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All Journal Jurnal The Messenger Capture : Jurnal Seni Media Rekam Jurnal SASAK : Desain Visual dan Komunikasi Jurnal Pengabdian Seni Abditeknika - Jurnal Pengabdian Kepada Masyarakat Jurnal Desain Komunikasi Visual Nirmana eProceedings of Art & Design Pengabdian Seni Jurnal DIMASTIK
Firdaus Azwar Ersyad, Firdaus Azwar
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Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Journal : Jurnal The Messenger

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Iklan Sebagai Media Kritik Sosial (Pesan Simbolik Iklan Kretek Djarum 76 Seri Jin) Ersyad, Firdaus Azwar; Putro, Yoga Rarasto
Jurnal The Messenger Vol. 8 No. 1 (2016): January-June
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v8i1.311

Abstract

The presence of television advertising is a prayer one way to manufacturer for review introduce and selling products for society. Regarding the regulation of advertising especially cigarettes and tobacco products manufacturer in order to encourage creative hearts introducing more on audience their product . As a result , the creativity in the hearts smoking ads aimed lifting product image so not operate direct products display .Singer study originated from the interest against visualization advertisements Djarum 76 series java jin  has its own peculiarities compared to other products . Zoom the one consolation is not revealed that an advertiser is selling products . Views are interpreted by different groups various ad viewers, but the views can be grouped into some basic ideas
The Logo Analysis from Faculty of Information Technology and Communication of Universitas Semarang in order to Redesign the Logo and the Corporate Identity Design using Logotype Method Ersyad, Firdaus Azwar; Setya Watie, Errika Dwi; Setyowati, Retno Manuhoro
Jurnal The Messenger Vol. 10 No. 1 (2018): January-June
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v10i1.715

Abstract

The logo analysis from  Faculty  of  Information Technology  and  Communication (FTIK) of Universitas Semarang in order to redesign logo and corporate identity design using logotype method is an effort to stimulate the faculty potentiality, by strengthening the brand image so that faculty is well-known in the future and would convince the society as social partner in organizing education quality. Redesign logo and corporate design is a research and development method which purpose at developing FTIK logo. The research uses Research and Development method. From the entire process of R&D development, eight steps are taken as follow: Potential and Problems of Data Collection, Product Design, Design Validation, Design Revision, Product Trial, Product Revision, Usage Trial, Mass Production. The process of redesigning the logo and faculty identity design refers to the vision and mission of the faculty so it can be implemented in creative concepts, communication strategies and application media.
Warak Ngendhog Commodification as a Kind of Creative Industry in Semarang City Febriana, Kharisma Ayu; Setiawan, Yuliyanto Budi; Ersyad, Firdaus Azwar
Jurnal The Messenger Vol. 11 No. 1 (2019): January-June
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v11i1.925

Abstract

Warak Ngendhog in Semarang City make it a cultural phenomenon. Some forms of commodification are used in the economic, political and cultural sectors. The purpose of this study is to find out the symptoms of the cultural phenomenon which has transformed into various forms. This research use qualitative analysis with descriptive approach. As for the results of this study, Warak Ngendhog which functions has transformed and changed, can be utilized in the cultural and tourism sectors as one of the cultural icons in the city of Semarang. Warak Ngendhog culture has contributed to the government of Semarang City with the emergence of various forms of its transformation into various forms of art and culture. In addition, this study is expected to give contribution in the field of cultural preservation in Semarang City.
Personal Branding Cino Fajrin through Instagram Fitrianti, Ayang; Febriana, Kharisma Ayu; Ersyad, Firdaus Azwar
Jurnal The Messenger Vol. 12 No. 1 (2020): January-June
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v12i1.1641

Abstract

Instagram is one of the social media that can help an account owner build personal branding, including in the context of this research, namely Cino Fajrin as one of the local celebgram with a very strong Semarangan character, and become one that stands out among other celebgrams in this city. The owner of the @cinofajrin account itself is a celebgram with 115.000 followers. The method used in this research is a case study. For the results of the study found that the formation of personal branding on Instagram as a form of specialization, leadership, personality, distinguishing, becoming visible, unity, determination, and good name. Cino Fajrin looks consistent in building personal branding on his Instagram account, allowing him to increase his 'personal' value and selling power. His success in managing branding on his Instagram account, has also led him to the opportunity to work with various event organizers, brands and companies.
Co-Authors Adrian Permana Zen Ambari, Muhamad Wildan Aqsha, Daffa Muhammad Ashila, Muhammad Azka Azizah, Fathimah Nur Baehaki, Firman Maulana Cucu Retno Yuningsih Didit Endriawan Djamas, Naja Aliffiyah Dyah Ayu Wiwid Sintowoko Errika Dwi Setya Watie, Errika Dwi Setya Fajriannoor Fanani, Fajriannoor Fitrianti, Ayang Hanif Azhar Iqbal Prabawa Wiguna Kharisma Ayu Febriana Murfianti, Fitri Nugraha, Farhan Nugrahadi, Muhammad Agam Nurseha, Muhamad Rizki Nusantari, Alya Permana, Agus Putra, Muhammad Shafy Retno Manuhoro Setyowati Ridzky, Axel Ramadhan Riksa Belasunda Rinaldy, Adry Nathan Safaat, Rahmat Ayi Setiawan, Dennis Deanova Soni Sadono Suhariyanto Suhariyanto Taqiyuddin, Sayyaf Teddy Ageng Maulana Tistian, Erda Zen Vega Giri Rohadiat Yoga Rarasto Putro, Yoga Rarasto Yuliyanto Budi Setiawan