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All Journal Journal of Economics, Business, & Accountancy Ventura International Research Journal of Management, IT & Social Sciences Jurnal SOLMA JMM (Jurnal Masyarakat Mandiri) Prosiding Seminar Nasional Darmajaya International Journal of Social Science and Business Forum Manajemen Jurnal Abdimas Mandiri International Journal of Applied Business and International Management International Journal of Tourism and Hospitality in Asia Pasific Journal of International Conference Proceedings Journal of Entrepreneurial and Business Diversity Values EMAS: Jurnal Ekonomi, Manajemen dan Bisnis SENEMA IDEI: JURNAL EKONOMI & BISNIS
Ni Putu Nita Anggraini
Universitas Mahasaraswati Denpasar
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Exploring the Relational Dynamic among Customer Relationship, Customer Experience, and Loyalty in Guarantee Services Anggraini, Ni Putu Nita; Widyaningtyas, Putu Bunga; Wijana, I Made Dauh
International Journal of Social Science and Business Vol. 9 No. 3 (2025): August
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v9i3.94156

Abstract

Inconsistent findings on how customer relationship and experience influence loyalty highlight the need to explore the mediating role of satisfaction and self-congruence, particularly in the MSME guarantee service context. This study investigates the relational dynamics between customer relationship, customer experience, satisfaction, and loyalty within the MSME-guarantee service context of PT Jamkrida Bali Mandara. Drawing on Self-Congruence Theory (SCT), the research examines customer satisfaction as a mediating mechanism linking relational and experiential factors to loyalty. Using a quantitative approach with 183 institutional respondents and data analyzed through Structural Equation Modeling–PLS, the findings reveal that both customer relationship and customer experience significantly influence loyalty, partially mediated by satisfaction. These results validate SCT in an institutional service setting, suggesting that loyalty arises not only from functional interactions but also from psychological congruence between customer self-concept and organizational values. The study contributes theoretically by extending SCT to the guarantee service sector and provides managerial implications emphasizing the importance of enhancing relationship quality, customer experience, and satisfaction to strengthen long-term loyalty.
PENGARUH PERSEPSI HARGA, BRAND IMAGE DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA PERUSAHAAN FENOMENA RENTAL BALI Dewi, Ni Putu Gayatri Wahyunia; Kusuma, I Gusti Ngurah Agung Gede Eka Teja; Anggraini, Ni Putu Nita
EMAS Vol. 6 No. 10 (2025): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36733/emas.v6i10.12737

Abstract

Dalam persaingan bisnis yang ketat, pengusaha perlu menerapkan strategi pemasaran berorientasi pelanggan. Kepuasan pelanggan menjadi kunci kesuksesan jangka panjang, karena pelanggan yang puas cenderung setia, merekomendasikan produk, dan melakukan pembelian ulang. Faktor yang memengaruhi kepuasan pelanggan meliputi kepuasan, brand image, dan kualitas pelayanan. Penelitian ini bertujuan menguji pengaruh ketiga faktor tersebut terhadap kepuasan pelanggan Fenomena Rental Bali. Penelitian ini menggunakan metode kuantitatif dengan populasi penelitian yakni pelanggan Fenomena Rental Bali dengan sampel 160 orang. Teknik analisis data meliputi uji validitas, reliabilitas, asumsi klasik, regresi linier berganda, korelasi berganda, koefisien determinasi, serta uji F dan uji t. Hasil penelitian menunjukkan ketiga faktor tersebut berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Peneliti menyarankan Fenomena Rental Bali meningkatkan kualitas pelayanan dengan kecepatan dan ketepatan, mengevaluasi kebijakan harga agar lebih terjangkau, menjaga reputasi, serta menambah jumlah karyawan untuk efisiensi pelayanan.
National Culture and Perceived Ethics of Tax Evasion: Case of Bali Province Mahaputra, I Nyoman Kusuma Adnyana; Rustiarini, Ni Wayan; Anggraini, Ni Putu Nita; Sudiartana, I Made
Journal of Economics, Business, and Accountancy Ventura Vol. 21 No. 1 (2018): April - July 2018
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v21i1.1118

Abstract

This study aims to investigate the relationship of national cculture and taxpayer's ethical perception of tax evasion. National culture dimensions include powner dinstance, uncertainty avoidance, individualism/ccollectivism, masculinity/femininity, lOng/shurt tarm orientation, and indulgence/rrestraint. This study employes survey method, using online questionnaires for taxpayers who haveself employment in Bali Province.Three hundred and seventy seven taxpayers fillend out online questionnaires. This model is processed using multiple linear regression analysis method. The results indicate that power distance, uncertainty avoidance, individualism/collectivism, and femininity/masculinity are associated with perceived ethics of tax evasion, but do not associated between short term/long term orientation and indulgence/restrain with perceived ethics of tax evasion. This study is expected to improve knowledge about tax evasion especially related to national culture. Practically, the results are expected to provide input for tax regulators to consider the role of national culture in identifying the causes of tax evasion.
The Effect of Green Marketing, Brand Awareness and Price Perception on Purchase Decision Mukaromah, Alviccenia Lailatul; Kusuma, I Gusti Ngurah Agung Eka Teja; Anggraini, Ni Putu Nita
International Journal of Applied Business and International Management Vol 4, No 3 (2019): December 2019
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v4i3.685

Abstract

Customers in choosing products will choose based on what is most needed and what is most suitable for them. Purchasing decisions can be influenced by various factors including green marketing, brand awareness and price perception. The purposes of this study are analyzing the effect green marketing, brand awareness, price perceptions on purchase decisions. The sample used in this study as many as 90 respondents were determined by purposive sampling. The data analyzed using multiple linear regression The results of this study are green marketing, brand awareness, price perceptions have a positive effect on purchase decisions
PENGARUH BUDAYA ORGANISASI, GAYA KEPEMIMPINAN, KEPUASAN KERJA TERHADAP ORGANIZATIONAL CITIZENSHIP BEHAVIOR (OCB) PADA KARYAWAN RUSTERS UBUD GIANYAR Bindiawati, Ni Wayan Gek Mas Ayu; Kusuma, I Gusti Ngurah Agung Gede Eka Teja; Anggraini, Ni Putu Nita
EMAS Vol. 6 No. 11 (2025): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36733/emas.v6i11.13004

Abstract

Penelitian ini bertujuan melakukan analisis terkait pengaruh budaya organisasi, gaya kepemimpinan dan kepuasan kerja terhadap Organizational Citizenship Behavior (OCB) pada karyawan Rusters Ubud Gianyar. Penelitian ini dilaksanakan di Rusters. Penelitian ini menggunakan objek penelitian budaya organisasi, gaya kepemimpinan, kepuasan kerja, dan Organizational Citizenship Behavior (OCB) karyawan Rusters Ubud Gianyar. Populasi dan sampel dalam penelitian ini adalah melibatkan seluruh karyawan Rusters Ubud Gianyar sebanyak 50 orang yang ditentukan dengan teknik sampling jenuh. Data yang terkumpul kemudian dianalisis dengan regresi linear berganda. Hasil pengujian menunjukkan bahwa secara parsial budaya organisasi, gaya kepemimpinan dan kepuasan kerja berpengaruh positif dan signifikan terhadap Organizational Citizenship Behavior (OCB) karyawan Rusters Ubud Gianyar. Dalam penelitian ini variabel kepuasan kerja merupakan variabel yang paling dominan mempengaruhi Organizational Citizenship Behavior (OCB).
Pengelolaan Kewirausahaan Berbasis Digital pada UMKM Furniture Rustiarini, Ni Wayan; Anggraini, Ni Putu Nita
Jurnal SOLMA Vol. 12 No. 1 (2023)
Publisher : Universitas Muhammadiyah Prof. DR. Hamka (UHAMKA Press)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/solma.v12i1.10741

Abstract

Background: Digitalization is essential in managing entrepreneurship and can increase time efficiency and work productivity. However, MSME owners have several challenges, such as limited knowledge and skills in implementing digitalization. This community partnership activity aims to increase partner empowerment by conducting three-dimensional product design and digital-based financial records. Method: Service is carried out at Tresna Woodcraft MSMEs involving two partners. The plans include surveys, interviews, discussions, consultations, science and technology substitution, training and mentoring, and monitoring and evaluation. Results: The monitoring and evaluation results showed an increase in the level of skills (92.86%) and knowledge (166.67%) of partners after attending SketchUp and Cash Book training. These results show that community partnership activities have been carried out effectively. Conclusion: This activity improves partners' skills in designing three-dimensional products. Digital financial records also help MSME owners make quick and accurate economic decisions.
PENGARUH ORGANIZATION CITIZENSHIP BEHAVIOR (OCB), MOTIVASI KERJA, DAN KEPUASAN KERJA TERHADAP KINERJA KARYAWAN PADA LEMBAGA PERKREDITAN DESA (LPD) DESA PAKRAMAN UBUD GIANYAR Putra, I Kadek Wahyu Sedana; Kusuma, I Gusti Ngurah Agung Gede Eka Teja; Anggraini, Ni Putu Nita
EMAS Vol. 6 No. 12 (2025): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36733/emas.v6i12.13200

Abstract

Kebutuhan perusahaan akan sumber daya manusia di masa datang merupakan salah satu titik sentral dari fungsi perencanaan sumber daya manusia. Maka dari itu kualitas sumber daya manusia menentukan kinerja perusahan yang didukung oleh tenaga kerjanya. Keberhasilan suatu perusahaan dalam mencapai tujuannya tidak terlepas dari peranan karyawan, karena karyawan bukan semata-mata menjadi obyek dalam mencapai tujuan perusahaan tetapi juga sebagai subjek atau pelaku. Penelitian ini bertujuan untuk mengetahui pengaruh Organization Citizenship Behavior (OCB), Motivasi Kerja, dan Kepuasan Kerja terhadap kinerja karyawan pada Lembaga Perkreditan Rakyat (LPD) Desa Pakraman Ubud Gianyar. Metode pengumpulan data yang digunakan adalah observasi, wawancara, dan kuesioner. Dalam penelitian ini, teknik analisis data dibagi menjadi dua yaitu melalui analisis deskriptif dan analisis infrensial. Hasil penelitian menunjukkan bahwa Organization Citizenship Behavior (OCB), Motivasi Kerja, dan Kepuasan Kerja memiliki pengaruh positif dan signifikan terhadap kinerja karyawan. Dari hasil tersebut, seluruh hipotesis dinyatakan terbukti.
EXAMINING THE EFFECTS OF SOCIAL MEDIA MARKETING, WORD OF MOUTH, AND STORE ATMOSPHERE ON CONSUMER PURCHASE BEHAVIOR: A CASE OF PAPERMINT COFFEE Mahardika, I Gusti Ngurah Agung Hardi; Anggraini, Ni Putu Nita; Jodi, I Wayan Gede Antok Setiawan
EMAS Vol. 6 No. 12 (2025): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36733/emas.v6i12.13233

Abstract

Product superiority can influence purchasing decisions for that product. This study aims to determine the influence of social media marketing, word of mouth, and store atmosphere on purchasing decisions. The research method used was quantitative. The population used was Papermint Coffee consumers and the sample consisted of 102 people. Data analysis techniques used were Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis, Multiple Correlation Test, Determination Coefficient, F Test, and t Test. The results of the study show that social media marketing has a positive and significant effect on purchasing decisions, word of mouth has a positive and significant effect on purchasing decisions, and store atmosphere has a positive and significant effect on purchasing decisions. The researcher's suggestion is that Papermint Coffee should recruit employees who are specifically tasked with managing social media so that they can respond quickly to any questions asked through social media, always offer products that consumers need so that consumers are willing to recommend them to others, arrange tables and chairs that are not yet properly arranged, and always offer products that are superior to those of competitors.
PENGARUH CITRA MERK, DESAIN PRODUK, DAN ONLINE CUSTOMER REVIEW PADA KEPUTUSAN PEMBELIAN ONLINE Ni Putu Nita Anggraini; Yuniar Adinda Restuningtyas; Wayan Gde Antok Setiawan Jodi
IDEI: Jurnal Ekonomi & Bisnis Vol 4 No 2 (2023): DECEMBER 2023
Publisher : Insan Doktor Ekonomi Indonesia (IDEI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38076/ideijeb.v4i2.196

Abstract

This research analyzed the factors influencing online purchasing decisions for Erigo products in Bali, focusing on brand image, product design, and online customer reviews. The research method was descriptive, concentrating on aspects of online purchasing decisions. The population involved consumers of Erigo products on the Shopee Marketplace in Bali Province, with purposive sampling used for sample se­lection. One hundred respondents participated in this study, and data analysis was conducted through multiple linear regression. The research findings indicated that product design and online customer reviews had a positive influence on the online purchasing decisions of Erigo products in Bali Province, while brand image did not significantly impact consumer decision-making. The implications of this research un­derscored the importance of strengthening product design and online review ma­na­gement as effective marketing strategies. Although brand image warranted attention, companies could channel their efforts into other elements to enhance consumer pur­cha­sing decisions. These implications provided guidance for Erigo in improving its online marketing strategies, considering key factors influencing online consumer purchasing decisions. The findings contributed to developing online marketing litera­ture and offered a foundation for further research on consumer purchasing decisions.Penelitian ini bertujuan untuk menganalisis faktor-faktor yang memengaruhi keputusan pembelian secara online produk Erigo di Bali, dengan fokus pada citra me­rek, desain produk, online customer review. Metode penelitian bersifat deskriptif, di­fo­kuskan pada aspek keputusan pembelian secara online. Populasi melibatkan kon­su­men produk Erigo pada marketplace Shopee di Provinsi Bali, dengan pengambilan sam­pel menggunakan metode purposive sampling. Sebanyak 100 responden terlibat da­lam penelitian ini, dan analisis data dilakukan melalui regresi linier berganda. Te­mu­an penelitian menunjukkan bahwa desain produk dan online customer review me­miliki pengaruh positif pada keputusan pembelian online produk Erigo di Provinsi Bali, sementara citra merek tidak memiliki pengaruh yang signifikan pada pe­ngam­bilan keputusan konsumen. Implikasi penelitian ini mencakup pentingnya mem­perkuat desain produk dan manajemen ulasan online sebagai strategi pemasaran yang efektif. Meskipun citra merek perlu diperhatikan, perusahaan dapat memfokuskan upa­ya mereka pada elemen-elemen lain untuk meningkatkan keputusan pembelian konsumen. Implikasi ini memberikan arahan bagi perusahaan Erigo untuk mening­kat­kan strategi pemasaran online mereka, mempertimbangkan faktor-faktor kunci yang memengaruhi keputusan pembelian konsumen secara online. Temuan ini juga mem­be­rikan kontribusi pada peiteratur pemasaran online dan menawarkan dasar untuk pe­nelitian lebih lanjut terkait keputusan pembelian konsumen.
The Effects of Digital Marketing, Price Perception, and Brand Image on Consumer Purchase Intention on Yuli Kebaya Bali Metiari, Ni Kadek Ayu Dwita; Mitariani, Ni Wayan Eka; Anggraini, Ni Putu Nita
EMAS Vol. 7 No. 4 (2026): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36733/emas.v7i4.13996

Abstract

This study aims to determine the influence of digital marketing, price perception, and brand image on consumer purchase intent toward Yuli Kebaya Bali. The increasingly fierce business competition in the traditional Balinese clothing sector, as well as fluctuations in consumer purchasing power affecting Yuli Kebaya Bali, make consumer purchase intent a critical factor in business sustainability. Therefore, an appropriate marketing strategy is needed to boost consumer purchase intent. This study employs a quantitative approach using a survey method. The population consists of all Yuli Kebaya Bali consumers. The sampling technique utilized accidental sampling, with a sample size of 105 respondents. Data were collected through the distribution of questionnaires and analyzed using multiple linear regression analysis. The results of the study indicate that digital marketing has a positive and significant effect on consumer purchasing interest in Yuli Kebaya Bali. Price perception has a positive and significant effect on consumer purchasing interest in Yuli Kebaya Bali. Brand image has a positive and significant effect on consumer purchasing interest in Yuli Kebaya Bali. Based on the results of the study, it can be concluded that digital marketing, price perception, and brand image play a crucial role in increasing consumer purchasing interest.
Co-Authors Agil, Raden Mas Said Agus Wahyudi Salasa Gama Anak Agung Putu Agung Arigata, I Made Dipa Bindiawati, Ni Wayan Gek Mas Ayu Dede Yoga Wiratama Dedik Pratama Putra Dewi, Ni Komang Liana Dewi, Ni Putu Gayatri Wahyunia Dwiyanti, Ni Made Eliska I Gusti Ayu Imbayani I Ketut Sassu Budi Satwam I Komang Agus Trismayoga I Made Dipa Arigata I Made Legawa I Made Melvin Karmela Setiawan I Made Sudiartana, I Made I Nyoman Kusuma Adnyana Mahaputra I Wayan Ari Ekayana Jodi, Wayan Gde Antok Setiawan Kokmang Ayu Noviningsih Kusuma, I Gusti Ngurah Agung Eka Teja Kusuma, I Gusti Ngurah Agung Gede Eka Teja Mahardika, I Gusti Ngurah Agung Hardi Mawaddah, Nurifina Metiari, Ni Kadek Ayu Dwita Mukaromah, Alviccenia Lailatul Murti, Ni Putu Mita Ari Ni Nyoman Ari Novarini Ni Putu Pipin Ariska Putri Ni Wayan Eka Mitariani Ni Wayan Rustiarini Ni Wayan Sugiantari Pande Ketut Ribek Permana, I Made Wahyu Adi PRAMUDIAH, Desak Dwita Amanda Primadona, Ida Ayu Lidya Putra, I Kadek Wahyu Sedana Putri, Dewa Ayu Dwi Padmi Putu Kepramareni Restuningtyas, Yuniar Adinda Rofiatin, Nurul Fauzeh Saraswati, Anak Agung Putri Satwam, I Ketut Sassu Budi SETIAWAN JODI, I WAYAN GEDE ANTOK Suswandayana, I Kadek Adi Wayan Gde Antok Setiawan Jodi Widyaningtyas, Putu Bunga Wijana, I Made Dauh YANI, Luh Komang Yudistira Adnyana, Yudistira Yuniar Adinda Restuningtyas