Article Per Year (5 Year)
p-Index From 2021 - 2026
2.012
P-Index
This Author published in this journals
All Journal Jurnal Ilmu Manajemen (JIM) Jurnal Maneksi (Management Ekonomi Dan Akuntansi) International Journal of Community Service Learning Jurnal Pengabdian Masyarakat IPTEK Abimanyu: Journal of Community Engagement Indonesian Sugar Research Journal International Journal of Emerging Research and Review Journal of Digital Business and Innovation Management Celebes Journal of Community Services International Journal Business, Management and Innovation Review International Journal of Social, Economic, and Business
Fresha Kharisma
Universitas Negeri Surabaya
Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

Published : 12 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 12 Documents
Search

 1   2 
Implementasi Perceived Ease of Use terhadap Keputusan Penggunaan Jasa Laboratorium Analisis dan Kalibrasi: Peran Kualitas Informasi dan Kepercayaan Khotimah, Khusnul; Rahman, Muhammad Fajar Wahyudi; Firmansyah, Praditya; Amelia, Ratih; Kharisma, Fresha
Indonesian Sugar Research Journal Vol 5, No 2 (2025): Indonesian Sugar Research Journal
Publisher : Pusat Penelitian Perkebunan Gula Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54256/isrj.v5i2.163

Abstract

Penelitian ini bertujuan untuk mengkaji pengaruh perceived ease of use terhadap keputusan penggunaan jasa laboratorium analisis dan kalibrasi di Pusat Penelitian Perkebunan Gula Indonesia (P3GI), serta menjelaskan peran moderasi kualitas informasi dan mediasi kepercayaan dalam hubungan tersebut. Pendekatan kuantitatif digunakan untuk pengumpulan data melalui kuesioner kepada 70 responden yang dipilih secara purposive sampling, lalu dianalisis menggunakan SmartPLS 3. Hasil analisis menunjukkan bahwa perceived ease of use tidak cukup untuk memengaruhi keputusan penggunaan jasa laboratorium tanpa adanya mediasi kepercayaan pelanggan. Selain itu, penelitian ini menemukan bahwa kualitas informasi tidak memoderasi terhadap keputusan penggunaan jasa laboratorium. Penelitian ini menawarkan kebaruan dengan memodifikasi Technology Acceptance Model (TAM) dalam konteks jasa laboratorium. Temuan studi ini diharapkan memberikan solusi bagi manajemen P3GI yang dapat diterapkan untuk meningkatkan strategi komunikasi informasi, memperkuat kepercayaan pengguna, dan menyempurnakan proses bisnis layanan laboratorium ke depannya.
The Effect of Scarcity Marketing, Fear of Missing Out (FOMO) and Electronic Word of Mouth (EWOM) on Music Concert Ticket Purchase Intention in Surabaya Wahyono, Gymnastiara Aliefa Putri; Kharisma, Fresha
International Journal of Social, Economic, and Business Vol. 2 No. 2 (2025): December 2025 (Article in Press)
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65688/ijseb.v2i2.120

Abstract

This study investigates the influence of scarcity marketing, fear of missing out (FOMO), and electronic word of mouth (EWOM) on the purchase intention of music concert tickets in Surabaya. As the entertainment industry grows rapidly and digital promotion becomes increasingly dominant, understanding these factors is essential for effective marketing strategies. Using a quantitative approach with a survey method, this research collected data from 180 respondents aged 18 to 35 who had previously purchased concert tickets and were active social media users. The data were analyzed using multiple linear regression through SPSS to examine both simultaneous and partial effects of the independent variables on purchase intention. The findings indicate that scarcity marketing, FOMO, and EWOM simultaneously have a positive and significant effect on purchase intention. Partially, scarcity marketing strengthens consumers’ urgency to buy through limited availability and time-bound offers. FOMO also shows a positive impact, suggesting that the desire to avoid missing social experiences increases purchase likelihood. Additionally, EWOM positively influences purchase intention, emphasizing the role of online recommendations and credible user-generated information. Overall, the results highlight that digital promotional strategies incorporating scarcity cues, FOMO-driven content, and persuasive EWOM are effective in increasing concert ticket purchase intention in Surabaya  
Co-Authors Achmad Kautsar Akbar, Rasyidi Faiz Arifah, Ika Diyah Candra Diyah Candra Arifah, Ika Durinda Puspasari Dwiarko Nugrohoseno Fahmi, Moh Farih Fahrullah, A’rasy Firmansyah, Praditya Han Tantri Hardini Harlina Meidiaswati Ika Permatasari Irawati, Winaika Irwan Adimas Ganda Saputra Kawakib, Afif Nurul Kholidi Hadi, Hafid khusnul khotimah LUCKY RACHMAWATI Masmira Kurniawati, Masmira Mnassri, Yasmine Muhammad Fachmi Muhammad Rizky Ramadhan NABILAH, SALMA Nihaya, Ina Uswatun Nindria Untarini Purnomo, Marcello Purwohandoko Purwohandoko Putra, Bagaskara Rahadi Putri Ulfa Kamalia Rafli, Mohammad Rahman, Muhammad Fajar Wahyudi Ratih Amelia, Ratih Reihan, Givvara Rena Natalia Renny Sari Dewi Salsabila, Carissa Oktiara Suci Rohayati Susanti Susanti Thahirrah, Nadia Nur Wahyono, Gymnastiara Aliefa Putri Wenny Restikasari