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All Journal International Journal of Nusantara Islam Jurnal Asy-Syari'ah Science and Physics Education Journal (SPEJ) DE'RECHTSSTAAT JOURNAL OF SCIENCE AND SOCIAL RESEARCH Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) International Journal of Business, Law, and Education Instal : Jurnal Komputer Al-Muamalat : Jurnal Ekonomi Syariah Journal Islamic Economics Ad Diwan Jurnal Komputer Teknologi Informasi Sistem Komputer (JUKTISI) Jurnal Hasil Pengabdian Masyarakat (JURIBMAS) Likuid: Jurnal Ekonomi Industri Halal IPTEK: Jurnal Hasil Pengabdian kepada Masyarakat Strata Law Review Asian Journal of Islamic Studies and Da'wah International Journal of Nusantara Islam Strata International Journal of Social Issues Multidiscience: Journal of Multidisciplinary Science J-CEKI Jurnal Penelitian IPTEKS Journal of Computer Science Artificial Intelligence and Communications Jurnal Pengabdian Masyarakat Berdampak Journal of Electrical Engineering Research Proceedings of The International Conference on Computer Science, Engineering, Social Sciences, and Multidisciplinary Studies
Muhammad Hasanuddin, Muhammad
Universitas Islam Negeri Sunan Gunung Djati Bandung
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Neuroscience Public Health Social Sciences Other

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Urban Area Design in the Arrangement of Smart Drainage Systems with IoT Technology (IoT) to Overcome Flooding in Urban Areas Tarigan, Ruth Riah Ate; Supiyandi, Supiyandi; Lubis, Najla; Hasanuddin, Muhammad; Khodijah, Siti; Atika Rizki, Cindy
Proceedings of The International Conference on Computer Science, Engineering, Social Science, and Multi-Disciplinary Studies Vol. 1 (2025)
Publisher : CV Raskha Media Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64803/cessmuds.v1.9

Abstract

Flooding is a major problem that frequently occurs in Medan City due to high rainfall, dense settlements, and limited drainage system capacity. Conventional drainage planning still faces obstacles in real-time monitoring of channel conditions, resulting in less than optimal flood management responses. This study aims to examine the use of Internet of Things (IoT) technology in planning a smart drainage system as a flood mitigation effort in Medan City. The research method was carried out through literature review, conceptual modeling, and analysis of IoT infrastructure needs, including water level sensors, data communication devices, and integration with geographic information systems (GIS). The results of the study indicate that the implementation of an IoT-based drainage system can improve the effectiveness of water flow monitoring, support rapid decision-making in flood control, and provide accurate spatial data for urban spatial planning. In conclusion, the use of IoT has great potential to support the development of a smart drainage system in Medan City, thereby reducing flood risk and increasing the resilience of urban infrastructure in a sustainable manner.
The Role of Brand Trust and Social Media Engagement in Driving Purchase Intention among Indonesian SMEs Amin, Muhammad; Hasanuddin, Muhammad; Supiyandi
Proceedings of The International Conference on Computer Science, Engineering, Social Science, and Multi-Disciplinary Studies Vol. 1 (2025)
Publisher : CV Raskha Media Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64803/cessmuds.v1.18

Abstract

The study investigates the influence of digital marketing strategies—social media engagement, online advertising, and brand trust—on consumer purchase intention in Indonesia’s SME sector. Using a quantitative design, data were collected from 150 SME consumers via structured online questionnaires and analyzed through multiple regression using SPSS 26.0. The model explained 65.7% of the variance in purchase intention, indicating a strong predictive capacity. Results revealed that all three independent variables significantly affect purchase intention, with brand trust emerging as the most influential predictor. The findings underscore that trust, transparency, and interactive engagement are essential in transforming digital exposure into purchasing behavior. Moreover, they highlight the necessity for SMEs to integrate ethical governance and culturally aligned digital communication to strengthen customer relationships and brand credibility. This research contributes to the literature by contextualizing digital marketing effectiveness within an emerging economy, offering theoretical insights and practical recommendations for designing trust-based digital strategies. The study’s implications encourage further exploration of mediating and moderating factors, such as consumer satisfaction and perceived risk, to deepen understanding of behavioral mechanisms in digital markets.
Measuring IT-Business Strategic Alignment in Indonesian Digital Start-ups Fachri, Barany; Iqbal, Muhammad; Supiyandi; Hasanuddin, Muhammad
Proceedings of The International Conference on Computer Science, Engineering, Social Science, and Multi-Disciplinary Studies Vol. 1 (2025)
Publisher : CV Raskha Media Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64803/cessmuds.v1.34

Abstract

This study investigates the level of strategic alignment between Information Technology (IT) and business in digital start-ups across Java, Indonesia, using Luftman’s Strategic Alignment Maturity (SAM) model as the primary analytical framework. A mixed-methods approach was employed, combining quantitative data from structured questionnaires with qualitative insights from interviews involving supervisors from IT and business divisions. The findings indicate that digital start-ups have achieved a moderate level of alignment maturity, corresponding to the Established Focused Process stage, with an average score of 3.45. Partnership and technology scope emerged as the most mature domains, demonstrating effective collaboration and technological adaptability. In contrast, governance and competency measurement were identified as areas requiring significant improvement. The results highlight that alignment in these organizations is largely driven by informal relationships, entrepreneurial culture, and shared innovation values rather than by formal governance systems. Strengthening IT governance, implementing structured performance metrics, and promoting cross-functional skill development are recommended to advance alignment maturity. This research contributes to the broader understanding of IT-business integration in emerging digital economies and provides a practical framework for improving strategic coherence and organizational performance in start-up environments.  
Co-Authors . Zulfan Abdul Gofur Abdurahman, Lukman Aditia, Muhammad Fakhri Aditya Wiguna, Aditya Ahmad Junaidi Amany, Amany Ambarwati, Wulan Sulistya Anggraeni, Desi Cahya Ari Fajar Santoso Athoillah, Mohamad Anton Atika Rizki, Cindy Badawi, Afif Barany Fachri Barus, Efriansyah Putra Bahari Batubara, Supina Bintang, Dwika Aura Burhansyah, Luki Busriyanti Busriyanti, Busriyanti Chairul rizal Dhany, Hanna Willa Eka Pandu Cynthia, Eka Pandu Eko Budianto Fachri, Barany Fatoni, Siti Nur Ginting, Sujatmiko Gozaly, Ahmad Yusdi Hadiat, Hadiat Hanafi, Moch. Irfan Harahap, Ramadhan Harsono, Heri Budi Hendry . Heris Suhendar, Heris Hidayat Hidayat Janwri, Yadi Juarsa, Eka Kamaludin Yusup , Deni Khairul Lubis, Najla Meinanti, Dwi Reiza Moh. Jufriyanto Muhammad Amin Muhammad Hasanuddin Muhammad Iqbal Muhammad Noor Hasan Siregar mustaufir Nurhayati, Fiska Nurhayati, Risma Nursyahida, Fadhila Ihsan Prayoga, Abil Alwi Putra, Randi Rian Ramadani, Fadilah Ratnasari, Ai reni Ricky Ramadhan Harahap Ridwan, Ahmad Hasan Rizal, Chairul Rizaldi, Fakhri Rizki, Cindy Atika Rumatiga, Hidayat Ruth Riah Ate Tarigan Sabilarrosyadi Saeed, Alabbas Hussein Setiadi Setiadi Sharuddin, Mohd Solahuddin Bin Siti Khodijah Sofiawati, Eva Sofyan Al-Hakim Solihin, Dadin Sri Wahyuni Supiyandi Supiyandi Supriyadi, Hadi Susanto, Bayu Eka Suyandi, Dedi Tamba, Dheddy Abdi Wardiman, Dadi Yadi Janwari Zulham