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All Journal Journal of Economics, Business, & Accountancy Ventura International Research Journal of Management, IT & Social Sciences Jurnal SOLMA JMM (Jurnal Masyarakat Mandiri) Prosiding Seminar Nasional Darmajaya International Journal of Social Science and Business Forum Manajemen Jurnal Abdimas Mandiri IDEI: Jurnal Ekonomi & Bisnis International Journal of Applied Business and International Management International Journal of Tourism and Hospitality in Asia Pasific Journal of International Conference Proceedings Journal of Entrepreneurial and Business Diversity IIJSE Values EMAS SENEMA
Ni Putu Nita Anggraini
Universitas Mahasaraswati Denpasar
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Analysis of the Influence of Social Media Marketing in Increasing Brand Awareness and Customer Engagement on Purchasing Decisions in the Coffee Shop Industry in Denpasar Antari, I Gusti Ayu Nia; Parwita, Gde Bayu Surya; Anggraini, Ni Putu Nita
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6673

Abstract

This study aims to analyze the influence of social media marketing in increasing brand awareness and customer engagement on purchasing decisions in the coffee shop industry in Denpasar City. The development of social media has encouraged business actors to adopt digital marketing strategies to maintain competitiveness, especially in the coffee shop industry which is experiencing rapid growth. This study uses a quantitative approach with a survey method, involving 385 respondents selected through purposive sampling techniques. Data analysis was carried out using multiple linear regression methods and mediation analysis. The results of the study indicate that social media marketing has a positive and significant effect on brand awareness, customer engagement, and purchasing decisions. In addition, brand awareness and customer engagement have been shown to play a mediating role in the relationship between social media marketing and purchasing decisions. Thus, marketing strategies through social media can be an effective tool in increasing brand awareness, and customer engagement, and driving purchasing decisions in the coffee shop industry. These findings provide practical implications for business actors in designing more effective digital marketing strategies to increase competitiveness in the market.
PENGARUH PERCEIVED ORGANIZATIONAL SUPPORT (POS) DAN PROGRAM PELATIHAN TERHADAP KINERJA KARYAWAN PADA PT. AGUNG TOYOTA GIANYAR Rofiatin, Nurul Fauzeh; Agung, Anak Agung Putu; Anggraini, Ni Putu Nita
EMAS Vol. 6 No. 7 (2025): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36733/emas.v6i7.8229

Abstract

Guna menciptakan karyawan dengan performa kerja yang optimal, perusahaan dapat memberikan dukungan maksimal kepada mereka. Dukungan ini dapat membentuk perceived organizational support (POS), yakni persepsi positif dari karyawan bahwa mereka dihargai, diperhatikan, dan didukung sepenuhnya oleh perusahaan. Selain itu, implementasi program pelatihan menjadi suatu kebutuhan yang tidak dapat diabaikan oleh perusahaan yang berupaya meningkatkan kemampuan, wawasan, serta pengalaman karyawannya di berbagai jenjang. Penelitian ini bertujuan untuk mengkaji pengaruh perceived organizational support (POS) dan program pelatihan terhadap kinerja karyawan di PT. Agung Toyota Gianyar. Penelitian ini melibatkan seluruh karyawan PT. Agung Toyota Gianyar sebagai populasi. Jumlah sampel penelitian mencapai 75 orang yang diperoleh melalui metode sample jenuh. Analisis data dilakukan dengan pendekatan deskriptif kuantitatif. Hasil penelitian menunjukkan bahwa: (1) perceived organizational support memiliki pengaruh positif dan signifikan terhadap kinerja karyawan, serta (2) program pelatihan juga memberikan dampak positif dan signifikan terhadap kinerja karyawan. Diharapkan penelitian mendatang dapat menambahkan variabel lain yang berpotensi memengaruhi kinerja karyawan untuk memperluas dan memperkaya temuan penelitian ini.
PENGARUH KECERDASAN EMOSIONAL, KARAKTERISTIK PEKERJAAN DAN IKLIM ORGANISASI TERHADAP KINERJA KARYAWAN PADA HOTEL INFINITY 8 KABUPATEN BADUNG Agil, Raden Mas Said; Kusuma, I Gusti Ngurah Agung Gede Eka Teja; Anggraini, Ni Putu Nita
EMAS Vol. 6 No. 8 (2025): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36733/emas.v6i8.12442

Abstract

Menghadapi era persaingan yang semakin ketat, perusahaanl harus meningkatkan efisiensi operasionalnya guna mencapai tujuan perusahaan. Melalui kecerdasan emosional, karakteristik pekerjaan danl iklim organisasi serta didukung dengan memiliki sumber daya manusia yang berkualitas tentunya dapat meningkatkan kinerja karyawan dalaml suatu perusahaan. Penelitianl ini bertujuan untuk mengetahui pengaruh kecerdasanl emosional, karakteristikl pekerjaan dan iklim organisasi terhadap kinerja karyawan pada Hotell Infinity 8 Kab. Badung. Populasi dalam penelitianl ini adalahl seluruh karyawan tetap Hotel Infinity 8 Kab. Badungl dengan jumlah sampel sebanyak 60 responden. Metode pengumpulan datal dalam penelitian ini dilakukan dengan menggunakanl observasi, wawancara, kusioner dan dokumentasi. Teknikl analisis yang digunakan dalaml penelitian analisisl deskriptif, uji instrumen, uji asumsi klasik, analisisl regresi linierl berganda, analisis korelasi berganda, analisis determinan, ujil F, ujil t. Hasil Penelitian menunjukkanl iklim organisasi berpengaruh positif danl signifikan terhadapl kinerja karyawanl pada Hotel Infinity 8 Kab. Badung. Sedangkan kecerdasan emosional dan karakteristik pekerjaanl tidak berpengaruh terhadap kinerja karyawan pada Hotel Infinity 8 Kabupaten Badung.
Exploring the Relational Dynamic among Customer Relationship, Customer Experience, and Loyalty in Guarantee Services Anggraini, Ni Putu Nita; Widyaningtyas, Putu Bunga; Wijana, I Made Dauh
International Journal of Social Science and Business Vol. 9 No. 3 (2025): August
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v9i3.94156

Abstract

Inconsistent findings on how customer relationship and experience influence loyalty highlight the need to explore the mediating role of satisfaction and self-congruence, particularly in the MSME guarantee service context. This study investigates the relational dynamics between customer relationship, customer experience, satisfaction, and loyalty within the MSME-guarantee service context of PT Jamkrida Bali Mandara. Drawing on Self-Congruence Theory (SCT), the research examines customer satisfaction as a mediating mechanism linking relational and experiential factors to loyalty. Using a quantitative approach with 183 institutional respondents and data analyzed through Structural Equation Modeling–PLS, the findings reveal that both customer relationship and customer experience significantly influence loyalty, partially mediated by satisfaction. These results validate SCT in an institutional service setting, suggesting that loyalty arises not only from functional interactions but also from psychological congruence between customer self-concept and organizational values. The study contributes theoretically by extending SCT to the guarantee service sector and provides managerial implications emphasizing the importance of enhancing relationship quality, customer experience, and satisfaction to strengthen long-term loyalty.
PENGARUH PERSEPSI HARGA, BRAND IMAGE DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA PERUSAHAAN FENOMENA RENTAL BALI Dewi, Ni Putu Gayatri Wahyunia; Kusuma, I Gusti Ngurah Agung Gede Eka Teja; Anggraini, Ni Putu Nita
EMAS Vol. 6 No. 10 (2025): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36733/emas.v6i10.12737

Abstract

Dalam persaingan bisnis yang ketat, pengusaha perlu menerapkan strategi pemasaran berorientasi pelanggan. Kepuasan pelanggan menjadi kunci kesuksesan jangka panjang, karena pelanggan yang puas cenderung setia, merekomendasikan produk, dan melakukan pembelian ulang. Faktor yang memengaruhi kepuasan pelanggan meliputi kepuasan, brand image, dan kualitas pelayanan. Penelitian ini bertujuan menguji pengaruh ketiga faktor tersebut terhadap kepuasan pelanggan Fenomena Rental Bali. Penelitian ini menggunakan metode kuantitatif dengan populasi penelitian yakni pelanggan Fenomena Rental Bali dengan sampel 160 orang. Teknik analisis data meliputi uji validitas, reliabilitas, asumsi klasik, regresi linier berganda, korelasi berganda, koefisien determinasi, serta uji F dan uji t. Hasil penelitian menunjukkan ketiga faktor tersebut berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Peneliti menyarankan Fenomena Rental Bali meningkatkan kualitas pelayanan dengan kecepatan dan ketepatan, mengevaluasi kebijakan harga agar lebih terjangkau, menjaga reputasi, serta menambah jumlah karyawan untuk efisiensi pelayanan.
National Culture and Perceived Ethics of Tax Evasion: Case of Bali Province Mahaputra, I Nyoman Kusuma Adnyana; Rustiarini, Ni Wayan; Anggraini, Ni Putu Nita; Sudiartana, I Made
Journal of Economics, Business, and Accountancy Ventura Vol. 21 No. 1 (2018): April - July 2018
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v21i1.1118

Abstract

This study aims to investigate the relationship of national cculture and taxpayer's ethical perception of tax evasion. National culture dimensions include powner dinstance, uncertainty avoidance, individualism/ccollectivism, masculinity/femininity, lOng/shurt tarm orientation, and indulgence/rrestraint. This study employes survey method, using online questionnaires for taxpayers who haveself employment in Bali Province.Three hundred and seventy seven taxpayers fillend out online questionnaires. This model is processed using multiple linear regression analysis method. The results indicate that power distance, uncertainty avoidance, individualism/collectivism, and femininity/masculinity are associated with perceived ethics of tax evasion, but do not associated between short term/long term orientation and indulgence/restrain with perceived ethics of tax evasion. This study is expected to improve knowledge about tax evasion especially related to national culture. Practically, the results are expected to provide input for tax regulators to consider the role of national culture in identifying the causes of tax evasion.
The Effect of Green Marketing, Brand Awareness and Price Perception on Purchase Decision Mukaromah, Alviccenia Lailatul; Kusuma, I Gusti Ngurah Agung Eka Teja; Anggraini, Ni Putu Nita
International Journal of Applied Business and International Management Vol 4, No 3 (2019): December 2019
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v4i3.685

Abstract

Customers in choosing products will choose based on what is most needed and what is most suitable for them. Purchasing decisions can be influenced by various factors including green marketing, brand awareness and price perception. The purposes of this study are analyzing the effect green marketing, brand awareness, price perceptions on purchase decisions. The sample used in this study as many as 90 respondents were determined by purposive sampling. The data analyzed using multiple linear regression The results of this study are green marketing, brand awareness, price perceptions have a positive effect on purchase decisions
PENGARUH BUDAYA ORGANISASI, GAYA KEPEMIMPINAN, KEPUASAN KERJA TERHADAP ORGANIZATIONAL CITIZENSHIP BEHAVIOR (OCB) PADA KARYAWAN RUSTERS UBUD GIANYAR Bindiawati, Ni Wayan Gek Mas Ayu; Kusuma, I Gusti Ngurah Agung Gede Eka Teja; Anggraini, Ni Putu Nita
EMAS Vol. 6 No. 11 (2025): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36733/emas.v6i11.13004

Abstract

Penelitian ini bertujuan melakukan analisis terkait pengaruh budaya organisasi, gaya kepemimpinan dan kepuasan kerja terhadap Organizational Citizenship Behavior (OCB) pada karyawan Rusters Ubud Gianyar. Penelitian ini dilaksanakan di Rusters. Penelitian ini menggunakan objek penelitian budaya organisasi, gaya kepemimpinan, kepuasan kerja, dan Organizational Citizenship Behavior (OCB) karyawan Rusters Ubud Gianyar. Populasi dan sampel dalam penelitian ini adalah melibatkan seluruh karyawan Rusters Ubud Gianyar sebanyak 50 orang yang ditentukan dengan teknik sampling jenuh. Data yang terkumpul kemudian dianalisis dengan regresi linear berganda. Hasil pengujian menunjukkan bahwa secara parsial budaya organisasi, gaya kepemimpinan dan kepuasan kerja berpengaruh positif dan signifikan terhadap Organizational Citizenship Behavior (OCB) karyawan Rusters Ubud Gianyar. Dalam penelitian ini variabel kepuasan kerja merupakan variabel yang paling dominan mempengaruhi Organizational Citizenship Behavior (OCB).
Pengelolaan Kewirausahaan Berbasis Digital pada UMKM Furniture Rustiarini, Ni Wayan; Anggraini, Ni Putu Nita
Jurnal SOLMA Vol. 12 No. 1 (2023)
Publisher : Universitas Muhammadiyah Prof. DR. Hamka (UHAMKA Press)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/solma.v12i1.10741

Abstract

Background: Digitalization is essential in managing entrepreneurship and can increase time efficiency and work productivity. However, MSME owners have several challenges, such as limited knowledge and skills in implementing digitalization. This community partnership activity aims to increase partner empowerment by conducting three-dimensional product design and digital-based financial records. Method: Service is carried out at Tresna Woodcraft MSMEs involving two partners. The plans include surveys, interviews, discussions, consultations, science and technology substitution, training and mentoring, and monitoring and evaluation. Results: The monitoring and evaluation results showed an increase in the level of skills (92.86%) and knowledge (166.67%) of partners after attending SketchUp and Cash Book training. These results show that community partnership activities have been carried out effectively. Conclusion: This activity improves partners' skills in designing three-dimensional products. Digital financial records also help MSME owners make quick and accurate economic decisions.
Co-Authors Agil, Raden Mas Said Agus Wahyudi Salasa Gama Anak Agung Putu Agung Antari, I Gusti Ayu Nia Arigata, I Made Dipa Bindiawati, Ni Wayan Gek Mas Ayu Dede Yoga Wiratama Dedik Pratama Putra Dewi, Ni Komang Liana Dewi, Ni Putu Gayatri Wahyunia Dwiyanti, Ni Made Eliska Gde Bayu Surya Parwita I Gusti Ayu Imbayani I Ketut Sassu Budi Satwam I Made Dipa Arigata I Made Legawa I Made Melvin Karmela Setiawan I Made Sudiartana, I Made I Nyoman Kusuma Adnyana Mahaputra I Wayan Ari Ekayana Jodi, Wayan Gde Antok Setiawan Kokmang Ayu Noviningsih Kusuma, I Gusti Ngurah Agung Eka Teja Kusuma, I Gusti Ngurah Agung Gede Eka Teja Mawaddah, Nurifina Mukaromah, Alviccenia Lailatul Murti, Ni Putu Mita Ari Ni Nyoman Ari Novarini Ni Putu Pipin Ariska Putri Ni Wayan Eka Mitariani Ni Wayan Rustiarini Ni Wayan Sugiantari Pande Ketut Ribek Permana, I Made Wahyu Adi PRAMUDIAH, Desak Dwita Amanda Primadona, Ida Ayu Lidya Putri, Dewa Ayu Dwi Padmi Putu Kepramareni Restuningtyas, Yuniar Adinda Rofiatin, Nurul Fauzeh Satwam, I Ketut Sassu Budi SETIAWAN JODI, I WAYAN GEDE ANTOK Suswandayana, I Kadek Adi Widyaningtyas, Putu Bunga Wijana, I Made Dauh YANI, Luh Komang Yudistira Adnyana, Yudistira