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All Journal Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Community Development Journal: Jurnal Pengabdian Masyarakat International Journal of Business, Law, and Education Jurnal Manajemen Pemasaran dan Perilaku Konsumen INJURITY: Journal of Interdisciplinary Studies West Science Business and Management West Science Interdisciplinary Studies West Science Interdisciplinary Studies Journal of Management Accounting, Tax and Production Neraca Manajemen, Akuntansi, dan Ekonomi Commercium: Journal of Business and Management Jcommits : The Journal of Community Empowerment, Innovation, and Sustainability
Jushermi Jushermi, Jushermi
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Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Public Health Social Sciences Other

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Journal : West Science Business and Management

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The Effect of Green Product and Price on Brand Image and Buying Interest of Gesits Electric Motorcycle in Pekanbaru City Alhadi, Hafizh; Jushermi, Jushermi; Rahayu, Deny Danar
West Science Business and Management Vol. 3 No. 03 (2025): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v3i03.2039

Abstract

This study aims to examine the influence of Green Product on Purchase Intention of Gesits electric motorcycles in Pekanbaru, with Brand Image as an intervening variable. The population of this research consists of residents of Pekanbaru City who are aware of the Gesits electric motorcycle brand but have never purchased one. Sampling was conducted using non-probability sampling techniques with the Lemeshow formula, resulting in a sample size of 100 respondents. The data analysis method employed Partial Least Square-Structural Equation Modeling (PLS-SEM) using SmartPLS software version 4.1.1.1. The results indicate that Green Product has no direct or indirect effect (through Brand Image) on Purchase Intention. However, Green Product significantly influences Brand Image. Meanwhile, Price has a direct effect on Purchase Intention and Brand Image but does not indirectly influence Purchase Intention (through Brand Image). Brand Image itself does not significantly affect Purchase Intention. These findings provide strategic implications for Gesits in formulating marketing strategies, particularly in strengthening brand positioning through Green Product and Price aspects, even though Brand Image has not yet been a determining factor for Purchase Intention. This study emphasizes the importance of a holistic approach in developing effective marketing strategies for Gesits electric motorcycles.
The Effect of Website Quality 4.0 and Brand Image Toward Purchase Decision and Customer Loyality at E-Commerce Shopee in Pekanbaru Jushermi, Jushermi; Nayoga, Muhammad; Musfar, Tengku Firli; Siregar, Prima Andreas
West Science Business and Management Vol. 1 No. 05 (2023): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v1i05.413

Abstract

The study aims to analyze the effect website quality 4.0 and brand image toward purchase decision and consumer loyalty at E-Commerce Shopee. This research is a quantitative research and primary data was collected by questionnaire as an instrument to prove the results of the research. The population in this study is the people of Pekanbaru city who have used E-Commerce Shopee for the last 3 months. The sampling technique used is non-probability sampling with purposive sampling with sample criteria that can be correspondents are people who have transacted using E-Commerce Shopee for the last 3 months, aged 17 years and over and domiciled in Pekanbaru city. The subjects of this study were 120 respondents. For data analyze using path analysis with WARPPLS 7.O. The result shown that website quality 4.0 and brand image have positive and significant effect to purchase decision and customer loyalty in using the E-Commerce Shopee, website quality 4.0 has positive and significantly effect to customer loyalty through purchase decision, brand image has positive and significantly effect to customer loyalty through purchase decision and purchase decision has positive and significantly effect to customer loyalty in using the E-Commerce Shopee in Pekanbaru.
Acceptance Model for Utilizing E-Marketplace Tokopedia with Technology Acceptance Model Among Pekanbaru City Communities Jushermi, Jushermi; Yelgo Daniel Turnip; Tengku Firli Musfar
West Science Business and Management Vol. 2 No. 01 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i01.562

Abstract

This research is based on the urgency of understanding how people adopt Tokopedia e-marketplace, utilizing the conceptual framework of the Technology Acceptance Model. The research follows a quantitative approach, with primary data collected used a questionnaire. The study's target population are Tokopedia’s user at Pekanbaru. Non-probability sampling was employed, specifically purposive sampling, with sample criteria including individuals who have engaged in transactions on Tokopedia within the past 3 months, with ages ranging from 17 to 45, and domiciled at Pekanbaru. A total of 100 respondents participated in this study. Path analysis was employed for data analysis using SPSS. Result shown that perceived usefulness has a positive and significant effect toward behavioral intention to use, perceived ease of use has a positive and significant effect toward behavioral intention to use, perceived usefulness has a positive and significant effect toward actual use, behavioral intention to use has a positive and significant effect toward actual use, perceived ease of use has a positive but insignificant effect toward actual use, perceived usefulness has a positive and significant effect toward actual usage through behavioral intention to use, perceived ease of use has a positive but insignificant effect toward actual usage through behavioral intention to use.
The Influence of Brand Image, Product Quality, and Social Media Promotion on Customer Satisfaction through Purchase Decisions at Viera Cake House in Pekanbaru City Rihandhika, Bagas Marcellino; Jushermi, Jushermi; Noviasari, Henni
West Science Business and Management Vol. 2 No. 03 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i03.1160

Abstract

One of the cake shops in Pekanbaru is Viera Cake House. There is a phenomenon related to the decline in the level of customer satisfaction at Viera Cake House. Low customer satisfaction will have an impact on decreasing purchasing decisions at Viera Cake House. This research aims to see the influence of brand image, product quality, and social media promotion on customer satisfaction through purchasing decisions at Viera Cake House in Pekanbaru City. The number of samples taken in the research was determined using the Lameshow formula and a sample of 100 consumers was obtained. The data analysis method used is Structural Equation Model (SEM) using SmartPLS software. The test results showed that brand image, product quality and social media promotion had a positive and significant effect on purchasing decisions. Purchasing decisions have a positive and significant effect on customer satisfaction. Product quality and social media promotion have a positive and significant effect on customer satisfaction through purchasing decisions. Brand image does not have a significant effect on customer satisfaction through purchasing decisions.
The Impact of Service Quality and Ease of Use on Customer Loyalty for BRILink in Pekanbaru City with Customer Satisfaction as a Mediating Variable Alfath, Sauli; Jushermi, Jushermi; Noviasari, Henni
West Science Business and Management Vol. 2 No. 03 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i03.1184

Abstract

This research aims to determine the effect of service quality and ease of use on customer loyalty using BRILink services in Pekanbaru city with customer satisfaction as a mediating variable. The research population is customers at BRILink agents in Pekanbaru City who have made transactions more than once at the same outlet in Pekanbaru City, the number of which is unknown with a sample size of 120 respondents. Sampling used probability sampling techniques. Research data was collected using questionnaires. In terms of data analysis, this research used Structural Equation Modeling (SEM) analysis with Smart Partial Least Squares (SPLS) Version 3.0. The research results show that service quality and ease of use have a positive and significant effect on customer satisfaction, service quality and ease of use have a positive and significant effect on customer loyalty, customer satisfaction has a positive effect on customer loyalty, service quality and ease of use have a positive and significant effect on customer loyalty which is mediated by customer satisfaction among BRILink users in the city of Pekanbaru.
The Influence of Social Media Marketing and Product Quality on Brand Awareness and Purchase Decisions on Skintific Products in Pekanbaru City Raesela, Raesela; Jushermi, Jushermi; Noviasari, Henni
West Science Business and Management Vol. 2 No. 04 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i04.1312

Abstract

This study aims to see the influence of Social Media Marketing and product quality on brand awareness and purchase decisions on Skintific products in Pekanbaru City. This study was conducted in Pekanbaru City. The population in this study were the people of Pekanbaru City who bought Skintific products. The number of samples in this study was 175 people. The number of samples in this study was carried out using the non-probability sampling technique with the purposive sampling technique, namely sampling based on certain considerations. The results of the study found that: 1.) Social Media Marketing has a significant effect on purchase decisions. 2.) Product quality has a significant effect on purchase decisions. 3.) Social media marketing has a significant effect on brand awareness. 4.) Product quality has a significant effect on brand awareness. 5.) Brand awareness has a significant effect on purchase decisions. 6.) Social media marketing has a significant effect on purchase decisions moderated by brand awareness. 7.) Product quality has a significant effect on purchase decisions moderated by brand awareness.
The Influence of Online Customer Reviews and Perceived Quality on Purchase Intention Through Customer Trust of Luxrime Official Shop Cosmetic Products on Shopee Savira, Dina; Jushermi, Jushermi; Wildah, Sriwahyuni
West Science Business and Management Vol. 2 No. 04 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i04.1335

Abstract

This research aims to determine the influence of Online Customer Reviews and Perceived Quality on Purchase Intention through Customer Trust of Luxrime Official Shop Cosmetic Products on Shopee . The population in this study were people in Pekanbaru City who knew Luxcrime cosmetic products on the Official Shop Shopee. The sampling technique used in this research is the Non-Probability Sampling technique with the number of samples used being 100 respondents. The data analysis method in this research uses the Structural Equation Modeling - Partial Least Square (SEM-PLS) analysis method with SmartPLS version 4.0 software . The research results show that Online Customer Reviews have a significant effect on Customer Trust, Perceived Quality has a significant effect on Customer Trust, Online Customer Reviews have a significant effect on Purchase Intention, Perceived Quality has a significant effect on Purchase Intention, Customer Trust has a significant effect on Purchase Intention, Online Customer Reviews have a significant effect on Purchase Intention through Customer Trust and Perceived Quality has a significant effect on Purchase Intention through Customer Trust.
The Influence E-WOM And Brand Image On Repurchase Intention Through Consumer Trust In ESQA Cosmetics Products In Pekanbaru Ine Safanah; Zulkarnain, Zulkarnain; Jushermi, Jushermi
West Science Business and Management Vol. 3 No. 04 (2025): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v3i04.2361

Abstract

This study aims to determine the effect of Electronic Word of Mouth (E-WOM) and Brand Image on Repurchase Intention of ESQA cosmetic products in Pekanbaru City, as well as the role of Consumer Trust as an intervening variable. The population in this study consists of people in Pekanbaru City aged 17 to 40 years who have purchased, used, and intend to repurchase ESQA cosmetic products. The sampling in this study was conducted using a purposive sampling technique and the Hair formula, resulting in a total of 130 respondents. The data analysis method used in this study is Structural Equation Modeling - Partial Least Square (SEM-PLS) with SmartPLS version 4.1.1.4 software. The results show that Electronic Word of Mouth (E-WOM) has a significant effect on Repurchase Intention and Consumer Trust in ESQA cosmetic products in Pekanbaru City. Brand Image does not have a significant effect on Repurchase Intention but has a significant effect on Consumer Trust. In addition, Consumer Trust is proven to have a significant effect on Repurchase Intention. Maximizing the Electronic Word of Mouth (E-WOM) strategy through the use of social media and positive consumer reviews to enhance trust in the brand. Considering that Consumer Trust has been proven to be a key factor in driving Repurchase Intention, companies need to build stronger relationships with consumers through product transparency, consistent quality, and responsive service. Furthermore, although Brand Image does not directly affect Repurchase Intention, improving Brand Image remains important to strengthen consumer trust, which in turn can foster sustainable repurchase intentions.
The Effect of Service Quality on Corporate Reputation and ServicePurchase Decisions at Fun Creative Organizer in Pekanbaru City Ayumi, Azza; Jushermi, Jushermi; Alvionita, Agnes
West Science Business and Management Vol. 3 No. 04 (2025): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v3i04.2368

Abstract

This study aims to determine the effect of service quality on corporatereputation and service purchase decisions at Fun Creative Organizerin Pekanbaru City. The population in this study consists of all clientswho have used the services of Fun Creative Organizer within the pastyear. The research utilized a proportional stratified random samplingmethod with a total of 100 respondents, including 70 individualclients and 30 institutional or organizational clients. The data wereanalyzed using the Structural Equation Modelling–Partial LeastSquares (SEM-PLS) technique with SmartPLS version 4.1.1.4. Theresults reveal that service quality has a positive and significant effecton both corporate reputation and purchase decisions. Furthermore,corporate reputation significantly mediates the relationship betweenservice quality and purchase decisions. These findings emphasize theimportance of maintaining superior service quality to strengthenreputation and enhance client purchase decisions in the competitiveevent management industry
Analysis of Competitive Advantage Strategy at QU Laundry in Tuah Madani District, Pekanbaru City Nadila Putri Atdika; Jushermi, Jushermi; Alvionita, Agnes; Andreas, Prima
West Science Business and Management Vol. 3 No. 04 (2025): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v3i04.2369

Abstract

This study aims to analyze the competitive advantage strategy of QU Laundry in Tuah Madani District, Pekanbaru City. The increasing competition in the laundry business requires entrepreneurs to apply the right strategies to survive and grow. This research uses a descriptive method with a qualitative approach. Data were collected through interviews, observation, and documentation. Data analysis employed the SWOT matrix to identify strengths, weaknesses, opportunities, and threats, followed by the IFE and EFE matrices to determine the company’s strategic position. The results show that the total IFE score is 3.28 and the EFE score is 3.06, placing QU Laundry in the Grow and Build strategy position. Recommended strategies include improving promotion, utilizing digital technology in services, and developing innovations to strengthen competitiveness and expand market share in Pekanbaru City.
Co-Authors Adnan Adnan Aida Nursanti Aida Nursanti, Aida Nursanti Aida, Nursanti Albar, Muhammad Fachri Alfath, Sauli Alhadi, Hafizh Alvionita, Agnes Andreas, Prima Arini Novandalina Arwinence Pramadewi Ayumi, Azza Deni, Fujianto Deny Danar Rahayu Dewita Suryati Ningsih Dian Pratiwi Gatot Wijayanto Hasna, Zafira Hasra, Muhammad Rayhan Hendratri, Bhaswarendra Guntur Henni Noviasari Henni, Noviasari Indra Prasetya Nasution, Indra Prasetya Ine Safanah Iswanto, Juni Khairunnisa, Mardhatillah Indah Lestari, Tri Puji Endang Marzolina Marzolina, Marzolina Melinda, Lisa Musfar, T. Firli Musfar Musisko, Dede Nabillah, Danty Sukma Nadila Putri Atdika Nasution, Hafiza Oktasia Nayoga, Muhammad Nindia, Nindia Noviasari , Henni Nurul Fadilah, Nurul Pramitha, Anggia Prima Andreas Siregar Putri, Hutagalung Raesela, Raesela Rendra Wasnury Rihandhika, Bagas Marcellino Rovanita Rama S, Deswita Sari, Siska Anggun Savira, Dina Selfitri, Selfitri Sri Restuti Sri Wahyuni Wildah Sudarmanto, Eko Suroso Suroso Syarif, Salsabila Al Qarirah Ibnu Tengku Firli Musfar Wildah, Sriwahyuni Yelgo Daniel Turnip Yutiandry Rivai Zulkarnain Zulkarnain