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All Journal Journal of Economics, Business, & Accountancy Ventura International Research Journal of Management, IT & Social Sciences Jurnal SOLMA JMM (Jurnal Masyarakat Mandiri) Prosiding Seminar Nasional Darmajaya International Journal of Social Science and Business Forum Manajemen Jurnal Abdimas Mandiri IDEI: Jurnal Ekonomi & Bisnis International Journal of Applied Business and International Management International Journal of Tourism and Hospitality in Asia Pasific Journal of International Conference Proceedings Journal of Entrepreneurial and Business Diversity IIJSE Values EMAS SENEMA
Ni Putu Nita Anggraini
Universitas Mahasaraswati Denpasar
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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PENGARUH KUALITAS PELAYANAN, PERSEPSI HARGA, DAN KEPERCAYAAN TERHADAP KEPUASAN ORANG TUA PESERTA DIDIK PADA TK KARTIKA MANDALA DENPASAR I Made Dipa Arigata; Ni Putu Nita Anggraini; Pande Ketut Ribek
VALUES Vol. 3 No. 2 (2022): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Abstract

Kindergarten as an educational institution that develops early childhood skills, of course, must pay attention to the satisfaction of parents who send their children to Kartika Mandala Kindergarten. Because parents' satisfaction with the results of education in kindergarten as a provider of educational services will later determine the number of new student admissions. This study aims to examine and obtain empirical evidence of the effect of service quality, price perception, and trust on the satisfaction of parents of students at Kartika Mandala Kindergarten Denpasar. The population in this study was parents of students at Kartika Mandala Kindergarten in the last 5 years, from 2016 to 2020 a total of 277 students. The sampling technique used proportionate stratified random sampling so that 56 people were used as samples. The analytical tool used is multiple linear analysis, classical assumption test, t test, and F test. The results of this study indicate that service quality, price perception, and trust have a positive and significant effect on the satisfaction of parents of students at Kartika Mandala Kindergarten Denpasar. It is recommended to Kartika Mandala Kindergarten Denpasar to further improve the handling of complaints from parents of students, which can be used as input and suggestions to realize better services in the future.
PENGARUH IKLAN, KEPERCAYAAN MEREK DAN CITRA MEREK TERHADAP MINAT BELI KONSUMEN INDIHOME DI GIANYAR Kokmang Ayu Noviningsih; Ni Putu Nita Anggraini; Pande Ketut Ribek
VALUES Vol. 3 No. 2 (2022): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Abstract

In the current era of globalization, telecommunications plays a very important and strategic role in social life. Through communication technology, the community can exchange information remotely in a relatively fast and efficient time. The purpose of this study was to determine and explain the effect of brand trust and brand image on the buying interest of IndiHome consumers in Gianyar. The population in this study are consumers17,250 units using IndiHome in Gianyar in 2020. The number of samples used in this study were 100 respondents using the purposive sampling method, data collection using a Likert scale questionnaire. The data analysis technique used multiple linear regression test. Hypothesis testing was carried out using the t test. The results showed that there was a positive and significant effect of brand trust and brand image on the buying interest of IndiHome consumers in Gianyar.
PENGARUH CITRA MERK, DESAIN PRODUK, DAN ONLINE CUSTOMER REVIEW PADA KEPUTUSAN PEMBELIAN ONLINE Anggraini, Ni Putu Nita; Restuningtyas, Yuniar Adinda; Jodi, Wayan Gde Antok Setiawan
IDEI: Jurnal Ekonomi & Bisnis Vol 4, No 2 (2023): DECEMBER 2023
Publisher : Insan Doktor Ekonomi Indonesia (IDEI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38076/ideijeb.v4i2.196

Abstract

This research analyzed the factors influencing online purchasing decisions for Erigo products in Bali, focusing on brand image, product design, and online customer reviews. The research method was descriptive, concentrating on aspects of online purchasing decisions. The population involved consumers of Erigo products on the Shopee Marketplace in Bali Province, with purposive sampling used for sample se­lection. One hundred respondents participated in this study, and data analysis was conducted through multiple linear regression. The research findings indicated that product design and online customer reviews had a positive influence on the online purchasing decisions of Erigo products in Bali Province, while brand image did not significantly impact consumer decision-making. The implications of this research un­derscored the importance of strengthening product design and online review ma­na­gement as effective marketing strategies. Although brand image warranted attention, companies could channel their efforts into other elements to enhance consumer pur­cha­sing decisions. These implications provided guidance for Erigo in improving its online marketing strategies, considering key factors influencing online consumer purchasing decisions. The findings contributed to developing online marketing litera­ture and offered a foundation for further research on consumer purchasing decisions.Penelitian ini bertujuan untuk menganalisis faktor-faktor yang memengaruhi keputusan pembelian secara online produk Erigo di Bali, dengan fokus pada citra me­rek, desain produk, online customer review. Metode penelitian bersifat deskriptif, di­fo­kuskan pada aspek keputusan pembelian secara online. Populasi melibatkan kon­su­men produk Erigo pada marketplace Shopee di Provinsi Bali, dengan pengambilan sam­pel menggunakan metode purposive sampling. Sebanyak 100 responden terlibat da­lam penelitian ini, dan analisis data dilakukan melalui regresi linier berganda. Te­mu­an penelitian menunjukkan bahwa desain produk dan online customer review me­miliki pengaruh positif pada keputusan pembelian online produk Erigo di Provinsi Bali, sementara citra merek tidak memiliki pengaruh yang signifikan pada pe­ngam­bilan keputusan konsumen. Implikasi penelitian ini mencakup pentingnya mem­perkuat desain produk dan manajemen ulasan online sebagai strategi pemasaran yang efektif. Meskipun citra merek perlu diperhatikan, perusahaan dapat memfokuskan upa­ya mereka pada elemen-elemen lain untuk meningkatkan keputusan pembelian konsumen. Implikasi ini memberikan arahan bagi perusahaan Erigo untuk mening­kat­kan strategi pemasaran online mereka, mempertimbangkan faktor-faktor kunci yang memengaruhi keputusan pembelian konsumen secara online. Temuan ini juga mem­be­rikan kontribusi pada peiteratur pemasaran online dan menawarkan dasar untuk pe­nelitian lebih lanjut terkait keputusan pembelian konsumen.
The Effect of Service Quality, Price Perception and Trust on Parents Satisfaction at Kartika Mandala Kindergarten in Denpasar Arigata, I Made Dipa; Anggraini, Ni Putu Nita; Ribek, Pande Ketut
International Journal of Tourism and Hospitality in Asia Pasific Vol 5, No 1 (2022): February 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (207.281 KB) | DOI: 10.32535/ijthap.v5i1.1412

Abstract

Kindergarten as an educational institution that develops early childhood skills, must pay attention to the satisfaction of parents who send their children to Kartika Mandala Kindergarten. Because parents' satisfaction with the results of education in kindergarten as a provider of educational services will later determine the number of new student admissions. The purpose of this study is to examine and attain the effect of service quality, price perception, and trust on the satisfaction of parents of students at Kartika Mandala Kindergarten Denpasar. The population in this study was parents of students at Kartika Mandala Kindergarten in the last 5 years, from 2016 to 2020 a total of 277 students. The sampling technique used proportionate stratified random sampling so that 56 people were used as samples. The researchers used multiple linear analysis, classical assumption test, t-test, and F test. Later, it is found that service quality, price perception, and trust positively and significantly affect the satisfaction of parents of students at Kartika Mandala Kindergarten Denpasar. It is recommended to Kartika Mandala Kindergarten Denpasar to further improve the handling of complaints from parents of students, which can be used as input and suggestions to realize better services in the future.
Enhancing Consumer Revisit Intentions: A Comprehensive Study on the Impact of Store Atmosphere, Experential Marketing, and Brand Associations at Praya Social Hub Bali Cafe Mawaddah, Nurifina; Kusuma, I Gusti Agung Eka Teja; Anggraini, Ni Putu Nita
Journal of International Conference Proceedings Vol 6, No 7 (2023): 2023 ICPM Bali Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i7.2872

Abstract

This research aims to explore the impact of store atmosphere, experiential marketing, and brand associations on consumer revisit intention at Praya Social Hub Bali café. The study was conducted at Praya Social Hub Bali, with the population consisting of all customers who have visited and made purchases at the cafe. The sample size of 100 respondents was determined using non-probability purposive sampling. Data collected through questionnaire distribution were deemed suitable for analysis, with subsequent testing and analysis conducted using multiple linear regression. The findings indicate that store atmosphere, experiential marketing, and brand associations positively influence revisit intention at Praya Social Hub Bali. This implies that an improvement in store atmosphere, experiential marketing, and brand associations leads to higher consumer revisit intention. Brand associations emerge as the most dominant variable in influencing consumer revisit intention, attributed to its ability to create emotional connections, reinforce quality perceptions, and establish unique appeal distinguishing it from competitors. The implications of this research suggest the need to enhance store atmosphere, experiential marketing strategies, and brand associations to elevate consumer return visits to Praya Social Hub Bali.
Penerapan Service Excellence dalam Pelayanan pada LPD Desa Adat Kukuh Murti, Ni Putu Mita Ari; Primadona, Ida Ayu Lidya; Anggraini, Ni Putu Nita; Kepramareni, Putu; Rustiarini, Ni Wayan
Jurnal Abdimas Mandiri Vol. 8 No. 2
Publisher : UNIVERSITAS INDO GLOBAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jam.v8i2.4386

Abstract

Era ekonomi digital memberikan tantangan bagi lembaga keuangan untuk memberikan pelayanan prima kepada pelanggan. Service excellence merupakan suatu keharusan bagi organisasi jasa, terutama di era ekonomi digital.  Lembaga Perkreditan Desa (LPD) merupakan lembaga keuangan mikro di Provinsi Bali yang perlu menerapkan service excellence kepada nasabah. Meskipun demikian, salah satu permasalahan yang dihadapi adalah masih rendahnya kompetensi pegawai LPD sehingga belum mampu memberikan pelayanan prima kepada nasabah. Oleh karena itu, perlu dilakukan program capacity building berupa pelatihan praktik service excellence untuk meningkatkan kualitas dan profesionalitas pegawai LPD. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kompetensi pegawai LPD, khususnya dalam pemberian layanan prima. Program pengabdian kepada masyarakat dilakukan di LPD Desa Adat Kukuh yang berlokasi di Desa Kukuh, Kecamatan Marga, Kabupaten Tabanan. Kegiatan diikuti oleh seluruh pegawai LPD Desa Adat Kukuh. Metode pelaksanaan meliputi empat tahapan, yaitu observasi, penyuluhan, pelatihan, dan evaluasi. Hasil penilaian menggunakan pre-test dan post-test menunjukkan adanya peningkatan kompetensi peserta pelatihan service excellence sebesar 7.67%. Hasil ini mengisyaratkan bahwa kegiatan pengabdian kepada masyarakat telah berjalan secara efektif. Kegiatan pengabdian ini berkontribusi untuk meningkatkan kompetensi pegawai dan kinerja LPD dalam memberikan pelayanan di sektor keuangan. Hasil kegiatan mengimplikasikan bahwa pengelola LPD hendaknya senantiasa untuk melakukan pelatihan service excellence secara berkala dalam upaya untuk meningkatkan daya saing LPD dengan lembaga keuangan mikro lainnya.
Optimizing Village Tourism Businesses with the Business Model Canvas: A Strategic Approach ANGGRAINI, Ni Putu Nita; MITARIANI, Ni Wayan Eka; IMBAYANI, I Gusti Ayu; PRAMUDIAH, Desak Dwita Amanda; YANI, Luh Komang
Journal of Entrepreneurial and Business Diversity Vol. 2 No. 2 (2024): Journal of Entrepreneurial and Business Diversity. (April-June)
Publisher : PT. Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jebd.v2i2.216

Abstract

Purpose:Local wisdom-based tourism has become a prominent trend as it provides authentic experiences for tourists while supporting environmental and cultural sustainability. This study aims to optimize the management of Munggu Tourism Village, Bali, by implementing the Business Model Canvas (BMC). Munggu Tourism Village holds rich tourism potential, including the Mekotek tradition, natural landscapes, traditional cuisine, and arts.Methodology:The research employs a qualitative approach, utilizing observation, in-depth interviews, and Focus Group Discussions (FGD) involving key stakeholders, such as village officials, traditional leaders, and local entrepreneurs. The findings reveal that the application of BMC facilitates mapping the nine essential elements of a business model, such as customer segments, value propositions, and distribution channels.Findings:This study offers practical contributions to the development of local wisdom-based tourism and serves as a strategic guide for creating leading tourism destinations. The theoretical implications include flexibility in long-term business planning and the ease of updating business models to adapt to market dynamics. Future research is recommended to apply BMC to tourism villages operating for over a year to evaluate its long-term impact.Implication: This study confirms that the Business Model Canvas BMC is a strategic tool that effectively supports the sustainable development of tourism villages based on local wisdom. The findings provide practical guidance for tourism village managers and government authorities in designing effective business strategies, empowering local communities, and maintaining the attractions of the destination, 
The Effect of Service Quality, Price Perception and Trust on Parents Satisfaction at Kartika Mandala Kindergarten in Denpasar Arigata, I Made Dipa; Anggraini, Ni Putu Nita; Ribek, Pande Ketut
International Journal of Tourism and Hospitality in Asia Pasific Vol 5, No 1 (2022): February 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v5i1.1412

Abstract

Kindergarten as an educational institution that develops early childhood skills, must pay attention to the satisfaction of parents who send their children to Kartika Mandala Kindergarten. Because parents' satisfaction with the results of education in kindergarten as a provider of educational services will later determine the number of new student admissions. The purpose of this study is to examine and attain the effect of service quality, price perception, and trust on the satisfaction of parents of students at Kartika Mandala Kindergarten Denpasar. The population in this study was parents of students at Kartika Mandala Kindergarten in the last 5 years, from 2016 to 2020 a total of 277 students. The sampling technique used proportionate stratified random sampling so that 56 people were used as samples. The researchers used multiple linear analysis, classical assumption test, t-test, and F test. Later, it is found that service quality, price perception, and trust positively and significantly affect the satisfaction of parents of students at Kartika Mandala Kindergarten Denpasar. It is recommended to Kartika Mandala Kindergarten Denpasar to further improve the handling of complaints from parents of students, which can be used as input and suggestions to realize better services in the future.
Enhancing Consumer Revisit Intentions: A Comprehensive Study on the Impact of Store Atmosphere, Experential Marketing, and Brand Associations at Praya Social Hub Bali Cafe Mawaddah, Nurifina; Kusuma, I Gusti Agung Eka Teja; Anggraini, Ni Putu Nita
Journal of International Conference Proceedings Vol 6, No 7 (2023): 2023 ICPM Bali Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i7.2872

Abstract

This research aims to explore the impact of store atmosphere, experiential marketing, and brand associations on consumer revisit intention at Praya Social Hub Bali café. The study was conducted at Praya Social Hub Bali, with the population consisting of all customers who have visited and made purchases at the cafe. The sample size of 100 respondents was determined using non-probability purposive sampling. Data collected through questionnaire distribution were deemed suitable for analysis, with subsequent testing and analysis conducted using multiple linear regression. The findings indicate that store atmosphere, experiential marketing, and brand associations positively influence revisit intention at Praya Social Hub Bali. This implies that an improvement in store atmosphere, experiential marketing, and brand associations leads to higher consumer revisit intention. Brand associations emerge as the most dominant variable in influencing consumer revisit intention, attributed to its ability to create emotional connections, reinforce quality perceptions, and establish unique appeal distinguishing it from competitors. The implications of this research suggest the need to enhance store atmosphere, experiential marketing strategies, and brand associations to elevate consumer return visits to Praya Social Hub Bali.
PENINGKATAN PEMAHAMAN CALON PENUMPANG TENTANG TRANSAKSI PEMBELIAN TIKET KAPAL NON-TUNAI DI PERUSAHAAN PT. PELNI CAB. DENPASAR Ni Putu Nita Anggraini; Dede Yoga Wiratama
PROSIDING SEMINAR NASIONAL PENGABDIAN MASYARAKAT (SENEMA) Vol 1 No 2 (2022): PROSIDING SEMINAR NASIONAL PENGABDIAN MASYARAKAT (SENEMA)
Publisher : Universitas Mahasaraswati Denpasar

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Abstract

Perkembangan di era modern saat ini uang merupakan suatu bagian terpenting dalam kehidupan dan perekonomian. Uang dapat digunakan sebagai alat tukar atau alat transaksi yang dapat diterima secara umum oleh masyarakat. Uang dapat digunakan sebagai alat pembayaran barang maupun jasa. Seiring perkembangan teknologi informasi dan ilmu pengetahuan semakin pesat memberikan peranan ke segala sektor, tak terkecuali perkembangan sektor keuangan dan perbankan. Dalam sektor keuangan dan perbankan perkembangan teknologi dan sistem informasi tersebut telah menghadirkan alat pembayaran baru yaitu uang non-tunai (Cashless transaction). Perkembangan alat pembayaran non-tunai khususnya berbasis kartu dan elektronik di Indonesia dari tahun ke tahun terus meningkat. Pertumbuhan infrastruktur alat pembayaran non-tunai juga membuat masyarakat semakin mudah dalam manfaatkan dan mengakses keunggulan dalam bertransaksi menggunakan sistem non-tunai dibandingkan dengan uang tunai PT. PELNI (Persero) mengajak seluruh pengguna jasanya untuk melakukan pembelian tiket kapal secara non-tunai (cashless). Tidak hanya di loket kantor cabang, pembayaran secara non-tunai juga dapat dilakukan oleh pelanggan pada saat pembelian tiket melalui website dan aplikasi PELNI Mobile App. Menurut Haryono, H. (2020) Kelebihan sistem transaksi non-tunai dibandingkan dengan sistem transaksi tunai antara lain lebih praktis karena seseorang tidak perlu membawa uang dalam bentuk tunai yang rentan terhadap risiko pencurian atau kehilangan, mudah melakukan pelacakan terhadap setiap transaksi yang dilakukan, dan mengurangi resiko penerimaan uang palsu. Sedangkan kekurangan dari sistem transaksi non-tunai antara lain sistem transaksi ini sangat tergantung pada ketersediaan jaringan internet, sehingga sistem transaksi ini lebih familiar di kalangan penduduk perkotaan.
Co-Authors Agil, Raden Mas Said Agus Wahyudi Salasa Gama Anak Agung Putu Agung Antari, I Gusti Ayu Nia Arigata, I Made Dipa Bindiawati, Ni Wayan Gek Mas Ayu Dede Yoga Wiratama Dedik Pratama Putra Dewi, Ni Komang Liana Dewi, Ni Putu Gayatri Wahyunia Dwiyanti, Ni Made Eliska Gde Bayu Surya Parwita I Gusti Ayu Imbayani I Ketut Sassu Budi Satwam I Made Dipa Arigata I Made Legawa I Made Melvin Karmela Setiawan I Made Sudiartana, I Made I Nyoman Kusuma Adnyana Mahaputra I Wayan Ari Ekayana Jodi, Wayan Gde Antok Setiawan Kokmang Ayu Noviningsih Kusuma, I Gusti Ngurah Agung Eka Teja Kusuma, I Gusti Ngurah Agung Gede Eka Teja Mawaddah, Nurifina Mukaromah, Alviccenia Lailatul Murti, Ni Putu Mita Ari Ni Nyoman Ari Novarini Ni Putu Pipin Ariska Putri Ni Wayan Eka Mitariani Ni Wayan Rustiarini Ni Wayan Sugiantari Pande Ketut Ribek Permana, I Made Wahyu Adi PRAMUDIAH, Desak Dwita Amanda Primadona, Ida Ayu Lidya Putri, Dewa Ayu Dwi Padmi Putu Kepramareni Restuningtyas, Yuniar Adinda Rofiatin, Nurul Fauzeh Satwam, I Ketut Sassu Budi SETIAWAN JODI, I WAYAN GEDE ANTOK Suswandayana, I Kadek Adi Widyaningtyas, Putu Bunga Wijana, I Made Dauh YANI, Luh Komang Yudistira Adnyana, Yudistira