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Crisis Management Strategies to Overcome Market Disruption in the Digital Age Sumarno Sumarno; Sawal Sartono; Kusna Djati Purnama; Muhammad Aqshel Revinzky; Dwi Ermayanti Susilo; Jumroni Jumroni
Maneggio Vol. 2 No. 1 (2025): Maneggio-Feb
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/sztecd60

Abstract

This study aims to analyze the implementation of crisis management strategies in the digital age with a focus on the role of technology in helping companies deal with market disruptions and maintain business sustainability. This study uses a qualitative approach by conducting in-depth interviews with 10 respondents from various business sectors, including retail, MSMEs, and services. The results showed that proactive strategies, such as business model innovation and product diversification, as well as responsive strategies, such as organizational restructuring and digital communications, played an important role in dealing with the crisis. Digital technologies, such as cloud computing, social media, and big data analytics, are proving to be key elements supporting the effectiveness of crisis management, although some companies face constraints such as infrastructure limitations, employee resistance, and a lack of digital expertise. In addition, Adaptive Leadership and cross-divisional collaboration are important factors that determine success. This research contributes to the development of crisis management strategies that are more effective and relevant in the digital age, especially to increase the competitiveness and resilience of companies to market disruption.
Meningkatkan nilai tambah perekonomian lokal melalui pengembangan agrowisata dan inovasi produk jambu di Ngargoyoso Karanganyar Susilowati, Heni; Hargyatni, Titin; Ratnaningrum, Ratnaningrum; Sulistyowati, Pemilia; Jaelani, Jaelani; Hidayat, Asnawi; Purnama, Kusna Djati
Tintamas: Jurnal Pengabdian Indonesia Emas Vol. 3 No. 1 (2026): Tintamas: Jurnal Pengabdian Indonesia Emas
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/tintamas.v3i1.2802

Abstract

This Community Service Program (PkM) aims to increase the value added of Puja red guava and strengthen farmers’ independence in Ngargoyoso, Karanganyar Regency, through the development of agrotourism, innovation in processed products, and the implementation of marketing strategies. However, red guava production has the potential to support local economic growth, but marketing remains dominated by fresh fruit sales and dependence on middlemen, resulting in low economic returns for farmers. This program applied a participatory approach consisting of Participatory Rural Appraisal (PRA), Participatory Action Research (PAR), and Community-Based Research (CBR). SWOT analysis was used to assess the sustainability of Puja Red Guava Agrotourism. The PkM program findings indicate that strengths in raw materials availability and product uniqueness, while weaknesses include managerial capacity and limited market access. External threats include price fluctuations and the conversion of land into restaurants. However, the development arises from advances in digital technology, the use of social media, wider marketing reach, and government support for MSME development. Overall, this program demonstrates strong potential for business diversification, increased bargaining power, and sustainable agrotourism development in Ngargoyoso.
Co-Authors Aditya, Galuh Danang Wiratnoko Danang Wiratnoko Daniel Adi Setya Rahardjo Dwi Ermayanti Susilo Erlinda Sholihah Erna Nuzulul Wakhid Erwan Nurhidayat Gibson Manalu Hargyatni, Titin Heni Susilowati Heni Susilowati Heni Susilowati Henny Herty Ramayanti Sinaga Hidayat, Asnawi Ivan Permana Jaelani Jaelani Jaelani Jaelani Jaelani Jaelani, Jaelani Jumroni Jumroni Jumroni, Jumroni Kusumajaya, Robby Andika Laksmono, Rendro Muhammad Aqshel Revinzky Nanik Qosidah Nuzulul Wakhid, Erna Pemilia Sulistowati Pemilia Sulistyowati Pindo Asti Putri, Bella Kharisma Ratnaningrum Ratnaningrum, Ratnaningrum Ratnaningrum, Ratnaningrum Retno Wulandari Risma Nurhapsari Risma Nurhapsari Sartono , Sawal Sawal Sartono Siti Khusnul Hotimah Sri Handoko Sri Handoko Sulistyowati, Pemilia Sumarno . Sumarno Sumarno Susilo, Dwi Ermayanti Titin Hargyatni Titin Hargyatni Titin Hargyatni Tri Imaliya Wardi, Agustinus Wimber Jerry Panjaitan