebesar 100 responden. Uji Validitas menggunakan Teknik korelasi Product Moment dan Uji Reabilitas menggunakan rumus Cronbach Alpha. Berdasarkan hasil analisis regresi, hal ini dilihat dari hasil uji hipotesis, pengaruh citra merek ini bersifat positif signifikansi dengan nilai sif 0,000 artinya apabila citra merek semakin baik hal tersebut akan semakin menimbulkan atau dorongan minat beli. Berdasarkan hasil koefisien determinan, besarnya adjust R Square adalah 0,382. Hasil perhitungan statistik ini berarti bahwa kemampuan variabel independent dalam menerangkan variasi perubahan variabel dependen sebesar 38,2%, sedangkan sisanya sebesar 61,8% diterangkan oleh faktor lain diluar model regresi yang dianalisis. Dari penelitian ini dapat disimpulkan bahwa citra merek berpengaruh positif terhadap minat beli. Kata Kunci : Citra Merek, Minat Beli 
Pengaruh Citra Merek Terhadap Minat Beli Produk Oriflame Di Kota Manado Ahmad, Maimun; Tumbel, Tinneke M.; Kalangi, Johny A. F.
JURNAL ADMINISTRASI BISNIS (JAB) Vol 10, No 1 (2020)
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.10.1.2020.28826.25-31

Abstract

This study aims to determine whether brand image influences buying interest in Oriflame products in Manado City. This type of research used in this research is quantitative research. The population of this research is the people of Manado City who have used and bought Oriflame products. Sampling using a non-probability sampling technique. In this study, the total population is unknown, so the determination of the sample size of the population using a theory developed from Isac Michael using the Lemeshow formula and based on the results of calculations with the formula, the number of samples in this study amounted to 100 respondents. Validity Test uses the Product Moment Correlation Technique and the Reliability Test uses the Cronbach Alpha formula. Based on the results of the regression analysis, this is seen from the results of the hypothesis test, the influence of this brand image is the positive significance with a sig value of 0,000 meaning that if the brand image is getting better it will increasingly lead to or encouragement of buying interest. Based on the results of the determinant coefficient, the amount of R Square adjust is 0.382. The results of this statistical calculation mean that the ability of the independent variable in explaining the variation of the dependent variable changes by 38.2%, while the remaining 61.8% is explained by other factors outside the regression model analyzed. From this study, it can be concluded that brand image has a positive effect on buying interest.
Analisis Rasio Keuangan Untuk Menilai Kinerja Keuangan pada PT. Indonesia Prima Poperty Tbk Jakarta Pusat Ramang, Grace D. P.; Tumbel, Tinneke M.; Rogahang, Joula J.
JURNAL ADMINISTRASI BISNIS (JAB) Vol 9, No 3 (2019)
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.9.3.2019.25543.122-130

Abstract

This study aims to determine the financial performance of PT. Indonesia Prima Property, Tbk Jakarta Pusat by using financial ratio analysis from 2016 to 2018. Financial ratios analyzed include Current Ratio (CR), Quick ratio (QR), Total Assets Turnover (TAT), Net Profit Margin (NPM) , Gross Profit Margin (GPM), and Debt to Assets Total (DtAT). The data used in this study are in the form of financial statement data for 2016 - 2018. From the analysis of the data it can be seen that the liquidity ratio of PT. Indonesia Prima Property Tbk seen from CR in 2016 - 2018, in three years it was 2.78%, 4.28%, and 0.80% while the QR in 2016 - 2018 was 2.38%, 3.83%, 0.72%. The activity ratio of PT Indonesia Prima Property Tbk seen from TAT in three years is 0.56%, 0.43%, 0.03% has decreased every year this happens because the number of goods to be sold has not been much from the sale. PT Indonesia Prima Property Tbk's profitability ratio seen from NPM in three years is 0.02%, 0.04%, 0.06% while GPM in three years is 0.49%, 0.44%, 0.37%. The Solvency Ratio of PT Indonesia Prima Property Tbk seen from DtAT in three years is 0.03%, 0.02%, 0.09% experiencing ups and downs because it is funded by capital in a solvable condition.
Co-Authors Abbas, Afnan I. Abidondifu, Justince M. E. AHMAD, MAIMUN Arjunal Umboh Asaloei, Sandra I. Barcelona, Oktavianus Benaino, Christian Almendo Boose, Nikson DAHLAN, PUTRI WINDARWATI M. Danny D. S. Mukuan, Danny D. S. Dantje Keles Daud M. Liando, Daud M. Deisy Natalia Lalujan Deisy Natalia Lalujan, Deisy Natalia Frendy A.O. Pelleng Frendy A.O. Pelleng, Frendy A.O. Gobai, Anton Harry Sumampouw Henny S. Tarore, Henny Henny Tarore Henny Tarore, Henny JOHNNY MONTOLALU Johny Kalangi, Johny Johny R. E. Tampi, Johny R. E. JOHNY TAMPI Joula Rogahang Kalangi, John A. F Kalangi, Johnny A. F Kalangi, Johny A. F. KARAMOJ, INKE LUPITA LENGKONG, JULIO RONALDO TOGAS Livi Pangemanan, Friane LUCKY F. TAMENGKEL Mamahit, Rina R. Mamahit, Rina R. MANAWAN, RIDHO V. Manengkey, Virgin M. Manumpil, Claudia Ayu Marianti Jela-Jela Marianti Jela-Jela, Marianti MEINY G. PORAJOUW Octavia Inggrid Sakul Orocomna, Cion Panget, Brayen PAPUTUNGAN, INDRIYATI PORAJOUW, MEINY G. Punuindoong, Aneke Pusung, Rizky A. Ramang, Grace D. P. Regar, Wuena S.F. Riane Pio Rogahang, Joula Rogahang, Joula J. Rumawas, W. Sakul, Octavia Inggrid SEGE, FANDA OLIVIA BEATRICE Sengkeh, Devi Sengkey, Vega C. Siti Munawaroh Sondakh, Billy Rolly Sontje Sumayku SRINLY PAAT SUMAMPOUW, HARRY J. Sumayku, Sontje M. Tamengkel, Lucky D. S. Tamengkel, Lucky F. Tamengkel, Lucky F. TAMPI, DOLINA L. Tampi, Johnny R. E. TAMPI, JOHNY Tansala, Desilsan Tarore, Henny S. Tarore, Henny Stientje Terok, Januar THOBIAS S SARBUNAN Tjahyadi, Zifora Rilifta Togodly, Elisabet Tulangow, Sharen G. Umboh, Arjunal Wahani, Julia T. Wahongan, Stefanly Walangitan, Olivia Walangitan, Olivia F. C. Walangitan, Olivia F. C. WAROUW, CHRISTIAN Wehelmina Rumawas WILLIAM AREROS