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All Journal Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura Jurnal Intelektualita: Keislaman, Sosial, dan Sains I-ECONOMICS: A Research Journal on Islamic Economics HUMAN FALAH: Jurnal Ekonomi dan Bisnis Islam Al-Wijdan : Journal of Islamic Education Studies Syntax Literate: Jurnal Ilmiah Indonesia Kinerja: Jurnal Ekonomi dan Manajemen EKONOMIS : Journal of Economics and Business Edukasi Islami: Jurnal Pendidikan Islam JURNAL PENDIDIKAN TAMBUSAI JURNAL MANAJEMEN (EDISI ELEKTRONIK) Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Jurnal Inovasi Ekonomi wacana equiliberium (jurnal pemikiran penelitian ekonomi) Jurnal Terapan Ilmu Ekonomi Manajemen dan Bisnis (JTIEMB) VALUE: Jurnal Ilmiah Akuntansi, Keuangan dan Bisnis Jurnal Nuansa Akademik: Jurnal Pembangunan Masyarakat Jurnal Manajemen Bisnis dan Keuangan Indonesian Journal of Islamic Economics and Business Jurnal Ekonomi KIAT ETNIK : Jurnal Ekonomi dan Teknik Bima Journal : Business, Management and Accounting Journal Warisan: Journal of History and Cultural Heritage Jurnal Fokus Manajemen Jurnal Penelitian Mahasiswa Ilmu Sosial, Ekonomi, dan Bisnis Islam (SOSEBI) Jurnal Locus Penelitian dan Pengabdian JDEP (Jurnal Dinamika Ekonomi Pembangunan) Al Dzahab Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Siwayang Journal: Publikasi Ilmiah Bidang Pariwisata, Kebudayaan, dan Antropologi CASHFLOW : CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE EKONOMIKA SYARIAH : Journal of Economic Studies Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Islamic Economics Lariba Jurnal Manajemen, Akuntansi, Ekonomi TOFEDU: The Future of Education Journal Jurnal Ekonomi Pembangunan dan Pariwisata Jurnal Citra Magang dan Persekolahan Journal of Authentic Research Jurnal Penelitian Mahasiswa Ilmu Sosial, Ekonomi, dan Bisnis Islam (SOSEBI) IEB: Journal of Islamic Economics and Business Jurnal Citra Magang dan Persekolahan Al-Infaq : Jurnal Ekonomi Islam Jurnal Publikasi Ekonomi dan Akuntansi
Maya Panorama, Maya
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Journal : Al Dzahab

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Digital Payment Systems and Gen Z E-Commerce Purchasing Behavior: Evidence from Shopee Users Dewanti, Natashah; Rafly, Muhammad; Ilmiyah, Nazihah Nur; Panorama, Maya
Al Dzahab Vol. 7 No. 1 (2026): Al Dzahab: Journal of Economics, Management, Business and Accounting
Publisher : Institut Agama Islam Negeri Kerinci

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32939/dhb.v7i1.5159

Abstract

Purpose: This study aims to examine Gen Z students’ purchasing behavior on the Shopee e-commerce platform, focusing on purchase frequency, preferred product categories, and the role of digital payment systems in influencing purchasing decisions. Design/Methodology/Approach: This research employed a quantitative descriptive approach using primary data collected through questionnaires. The sample consisted of 55 students from the Faculty of Islamic Economics and Business (FEBI) at UIN Raden Fatah Palembang who actively use Shopee. Respondents were selected using purposive sampling, while secondary data were obtained from relevant literature and previous studies. Findings: The results indicate that most students shop on Shopee approximately 1–3 times per month, with fashion products being the most frequently purchased category. Purchasing decisions are primarily influenced by competitive prices and promotional discounts. In addition, the convenience and accessibility of digital payment systems, particularly ShopeePay, further encourage online purchasing behavior among Gen Z students. Research Implications: These findings highlight the importance for e-commerce platforms to develop effective marketing strategies that combine competitive pricing, attractive promotional campaigns, and convenient digital payment services in order to maintain consumer engagement, especially among Gen Z as a key market segment.
Co-Authors Abel, Avianda Bareta Adilia, Sabina Aidil Adha, Muhammad Rafi Amalia, Lola Amalia, Zahara Ambarwati, Silvy Amelia, Sinta Andika, Cahya Andina, Aulia Aninda Safitri, Wahyu anisa, Sabrina Nur Ardana, Muhammad Putra Arodha, Dianidza Arwandi, Safta Aulia Aulia aulia, Septiana Badaruddin, Kms Dedi Kuswandi Delima, Putri Deskaryani, Yeyen Desmatuti, Mayang Fuji Dewanti, Natashah Dhanti, Rahma Dian Pertiwi Diana Lestari, Diana dipa, M. Arif Krui Eni, Putri Estrellita, Mellba Fahmi, Rizqi Anfanni Fattah Setiawan Santoso Faturochman Faturochman Fransiska, Mauluddiah Charla Furqon Alfaridzhi, Muhammad Guntur Autura Syanai, Kms Habsyah, Ade Hajiah, Esti Harianto Harianto Husni Mubarok Husniyyatun, Lidiya Amiroh Ikhsan, Addinul Ikrarudin, Septi Annisa Ilmiyah, Nazihah Nur Imanto, Rahmat Indah Utami, Indah indah, afeizka IRINA KARTIKA, IRINA Karim, Mukhlis Nuzulul Karno, Ahmad Khairunnisa Musari Khairunnisa, Indah Kiki Mikail, Kiki Krisdayanti, Helisia Kurniasih, Lilik Kusumawati, Dea Ladaina, M. Satria Laila, Ahrina Lamongga, Rizki Ferdiansa Litriani, Erdah MAFTUKHATUSOLIKHAH MAFTUKHATUSOLIKHAH Maharani, Aliyyah Mardiatillah, Rezki Maulana, Candra Zaki Maulana, Chandra Zaki Milenia, Resi Misbahussururi, Adila Moh. Syawaludin Mubin, Muhammad Fathul MUHAMMAD TAUFIK Nariyah Agustiani, Miftah Nurhasanah, Misla Nurjannah, Rahma Nurma Yunita, Nurma Nursalimah, Ema Oktaria Putri Adelia, Hersia Oktaviyanti, Rieke Otoman Otoman, Otoman Pratama, Aprika Wanti Pratama, M. Rizky Randa Priscilia, Indri Priyaning Rahayu, Ika Puji Astuti, Anggun Pujiati, Yuni Puspita Sari, Cherly Pusri, Desy Putri Achira, Shabrida Putri, Nabila Amyrtha Qolbi, Muhammad Ilham Raditian, Raditian Rafli Aldiansya, M. Rafly, Muhammad Rahmadani, Shinta Ainur Rahmadaniah, Hanna Rahman, Ghina Alvia Rahmat Hidayat Rahmawati, Ervina Rahmawati, Vina Rahmiati, Dyah Puspa Ramadanti, Annida Ramadhan, Sonia Ramadhani, Ananda Ramayanti, Tariza Putri Rendi Putra, Muhammad Rendino Riani, Repita Rinayah, Abella Hikma Rinol Sumantri Rivaldi, Leo Yuib Rohmaniyah, Naila Rosa, Erica Della Rosiana, Elvira Saputra, Naufal Riandra Saputri, Heni Sari, Bella Puspita Sartika, Indira Sawalia, Nuris Siti Juariah Solihah, Maratus Sukma, Chintia Gita Suriyati, Andi Suryani, Isra Wina Syaifulloh, Ahmad Triani, Yesi Trisky, Yurini Turahmi, Laila Vina Septiana, Nilam Wanda Haliza, Nadya Wibowo, Septiani Putri Widia Putri, Refi Wulandari, Lili Yani, Nurma Yunis, Arma Yurillita, Resti Yusnita, Fitri Zahrani, Tyara Zalima, Mareta Zhahirah, Alfiyyah Zulfakar, Muhammad