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Marketing Communication Strategies For Asap Tilapia (Oreochromis niloticus) Products In Tebing Tingg Village, Benai District, Kuantan Singingi Regency, Riau Province Febrian Febrian; Zulkarnain Umar; Kusai Kusai
Berkala Perikanan Terubuk Vol 50, No 1 (2022): Februari 2022
Publisher : Fakultas Perikanan dan Kelautan, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/terubuk.50.1.1406-1416

Abstract

The purpose of this study is to analyze the Strengths, Weaknesses, Opportunities, and Threats in marketing smoked tilapia products in Tebing Tinggi Village, and analyze marketing communication strategies for smoked tilapia processing in Tebing Tinggi Village. This research was conducted in February 2021 at Tebing Tinggi Village, Benai District, Kuantan Singingi Regency, Riau Province. This research was conducted with a qualitative approach because the problems related to humans are fundamentally dependent on observation. The data collected consists of primary and secondary data. Data collection was carried out in this study by interview, observation, and documentation, and for the determination of informants by Snowball Sampling with a total of 9 informants which included 2 village officials, 2 consumers, and 5 smoked tilapia fish processors. Asap Tilapia (Oreochromis niloticus) processors in Tebing Tinggi Village use the most effective form of communication, using Interpersonal Communication. Furthermore, the marketing communication mix used in Tebing Tinggi Village is Direct Marketing, Promotion, Personal Selling, Advertising and Public Relations.
THE WELFARE LEVEL OF FISHERMAN HOUSEHOLD IN MUARA SAKO LANGGAM VILLAGE LANGGAM DISTRICT PELALAWAN REGENCY RIAU PROVINCE Natalia Kristiani Sianturi; Zulkarnain Zulkarnain; Trisla Warningsih
Berkala Perikanan Terubuk Vol 48, No 1 (2020): Februari 2020
Publisher : Fakultas Perikanan dan Kelautan, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (219.683 KB) | DOI: 10.31258/terubuk.48.1.320-328

Abstract

This research was conducted in July 2019 in Muara Sako, Langgam Village, Langgam District, Pelalawan Regency, Riau Province. The method used is a survey method by directly observing the spaciousness by collecting data through interviews based on a questionnaire, the population in this study were fishermen households living in the estuary of sako as many as 62 households. The results showed that 62 Muara Sako fishermen households as many as 46 (74.20%) had dependents ranging from 4-6 people and as many as 16 (25.80) had dependents ranging from 1-3 people, while respondents aged 40-49 were 27 (43.55%) and 42 people (67.74%) had never attended school. Muara Sako fishermen households are included in the category of low welfare level of 38 households (61.29%) and fishermen households included in the category of moderate welfare level are 24 households (38.71%).
PERAN KELEMBAGAAN LOKAL TERHADAP NILAI KEARIFAN TRADISIONAL DALAM PEMANFAATAN DAN PELESTARIAN SUMBERDAYA PESISIR (Studi Kasus di Desa Panglima Raja Kecamatan Concong Kabupaten Indragiri Hilir Propinsi Riau) Zulkarnain '
Berkala Perikanan Terubuk Vol 38, No 2 (2010): Juli 2010
Publisher : Fakultas Perikanan dan Kelautan, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (694.005 KB) | DOI: 10.31258/terubuk.38.2.%p

Abstract

The research was conducted in Panglima Raja Village ConcongSubdistrict Indragiri Hilir Regency of Riau Province. It was aimed to identify ofrule institution that relationship with local wisdom. The research was done by casestudy or gounded research method.The result of research showed that there were no rule of custom institutionto exploiting and conservation of coastal zone resources in Panglima RajaVillage. The rule of village government institution as decision maker to legality oflocal wisdom value. But not yet maximum to legalize value, norm of localwisdom in society Panglima Raja Village become law of legal formal, becouse themake of rule do not acomodation participatory local wisdom.
STRATEGI PEMBANGUNAN PERIKANAN BUDIDAYA DI KABUPATEN KAMPAR PROVINSI RIAU Yusrizal Yusrizal; Darwis Darwis; Zulkarnain Umar
Berkala Perikanan Terubuk Vol 46, No 2 (2018): JULI 2018
Publisher : Fakultas Perikanan dan Kelautan, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1151.094 KB) | DOI: 10.31258/terubuk.46.2.66-79

Abstract

The purpose of this research is to analyze the implementation of fishery aquaculture development program, synergy development of aquaculture culture and to describe strategy of synergy of development of aquaculture fishery in Kampar regency. The research method used is field survey method with interview and questionnaire. The results showed that the implementation of the development of aquaculture reached 55.89% of the realization of the budget of Rp 57.595 billion, with the activity of 11 (eleven) activities / projects, in synergy fisheries development there are two aspects that must be synergized, management aspects (planning, organizing, controlling) and aspects of human resources, (regulation, budgeting, aperature resources), SWOT analysis shows that Kampar Regency has some power to exploit the big opportunities, for the strategy of synerginity of aquaculture development in the first quadrant (one) the government can utilize SO (Strengths-Opportunities).
STRATEGI PENGELOLAAN SUMBERDAYA PESISIR BERBASIS MASYARAKAT DI KABUPATEN INDRAGIRI HILIR (Studi Kasus Kawasan Panglima Raja Kecamatan Concong) Zulkarnain '; Amrizal '
Berkala Perikanan Terubuk Vol 38, No 1 (2010): Februari 2010
Publisher : Fakultas Perikanan dan Kelautan, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (686.054 KB) | DOI: 10.31258/terubuk.38.1.%p

Abstract

The research was conducted on July to August 2008, it was aimed to knowthe characteristics of fishermen in Panglima Raja Indragiri Hilir Regency and toidentification and description about strategy on coastal resources management inPanglima Raja Indragiri Hilir Regency. The reserach was using by groundedresearch as the same case study method.The result of this research was concluded, the social economy condition offishermen in Panglima Raja among of them depend on fishing activities, loweducation in elementry school only. The culture among of them is DuanoCommunity, their activities depend on the sea, the house is called “Kajang” andthen there are malay culture in coastal zone these is knowing in religion andnationalism celebrate.The srategy on coastal resources managament based community inPanglima Raja was compiled that are : Strategy of institution development,Strategy of accompanying, research and training, Strategy of infrastructuredevelopment and environmental management, Strategy of generating incomedevelopment and Strategy of marketing acces development of fisheries product.
Motivasi Usaha Pembudidaya Ikan Di Kelompok Ingin Maju Nagari Mungo Kecamatan Luak Kabupaten Lima Puluh Kota Provinsi Sumatera Barat Dely Multi Sasra; Ridar Hendri; Zulkarnain
JURNAL SOSIAL EKONOMI PESISIR Vol 1 No 1 (2020): Jurnal Sosial Ekonomi Pesisir
Publisher : Jurusan Sosial Ekonomi Perikanan

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Abstract

This research was conducted in April until May 2019 in the group Ingin Maju Nagari Mungo Sub-District Luak Lima Puluh Kota Regency West Sumatera Province. This study was aimsed to to analyze the motivation trying to cultivator of the and analyzes that causes motivation cultivator of the business. The method was used in the researec is using by survey. Population in this study were those cultivator of the fish in the group would like forward .The sample collection is done with census methods .The number of respondents was 29 people. Data collection techniques used is interview , observation and documentation. While analysis techniques is in an analysis of the data used in the form of using the likert scale and interview deeply and kata-kata explained by a sort of descriptive set. The result showed that the business motivation cultivator of the fish are high with (100 %) skore (2294) high .Cause business motivation cultivator of the high appreciation cultivator of the groups and livelihoods were long ago or hereditary, adequate business environment, needs and income is enough.
Motivasi Usaha Pembudidaya Ikan Di Kelompok Ingin Maju Nagari Mungo Kecamatan Luak Kabupaten Lima Puluh Kota Provinsi Sumatera Barat Dely Multi Sasra; Ridar Hendri; Zulkarnain
JURNAL SOSIAL EKONOMI PESISIR Vol 1 No 1 (2020): Jurnal Sosial Ekonomi Pesisir
Publisher : Jurusan Sosial Ekonomi Perikanan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research was conducted in April until May 2019 in the group Ingin Maju Nagari Mungo Sub-District Luak Lima Puluh Kota Regency West Sumatera Province. This study was aimsed to to analyze the motivation trying to cultivator of the and analyzes that causes motivation cultivator of the business. The method was used in the researec is using by survey. Population in this study were those cultivator of the fish in the group would like forward .The sample collection is done with census methods .The number of respondents was 29 people. Data collection techniques used is interview , observation and documentation. While analysis techniques is in an analysis of the data used in the form of using the likert scale and interview deeply and kata-kata explained by a sort of descriptive set. The result showed that the business motivation cultivator of the fish are high with (100 %) skore (2294) high .Cause business motivation cultivator of the high appreciation cultivator of the groups and livelihoods were long ago or hereditary, adequate business environment, needs and income is enough.
Sikap Nelayan Penerima Bantuan Terhadap Program Pemberdayaan di Desa Mekong Kabupaten Kepulauan Meranti Provinsi Riau Sylvana Capriaty Pakpahan; Zulkarnain; Viktor Amrifo
JURNAL SOSIAL EKONOMI PESISIR Vol 1 No 1 (2020): Jurnal Sosial Ekonomi Pesisir
Publisher : Jurusan Sosial Ekonomi Perikanan

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Abstract

Research on the Attitudes of Fishermen Receiving Empowerment Assistance Program in Mekong Village, Meranti Islands Regency was carried out on 10-17 May 2019. The purpose of this study is to analyze the characteristics of beneficiary fishermen, the attitudes of recipient fishermen to aid in the Mekong Village and analyze the relationship of the characteristics of the fishermen with the attitudes of beneficiary fishermen benefiting the empowerment program in the Mekong Village by using survey methods. Data collection was carried out by distributing questionnaires using a Likert scale. Analysis of the data used in this research is descriptive qualitative and quantitative techniques.The results of this study explain the relationship between the characteristics of fishermen and the attitudes of fishermen analyzed using Rank Spearman correlation. The results of the attitudes of beneficiary fishermen towards the empowerment program in the Mekong Village were neutral (91%). The relationship of each characteristic to the overall attitude of the fishermen has a insignificant relationship, meaning that the characteristics do not affect the attitudes of the beneficiary fishermen towards the empowerment program.
Sikap Nelayan Penerima Bantuan Terhadap Program Pemberdayaan di Desa Mekong Kabupaten Kepulauan Meranti Provinsi Riau Sylvana Capriaty Pakpahan; Zulkarnain; Viktor Amrifo
JURNAL SOSIAL EKONOMI PESISIR Vol 1 No 1 (2020): Jurnal Sosial Ekonomi Pesisir
Publisher : Jurusan Sosial Ekonomi Perikanan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Research on the Attitudes of Fishermen Receiving Empowerment Assistance Program in Mekong Village, Meranti Islands Regency was carried out on 10-17 May 2019. The purpose of this study is to analyze the characteristics of beneficiary fishermen, the attitudes of recipient fishermen to aid in the Mekong Village and analyze the relationship of the characteristics of the fishermen with the attitudes of beneficiary fishermen benefiting the empowerment program in the Mekong Village by using survey methods. Data collection was carried out by distributing questionnaires using a Likert scale. Analysis of the data used in this research is descriptive qualitative and quantitative techniques.The results of this study explain the relationship between the characteristics of fishermen and the attitudes of fishermen analyzed using Rank Spearman correlation. The results of the attitudes of beneficiary fishermen towards the empowerment program in the Mekong Village were neutral (91%). The relationship of each characteristic to the overall attitude of the fishermen has a insignificant relationship, meaning that the characteristics do not affect the attitudes of the beneficiary fishermen towards the empowerment program.
Perilaku Konsumen Dalam Membeli Ikan Salai di Pasar Bawah Kota Pekanbaru Provinsi Riau Khaira Usnia; Kusai; Zulkarnain
JURNAL SOSIAL EKONOMI PESISIR Vol 1 No 2 (2020): Jurnal Sosial Ekonomi Pesisir
Publisher : Jurusan Sosial Ekonomi Perikanan

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Abstract

Penelitian ini dilaksanakan pada tanggal 22 September – 6 Oktober 2019 di Pasar Bawah Kota Pekanbaru Provinsi Riau. Penelitian ini bertujuan untuk mengetahui karakteristik konsumen pembeli ikan Salai, untuk menganalisis perilaku konsumen dalam membeli ikan salai dan untuk mengetahui hubungan karakteristik konsumen terhadap keputusan pembelian ikan Salai di Pasar Bawah Kota Pekanbaru Provinsi Riau. Metode yang digunakan adalah metode survei yang di analisis menggunakan Rank Spearman dengan jumlah responden dalam penelitian ini adalah 45 responden yang diolah menggunakan aplikasi SPSS. Karakteristik konsumen ikan salai meliputi : umur, pendidikan, pendapatan keluarga dan jumlah anggota keluarga. Perilaku konsumen dalam pengambilan keputusan pembelian ikan salai adalah pengenalan kebutuhan, sumber informasi, evaluasi alternatif, keputusan pembelian dan perilaku sesudah pembelian. Hubungan karakteristik terhadap keputusan pembelian ikan salai menyatakan bahwa hubungan pendapatan terhadap keputusan pembelian memiliki hubungan yang signifikan dan hubungan umur, pendidikan dan jumlah anggota keluarga terhadap keputusan pembelian tidak memiliki hubungan atau tidak signifikan.
Co-Authors ', Kusai Abdul Ghoni Adha, M. Radiva Adhisti Handarie Agung Adrian Eko Desrilianto Ahmad Solihin Alataf, Azahrah Aprila Amrivo, Viktor Amrizal ' Andika Irwan Annisa Lady Fajri Anuar Rasyid Ardiansyah, Gari Ardiyansah, Ari Ari Prima Dewi Arif Satria Arif, Zainal Bambang Dewo Bagus Cesilia, Lisa Chicka Willy Yanti Darwis AN Darwis AN Darwis Darwis Darwis Darwis Defni Ariani Deni Efizon Desi Intan Sari Devia Sari Deviasari Deviasari Dhuha, Nur Adh Djuara P Lubis Dukut Tri Sadono Dwi Agustiani Sihombing Eddiwan Kamaruddin Efni Noor Salam Efria Tika Rahayu Ernidawati, Ernidawati Fakhruddin Fakhruddin Fathoni Ahmad Fauzi, Manyuk Febrian Febrian Febriani, Egia Firman Nugroho Giska Regina Gussaf, Saskia Amanda Hafid Muhaimin Hasward Hamdi Hamid Hanifa, Nurul Hasanuddin Hasanuddin Hendrik ' Henni Syawal Husnul Yaqin Harahap, Husnul Yaqin I Gusti Ngurah Antaryama Idris Idris Ilham Mulyandi iman, Khairul Inayah, Nisywatul Irsya, Habib Isma Mulyani Khaira Usnia Khoirunnisak ' Kusai Kusai Kusai Kusai ' Kusai Kusai Kusai Kusai Kusai Yatim Lamun Bathara Mahrunnisa Mahrunnisa Mahrunnisa, Mahrunnisa Malayani, Bela Mardona Mardona Maryati Maryati Mawaddah, Ira Meliana P. Panjaitan Melsya Trivianti Mubarak Mubarak Muhammad fauzan Mujoko, Windasari Kamelia Musa Hubeis Mustikawati ' Natalia Kristiani Sianturi Nazhif Arrahman Neni Hermita Ningsih, Winda Prasetia Nopa Ratna Sari Nugrahani Trie Ryzzky Nuraini Nuraini Nuri Resty Ani Nuzila Fitria Paramitha Sihombing Pertiwi, Zuwini Pratama, Thomas Kurnia Putra, Nurdiansyah Rafi kurniawan Rahel Laura Br. Pardosi Rahmadi Rahmadi Ramadhani, Andika Wahyu Ranti Rumapea Reza Kurnia Ndaru Ridar Hendri Ridwan Manda Putra Rindi Metalisa, Rindi Rizki Ramadhan Rizki Ramadhan Roflimas Roflimas Rolf Geffken Rosdiana M Manurung Rumyeni, Rumyeni Saknah ' Sarnila ' Satria, Defni Sebayang, Elseria Br Shofian Nanda Adiprayoga Shufi Hawina Sihombing, Yogi Hasan Silitonga, Dian Taruli Simanjuntak, Asnika Putri Siregar, Sari Wahyuni Sri Hartati Suci Fahriza Suhebi Robi Sylvana Capriaty Pakpahan Tamba, Florentina Tindaon, Rohmana Santi Tirta Anugerah Titra Hidayah Toga Mahaji Tomi Ramadona Trisla Warningsih Veronica, Dinny Viktor Amrifo Viktor Amrifo Wan Muhammad Yunus, Wan Muhammad Wati, Almustika Wiguna, M. Alfatah Putra Winanda, Treza Desri Yasin Setiawan Yulindra, Eni Yunita, Milla Yusni Ikhwan Siregar Yusrizal Yusrizal Yustika, Ira Zahtamal Zahtamal Zelita, Nuri Zhurayda '