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All Journal Journal of Economics, Business, & Accountancy Ventura International Research Journal of Management, IT & Social Sciences Jurnal SOLMA JMM (Jurnal Masyarakat Mandiri) Prosiding Seminar Nasional Darmajaya International Journal of Social Science and Business Forum Manajemen Jurnal Abdimas Mandiri Jurnal Ilmiah Satyagraha Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) International Journal of Applied Business and International Management International Journal of Tourism and Hospitality in Asia Pasific Journal of International Conference Proceedings Journal of Entrepreneurial and Business Diversity IIJSE Values EMAS: Jurnal Ekonomi, Manajemen dan Bisnis SENEMA IDEI: JURNAL EKONOMI & BISNIS

Ni Putu Nita Anggraini

Universitas Mahasaraswati Denpasar

Author-ID : 575731

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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PKW Desa Melaya dan Desa Candikusuma Kecamatan Melaya Kabupaten Jembrana Propinsi Bali Legawa, I Made; Anggraini, Ni Putu Nita; Adnyana, Yudistira
Prosiding Seminar Nasional Darmajaya Vol 1 (2017): SEMNAS IIB DARMAJAYA
Publisher : Prosiding Seminar Nasional Darmajaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Program Kemitraan Wilayah (PKW) dilaksanakan di Desa Melaya dan Desa Candikusuma, Kecamatan Melaya, Kabupaten Jembrana, Provinsi Bali. Berdasarkan Rencana Pembangunan Jangka Menengah Daerah (RPJMD) dan Rencana Pembangunan Jangka Menengah Desa (RPJMDes), Ruang lingkup kegiatan PKW di Desa Melaya dan Desa Candikusuma meliputi: peningkatan sumber daya manusia (SDM) bernilai ekonomi, kesehatan dan pendidikan. Di bidang ekonomi, pendampingan terhadap kelompok usaha Sumber Sri Rejeki di Desa Melaya untuk memproduksi gula semut cukup berhasil. Sebagian besar anggota sudah mampu memproduksi gula semut. Walaupun jumlah produksi masih terbatas dan kemasan masih sederhana. Demikian pula pendampingan teknik pengemasan gula semut kepada kelompok usaha Amerta Bhuana di Desa Candikusuma cukup berhasil. Sebagian besar anggota kelompok sudah mampu mengemas dan memberi label pada kemasan gula semut. Pendampingan teknologi pengolahan dan pengemasan pupuk organik kepada kelompok ternak Sari Buana cukup berhasil. Sebagian besar anggota sudah mampu mengolah dari kotoran sapi menjadi pupuk organik dalam kemasan. Di bidang kesehatan, dengan penyediaan 4 unit bak cuci tangan mampu meningkatkan kebiasaan mencuci tangan dengan bersih dan benar untuk meningkatkan perilaku hidup sehat di kalangan siswa-siswi TK Pertiwi 2 dan SDN 6 Melaya. Demikian pula kegiatan penyuluhan, pemeriksaan dan pengobatan gigi dan mulut cukup berhasil meningkatkan kesadaran menjaga kesehatan gigi dan mulut. Di bidang pendidikan, pendampingan penataan buku-buku dan pengadaan mobiler ruang baca meningkatkan minat baca di kalangan siswa-siswi SDN 1 Melaya. Sementara pendampingan pengadaan alat permainan edukatif (APE) dan praktek aplikasinya cukup efektif meningkatkan antusiasme belajar melalui permainan bagi siswa-siswi di PAUD Tetelan dan Alkoderi di Desa Candikusuma. Demikian pendampingan pembelajaran dan pengadaan modul Bahasa Inggris meningkatkan minat dan kemampuan siswa-siswi kelas 4,5 dan 6 SDN 1-3 di Desa Candikusuma.Kata kunci : gula semut, pupuk organik, perpustakaan, bak cuci tangan

Imaging and Purchasing Decision in Traditional Art Market Gama, Agus Wahyudi Salasa; Rustiarini, Ni Wayan; Anggraini, Ni Putu Nita
International Research Journal of Management, IT & Social Sciences Vol 5 No 2: March 2018
Publisher : IJCU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21744/irjmis.v5i2.637

Art market or souvenir market can not be separated from the existence of Bali island, unlike a tourist destination. The development of modern souvenir market was very disturbing traders in the traditional souvenir market. Due to it was feared will turn off the traditional art market. In this regard, to ensure the factors that need to be optimized in order to increase tourist visits to traditional Art Market was very important to conduct research. Based on the background and the problem, this research has a purpose to analyze the influence of art market attribute, promotion and service quality to market image and purchasing decision with research location at Guwang Art Market. The present research was designed as a descriptive and analytic approach. It defined that was descriptive facts, followed by analysis of the significance of empirical facts found. The descriptions were included the facts of market attributes, promotion, service quality, and market image in purchasing decisions. The population in the study were tourists who visit Guwang Art Market. Data collection was conducted with questionnaires distributed to travelers visiting the Guwang Art Market in April-July 2015. Data analysis used Structural Equation Model.

PERANCANGAN KEMASAN DUPA YANG EKONOMIS DAN RAMAH LINGKUNGAN Rustiarini, Ni Wayan; Anggraini, Ni Putu Nita; Satwam, I Ketut Sassu Budi
JMM (Jurnal Masyarakat Mandiri) Vol 5, No 4 (2021): Agustus
Publisher : Universitas Muhammadiyah Mataram

Abstrak: Kemasan merupakan salah satu penentu keputusan konsumen dalam pembelian suatu produk. Namun, banyak Usaha Mikro, Kecil, dan Menengah (UMKM) yang mengabaikan arti pentingnya kemasan. Sebagian besar UMKM belum menggunakan kemasan yang ramah lingkungan. Berdasarkan permasalahan tersebut, kegiatan ini bertujuan untuk merancang kemasan dupa yang ekonomis dan ramah lingkungan. Mitra kegiatan pengabdian masyarakat ini adalah Dupa Manâ€™ku yang memiliki enam orang tenaga kerja. Metode pelaksanaan pengabdian meliputi sosialisasi, workshop perancangan kemasan, serta evaluasi. Melalui proses evaluasi pertama, akademisi dan pelaku UMKM mampu memetakan keunggulan, kelemahan, kesempatan, dan tantangan menggunakan analisis SWOT. Berdasarkan survei konsumen, hasil evaluasi kedua menunjukkan bahwa kemasan tabung dupa mampu menarik perhatian konsumen.Â Abstract: Packaging is one of the determinants of consumer decisions in purchasing a product. However, many SMEs ignore the importance of packaging. Some of SMEs have not used environmentally friendly packaging. Based on these problems, the activity aims to design economical and eco-friendly packaging of incense product. The partner of this community service activity is Dupa Man'ku, which has six workers. The method of implementing the service includes socialization, packaging design workshops, and evaluation. In the first evaluation process, academics and SME actors mapped the SME's strengths, weaknesses, opportunities, and challenges using a SWOT analysis. Based on a consumer survey, the results of the second evaluation showed that tube incense packaging could attract consumers' attention.

PERANCANGAN KATALOG PRODUK UNTUK MENINGKATKAN PENJUALAN UMKM Rustiarini, Ni Wayan; Anggraini, Ni Putu Nita; Satwam, I Ketut Sassu Budi
JMM (Jurnal Masyarakat Mandiri) Vol 5, No 5 (2021): Oktober
Publisher : Universitas Muhammadiyah Mataram

Abstrak: Promosi merupakan aktivitas penting untuk meningkatkan penjualan Usaha Mikro, Kecil, dan Menengah (UMKM). Salah salah satu strategi promosi yang efektif untuk mempengaruhi keputusan pembelian konsumen menggunakan katalog produk, baik cetak maupun digital. Katalog tidak hanya menampilkan informasi produk namun juga mempromosikan keunggulan produk tersebut. Mengacu pada fungsi tersebut, program pengabdian masyarakat ini memfokuskan pada perancangan katalog produk pada UMKM Dupa Manâ€™ku. Program ini bertujuan untuk mempromosikan produk dupa melalui katalog cetak dan digital sehingga diharapkan mampu meningkatkan penjualan dupa. Kegiatan pengabdian melalui empat kegiatan, seperti wawancara dan diskusi, pengambilan foto-foto produk, merancang katalog produk, serta evaluasi kegiatan. Kegiatan evaluasi atas efektivitas perancangan katalog dilakukan dengan mengukur hasil penjualan sebelum dan setelah menggunakan katalog produk sebagai strategi pemasaran. Hasil evaluasi menunjukkan bahwa konsumen lebih tertarik membeli produk setelah membaca katalog produk yang ditunjukkan dengan adanya peningkatan penjualan.Abstract: Promotion is an important activity to increase Micro Small Medium Enterprise (MSME) sales. One of the effective promotional strategies to influence consumer purchasing decisions is to use product catalogs, both printed and digital. The catalog not only displays product information but also promotes the advantages of the product. Referring to this function, this community service program focuses on designing product catalogs for Dupa Man'ku MSMEs. This program aims to promote incense products through print and digital catalogs, so that it is expected to increase incense sales. Service activities are performed through four activities: interviews and discussions, taking product photos, designing product catalogs, and evaluating activities. Evaluation activities on the effectiveness of catalog design are carried out by measuring sales results before and after using product catalogs as a marketing strategy. The evaluation results show that consumers are more interested in buying products after reading the product catalog, indicated by sales.

PERANCANGAN KEMASAN DUPA YANG EKONOMIS DAN RAMAH LINGKUNGAN Ni Wayan Rustiarini; Ni Putu Nita Anggraini; I Ketut Sassu Budi Satwam
JMM (Jurnal Masyarakat Mandiri) Vol 5, No 4 (2021): Agustus
Publisher : Universitas Muhammadiyah Mataram

Abstrak: Kemasan merupakan salah satu penentu keputusan konsumen dalam pembelian suatu produk. Namun, banyak Usaha Mikro, Kecil, dan Menengah (UMKM) yang mengabaikan arti pentingnya kemasan. Sebagian besar UMKM belum menggunakan kemasan yang ramah lingkungan. Berdasarkan permasalahan tersebut, kegiatan ini bertujuan untuk merancang kemasan dupa yang ekonomis dan ramah lingkungan. Mitra kegiatan pengabdian masyarakat ini adalah Dupa Man’ku yang memiliki enam orang tenaga kerja. Metode pelaksanaan pengabdian meliputi sosialisasi, workshop perancangan kemasan, serta evaluasi. Melalui proses evaluasi pertama, akademisi dan pelaku UMKM mampu memetakan keunggulan, kelemahan, kesempatan, dan tantangan menggunakan analisis SWOT. Berdasarkan survei konsumen, hasil evaluasi kedua menunjukkan bahwa kemasan tabung dupa mampu menarik perhatian konsumen.Abstract: Packaging is one of the determinants of consumer decisions in purchasing a product. However, many SMEs ignore the importance of packaging. Some of SMEs have not used environmentally friendly packaging. Based on these problems, the activity aims to design economical and eco-friendly packaging of incense product. The partner of this community service activity is Dupa Man'ku, which has six workers. The method of implementing the service includes socialization, packaging design workshops, and evaluation. In the first evaluation process, academics and SME actors mapped the SME's strengths, weaknesses, opportunities, and challenges using a SWOT analysis. Based on a consumer survey, the results of the second evaluation showed that tube incense packaging could attract consumers' attention.

ANALISIS PENGARUH KUALITAS LAYANAN, CITRA DAN PROMOSI TERHADAP TINGKAT KEPUASAN PENGUNJUNG PADA HIDDEN CANYON BEJI GUWANG Ni Nyoman Novarini; Ni Putu Nita Anggraini
Forum Manajemen STIMI Handayani Denpasar Vol 15 No 2 (2017): Jurnal STIMI Vol. 15 No. 2 - 2017
Publisher : Forum Manajemen STIMI Handayani Denpasar

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This study to puposses the effect of service quality, tourism image and tourism promotion to satisfaction Hidden Canyon Beji Guwang’ visitor. The type of research used is eksplanatory research with sample technique using purposive sampling and accidental sampling. Data collection techniques used were questionnaires distributed to visitors of Hidden Canyon Beji Guwang. The analysis technique used is multiple linear regression. From the analysis, it is known that the quality of service does not affect the satisfaction, the image of tourism has a positive effect on the satisfaction and promotion of tourism has a positive effect on visitor satisfaction.

The Effect of Green Marketing, Brand Awareness and Price Perception on Purchase Decision Alviccenia Lailatul Mukaromah; I Gusti Ngurah Agung Eka Teja Kusuma; Ni Putu Nita Anggraini
International Journal of Applied Business and International Management Vol 4, No 3 (2019): December 2019
Publisher : AIBPM Publisher

Customers in choosing products will choose based on what is most needed and what is most suitable for them. Purchasing decisions can be influenced by various factors including green marketing, brand awareness and price perception. The purposes of this study are analyzing the effect green marketing, brand awareness, price perceptions on purchase decisions. The sample used in this study as many as 90 respondents were determined by purposive sampling. The data analyzed using multiple linear regression The results of this study are green marketing, brand awareness, price perceptions have a positive effect on purchase decisions

THE EFFECT OF GREEN MARKETING, BRAND AWARENESS AND PRICE PERCEPTION ON PURCHASE DECISION Alviccenia Lailatul Mukaromah; I Gusti Ngurah Agung Eka Teja Kusuma; Ni Putu Nita Anggraini
Journal of International Conference Proceedings (JICP) Vol 2, No 1 (2019): Proceedings of the 3rd International Conference of Project Management (ICPM) Bal
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v2i1.471

Customers in choosing products will choose based on what is most needed and what is most suitable for them. Purchasing decisions can be influenced by various factors including green marketing, brand awareness and price perception. The purposes of this study are analyzing the effect green marketing, brand awareness, price perceptions on purchase decisions. The sample used in this study as many as 90 respondents were determined by purposive sampling. The data analyzed using multiple linear regression the results of this study are green marketing, brand awareness, price perceptions has a positive effect on purchase decisions

The Influence of Experiential Marketing and E-Service Quality on E-Satisfaction and Repurchase Intention Ni Putu Nita Anggraini; I Wayan Gede Antok Setiawan Jodi; Dedik Pratama Putra
Journal of International Conference Proceedings (JICP) Vol 3, No 2 (2020): Proceedings of the 7th International Conference of Project Management (ICPM) Man
Publisher : AIBPM Publisher

This study aims to investigate the impact of experiential marketing and e-service quality on repurchase intention through e-satisfaction. Information assortment was directed utilizing purposive examination by disseminating to 100 respondents. The aftereffect of this examination demonstrates that : (1) experiential showcasing directly effects on e-satisfaction, (2) e-service quality directly effects on e-service quality, ((3) experiential marketing directly effects on repurchase intention, (4) e-service quality directly effects on repurchase intention, (5) e-satisfaction directly effects on repurchase intention, (6) e-satisfaction can mediate variables between experiential marketing with repurchase intention, (7) e-satisfaction can mediate variables between e-service quality with repurchase intention.

OPTIMALISASI PEMASARAN DIGITAL BERBASIS MEDIA SOSIAL UNTUK MENINGKATKAN PENJUALAN UMKM Ni Putu Nita Anggraini; Ni Wayan Rustiarini; I Ketut Sassu Budi Satwam
JMM (Jurnal Masyarakat Mandiri) Vol 6, No 6 (2022): Desember
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v6i6.11216

Abstrak: Pandemi Covid-19 mendorong pelaku bisnis untuk mengadopsi strategi pemasaran digital berbasis media sosial, termasuk UMKM. UMKM Jejukutan merupakan salah satu usaha yang belum memanfaatkan penggunaan pemasaran digital secara maksimal. Akibatnya, realisasi penjualan belum mampu memenuhi target penjualan meskipun tren penjualan terus mengalami peningkatan. Kegiatan pengabdian masyarakat ini bertujuan untuk mengoptimalkan peran pemasaran digital melalui Facebook dan Instagram sehingga dapat meningkatkan jumlah transaksi dan penjualan produk. Kegiatan pengabdian ini melibatkan tiga orang pemilik UMKM Jejukutan. Hasil monitoring dan evaluasi menunjukkan bahwa Pelaksanaan kegiatan menggunakan metode wawancara dan diskusi, pendampingan, serta monitoring dan evaluasi. mengindikasikan bahwa program optimalisasi pemasaran digital pada Facebook dan Instagram secara efektif meningkatkan jumlah transaksi pelanggan sebanyak 32,71% dan meningkatkan penjualan produk UMKM sebesar 39,49%.Abstract: The Covid-19 pandemic has encouraged business people to adopt social media-based digital marketing strategies, including MSMEs. Jejukutan SMEs is one of the businesses that have not utilized digital marketing to its full potential. As a result, the realization of sales has not been able to meet the sales target even though the sales trend continues to increase. This community service activity aims to optimize the role of digital marketing through Facebook and Instagram to increase customer transaction and sales of products. This service activity involves three Jejukutan MSME owners. The monitoring and evaluation results show that optimizing digital marketing on Facebook and Instagram effectively increases the number of customer transactions by 32.71% and increase sales of MSME products by 39.49%.

Co-Authors A. A. Putu Agung A.A. Putu Agung A.A. Putu Agung Agatha Josie Pinta Putri Agus Wahyudi Salasa Gama Alviccenia Lailatul Mukaromah Anak Agung Istri Intan Sari Putri Anak Agung Putri Saraswati Anak Agung Putu Agung Anak Agung Putu Agung Anak Agung Putu Agung Andreano Henggrawan Arigata, I Made Dipa Ary Wira Andika Ayu Digek Sisi Irayanti Puspita Dewi Carolina Putri Dewanti Damayanty Dyah Prativi Dede Yoga Wiratama Dedik Pratama Putra Dewa Ayu Dwi Padmi Putri Dewa Ayu Made Mitha Andriani Feliatra Fransiska Rila Gde Bayu Surya Parwita Gusti Ayu Eka Padmawati Gusti Ayu Rinawati Gusti Ngurah Dwi Dharma Putra Gusti Ngurah Sariadi Putra Handryanus Edwinto Raga Hermyanti Hermyanti I Gede Adi Permana Putra I Gede Aryasa I Gede Dika Wiguna I Gede Yudhi endrawan I Gede Yudi Hendrawan I Gusti Agung Teja Kusuma I Gusti Ayu Agung Maharani I Gusti Ayu Elsa Permata Sari I Gusti Ayu Imbayani I Gusti Ayu Nia Antari I Gusti Ngurah Agung Hardi Mahardika I Kadek Adi Suswandayana I Kadek Edo Adhi Putra I Kadek Kumara Adi Putra I Kadek Wahyu Sedana Putra I Ketut Rahmatika I Ketut Sassu Budi Satwam I Komang Agus Artha Wijaya I Komang Agus Trismayoga I Komang Ari Subawa I Komang Sudiarta I Komang Trishnu Aripaingga I Made Dipa Arigata I Made Dipa Arigata I Made Joni Wiryanata I Made Legawa I Made Melvin Karmela Setiawan I Made Sudiartana, I Made I Made Wahyu Adi Permana I Nyoman Kusuma Adnyana Mahaputra I Putu Heri Prasetya I Wayan Ari Ekayana I Wayan Artana Wijaya I Wayan Gede Antok Setiawan Jodi I Wayan Yuditya Wedastira Jodi, Wayan Gde Antok Setiawan Kadek Ayu Candradewi Kokmang Ayu Noviningsih Komang Alit Harta Nugraha Leonardus Sumanto Leony Nabella Tasya Lidia Kristiani Biba Made Aditya Cahyana Putra Made Friska Walesasi Maria Asriana Sinar Mawaddah, Nurifina Meliana Murti, Ni Putu Mita Ari Ni Kadek Ayu Dwita Metiari Ni Kadek Ayu Sukma Dewi Ni Kadek Intan Nia Putri Ni Kadek Ratna Kumalasari Ni Ketut Ayu Kharismayanti Ni Ketut Bejiani Ni Komang Ana Tri Handayani Ni Komang Ayu Ega Pratiwi Ni Komang Ayu Wandari Ni Komang Diah Komala Yuliani Ni Komang Liana Dewi Ni Komang Novi Sugiantari Ni Luh Ari Purnamawati Ni Luh Eka Setia Virgantini Ni Luh Putu Anggi Riliantika Ni Luh Putu Apriliani Ni Luh Putu Intan Kasturi Dewi Ni Luh Putu Suwastiari Ni Luh Putu Yasintha Devi Ni Made Ayu Diah Utari Ni Made Ayu Julia Maharani Ni Made Dwi Apriastuti Ni Made Eliska Dwiyanti Ni Made Rani Dwi Darmaningsih Ni Made Sri Udayani Ni Nyoman Ari Novarini Ni Putu Ayu Candra Wati Ni Putu Ayu Lindasari Ni Putu Gayatri Wahyunia Dewi Ni Putu Indah Sri Antari Ni Putu Pipin Ariska Putri Ni Putu Tya Rumala Sari Ni Putu Wanda Noviantari Ni Putu Zelga Wahyuni Ni Wayan Chandra Tania Ni Wayan Eka Mitariani Ni Wayan Gek Mas Ayu Bindiawati Ni Wayan Rustiarini Ni Wayan Sugiantari Nurul Fauzeh Rofiatin Pande Ketut Ribek PRAMUDIAH, Desak Dwita Amanda Primadona, Ida Ayu Lidya Putu Ayu Mas Intan Novinia Putu Ayu Puspita Devi Putu Intan Rini Putu Kepramareni Raden Mas Said Agil Rai Yudi Septiawan Restuningtyas, Yuniar Adinda Robert Brosnan Satwam, I Ketut Sassu Budi Savriana Wulandari SETIAWAN JODI, I WAYAN GEDE ANTOK Veronica Ayu Dwi Atmaja Wayan Gde Antok Setiawan Jodi Wayan Gede Antok Setiawan Jodi Widyaningtyas, Putu Bunga Wijana, I Made Dauh YANI, Luh Komang Yudistira Adnyana Yuniar Adinda Restuningtyas

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