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All Journal Journal of Economic, Bussines and Accounting (COSTING) Buana Ilmu Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Wahana Pendidikan Jurnal Ekonomi Profit: Jurnal Manajemen, Bisnis dan Akuntansi Jurnal Pijar : Studi Manajemen dan Bisnis Journal of Management and Social Sciences Innovative: Journal Of Social Science Research Marketgram Journal Jurnal Ilmiah Swara MaNajemen (Swara Mahasiswa Manajemen) West Science Business and Management Trending: Jurnal Manajemen dan Ekonomi West Science Journal Economic and Entrepreneurship Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Santi Pertiwi Hari Sandi
Universitas Buana Perjuangan Karawang
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Physics Public Health Social Sciences Transportation Other

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Journal : Marketgram Journal

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MANFAAT MEDIA SOSIAL INSTAGRAM SEBAGAI WADAH PROMOSI PADA YUUSTORIES FLORIST DI KARAWANG Selvy Nur Agustiin; Sekar Ayu Puspitasari; Santi Pertiwi Hari Sandi; Dwi Epty Hidayaty
Marketgram Journal Vol. 1 No. 2 (2023): Marketgram Journal (MJ)
Publisher : PT Naureen Digital Education

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Abstract

This article discusses the benefits of Instagram social media as a promotional platform for Yuustories Florist in Karawang. Instagram has become an effective platform in expanding brand reach and building interaction with customers. Through a descriptive approach with an observational approach, this visit explores how Yuustories Florist utilizes Instagram to reach the right target market, increase customer engagement, showcase product creativity, and increase sales. The results of this visit show that the use of Instagram provides significant benefits to Yuustories Florist. By utilizing Instagram's features, such as posting attractive images and videos and organizing the feed well, Yuustories Florist managed to increase their brand visibility among Instagram users in Karawang and surrounding areas. In addition, interaction with customers also increased through comments, direct messages, and other interactive features. This helped Yuustories Florist build close relationships with customers and increase brand loyalty. In this article, relevant case studies or proof of success are also presented that show how Yuustories Florist has achieved tangible benefits through comparison of customer engagement, and increased sales achieved by Yuustories Florist
Co-Authors Adiilah Eka Pridhi Afriza Apriliana Fajri Agna Satyo Khaeru Alifia Rachma Suhandoko Alya Rinjani Amanda Fauziyah Hani Amelia Nurafiah Amir Andreansyah Andri Setiawan Anjani Ayu Pratiwi Apsari Indriani Fatimah Ari Awaludin Aris Munandar Asep Darojatul Romli Aura Aulia Ayu Anisa Azhi Fadlih Saputra Bagas Arya Septian Cecep Abdul wahid Cindy Safiatun Nazihah Dedi Mulyadi Dela Syafitri Deninda Maryama F.S Devina Damayanti Devina Delta Maharani Deyani Faidah Dhelzahra Yashinta Diah Kartika Afryani Dian Meiliya Putri Dinah Siti Rubai’ah Adawiyah Dwi Epty Hidayati Dwi Epty Hidayaty Elsa Nurmalasari Enzelia Umu Rahmawati Erna Diana Yanti Fadillah Siva Azzahra Fitri Amalia Fitri Fauziah Hanibah Miftahul Janah Suhardi Hikmah Fauziyah Hoeriah Hoeriah Ida Royani Indah Putri Pratiwi Istighna Al Muna Jamal Handitia Putra Khaerudin Sidik Patoni Kintan Rahayu Lidya Putri Permana Linawati Linawati Lisa Ara Ghea Sagala Mawa Syahputri Miftahul Ulum Mochamad Ismail Sanjaya Muhammad Wahid Hidayat Mutiara Mutiara Mutiara Ramadhini Nabila Nur Hayati Fadhilah Nanda Juwita Putri Naomi Sianturi Nel Yunita Nelia Wulan Safitri Ninik Marera Novi Agustin Nuke Betharini Nur Laili Isnawati Nurhalimah Nurhalimah Nurul Fadillah Pipih Nurlatifah Putri Widyani Rahma Alyatunnisa Raka Fahrizal Irwansyah Reisa Alika Fatiha Riki Ahmad Nugraha Rizieq Nur Ilham Ropina Sitanggang Rosya Luckyta Aji Kusuma Sarah Elvina Aulia Sekar Ayu Puspitasari Selvy Nur Agustiin Sephia Maharani Siska Nur Agustin Siti Amamilah Siti Naziatul Zanah Siti Zakiyyah Frialyani Sri Herlina Ardinengsih Susanti Nurmalasari Syafa Ramdila Laksana Syifa Edenia Syifa Pramudita Faddila Tiwi Umaydatul Febianty Sukma Umi Widyaningrum Vevi Gusniar Vina Lingga Virgita Vivi Putri Haryani Widia Maelanicha Zalfa Salsabila Nurdin Zildjian Aprilia Zulfa Fauzia