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All Journal SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal SEPA (Social Economic and Agribusiness Journal) JURNAL PERTANIAN QARDHUL HASAN: MEDIA PENGABDIAN KEPADA MASYARAKAT Jurnal Sosial Humaniora JURNAL AGRIBISAINS Indonesian Journal of Social Research (IJSR) Indonesian Journal of Applied Research (IJAR) International Journal of Research and Applied Technology (INJURATECH) Formosa Journal of Applied Sciences (FJAS) Karimah Tauhid
Himmatul Miftah
Universitas Djuanda
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences Veterinary Other

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Product Attributes Determine The Preference of Herbal Medicine Consumers Himmatul Miftah; Ita Novita; H Tsuwaibah; M. A. Sunaryo
Indonesian Journal of Applied Research (IJAR) Vol. 1 No. 3 (2020): Indonesian Journal of Applied Research (IJAR)
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/ijar.v1i3.65

Abstract

Abstract: The emergence of a wide variety of herbal medicinal products requires marketers to better understand consumer behavior. The various brands offered make consumers tend to have certain preferences before making a purchase decision. This study aims to determine the attributes of herbal medicinal products that determine the level of consumer preference in the purchasing process and the closeness of the attributes to consumer preferences. The method used is interviews with consumers which are then processed with conjoint analysis to determine the attributes that are most important to consumers in making a purchase. The research concludes that the most important attributes in purchasing herbal medicine in order from the most important are the properties, price, expiration time and packaging. There is a close relationship between the combination of attributes studied and consumer preferences for herbal medicine. This study is limited to four attributes and does not use ranking ratings on the stimulus or combination of attributes, consumer behavior. The uniqueness of this study is to analyze the attributes simultaneously. Keywords: Herbal medicine product attributes, consumer preferences, conjoin analysis, level of importance
KINERJA RANTAI PASOK PRODUK SAYURAN DI KOTA BOGOR Himmatul Miftah; Arti Yusdiarti; Dean Riza Rivanda
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 5, No 1 (2019): Januari 2019
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (68.796 KB) | DOI: 10.25157/ma.v5i1.1575

Abstract

Increasing in population, vegetable consumption levels and healthy lifestyle offer a big opportunities for the vegetables marketing. These opportunities need to be utilized to bring benefit for vegetable farmers. Profits can be achieved through the selection of a supply chain that favors farmers through a development model of vegetable supply chain in Bogor City.The purpose of this research is to analyze the components of supply chain system by vegetable farmers to traditional markets in terms of their supply chain performance. The vegetables analyzed were spinach, potato, tomato, and onion. Data obtained by survey and observation. The main respondents are farmers vegetable producers who sell to traditional markets, either directly or through intermediaries. Three retailers as respondents were chosen purposively in each vegetable at Bogor and Jambu Dua market. Other respondents are marketers and farmers who were chosen by the retailers (snowball sampling method). Data were analyzed to determine the supply chain performance through SCOR method. The results showed that the producers spinach and tomato supplied from the farmers nearby to Bogor City. While other vegetables like onions and potatoes were supplied from farmers in West Java and mid Java. All vegetables studied in their distribution through equalization process. Performance of traditional vegetable supply chain has not yet integrated consumer expectation and producers/ farmers in planning, procurement, production, distribution, return, and action. This unoptimal performance of vegetable supply chain in traditional markets reviewed from supply chain reliability, responsiveness, flexibility, and assets management of supply chain.
MODEL PEMBERDAYAAN PETANI UBIKAYU MELALUI POLA KLASTER SISTEM AGRIBISNIS TERINTEGRASI DI KABUPATEN SUKABUMI PROVINSI JAWA BARAT Himmatul Miftah; Ahmad Syarbaini
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 10, No 2 (2014): FEBRUARY
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/sepa.v10i2.14142

Abstract

The  research  was  aimed  at  developing  a  society  empowerment  model through  a  cluster  pattern.    Empowerment  was  able  to  increase  income  through  the optimization  of farming resources to produce processed cassava products  with high selling and added values. The model was developed by the integration of upstream and  downstream  agribusiness  subsystems  by  using  a  cluster  pattern  that  involved various  components  including  farmers/farmer  groups,  processes  in  agribusiness system, and institutional system in cassava agribusiness in Sukabumi Regency.
HORTICULTURAL PRODUCT DISTRIBUTION RISK MITIGATION BASED ON ENTERPRISE RISK MANAGEMENT (ERM) METHOD Himmatul Miftah; Arti Yoesdiarti; Santia Afandi; Vigia Marfu’ah Zuher; Tiara Amanda Lestari; Ikhsan Qodri Pramartaa
Jurnal Sosial Humaniora Vol. 13 No. 1 (2022): APRIL
Publisher : Universitas Djuanda Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jsh.v13i1.4723

Abstract

Horticultural products of tomatoes and papayas are very susceptible to the risk of physical damage, weight loss and unsold so that they have the potential to cause losses. Potential losses can be reduced by identifying the risks that occur and mitigating the risks. This study aims to analyze the distribution risk and its mitigation in tomato and papaya horticultural products. Respondents were selected purposively and snowball sampling. Respondents identified were 40 respondents consisting of 17 retail respondents, 7 wholesale traders in the wholesale market, 7 middlemen respondents, and 9 farmers respondents. The results showed that the highest risk was at the farmer level and the smallest at the middleman level. Risk mapping consists of (1) weight loss at the level of farmers, middlemen, retailers and wholesalers in the wholesale market, respectively, having very low risk (Negligible) to moderate risk (Undesirable); (2) physical damage at the level of farmers, retailers, wholesalers in the wholesale market, farmers and middlemen respectively have very low to low risk categories; (3) unsold at the level of middlemen, farmers, retailers and wholesalers in the wholesale market, respectively, including the category of very low risk to moderate risk. Mitigation measures were carried out on weight loss in the form of making sorting warehouses, using tarpaulins for roofs, wrapping vegetables with newspapers. Mitigation actions for the risk of physical damage are carried out by applying fertilizers and pesticides as needed, making damage dependent agreements, supervising the sorting and picking process, wrapping vegetables with newspapers, closing stall with tarpaulins, and sending vegetables in the afternoon/evening. Mitigation actions for unsold risk are predicting demand trends, making purchase plans according to previous sales, and providing stock availability information. Keywords: ERM, distribution risk, weight loss, physical damage, mitigation
Analisis Rantai Nilai Keripik Salak Pondoh Organik di Kelompok Tani Bangun Suruhan Desa Wonosroyo Kecamatan Watumalang Kabupaten Wonosobo Provinsi Jawa Tengah Himmatul Miftah; Siti Masithoh; Arti Yoesdiarti; Namira Laila Ramadhani; Ikhsan Qodri Pramartaa; Tiara Amanda Lestari
Jurnal Sosial Humaniora Vol. 13 No. 2 (2022): OKTOBER
Publisher : Universitas Djuanda Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jsh.v13i2.4721

Abstract

This study aims to determine the marketing channels in the Organic Snakefruit Pondoh Chips value chain in the Bangun Suruhan Farmer's Group, Wonosroyo Village, Watumalang District, Wonosobo Regency, to find out the profits obtained by selling organic Snakefruit Pondoh Chips, added value and margin. This research was conducted in March - May 2022. The data collection method was conducted by interview. Respondents in this study were 24 organic snakefruit farmers, 5 collector traders, 1 organic Snakefruit Pondoh Chips processor in Bangun Suruhan Farmers Group and 2 retailers. Data analysis used value chain analysis, R/C, farmer's share, R/C analysis on organic snakefruit pondoh farmers selling organic snakefruit pondoh to collector traders in bulk form obtaining an R/C value of 1.38 earning a profit of Rp. 2,297,311.39-, if organic snakefruit pondoh farmers sell organic snakefruit pondoh to collectors in the form of grades get an R/C value of 2.41 and a profit of Rp. 8,558,811.39-, the calculation of farmer's share obtained by organic snakefruit pondoh farmers in channel 1 is 30.0% and in channel II is 10.0%. Analysis of the added value of Organic Snakefruit Pondoh Chips in the Bangun Suruhan Poktan resulted. The value formed in the local market, including souvenir shops, earns a margin of Rp. 35.000,0-,resellers get a margin of Rp. 22.0000.0-, shopee earns a margin of Rp. 27,000,0-,
Analisis Nilai Tambah Keripik Salak Pondoh Organik di Kelompok Tani Bangun Suruhan Desa Wonosroyo Kecamatan Watumalang Kabupaten Wonosobo Provinsi Jawa Tengah Namira L Ramadhani; Himmatul Miftah; Siti Masithoh
JURNAL AGRIBISAINS Vol. 8 No. 2 (2022): Jurnal AgribiSains
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jagi.v8i2.6626

Abstract

Penelitian ini bertujuan untuk mengetahui proses pengolahan Keripik Salak Pondoh di Kelompok Tani Bangun Suruhan dan nilai tambah menggunakan metode Hayami pada Keripik Salak Pondoh Organik. Penelitian ini dilakukan pada bulan Maret-Juni 2022. Metode pengumpulan data dilakukan melalui observasi dan wawancara. Responden dalam penelitian ini adalah 24 petani salak pondoh organik, 5 pedagang pengepul, 1 pengolah keripik salak pondoh organik, 2 pedagang pengecer. Pengolahan Keripik Salak Pondoh Organik yang dilakukan oleh kelompok tani bangun suruhan yaitu pembersihan, pengirisan, pencucian, pembekuan, penggorengan, penirisan minyak dan pengemasan untuk usaha pengolahan Keripik Salak Pondoh Organik di Kelompok Tani Bangun Suruhan bernilai tambah sedang 28,29%, yang dalam standar Metode Hayami memiliki nilai rasio berkisar antara 15-40%.
Supply Chain Performance of California Papaya Commodity (Carica Papaya (L). Var Calina) Himmatul Miftah; Riri Setyawati; Arti Yoesdiarti; Ita Novita; Tiara Amanda Lestari; Ikhsan Qodri Pramartaa
Indonesian Journal of Applied Research (IJAR) Vol. 3 No. 3 (2022): Indonesian Journal of Applied Research (IJAR)
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/ijar.v3i3.233

Abstract

The study aims to determine the marketing function, supply chain process, and supply chain performance of California Papaya suppliers to find solutions to problems that arise in the fruit commodity supply chain, namely, failure to achieve the realization of supply achievement according to recommendations. The research location at KN Jaya Farm Rancabungur Bogor Regency is from May 2022 to August 2022. Data collection methods through interviews and observations. The respondents were one-person farmers, seven suppliers, and one-person distributors. Data analysis is carried out descriptively and quantitatively analyzes supply realization compared to supply chain operation reference (SCOR) standards to determine supply chain performance achievements. Research shows the marketing functions carried out: sales and purchase activities, exchanges, physical functions: Packaging, transportation, facility functions: financing, standardization, risk protection, and market information. The supply chain process is the activity of the flow of goods, the flow of money, and the flow of information. Supply chain performance analysis consists of planning, procurement, delivery, and returns. The achievement analysis results in each matrix show that the realization of the supply chain has been carried out beyond the standards recommended by SCOR. The research concludes that the exchange function, the physical part, and the facility function carry out the marketing function. The supply chain process includes the activity of the flow of goods, money, and information. Supply chain performance has met the standard by 67% and the non-standard by 33% of the number of metrics recommended by SCOR. The recommendation of this study is to recruit suppliers from locations in the West Java region so that the metric component can 100% meet the standards and apply digital systems to ensure the efficiency and effectiveness of supply through blockchain technology.
Analysis of Marketing Efficiency F Salak Pondoh Commodities (Salacca Edulis Reinw) for Sale in Traditional Markets in Bogor City Himmatul Miftah; Elis Marfu'ah; Syaima Lailatul Mubarokah; Arti Yoesdiarti
Formosa Journal of Applied Sciences Vol. 2 No. 5 (2023): May, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v2i5.4227

Abstract

This study aims to analyze marketing channels, marketing channel efficiency values, marketing margins, and market share of salak pondoh sold in traditional markets in Bogor City. Methods of data collection using primary data and secondary data. The sampling technique of farmers was carried out by purposive sampling and snowball sampling of 31 people. The descriptive analysis method for marketing channel analysis and quantitative analysis is to calculate the value of marketing efficiency, marketing margin, and farmer's share. The results showed that one marketing channel for salak pondoh was not efficient because the channel was too long and involved four marketers.
Analysis of The Marketing Efficiency of Curcuma in The Medicine Plant Processing Industry Himmatul Miftah; Siti Malihatul Aviah; Syaima Lailatul Mubarokah; Ita Novita; Ikhsan Qodri Pramartaa
Indonesian Journal of Social Research (IJSR) Vol 5 No 2 (2023): Indonesian Journal of Social Research (IJSR)
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/ijsr.v5i2.326

Abstract

Farmers distribute curcuma through several marketing agencies to the sringanis plantation processing industry. It impacts farmers' income, so the research aims to determine the pattern of Curcuma marketing channels as a raw material for the medicinal plant processing industry, the value of efficiency indicators, and the level of efficiency of each marketing channel—methods of data collection using purposive sampling and snowball sampling. Respondents are farmers, middlemen, and managers of the sringanis plantation processing industry. The analytical approach uses quantitative analysis, namely analysis of marketing channels, marketing margins, farmer share, and marketing efficiency. The results showed that there were two patterns of Curcuma marketing channels, namely marketing Channel I, which included farmers and the sringanis plantation processing industry, and marketing Channel II which had farmers, intermediaries, wholesalers, and the sringanis processing industry. The marketing functions performed by all marketing agencies are exchange functions, physical functions, and facility functions. Farmer share obtained by marketing Channel I is more significant than Channel II, so marketing Channel I is more efficient than Channel II. The implication that farmers and the sringanis garden industry can apply is to enter into a cooperation contract where every profit and risk obtained has been adjusted by mutual agreement. Distance constraints for farmers who use marketing Channel II can be overcome by selling a portion of Curcuma produce to intermediaries with a proportion of 60%, and the remaining 30% is sold directly to the sringanis plantation processing industry.
Analisis Perilaku Pasar Komoditas Salak Pondoh (Salacca edulis reinwardt) Yang Dijual Di Pasar Tradisional Himmatul Miftah; Elis Marfuah; Syaima Lailatul Mubarokah; Arti Yoesdiarti; Ikhsan Qodri Pramartaa
Jurnal Sosial Humaniora Vol. 14 No. 2 (2023): Oktober
Publisher : Universitas Djuanda Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jsh.v14i2.10112

Abstract

Salak pondoh has profitable agribusiness opportunities. The high level of population and tourists in Bogor City gave rise to many modern markets and traditional markets that provide fruits including pondoh salak. However, the characteristics of salak fruit that are easily damaged often in the process of distributing goods from producers to consumers there is an activity that triggers uncertainty. The quantity of actors involved in the marketing process can affect the marketing behavior of each marketing actor, so the research objective is to analyze market behavior by studying the process of price formation, the marketing chain, and the marketing function. The location selection was carried out purposively, namely Bogor Market and Jambu Dua Market which are markets that are mostly visited by the people of Bogor. The total number of respondents was 32 people consisting of 6 retailers, 5 collectors, and 21 farmers. The behavior of the pondoh salak market was analyzed using qualitative methods, namely the analysis of pricing practices, selling and buying practices of products from each marketer. Pricing at the farm level is determined by the next marketing agency, namely collecting traders, while at the trader level, pricing is carried out independently based on price information from the market. There is one marketing channel that is formed, namely farmers who sell to village collectors, village collectors sell to wholesalers, namely the Kramat Jati Market, wholesalers sell to Bogor City retailers and then sell to final consumers.
Co-Authors Abdul Aziz Afandi, Santia Ahmid, Ahmid Ahmid, Ahmid Aidah, Yuyu Aina, Ana Aina, Ana Aisah Rini Susanti Alfiah, Ananda Ananda, Agustia Rizka Antoni, Erwin Antoni, Erwin Apendi Arsyad Ar- Rozi, Muhammad Fakhrudin Arsyad, Eki Fadhal Arti Yoesdiarti Arti Yusdiarti Azrin Syamsuddin Bidari Silmi Dean Riza Rivanda Dianda, Rusli Dinata, Maijar Elgar, Muhamad Elis Marfu'ah Elis Marfuah Erika Ewiel, Ewiel Farrizal, Fony Fauzi Ahmad Muda Fazalika, Feri Dwi H Tsuwaibah Habibi, Muhsin Habibi, Muhsin Hanan, Sufrin Hanifah, Ishmah I Gusti Bagus Wiksuana Ikhsan Qodri Pramartaa Iskandar, Imam Ita Novita Khairi, Yudri Khairi, Yudri Khairi, Yudrik Khairi, Yudrik Kusnadi, Sidik Laksana, Shefira Gustiana M. A. Sunaryo Marfuah Zuher, Vigia Maulana, Harry Muchransyah Nadita Nahraeni, Wini Namira L Ramadhani Namira Laila Ramadhani Nandan Limakrisna Nirmalasari, Suci Novita Yulanda Novita, Ita Parlindungan, Muhammad Dapot Parlindungan, Muhammad Dapot Ramadhan, Andhika Wahyu Ramadhan, Andika Wahyu Ramadhan, Januar Ramdani, Doni Rapigah, Siti Riadhotul huda, Wafi Riny Kusumawati Riri Setyawati Ruslan, Muhammad Robi Saefullah, Lutfi Saefullah, Lutfi Santia Afandi Siti Malihatul Aviah Siti Masithoh Siti Masitoh Siti Rohmah Soka, Tiara Dewi Soka, Tiara Dewi Soka, Tiara Dwi Soka, Tiara Dwi Sulistiawati , Riri Sumantri Sumantri Sumantri Sunaryo, Muhammad Abdurohman Suryana, Dede Suryana, Dede Susanti, Aishah Rini Syaima Lailatul Mubarokah Tamaradewi, R. Nadya Tiara Amanda Lestari Vigia Marfu’ah Zuher Yanyan Mulyaningsih Yodfiatfinda, Yodfiatfinda Yusdiarti, Arti Yusdiarti, Arti