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All Journal Journal Analytica Islamica JURNAL MUTIARA MANAJEMEN JURNAL LENSA MUTIARA KOMUNIKASI Jurnal Visi Komunikasi Altifani : Jurnal Pengabdian Masyarakat Ushuluddin, Adab, dan Dakwah Journal of Management and Innovation Entrepreneurship (JMIE) Jurnal ABDIMAS MUTIARA Jurnal Medika: Medika JURNAL TEKNOLOGI, KESEHATAN DAN ILMU SOSIAL
Evi Enitari Napitupulu
Universitas Sari Mutiara Indonesia
Religion Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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THE CREATIVE ECONOMY OF ULOS IN THE LUMBAN SUHI SUHI COMMUNITY ON SAMOSIR ISLAND Toruan, Rachel Mia Lbn.; Napitupulu, Evi Enitari; Defhany, Defhany; Bohalima, Sinilia
Journal of Management and Innovation Entrepreneurship (JMIE) Vol. 1 No. 4 (2024): Juli
Publisher : Yayasan Nuraini Ibrahim Mandiri

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Abstract

Ulos is an object that is closely associated with the Batak tribe; wherever there are Batak people, there is ulos. Ulos is not only sacred but there is a shift in its usage, by the community for various events or occasions, additionally, ulos fabric remains an economic value for some communities who appreciate it’s patterns from various regions, furthermore, from a production perspective, ulos is no longer exclusively handmade (woven) but is also produced using machines with a wider variety of patterns or symbols. The purpose of this research is to determine how ulos can be utilized as a creative economy for the Lumban Suhi Suhi community on Samosir Island. This research is using the City Branding Theory, where City Branding is a strategy that makes a place “speak” to the community, primarily targeting potential visitors (tourists). The approach used is a Qualitative Approach by using the Case Study research method, with data collection techniques involving Observation and Interviews. The result of this research findings that discuss about Creative Economy of Ulos in terms of its transformation into economic value, where the value of a Ulos lies in its various forms, such as fashion items or clothing, skirts, jackets, or souvenirs promoted through events, thereby enhancing Samosir's city branding, particularly Lumban Suhi Suhi, through the Creative Economy sector. This is also influenced by the production process of ulos, which is woven by hand or machine, as there are differences in price and production time, making ulos economically valuable as fashion or souvenirs, therefore, the conclusion of this study is to enhance the economy of the Lumban Suhi Suhi community through ulos in event promotions, its production should also be carried out in the Samosir region by training weavers to improve their weaving knowledge, so that the ulos produced becomes a distinctive feature to strengthen the regional identity and create significant economic value, particularly within the creative economy. Keywords: Ulos, City Branding, Event, Creative Economy
Perubahan Perilaku Komunikasi Anak Semasa Pandemi Covid-19 Di Proses Pembelajaran Daring Sampai pada Pembelajaran Tatap Muka Yang Diadakan Setiap Sekolah Pada Bulan Juli 2020 Di Kota Medan Sumatera Utara Napitupulu, Evi Enitari; Simamora, Nurhawati; Luga, Noyanta
JURNAL TEKNOLOGI KESEHATAN DAN ILMU SOSIAL (TEKESNOS) Vol. 4 No. 2 (2022): JURNAL TEKNOLOGI KESEHATAN DAN ILMU SOSIAL (TEKESNOS)
Publisher : Universitas Sari Mutiara Indonesia

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Abstract

Komunikasi merupakan suatu interaksi yang terbentuk secara alami pada setiap orang, dimana dengan adanya komunikasi maka terbentuklah perilaku baik antar pribadi maupun antar kelompok. Wabah covid-19 telah merubah kebiasaan manusia, termasuk bidang pendidikan. Kondisi ini menyebabkan perubahan cara berkomunikasi pada anak. Hal ini mempengaruhi sikap setiap orang dalam berperilaku, tidak dapat dipungkiri akhir-akhir ini di dua tahun terakhir dengan terjadinya Pandemi Covid-19 membuat pihak sekolah ataupun pemerintah mengadakan pembelajaran secara Online ataupun Daring untuk menghindari covid-19 tersebut. Dampak yang terjadi membuat para siswa atau anak menjadi lebih sering aktif dalam menggunakan smartphone dan mengikuti pembelajaran melalui aplikasi yang telah ditentukan pemerintah seperti Google Classroom dan lain sebagainya namun dampak lainnya yaitu setiap anak menggunakan smartphone memiliki kebutuhan lain yaitu anak menjadi lebih sering bermain Games ataupun menggunakan media sosial sperti Tiktok. Teori yang digunakan dalam penelitian ini adalan Teori Perilaku Komunikasi (Komunikasi Behaviorisme)menurut John Watson (littlejohn, 2009) perilaku yang terbentuk merupakan hasil suatu pengondisian. Hubungan berantai sederhana antara stimulus dan respon yang membentuk rangkaian kompleks perilaku. Rangkaian kompleks perilaku meliputi; pemikiran, motivasi, kepribadian, emosi dan pembelajaran. Penelitian ini menghasilkan penelitian dengan adanya Perubahan Perilaku Komunikasi pada anak maka akan menghasilkan komunikasi verbal dan non verbal yang menghasilkan stimulus-respon. Sedangkan hambatan yang dihadapi selama sekolah online adalah tidak memiliki hp android, tidak mempunyai paket data, jaringan internet tidak stabil, tidak melek teknologi, anak-anak tidak memahami materi yang dikirimkan guru, dan anak-anak kurang fokus saat belajar. Sedangkan cara mengatasi hambatan tersebut adalah orang tua mengambil materi pelajaran dan tugas di sekolah, membeli hp android, berusaha melek teknologi, orag tua berusaha menjelaskan materi yang belum di pahami oleh anak, dan anak berusaha bertanya pada teman, guru dan mencari informasi di internet, serta orang tua selalu berupaya mendorong anak-anak tetap fokus belajar
PENGARUH KUALITAS PRODUK, PROMOSI, DAN KEMASANTERHADAP MINAT BELI PRODUK MABRUSCHETTA Evi Enitari Napitupulu; Nurhawati Simamora; Mega Ulva Sari Sihombing; Zuhrida Gorat
JURNAL TEKNOLOGI KESEHATAN DAN ILMU SOSIAL (TEKESNOS) Vol. 3 No. 2 (2021): JURNAL TEKNOLOGI, KESEHATAN DAN ILMU SOSIAL (TEKESNOS)
Publisher : Universitas Sari Mutiara Indonesia

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Penelitian dilakukan untuk mengetahui pengaruh kualitas produk, promosi, dan kemasan terhadap minat beli produk MaBruschetta. Populasi terdiri dari 82 responden dengan metode pengambilan sampel yaitu sampel jenuh. Sampling jenuh merupakan cara untuk menentukan sampel jika seluruh anggota populasi digunakan sebagai sampel yang pernah membeli produk Ma Bruschetta. Pendekatan penelitian secara kuantitatif dengan metode analisis regresi linear berganda dan diolah menggunakan SPSS. Metode pengumpulan data yaitu dengan melakukan penyebaran kuesioner secara online. Dari hasil penelitian menunjukkan bahwa promosi dan kemasan memiliki pengaruh yang signifikan terhadap minat beli dengan nilai sig. uji t sebesar 0.000 dan 0.016. Sedangkan nilai sig. uji t variabel kualitas produk sebesar 0.850 > 0.05 sehingga tidak memiliki pengaruh signifikan terhadap minat beli produk MaBruschetta.
Pola Komunikasi Suami Istri Dalam Penyelesaian Masalah Di Awal Masa Pernikahan Evi Enitari Napitupulu; Rachel Mia Lorenza Lumban Toruan; Monika Simanjuntak
JURNAL TEKNOLOGI KESEHATAN DAN ILMU SOSIAL (TEKESNOS) Vol. 5 No. 1 (2023): JURNAL TEKNOLOGI, KESEHATAN DAN ILMU SOSIAL (TEKESNOS)
Publisher : Universitas Sari Mutiara Indonesia

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The background of this research is the communication patterns of husband and wife conflict resolution in early marriage. The phenomenon that is of concern is how to resolve conflicts that befall newly married couples which often cause divorce at a relatively young age of marriage. The purpose of this study was to determine openness, empathy, supportive attitude, positivity, equality, communication patterns in resolving marital conflict in the early days of marriage. The research method in this study is descriptive qualitative and life history. Data obtained through in-depth interviews, observation, and literature. The informants interviewed were seven families. Data analysis uses the Miles and Huberman models. The results of this study indicate that some husband and wife are open and do not find it difficult to be open to their partners in discussing the conflicts that occur. However, some husbands and wives find it difficult to open up to their partners because they are worried that the problems will become more complicated if they open up to their partners. In this study, all married couples showed a sense of empathy for their partners so that this could show that their partners wanted to understand and accept the problems that occurred. The existence of a supportive attitude given by husband and wife to their partners can make household problems resolved quickly. The support needed by husband and wife can be in the form of verbal, non-verbal and material support. Positive attitudes in conflict resolution carried out by married couples in this study are willing to give in to their partners and surrender to the problems that occur.
Pengaruh Aplikasi My Telkomsel Terhadap Pemenuhan Internet Mahasiswa Program Studi Ilmu Komunikasi Universitas Sari Mutiara Indonesia Evi Enitari Napitupulu; Nurhawati Simamora; Mega Ulva Sari Sihombing; Henokhi Agustus Dakhi
JURNAL TEKNOLOGI KESEHATAN DAN ILMU SOSIAL (TEKESNOS) Vol. 4 No. 1 (2022): JURNAL TEKNOLOGI KESEHATAN DAN ILMU SOSIAL (TEKESNOS)
Publisher : Universitas Sari Mutiara Indonesia

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Tujuan dari penelitian ini adalah untuk mengetahui Pengaruh Aplikasi My Telkomsel Terhadap Pemenuhan Internet Mahasiswa Program Studi Ilmu Komunikasi Universitas Sari Mutiara. Perkembangan teknologi yang sangat pesat, menjadikan banyak terciptanya inovasi baru. Telkomsel adalah salah satu provider terbesar yang ada di indonesia. Telkomsel meluncurkan sebuah aplikasi pada 1 Juli 2015 kepada masyarakat dengan nama MyTelkomsel. Tujuan aplikasi ini untuk memberikan informasi tentang sisa pulsa, kuota internet yang aktif, masa aktif kartu Subscriber Identity Module (SIM), dan masih banyak lagi. Pengumpulan data dilakukan menggunakan Google Form sebagai media untuk mengumpulkan respon pengguna melalui pernyataan yang sudah disediakan. Pengelolaan data analisis menggunakan Data Analysis Tools. Hasil dari penelitian ini adalah 2 dari 6 skala UEQ berada pada sisi positif yaitu Daya Tarik dengan skor 0,022 dan Kejelasan dengan skor 0,045. 4 skala lainnya berada pada sisi negatif yaitu Efisiensi skornya -0,025, Ketepatan -0,051, Stimulasi -0,056, Kebaruan -0,053. Berdasarkan skor tersebut aplikasi MyTelkomsel membutuhkan peningkatan terutama dalam hal efisiensi, ketepatan, stimulasi dan kebaruan.  
Efektivitas Komunikasi Verbal Dan Non Verbal Dalam Komunikasi Antarbudaya Progam Studi Ilmu Komunikasi Universitas Sari Mutara Indonesia Napitupulu, Evi Enitari; Rachel Mia Lorenza Lumban Toruan
JURNAL TEKNOLOGI KESEHATAN DAN ILMU SOSIAL (TEKESNOS) Vol. 5 No. 2 (2023): JURNAL TEKNOLOGI, KESEHATAN DAN ILMU SOSIAL (TEKESNOS)
Publisher : Universitas Sari Mutiara Indonesia

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Abstract

Komunikasi berkembang sejalan dengan teknologi yang semakin maju. Komunikasi yang dilakukan masyarakat hanya sekadar bercakap-cakap tanpa mementingkan apakah interaksi yang dilakukan sudah termasuk komunikasi yang efektif atau tidak. Penelitian ini dibuat untuk mengetahui pola komunikasi yang biasa dilakukan oleh masyarakat Medan Helvetia yang diwakilkan oleh 37 partisipan dengan enam belas diantaranya adalah mahasiswa Universitas Sari Mutiara Indonesia. Penelitian ini menggunakan Teori Komunikasi Antar Budaya dan untuk memperoleh data penelitian digunakan kuesioner melalui pendekatan kualitatif dengan metode deskriptif. Hasil penelitian menunjukan bahwa pola komunikasi masyarakat Medan Helvetia memiliki kebiasaan untuk menggunakan metode verbal yang digabungkan dengan non verbal. Ini dilakukan karena mereka ingin pesan yang tersampaikan secara lisan maupun tulisan diterima dengan jelas sekaligus pesan secara perasaan atau emosional dari komunikator tersampaikan dengan baik juga. Sebanyak tiga puluh dua orang mengaku bahwa lebih sering berinteraksi dengan masyarakat yang berbeda budaya dengan lokasi interaksi yang beragam, yaitu sekolah, cafe, kampus, sosial media, gereja, bahkan saat sedang memainkan video game. Dalam komunikasi antarbudaya yang dilakukan oleh partisipan dengan presentase sebesar 90% dengan 30 orang mengaku lebih memilih menggunakan bahasa Indonesia karena memudahkan dalam berinteraksi, namun berbeda dengan partisipan yang lebih memilih untuk menyesuaikan bahasanya dengan lawan bicara. Ini dilakukan untuk memberi rasa nyaman kepada komunikan dalam melakukan interaksi.
Pengaruh Kepuasan Komunikasi Bawahan Dan Kompetensi Komunikasi Atasan Terhadap Kinerja Pegawai (Studi Pada Yayasan Mitra Sauri Utama Medan) Setiamenda Ginting; Evi Enitari Napitupulu; Noyanta Luga; Merliana Laia; Elwin Famaugu
JURNAL TEKNOLOGI KESEHATAN DAN ILMU SOSIAL (TEKESNOS) Vol. 4 No. 2 (2022): JURNAL TEKNOLOGI KESEHATAN DAN ILMU SOSIAL (TEKESNOS)
Publisher : Universitas Sari Mutiara Indonesia

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This research tries to test several factors that are theoretically thought to have an influence on employee performance, namely subordinate communication satisfaction and superior communication competence. The research questions asked in this study are the influence of subordinate communication satisfaction on employee performance, the influence of superior communication competence on employee performance, the influence of subordinate communication satisfaction and superior communication competence on employee performance, what are the dominant factors that shape subordinate communication satisfaction, superior communication competence and performance employee at the Mitra Sauri Utama Foundation, Medan. This research found several important conclusions that all hypotheses in this research were not proven significantly. Second, the dominant factors that shape communication satisfaction, communication competence and employee performance at the Mitra Sauri Utama Foundation in Medan are communication climate, ability to decode messages and quantity of work output, respectively.
Budaya Organisasi, Iklim Komunikasi Organisasi Dan Kinerja Karyawan Di PT. Mitra Sejati Rezeki Mega Sihombing; Setiamenda Ginting; Evi Enitari Napitupulu; Cadra Halawa; Viktoria Zai
JURNAL TEKNOLOGI KESEHATAN DAN ILMU SOSIAL (TEKESNOS) Vol. 4 No. 2 (2022): JURNAL TEKNOLOGI KESEHATAN DAN ILMU SOSIAL (TEKESNOS)
Publisher : Universitas Sari Mutiara Indonesia

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This research aims to determine and explain the significant influence of organizational culture and organizational communication climate simultaneously and partially on employee performance at PT. A True Partner of Fortune. This type of research uses explanatory research methods, namely research that explains the relationship between variables and tests hypotheses that have been previously formulated. The population in this study were all employees of PT. A True Partner of Fortune. The sample in this study was 86 respondents. Proportionate stratified random sampling technique was used to take the sample. The analysis model used in this research is Multiple Linear Regression with the help of the SPSS version 16.0 for Windows program. The partial research results showed that organizational culture variables had a significant effect on employee performance by 16.6% and organizational communication climate had a significant effect on employee performance by 68.4%. Simultaneously, the organizational culture variable and organizational communication climate variable have a significant effect on employee performance by 51.3%.
Analisis Marketing 4P Alam Sutera Noyanta Luga; Evi Enitari Napitupulu; Mega Sihombing; Henokhi Agustus; Billy Dio
JURNAL TEKNOLOGI KESEHATAN DAN ILMU SOSIAL (TEKESNOS) Vol. 4 No. 2 (2022): JURNAL TEKNOLOGI KESEHATAN DAN ILMU SOSIAL (TEKESNOS)
Publisher : Universitas Sari Mutiara Indonesia

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This research aims to test the analysis of the influence of the 4p marketing mix and service quality on customer purchasing decisions (case study of IKEA Alam Sutera, South Tangerang). This research consists of five independent variables, namely product, place, price, promotion and service quality, while customer purchasing decisions are the dependent variable. IKEA, Alam Sutera has a vision to create a better everyday life for people by offering a range of products that are well designed, functional and affordable. According to Deloitte-global-powers-of-retailing (2015), the problem faced by IKEA is its revenue position which is ranked 5th. This shows that they still need to improve their strategy in order to attract and make consumers decide to buy. . Primary data was collected using a questionnaire from 140 respondents to IKEA Alam Sutera, South Tangerang (Supranto, 2001). The research results show that product and place do not have a partially significant influence on customer purchasing decisions, while price, promotion and service quality have a partially significant influence on customer purchasing decisions. Apart from that, the five independent variables have a significant influence simultaneously on the dependent variable. The predictive ability of the five variables on customer purchasing decisions in this research is 29%. Meanwhile, the remaining 71% was influenced by other factors not included in this research.
Analisis Positioning Nike Noyanta Luga; Rachel Mia L. Lumbantoruan; Evi Enitari Napitupulu; Rizki Indah Fitria; Sharly Sianturi
JURNAL TEKNOLOGI KESEHATAN DAN ILMU SOSIAL (TEKESNOS) Vol. 5 No. 1 (2023): JURNAL TEKNOLOGI, KESEHATAN DAN ILMU SOSIAL (TEKESNOS)
Publisher : Universitas Sari Mutiara Indonesia

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Nike produces a wide range of sports equipment such  as running shoes, sportswear, football, basketball, tennis, golf, etc. Now Nike follows global fashion trends and is well known and popular in youth culture and hip hop culture to supply several fashion products. In this research, an analysis of Nike's positioning was carried out starting from distribution, value, product plans, development and promotion, advertising division to investigating Nike's superiority in the global market and comparing it with competitors. Nike's strategy focuses on consumers who love Nike and drives product value to higher levels. Customers who perceive a product to be of high quality are likely to pay high prices more often and consistently. Once consumers develop product intimacy, they will associate themselves with the product and will pay whatever price is listed on the product. The results of research using analysis explain that Nike remains and continues to be at the forefront in creating and distributing clothing and types of sports equipment. However, Nike should consider focused loads too heavy and not allow "rest on top". Negative impacts of Nike's central promotion system, for example, advertising that is too high, raw material costs affected by global finance, representation practices that have a negative impact on Nike's brand image. Likewise the dangers of Nike's central advertising system, for example Nike cannot keep up with world design trends, its benefits are affected by money trade and financial downturns as it expands throughout the world.
Co-Authors Agustin Rahmat Juwita Laoly Alwin Steven Gea Anugerah Zebua Asiri Halawa Asiri Putri Halawa Asri Widyanti Billy Dio Billy Dio Aldiranta Ge'e Bohalima, Sinilia Buulolo, Epifania Cadra Halawa Cyndi Samosir Dandi Surianto Defhany Defhany, Defhany Desti Murni Hayati Telaumbanua Dhefany Dhefany Dhefany, Dhefany Dwita Meylen Naibaho Eben Ezer Sibagariang Edi Sirait Elwin Famaugu Epifania Buulolo Epifania Buulolo Fincernianti Wau Forianto Laia Gea, Alwin Steven Harefa, Hilda Syaf’aini Harefa, Stephen Boy Henokhi Agustus Henokhi Agustus Dakhi Hia, Niscaya Hilda Syaf'aini Harefa Holy Zega Ias Reginauli Napitupulu Ida Mariani Pasaribu, Ida Mariani Johanes Sitinjak Joses Setiawan Loi Juneris Aritonang Kasidiani Ndruru Lbn. Toruan, Rachel Mia Lbn. Toruan, Rachel Mia L Lian Laoli Loi, Joses Setiawan Lola Gebri Andayati Br Sembiring Luga, Noyanta Lumban Toruan, Rachel Mia Lumbantoruan, Rachel Mia Lorenza Manisari Loi Mar Sebastian Bidaya Margareth Sarah, Eva Mega Sihombing Mega Ulva Sari Sihombing Mercy Magdalena Daeli Merliana Laia Miftha Khulzannah Monika Simanjuntak Nia Stefani Tamba Niscaya Hia Novira Sazelika Noyanta Luga Nuhawati Simamora Nurhawati Simamora Oktavia Dabukke Open Berkat Rachel Mia L. Lbn. Toruan Rachel Mia L. Lumbantoruan Rachel Mia Lbn. Toruan Rachel Mia Lorenza Lbn Toruan Rachel Mia Lorenza Lumban Toruan Rachel Mia Lorenza Lumbantoruan Rachel Mia Lorenza Sihombing Rizki Indah Fitria Salman Hasibuan Saurma MGP Siahaan Setiamenda Ginting Sharly Sianturi Sihombing, Martha Sihombing, Mega Ulva Sari Simamora, Nuhawati Simamora, Nurhawati Sinilia Bohalima Surya Anita Tamba, Nia Stefani Toruan, Rachel Mia L. Lbn Toruan, Rachel Mia Lbn. Trifena Simanjuntak Viktoria Zai Yuliarta Kristina Sianipar Yunita Pasaribu Zebua, Anugerah Zuhrida Gorat