Article Per Year (5 Year)
p-Index From 2021 - 2026
4.273
P-Index
This Author published in this journals
All Journal Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Community Development Journal: Jurnal Pengabdian Masyarakat International Journal of Business, Law, and Education Jurnal Manajemen Pemasaran dan Perilaku Konsumen INJURITY: Journal of Interdisciplinary Studies West Science Business and Management West Science Interdisciplinary Studies West Science Interdisciplinary Studies Journal of Management Accounting, Tax and Production Neraca Manajemen, Akuntansi, dan Ekonomi Commercium: Journal of Business and Management Jcommits : The Journal of Community Empowerment, Innovation, and Sustainability
Jushermi Jushermi, Jushermi
Unknown Affiliation
Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Public Health Social Sciences Other

Published : 40 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 6 Documents
Search
Journal : west science interdisciplinary studies

 1 
Green Marketing and Brand Image: Strengthen Consumers’ Purchase Decisions Through Brand Trust on Mineral Water Aqua Consumers in Pekanbaru City Melinda, Lisa; Restuti, Sri; Jushermi, Jushermi
West Science Interdisciplinary Studies Vol. 2 No. 03 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i03.695

Abstract

This study aims to find out the effect of Green Marketing and Brand Image on the purchase decisions of Mineral Water AQUA consumers in Pekanbaru City through the moderation of Brand Trust. The population in this study is the residents of Pekanbaru who purchase and consume AQUA Mineral Water. Sampling was done using purposive sampling technique with a total of 226 respondents. Data analysis used was SMART PLS 3.2.9. The results research: 1) Green Marketing has a positive and significant effect on the Brand Trust of AQUA Mineral Water consumers in Pekanbaru City. 2) Brand Image has positive and significant effect on the Brand Trust of AQUA Mineral Water consumers in Pekanbaru City. 3) Green Marketing has a positive and significant effect on Purchase Decisions 4) Brand Image has positive effect on Purchase Decisions is positive but insignificant. 5) Green Marketing has a positive and significant effect on Purchase Decisions through Brand Trust as a moderating variable for AQUA Mineral Water consumers in Pekanbaru City. 6) Brand Image has a positive and significant influence on Purchase Decisions through Brand Trust as a moderating variable on AQUA Mineral Water consumers in Pekanbaru City. 7) Brand Trust has  positive and significant impact on the Purchase Decisions on AQUA Mineral Water consumers in Pekanbaru City.
The Influence of Celebrity Endorser Towards Consumer Interest Usage of Threads App Through Brand Image in Indonesia Hasra, Muhammad Rayhan; Jushermi, Jushermi; Wasnury, Rendra
West Science Interdisciplinary Studies Vol. 2 No. 05 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i05.869

Abstract

This research aims to examine The Influence of Celebrity Endorser towards Consumer Interest Usage of Threads App through Brand Image in Indonesia. The population in this research is Indonesia people that has hear about Thread Apps. The sampling technique in this research used purposive sampling technique and a sample of 118 sample was obtained. The data analysis method used is path analysis.   There are 4 hypothesis on this research. The results of this research show 3 hypothesis are accepted, such as celebrity endorser has affect on brand image, brand image has affect on consumer interest, and celebrity endorser has affect on consumer interest through brand image. However, the rejected hypothesis is celebrity endorser has affect directly on consumer interest.
Analysis of User Attitudes Towards the Attributes of the Simpel Dukcapil Web Application in Bengkalis District Jushermi, Jushermi; Adnan, Adnan; Pratiwi, Dian
West Science Interdisciplinary Studies Vol. 3 No. 05 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i05.1879

Abstract

This study aims to analyze the fishbein attitude of users of the Simpel Dukcapil Web Application in Bengkalis District. This study uses a type of quantitative research with a population of all Bengkalis Regency residents who have used the Simpel Dukcapil Web Application in processing population documents. The sampling technique uses the proportionate stratified random sampling method with a sample size of 100 respondents. The data analysis technique is processed using the fishbein multiattribute method. The results showed that the total attitude value (Ao) of the Simpel Dukcapil Web Application users generated was 145.6705 which was included in the interval scale range of 98-146, which is in a fairly good category. Researchers chose to use 10 (ten) attributes of the Simpel Dukcapil Web Application in this study, namely accuracy, completeness, relevance, updates, security, reliability, availibility, navigation map, search engine, and browser compatibility. The attribute with the highest value level of importance (ei) is Navigation Map with a value of 4.08. The attribute with the highest value of confidence level (bi) is Accuracy with a value of 4.34. The overall attitude of users towards the Simple Dukcapil Web Application in this study is positive.
Analysis of Customer Satisfaction Levels with Service Quality at BPR Cempaka Wadah Sejahtera in Teluk Kuantan Nindia, Nindia; Jushermi, Jushermi; Wildah, Sri Wahyuni
West Science Interdisciplinary Studies Vol. 3 No. 08 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i08.2142

Abstract

Customer satisfaction is customer feedback on the mismatch between previous expectations and the actual performance they feel after use. This satisfaction is strongly influenced by the quality of service provided by the bank. One important aspect of service quality is assurance, which includes security, trust, and employee competence in providing services to customers. So that quality becomes a major factor for every bank as an indicator of being able to compete with its competitors. This study aims to determine the level of customer satisfaction with service quality and to determine strategies to improve customer satisfaction. The sampling technique was purposive random sampling of 100 respondents of BPR Wadah Cempaka Sejahtera customers. The analysis method used in this research is IPA (Importance Perfomance Analysis) analysis. The results of the Importance Performance Analysis (IPA) analysis of service quality at BPR Cempaka Wadah Sejahtera that in general the services provided have met and even exceeded customer expectations. Therefore, BPR Cempaka Wadah Sejahtera should be able to continue to improve the quality of services provided.
Green Marketing and Brand Image: Strengthen Consumers’ Purchase Decisions Through Brand Trust on Mineral Water Aqua Consumers in Pekanbaru City Melinda, Lisa; Restuti, Sri; Jushermi, Jushermi
West Science Interdisciplinary Studies Vol. 2 No. 03 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i03.695

Abstract

This study aims to find out the effect of Green Marketing and Brand Image on the purchase decisions of Mineral Water AQUA consumers in Pekanbaru City through the moderation of Brand Trust. The population in this study is the residents of Pekanbaru who purchase and consume AQUA Mineral Water. Sampling was done using purposive sampling technique with a total of 226 respondents. Data analysis used was SMART PLS 3.2.9. The results research: 1) Green Marketing has a positive and significant effect on the Brand Trust of AQUA Mineral Water consumers in Pekanbaru City. 2) Brand Image has positive and significant effect on the Brand Trust of AQUA Mineral Water consumers in Pekanbaru City. 3) Green Marketing has a positive and significant effect on Purchase Decisions 4) Brand Image has positive effect on Purchase Decisions is positive but insignificant. 5) Green Marketing has a positive and significant effect on Purchase Decisions through Brand Trust as a moderating variable for AQUA Mineral Water consumers in Pekanbaru City. 6) Brand Image has a positive and significant influence on Purchase Decisions through Brand Trust as a moderating variable on AQUA Mineral Water consumers in Pekanbaru City. 7) Brand Trust has  positive and significant impact on the Purchase Decisions on AQUA Mineral Water consumers in Pekanbaru City.
The Influence of Celebrity Endorser Towards Consumer Interest Usage of Threads App Through Brand Image in Indonesia Hasra, Muhammad Rayhan; Jushermi, Jushermi; Wasnury, Rendra
West Science Interdisciplinary Studies Vol. 2 No. 05 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i05.869

Abstract

This research aims to examine The Influence of Celebrity Endorser towards Consumer Interest Usage of Threads App through Brand Image in Indonesia. The population in this research is Indonesia people that has hear about Thread Apps. The sampling technique in this research used purposive sampling technique and a sample of 118 sample was obtained. The data analysis method used is path analysis.   There are 4 hypothesis on this research. The results of this research show 3 hypothesis are accepted, such as celebrity endorser has affect on brand image, brand image has affect on consumer interest, and celebrity endorser has affect on consumer interest through brand image. However, the rejected hypothesis is celebrity endorser has affect directly on consumer interest.
Co-Authors Adnan Adnan Aida Nursanti Aida Nursanti, Aida Nursanti Aida, Nursanti Albar, Muhammad Fachri Alfath, Sauli Alhadi, Hafizh Alvionita, Agnes Andreas, Prima Arini Novandalina Arwinence Pramadewi Ayumi, Azza Deni, Fujianto Deny Danar Rahayu Dewita Suryati Ningsih Dian Pratiwi Gatot Wijayanto Hasna, Zafira Hasra, Muhammad Rayhan Hendratri, Bhaswarendra Guntur Henni Noviasari Henni, Noviasari Indra Prasetya Nasution, Indra Prasetya Ine Safanah Iswanto, Juni Khairunnisa, Mardhatillah Indah Lestari, Tri Puji Endang Marzolina Marzolina, Marzolina Melinda, Lisa Musfar, T. Firli Musfar Musisko, Dede Nabillah, Danty Sukma Nadila Putri Atdika Nasution, Hafiza Oktasia Nayoga, Muhammad Nindia, Nindia Noviasari , Henni Nurul Fadilah, Nurul Pramitha, Anggia Prima Andreas Siregar Putri, Hutagalung Raesela, Raesela Rendra Wasnury Rihandhika, Bagas Marcellino Rovanita Rama S, Deswita Sari, Siska Anggun Savira, Dina Selfitri, Selfitri Sri Restuti Sri Wahyuni Wildah Sudarmanto, Eko Suroso Suroso Syarif, Salsabila Al Qarirah Ibnu Tengku Firli Musfar Wildah, Sriwahyuni Yelgo Daniel Turnip Yutiandry Rivai Zulkarnain Zulkarnain