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All Journal ISLAMICA: Jurnal Studi Keislaman Jurnal Ekonomi dan Bisnis Islam Journal of Indonesian Tourism, Hospitality and Recreation Jurnal Ilmiah Poli Bisnis Jurnal Pendidikan dan Keluarga Edutourism : Journal Of Tourism Reseach Jurnal Manajemen Perhotelan dan Pariwisata Jambura Geo Education Journal Ar Rehla: Journal of Islamic Tourism, Halal Food, Islamic Traveling, and Creative Economy Jurnal Kajian Pariwisata Toba: Journal of Tourism, Hospitality, and Destination International Journal of Applied Sciences in Tourism and Events Jurnal Manajemen Kuliner Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Jurnal Pariwisata Nusantara Journal of Mandalika Review INDONESIAN JOURNAL OF URBAN AND ENVIRONMENTAL TECHNOLOGY Mediator: Jurnal Komunikasi Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam Islamic Tourism Imara: Jurnal Riset Ekonomi Islam Journal of Event, Travel and Tour Management Journal of Tourism Sciences, Technology and Industry Ar Rehla: Journal of Islamic Tourism, Halal Food, Islamic Traveling, and Creative Economy Pamomong: Journal of Islamic Educational Counseling Geosfera Indonesia
Siska Mandalia
Universitas Islam Negeri Mahmud Yunus Batusangkar
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Languange, Linguistic, Communication & Media Physics Social Sciences Transportation Other

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STRATEGI PENGEMBANGAN OBYEK WISATA BATU OJUNG DI DESA LUBUK KARAK KECAMATAN DHARMASRAYA MENGGUNAKAN ANALISIS SWOT: Case Study on Lubuk Karak Village, Dharmasraya District Mandalia, Siska; Putri; Fadila, Nessa
Jurnal Manajemen Perhotelan dan Pariwisata Vol. 6 No. 3 (2023)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jmpp.v6i3.67451

Abstract

This study aims to identify the strengths, weaknesses, opportunities, and threats (SWOT) associated with tourism objects and then formulate a comprehensive development strategy. This study used a qualitative approach, utilizing primary and secondary data sources. Primary data was collected through field visits, interviews with local stakeholders, and observations, while secondary data was collected from relevant literature and documents. The findings revealed that Batu Ojung has unique natural and cultural strengths, including a beautiful landscape and traditional heritage. However, challenges such as limited infrastructure, lack of promotion, and environmental concerns were identified as weaknesses. Opportunities include growing interest in ecotourism and cultural experiences, while threats include competition from nearby attractions and potential negative impacts on the local environment. Based on the SWOT analysis, a development strategy is proposed, to capitalize on strengths, the strategy suggests improving infrastructure, promoting the site through various marketing channels, and encouraging community involvement. Overcoming weaknesses involves investing in basic facilities, implementing sustainable practices, and providing training to local communities for hospitality and tourism-related activities.
Ritual Communication Mungka Traditions In Tepal Village Sumbawa Regency Aswar Tahir; Aka Kurnia SF; Vivin Nila Rakhmatullah; Nadira Jaya Setiawan; Siska Mandalia
Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam Vol. 8 No. 1 (2024): Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Fakultas Usluhuddin dan Dakwah IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/mediakita.v8i1.1938

Abstract

Culture is one of Indonesia's wealth. The role of the community, especially indigenous peoples in Indonesia, is to preserve the culture inherited from ancestors so that it is not lost in the modernization era. In this case, the importance of younger generation, as the successor of the nation, knows the meaning of a tradition so that it becomes part of the preservation of culture itself. The purpose of this study was to find out the message contained in the communication of Mungka trade rituals in Tepal Village, Sumbawa Regency. The method used in this study is qualitative descriptive. The data collection technique used is with primary and secondary data. In determining informants in this study, researchers used purposive sampling techniques. The results of this study show that the message in the Mungka traditional tradition is not just a symbol of the maturation process. But it holds a deep meaning apart from the symbol of maturity. The traditional procession is expected to be a procession that makes the people of Tepal Village become responsible humans and respect the cultural values taught by the ancestors, with the increased responsibility expected by every community.
The Effect of Using E-Tickets On Tourist Satisfaction At The Istano Basa Pagaruyuang Tourist Attraction Mandalia, Siska; Nabila Khairunnisa
EDUTOURISM Journal Of Tourism Research Vol. 5 No. 01 (2023): HOSPITALITY AND TOURISM
Publisher : Samarinda State Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53050/ejtr.v5i01.368

Abstract

Abstract This study aims to determine the effect of using e-tickets on tourist satisfaction at the Istano Basa Pagaruyuang tourist attraction West Sumatera. The variables used in this study are using e-tickets as the independent variable and the tourist satisfaction variable as the dependent variable. The research method uses a quantitative approach with a simple linear regression test to determine the direct influence between variables. The population in this study were all tourists who visited Istano Basa Pagaruyuang. The research sample totaled 100 respondents because it used a probability sampling technique with random sampling based on chance. The data collection technique was carried out using a questionnaire with a Likert scale that had been tested for validity and reliability. The data were processed using the SPSS version 25 application program. The results showed that the use of e-tickets had a significant effect on tourist satisfaction. Keywords: Tourist Attractions, E-ticket, Tourist Satisfaction, Istano Basa Pagaruyuang
Opportunities and Challenges of Muslim-Friendly Tourism in the Mandeh Island Tourism Area Mandalia, Siska
JURNAL PENDIDIKAN DAN KELUARGA Vol 15 No 02 (2023): Jurnal Pendidikan dan Keluarga
Publisher : Fakultas Pariwisata dan Perhotelan Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jpk/vol15-iss02/1323

Abstract

The emergence of Muslim-friendly tourism as a significant trend in the global tourism industry has gained significant traction due to the rising number of Muslim travelers seeking destinations that align with their religious and cultural values. Mandeh Island in West Sumatra Province, Indonesia, renowned for its stunning natural beauty, has begun to focus on developing Muslim-friendly tourism. This study examines the opportunities and challenges associated with creating this type of tourism in the Mandeh Island tourism area, utilizing the Global Muslim Travel Index (GMTI) indicators as a framework. The research findings highlight the considerable potential of Mandeh Island to attract Muslim travelers owing to its captivating landscapes and relatively preserved environment. Access, Communication, Environment, Facilities, and services adhering to Islamic principles have begun to be established, including alcohol-free accommodation, prayer areas, and halal dining options. However, challenges such as the need for enhanced infrastructure, limited accessibility, and local awareness of the needs of Muslim travelers still impact their overall experience. Effective marketing communication is also essential to reaching the global market of Muslim tourists. Consequently, this study concludes that while Mandeh Island holds substantial potential for Muslim-friendly tourism, collaborative efforts involving the government, private sector, and local communities are essential to address the existing challenges and maximize the available opportunities. This research contributes to the growing body of knowledge on niche tourism segments and provides practical recommendations for stakeholders in Pulau Mandeh to enhance their offerings and tap into the Muslim-friendly tourism market.
Implementation of the Pentahelix Model Collaboration in Identifying the Tourism Potential of the Puncak Kabun Area, Agam Regency Mandalia, Siska; Saputra, Ari; Wulandari, Wiranda
Journal of Indonesian Tourism, Hospitality and Recreation Vol 6, No 1 (2023): Journal of Indonesian Tourism, Hospitality and Recreation (April)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jithor.v6i1.51437

Abstract

ABSTRACTThe main problem is how collaboration is carried out by each stakeholder in identifying tourism potential in the Puncak Kabun area of Agam Regency. The purpose of this study is to determine whether stakeholders collaborate or not, in identifying tourism potential in the Puncak Kabun area. This study is field researchto obtain data on the problems studied. The data collection technique used is Snowball. Data processing was carried out in a qualitative and descriptive manner, to ensure the validity of the data, the researcher conducted member checks to find out how far the data obtained were in accordance with what was provided by the data provider. From the conducted field research there are seven components of collaboration that must be met by stakeholders, namely: Shared Understanding or Common Goals, Administration, Trust, Commitment, Mutuality, Communication, and Collaborative environment. However, in the Puncak Kabun area, the seven components of collaboration that must be carried out by stakeholders in identifying tourism potential that have not been implemented properly. Puncak Kabun area is an unofficial area and the business activities in it are still privately owned.ABSTRAKTujuan dari penelitian ini adalah untuk mengetahui kerjasama atau tidaknya stakeholder dalam mengidentifikasi potensi wisata di kawasan Puncak Kabun. Ini adalah penelitian lapangan untuk mendapatkan data tentang masalah yang diteliti. Teknik pengumpulan data yang peneliti gunakan adalah Snowball. Pengolahan data dilakukan secara deskriptif kualitatif. Untuk memastikan keabsahan data, peneliti melakukan member check untuk mengetahui sejauh mana data yang diperoleh sesuai dengan apa yang diberikan oleh penyedia data. Dari penelitian yang peneliti lakukan di lapangan, tujuh komponen kerjasama yang harus dipenuhi oleh para pemangku kepentingan, yaitu: pemahaman bersama/ tujuan bersama, Administrasi, Kepercayaan, Komitmen, Kebersamaan, Komunikasi, dan Lingkungan kolaboratif. Namun di kawasan Puncak Kabun, tujuh komponen kolaborasi yang harus dilakukan pemangku kepentingan dalam mengidentifikasi potensi wisata belum terlaksana dengan baik. Pasalnya, kawasan Puncak Kabun merupakan kawasan tidak resmi, dan kegiatan bisnis di dalamnya masih dimiliki oleh swasta.
Promotion Strategy for Attracting Visitors (Case Study of Pesona Nagari Pariangan Event) Mandalia, Siska
Journal of Event, Travel and Tour Management Vol.3 No.2 (2023)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jett.v3i2.1278

Abstract

Abstract Promotional strategies are used as a way to attract visitors to organized events. Through the development of an increasingly dynamic digital era, making online promotions is one of the most effective ways. Through social media, the opportunity to interact with visitors becomes closer, So the promotion carried out can be matched with the target. Pesona Nagari Pariangan is an event carried out by the local government of Tanah Datar Regency West Sumatera, Indonesia, with the satu Nagari satu event program. The Pesona Nagari Pariangan event used social media Instagram to attract visitors because it is considered more effective and innovative than other media. This study examines the promotion strategy for organizing the Pesona Nagari Pariangan event. The type of research used is descriptive qualitative to answer the phenomenon of the promotion strategy carried out at the Pesona Nagari Pariangan event. The method used is a case study by conducting in-depth interviews. This study allows researchers to discuss the promotional strategies used by the Pesona Nagari Pariangan Event organizers to increase the number of visitors. The results showed the success of the Pesona Nagari Pariangan event in utilizing Instagram social media as a promotional strategy because Instagram is a social media that is currently widely used by many people. In addition, Instagram social media was chosen because of its relatively affordable cost with a large amount of information content. Keywords: Strategies, Promotional, Pariangan, Event Abstrak Strategi promosi digunakan sebagai cara untuk menarik pengunjung dalam menyelenggarakan event. Melalui perkembangan era digital yang semakin dinamis, membuat promosi secara online menjadi salah satu cara yang paling efektif. Melalui media sosial, kesempatan untuk berinteraksi dengan pengunjung menjadi lebih dekat. Sehingga promosi yang dilakukan dapat sesuai dengan target. Pesona Nagari Pariangan merupakan event yang dilaksanakan oleh pemerintah daerah Kabupaten Tanah Datar Sumatera Barat Indonesia dengan program satu nagari satu event. Event Pesona Nagari Pariangan menggunakan media sosial Instagram untuk menarik pengunjung karena dinilai lebih efektif dan inovatif dibandingkan media lainnya. Penelitian ini mengkaji tentang strategi promosi dalam penyelenggaraan event Pesona Nagari Pariangan. Jenis penelitian yang digunakan adalah deskriptif kualitatif untuk menjawab fenomena strategi promosi yang dilakukan pada event Pesona Nagari Pariangan. Metode yang digunakan adalah studi kasus dengan melakukan wawancara mendalam. Kajian ini memungkinkan peneliti untuk membahas mengenai strategi promosi yang digunakan oleh penyelenggara event Pesona Nagari Pariangan untuk meningkatkan jumlah pengunjung. Hasil penelitian menunjukkan keberhasilan event Pesona Nagari Pariangan dalam memanfaatkan media sosial Instagram sebagai strategi promosi karena Instagram merupakan media sosial yang saat ini banyak digunakan oleh banyak orang. Selain itu, media sosial Instagram dipilih karena biayanya yang relatif terjangkau dengan kandungan informasi yang besar. Kata Kunci: Strategi, Promosi, Pariangan, Event
Use of Local Culinary to Support Marine Tourism on Mampie Beach Polewali Mandar, Indonesia Winowatan, Wim Johannes; Widjaja, Herry Rachmat; Harianto, Eko; Nursalam, La Ode; Mandalia, Siska; Djabbar, Isra; Ridwan, Masri
JAMBURA GEO EDUCATION JOURNAL Volume 5, Issue 1 (2024): Jambura Geo Education Journal (JGEJ)
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37905/jgej.v5i1.24415

Abstract

Maritime tourism is synonymous with natural beauty, but its culinary riches are often overlooked, even though local cuisine can be a significant tourist attraction, such as at Mampie Beach, whose potential is hidden and neglected amidst the post-COVID-19 crisis. The research method used is a qualitative approach with data collection techniques using interviews, documentation and observation, then analyzed using qualitative descriptive analysis techniques. The research results show much culinary potential, mainly traditional foods such as Baye/Golla Kambu, Kasippi, Coklat Macoa, and Co'ri. as products that can be marketed or sold in the Mampie Beach marine tourism area. However, the lack of awareness and initiative of the community, tourism managers, and local government means that the culinary potential of these traditional foods cannot support the marine tourism of Mampie Beach, so it cannot impact tourism recovery after the COVID-19 pandemic. Therefore, several strategies need to be implemented involving the community, tourism managers and local government to optimize the existing culinary potential: First, holding regular thematic culinary events, where local traders can promote and sell their traditional dishes; Second, establishing partnerships with local businesses such as restaurants, food stalls and local food producers to introduce and serve regional specialties at tourist attractions, and Third, carry out culinary tours and cooking courses, where tourists can learn about local culinary culture while enjoying authentic dishes served by local people
Analisis Peran Duta Wisata Dalam Mempromosikan Pariwisata Kabupaten Dharmasraya Mandalia, Siska; Santosa, Hadi
Journal of Tourism Sciences, Technology and Industry Vol 1, No 2 (2022): JTSTI-Journal of Tourism Sciences, Technology and Industry
Publisher : Institut Seni Indonesia Padangpanjang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26887/jtsti.v1i2.3245

Abstract

Pada penelitian ini melihat bagaimana peran dari duta wisata sebagai ikon pariwisata, promotor pariwisata, dan edukator pariwisata Jenis penelitian yang penulis gunakan adalah penelitian lapangan yang menggunakan metode deskriptif dengam menggunakan pendekatan kualitatif. Dalam penelitian ini penulis mencoba untuk mendeskripsikan mengenai peran dari duta wisata Kabupaten Dharmasraya. Teknik pengumpulan data yang digunakan adalah observasi lapangan, wawancara dan dokumentasi yang di peroleh dari DISBUDPARPORA. Sumber data dari penelitian ini berasal dari Kepala DISBUDPARPORA, Kabid Pariwisata, dan dua orang duta wisata tahun 2019. Berdasarkan hasil penelitian peran dari Duta wisata sebagai ikon adalah untuk menjadi brend amabsador pariwisata kabupaten Dharmasraya yang dapat memberikan citra yang baik bagi generasi muda kabupaten Dharmasraya. duta wisata juga sudah mencoba untuk malakukan beberapa peran diantaranya melakukan edukasi mengenai pariwisata kepada masyarat maupun kepada para siswa dengan datang langsung ke skolah-sekolah yang ada di Kabupaten Dharmasraya untuk melakukan sosialisasi mengenai kepariwisataan
Potensi Event Budaya Sebagai Daya Tarik Pariwisata (Studi Kasus Pada Sepekan Alek Anak Nagari Andaleh Baruh Bukik Sumatera Barat) Mandalia, Siska
Journal of Tourism Sciences, Technology and Industry Vol 1, No 1 (2022): JTSTI-Journal of Tourism Sciences, Technology and Industry
Publisher : Institut Seni Indonesia Padangpanjang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26887/jtsti.v1i1.2586

Abstract

Pemerintah Kabupaten Tanah Datar, Sumatera Barat mendorong setiap nagari di daerah menciptakan satu event guna menunjang kepariwisataan. Dengan adanya program unggulan Satu Nagari Satu Event yang difasilitasi oleh pemerintah daerah untuk membangkitkan kembali sektor pariwisata dan bangkit menghadapi tantangan akibat pandemi COVID-19, diharapkan program ini mampu menjadi daya tarik pariwisata. Metode penelitian dalam penelitian ini adalah kualitatif dengan melakukan studi pustaka pada tulisan berupa jurnal, artikel dan dokumen-dokumen terkait penyelenggaraan event budaya Sepekan Alek Anak Nagari Andaleh Baruh Bukik. Hasil penelitian adalah Tanah Datar Sumatera Barat  memiliki beragam festival yang cenderung mengangkat tema tradisi, seni dan budaya Minangkabau. Event Budaya ini terselenggara sebagai wadah kreatifitas bagi masyarakat, sebagai ikon kawasan dan untuk memperingati peristiwa yang terjadi pada kawasan tersebut. Festival juga memiliki potensi dikembangkan sebagai pariwisata berbasis kreatif namun penyelenggaraannya tidak semata hanya sebagai ajang promosi dan pergelaran seni. Sebaiknya, penyelenggaraan festival juga meliputi kegiatan yang melibatkan wisatawan selain itu keterlibatan masyarakat yang menjadi vendor juga perlu mendapat perhatian.Kata Kunci: Pariwisata, Event Budaya, Tanah Datar, 
Analyzing Marketing Communication Strategies for "Satu Nagari Satu Event" Program in West Sumatra Mandalia, Siska; Gautama, Mohammad Isa; Hidayat, Taufik
Mediator: Jurnal Komunikasi Vol. 17 No. 1 (2024): Mediator: Jurnal Komunikasi (Sinta 2)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v16i2.2862

Abstract

This study analyzed the marketing communication strategies employed for the "Satu Nagari Satu Event" program in Tanah Datar Regency, West Sumatra. The program, aimed at promoting cultural engagement and community participation, underscores the significance of effective marketing communication in achieving its objectives. The analysis begins by outlining the core goals and context of the "Satu Nagari Satu Event" program, establishing a foundation for the subsequent evaluation. By examining the clarity and consistency of the program's messaging, the analysis sheds light on its ability to convey its value proposition. Channels of communication, both traditional and digital, are scrutinized to assess their reach and impact. In recognition of the cultural context, the analysis probes the extent to which marketing communication resonates with the local customs and traditions of Tanah Datar Regency. The evaluation concludes by examining key performance indicators such as event attendance, website traffic, and social media engagement, providing insights into the success of the marketing communication strategies. By merging these insights, the analysis offers recommendations for refining the program's marketing communication approaches and enhancing its impact on cultural engagement and community involvement.
Co-Authors A'la, Bassam Abul Aka Kurnia SF Aocta Riva Auberni Aocta Riva Auberni Apriliana, Nadrah Ari Saputra, Ari Arisona, Risma Dwi Aswar Tahir Bejo Apriyanto Budi Handoyo Darwis Darwis Dwicahyani, Rika Ra'idah Eko Harianto, Eko Elvina Elvitri Yani Fadila, Nessa Fernanda, Aldi Gautama, Mohammad Isa Givara Oksafa Silvandi Gugung Gumilar Habibullah Adriz Harry Yulianda Herry Rachmat Widjaja Indriyani Rachman Isra Djabbar Jasman Jasman La Ode Nursalam, La Ode Livna Alfiyanah Masri Ridwan Masri Ridwan, Masri Maulana, Noveri Monalisa Muh Arafah Ali Muhammad Yusuf Murae, Fumitoshi Murniarti Nabila Khairunnisa Nadira Jaya Setiawan Nita Fitria Ozi Setiawan Pepy Afrilian Pepy Afrilian Putri Rusnali, Andi Nur Aisyah Santosa, Hadi Shafira, Anindya Heidi Silvia Melani Putri Sugeng Utaya Syahrianti Syam, Syahrianti Taufik Hidayat Taufik Hidayat Taufik Hidayat Taufik Hidayat Vivin Nila Rakhmatullah Winowatan, Wim Johannes Wulandari, Wiranda Yogi Damai Syaputra Yusuf, Muhammad Zulfikar Zonata, Yuke