Garuda - Garba Rujukan Digital

PENGARUH IKLAN, KEPERCAYAAN MEREK DAN CITRA MEREK TERHADAP MINAT BELI KONSUMEN INDIHOME DI GIANYAR Kokmang Ayu Noviningsih; Ni Putu Nita Anggraini; Pande Ketut Ribek
VALUES Vol. 3 No. 2 (2022): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar

In the current era of globalization, telecommunications plays a very important and strategic role in social life. Through communication technology, the community can exchange information remotely in a relatively fast and efficient time. The purpose of this study was to determine and explain the effect of brand trust and brand image on the buying interest of IndiHome consumers in Gianyar. The population in this study are consumers17,250 units using IndiHome in Gianyar in 2020. The number of samples used in this study were 100 respondents using the purposive sampling method, data collection using a Likert scale questionnaire. The data analysis technique used multiple linear regression test. Hypothesis testing was carried out using the t test. The results showed that there was a positive and significant effect of brand trust and brand image on the buying interest of IndiHome consumers in Gianyar.

The Effect of Service Quality, Price Perception and Trust on Parents Satisfaction at Kartika Mandala Kindergarten in Denpasar Arigata, I Made Dipa; Anggraini, Ni Putu Nita; Ribek, Pande Ketut
International Journal of Tourism and Hospitality in Asia Pasific Vol 5, No 1 (2022): February 2022
Publisher : AIBPM Publisher

Kindergarten as an educational institution that develops early childhood skills, must pay attention to the satisfaction of parents who send their children to Kartika Mandala Kindergarten. Because parents' satisfaction with the results of education in kindergarten as a provider of educational services will later determine the number of new student admissions. The purpose of this study is to examine and attain the effect of service quality, price perception, and trust on the satisfaction of parents of students at Kartika Mandala Kindergarten Denpasar. The population in this study was parents of students at Kartika Mandala Kindergarten in the last 5 years, from 2016 to 2020 a total of 277 students. The sampling technique used proportionate stratified random sampling so that 56 people were used as samples. The researchers used multiple linear analysis, classical assumption test, t-test, and F test. Later, it is found that service quality, price perception, and trust positively and significantly affect the satisfaction of parents of students at Kartika Mandala Kindergarten Denpasar. It is recommended to Kartika Mandala Kindergarten Denpasar to further improve the handling of complaints from parents of students, which can be used as input and suggestions to realize better services in the future.

Enhancing Consumer Revisit Intentions: A Comprehensive Study on the Impact of Store Atmosphere, Experential Marketing, and Brand Associations at Praya Social Hub Bali Cafe Mawaddah, Nurifina; Kusuma, I Gusti Agung Eka Teja; Anggraini, Ni Putu Nita
Journal of International Conference Proceedings Vol 6, No 7 (2023): 2023 ICPM Bali Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i7.2872

This research aims to explore the impact of store atmosphere, experiential marketing, and brand associations on consumer revisit intention at Praya Social Hub Bali café. The study was conducted at Praya Social Hub Bali, with the population consisting of all customers who have visited and made purchases at the cafe. The sample size of 100 respondents was determined using non-probability purposive sampling. Data collected through questionnaire distribution were deemed suitable for analysis, with subsequent testing and analysis conducted using multiple linear regression. The findings indicate that store atmosphere, experiential marketing, and brand associations positively influence revisit intention at Praya Social Hub Bali. This implies that an improvement in store atmosphere, experiential marketing, and brand associations leads to higher consumer revisit intention. Brand associations emerge as the most dominant variable in influencing consumer revisit intention, attributed to its ability to create emotional connections, reinforce quality perceptions, and establish unique appeal distinguishing it from competitors. The implications of this research suggest the need to enhance store atmosphere, experiential marketing strategies, and brand associations to elevate consumer return visits to Praya Social Hub Bali.

Penerapan Service Excellence dalam Pelayanan pada LPD Desa Adat Kukuh Murti, Ni Putu Mita Ari; Primadona, Ida Ayu Lidya; Anggraini, Ni Putu Nita; Kepramareni, Putu; Rustiarini, Ni Wayan
Jurnal Abdimas Mandiri Vol. 8 No. 2
Publisher : UNIVERSITAS INDO GLOBAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jam.v8i2.4386

Era ekonomi digital memberikan tantangan bagi lembaga keuangan untuk memberikan pelayanan prima kepada pelanggan. Service excellence merupakan suatu keharusan bagi organisasi jasa, terutama di era ekonomi digital. Lembaga Perkreditan Desa (LPD) merupakan lembaga keuangan mikro di Provinsi Bali yang perlu menerapkan service excellence kepada nasabah. Meskipun demikian, salah satu permasalahan yang dihadapi adalah masih rendahnya kompetensi pegawai LPD sehingga belum mampu memberikan pelayanan prima kepada nasabah. Oleh karena itu, perlu dilakukan program capacity building berupa pelatihan praktik service excellence untuk meningkatkan kualitas dan profesionalitas pegawai LPD. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kompetensi pegawai LPD, khususnya dalam pemberian layanan prima. Program pengabdian kepada masyarakat dilakukan di LPD Desa Adat Kukuh yang berlokasi di Desa Kukuh, Kecamatan Marga, Kabupaten Tabanan. Kegiatan diikuti oleh seluruh pegawai LPD Desa Adat Kukuh. Metode pelaksanaan meliputi empat tahapan, yaitu observasi, penyuluhan, pelatihan, dan evaluasi. Hasil penilaian menggunakan pre-test dan post-test menunjukkan adanya peningkatan kompetensi peserta pelatihan service excellence sebesar 7.67%. Hasil ini mengisyaratkan bahwa kegiatan pengabdian kepada masyarakat telah berjalan secara efektif. Kegiatan pengabdian ini berkontribusi untuk meningkatkan kompetensi pegawai dan kinerja LPD dalam memberikan pelayanan di sektor keuangan. Hasil kegiatan mengimplikasikan bahwa pengelola LPD hendaknya senantiasa untuk melakukan pelatihan service excellence secara berkala dalam upaya untuk meningkatkan daya saing LPD dengan lembaga keuangan mikro lainnya.

Optimizing Village Tourism Businesses with the Business Model Canvas: A Strategic Approach ANGGRAINI, Ni Putu Nita; MITARIANI, Ni Wayan Eka; IMBAYANI, I Gusti Ayu; PRAMUDIAH, Desak Dwita Amanda; YANI, Luh Komang
Journal of Entrepreneurial and Business Diversity Vol. 2 No. 2 (2024): Journal of Entrepreneurial and Business Diversity. (April-June)
Publisher : PT. Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jebd.v2i2.216

Purpose:Local wisdom-based tourism has become a prominent trend as it provides authentic experiences for tourists while supporting environmental and cultural sustainability. This study aims to optimize the management of Munggu Tourism Village, Bali, by implementing the Business Model Canvas (BMC). Munggu Tourism Village holds rich tourism potential, including the Mekotek tradition, natural landscapes, traditional cuisine, and arts.Methodology:The research employs a qualitative approach, utilizing observation, in-depth interviews, and Focus Group Discussions (FGD) involving key stakeholders, such as village officials, traditional leaders, and local entrepreneurs. The findings reveal that the application of BMC facilitates mapping the nine essential elements of a business model, such as customer segments, value propositions, and distribution channels.Findings:This study offers practical contributions to the development of local wisdom-based tourism and serves as a strategic guide for creating leading tourism destinations. The theoretical implications include flexibility in long-term business planning and the ease of updating business models to adapt to market dynamics. Future research is recommended to apply BMC to tourism villages operating for over a year to evaluate its long-term impact.Implication: This study confirms that the Business Model Canvas BMC is a strategic tool that effectively supports the sustainable development of tourism villages based on local wisdom. The findings provide practical guidance for tourism village managers and government authorities in designing effective business strategies, empowering local communities, and maintaining the attractions of the destination,

The Effect of Service Quality, Price Perception and Trust on Parents Satisfaction at Kartika Mandala Kindergarten in Denpasar Arigata, I Made Dipa; Anggraini, Ni Putu Nita; Ribek, Pande Ketut
International Journal of Tourism and Hospitality in Asia Pasific Vol 5, No 1 (2022): February 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v5i1.1412

Kindergarten as an educational institution that develops early childhood skills, must pay attention to the satisfaction of parents who send their children to Kartika Mandala Kindergarten. Because parents' satisfaction with the results of education in kindergarten as a provider of educational services will later determine the number of new student admissions. The purpose of this study is to examine and attain the effect of service quality, price perception, and trust on the satisfaction of parents of students at Kartika Mandala Kindergarten Denpasar. The population in this study was parents of students at Kartika Mandala Kindergarten in the last 5 years, from 2016 to 2020 a total of 277 students. The sampling technique used proportionate stratified random sampling so that 56 people were used as samples. The researchers used multiple linear analysis, classical assumption test, t-test, and F test. Later, it is found that service quality, price perception, and trust positively and significantly affect the satisfaction of parents of students at Kartika Mandala Kindergarten Denpasar. It is recommended to Kartika Mandala Kindergarten Denpasar to further improve the handling of complaints from parents of students, which can be used as input and suggestions to realize better services in the future.

Enhancing Consumer Revisit Intentions: A Comprehensive Study on the Impact of Store Atmosphere, Experential Marketing, and Brand Associations at Praya Social Hub Bali Cafe Mawaddah, Nurifina; Kusuma, I Gusti Agung Eka Teja; Anggraini, Ni Putu Nita
Journal of International Conference Proceedings Vol 6, No 7 (2023): 2023 ICPM Bali Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i7.2872

This research aims to explore the impact of store atmosphere, experiential marketing, and brand associations on consumer revisit intention at Praya Social Hub Bali cafÃ©. The study was conducted at Praya Social Hub Bali, with the population consisting of all customers who have visited and made purchases at the cafe. The sample size of 100 respondents was determined using non-probability purposive sampling. Data collected through questionnaire distribution were deemed suitable for analysis, with subsequent testing and analysis conducted using multiple linear regression. The findings indicate that store atmosphere, experiential marketing, and brand associations positively influence revisit intention at Praya Social Hub Bali. This implies that an improvement in store atmosphere, experiential marketing, and brand associations leads to higher consumer revisit intention. Brand associations emerge as the most dominant variable in influencing consumer revisit intention, attributed to its ability to create emotional connections, reinforce quality perceptions, and establish unique appeal distinguishing it from competitors. The implications of this research suggest the need to enhance store atmosphere, experiential marketing strategies, and brand associations to elevate consumer return visits to Praya Social Hub Bali.

PENINGKATAN PEMAHAMAN CALON PENUMPANG TENTANG TRANSAKSI PEMBELIAN TIKET KAPAL NON-TUNAI DI PERUSAHAAN PT. PELNI CAB. DENPASAR Ni Putu Nita Anggraini; Dede Yoga Wiratama
PROSIDING SEMINAR NASIONAL PENGABDIAN MASYARAKAT (SENEMA) Vol 1 No 2 (2022): PROSIDING SEMINAR NASIONAL PENGABDIAN MASYARAKAT (SENEMA)
Publisher : Universitas Mahasaraswati Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Perkembangan di era modern saat ini uang merupakan suatu bagian terpenting dalam kehidupan dan perekonomian. Uang dapat digunakan sebagai alat tukar atau alat transaksi yang dapat diterima secara umum oleh masyarakat. Uang dapat digunakan sebagai alat pembayaran barang maupun jasa. Seiring perkembangan teknologi informasi dan ilmu pengetahuan semakin pesat memberikan peranan ke segala sektor, tak terkecuali perkembangan sektor keuangan dan perbankan. Dalam sektor keuangan dan perbankan perkembangan teknologi dan sistem informasi tersebut telah menghadirkan alat pembayaran baru yaitu uang non-tunai (Cashless transaction). Perkembangan alat pembayaran non-tunai khususnya berbasis kartu dan elektronik di Indonesia dari tahun ke tahun terus meningkat. Pertumbuhan infrastruktur alat pembayaran non-tunai juga membuat masyarakat semakin mudah dalam manfaatkan dan mengakses keunggulan dalam bertransaksi menggunakan sistem non-tunai dibandingkan dengan uang tunai PT. PELNI (Persero) mengajak seluruh pengguna jasanya untuk melakukan pembelian tiket kapal secara non-tunai (cashless). Tidak hanya di loket kantor cabang, pembayaran secara non-tunai juga dapat dilakukan oleh pelanggan pada saat pembelian tiket melalui website dan aplikasi PELNI Mobile App. Menurut Haryono, H. (2020) Kelebihan sistem transaksi non-tunai dibandingkan dengan sistem transaksi tunai antara lain lebih praktis karena seseorang tidak perlu membawa uang dalam bentuk tunai yang rentan terhadap risiko pencurian atau kehilangan, mudah melakukan pelacakan terhadap setiap transaksi yang dilakukan, dan mengurangi resiko penerimaan uang palsu. Sedangkan kekurangan dari sistem transaksi non-tunai antara lain sistem transaksi ini sangat tergantung pada ketersediaan jaringan internet, sehingga sistem transaksi ini lebih familiar di kalangan penduduk perkotaan.

PENINGKATAN KUALITAS PELAYANAN SDM DAN KINERJA KARYAWAN PADA KSP ARTHA GUNA SEJAHTERA Ni Putu Nita Anggraini; I Wayan Ari Ekayana
PROSIDING SEMINAR NASIONAL PENGABDIAN MASYARAKAT (SENEMA) Vol 2 No 1 (2023): PROSIDING SEMINAR NASIONAL PENGABDIAN MASYARAKAT (SENEMA)
Publisher : Universitas Mahasaraswati Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Koperasi dapat diartikan sebagai sebuah badan usaha yang beranggotakan sekumpulan orang yang kegiatannya berlandaskan prinsip koperasi sekaligus sebagai gerakan ekonomi kerakyatan yang berasas kekeluargaan. Sementara itu, menurut bapak proklamator kita, Mohammad Hatta, yang sekaligus menjadi bapak Koperasi, koperasi adalah suatu jenis badan usaha bersama yang menggunakan asas kekeluargaan dan gotong royong. Dengan demikian, tidak heran jika pengelolaan koperasi mengarah pada kegiatan tolong-menolong untuk memperbaiki dan meningkatkan kesejahteraan ekonomi anggotanya. Itulah salah satu sebab mengapa koperasi sangat bermanfaat untuk banyak orang. Karyawan dari KSP Artha Guna Sejahtera belum mampu memberikan kualitas pelayanan yang kurang efektif. Tujuan dari meningkatkan kualitas pelayanan SDM dan kinerja karyawan adalah untuk membangun kepercayaan dan kenyamanan untuk debitur.

PEMANFAATAN MEDIA SOSIAL DALAM MEMPERLUAS JANGKAUAN GUNA MENINGKATKAN TARGET PROMOSI PADA DENNY’S PERSONALISED BALI TOURS Ni Putu Nita Anggraini; I Made Melvin Karmela Setiawan
PROSIDING SEMINAR NASIONAL PENGABDIAN MASYARAKAT (SENEMA) Vol 2 No 2 (2023): PROSIDING SEMINAR NASIONAL PENGABDIAN MASYARAKAT (SENEMA)
Publisher : Universitas Mahasaraswati Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Media sosial telah memengaruhi banyak aspek kehidupan manusia, termasuk bisnis dan pemasaran. Artikel ini menjelaskan mengapa penggunaan media sosial dapat menjadi langkah penting dalam promosi berhasil dengan menganalisis bagaimana berbagai jenis media sosial dapat digunakan secara optimal. Untuk mencapai target promosi yang lebih luas, pemaparan tentang strategi-strategi penting, seperti konten yang menarik, interaksi dengan audiens, dan penggunaan iklan berbayar, akan memberi Anda pemahaman tentang cara yang efektif untuk mencapai target tersebut. Selain itu, artikel ini membahas masalah yang mungkin muncul dan menawarkan solusi praktis untuk mengatasi kesulitan dalam memanfaatkan media sosial secara efektif.

Title

Found 42 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 42 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 42 Documents
Search