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Pengaruh Live TikTok, Konten Viral, dan FOMO terhadap Pembelian Kuliner di Jombang Novia Tri Hidayanti; Kusna Djati Pratama
Jurnal Manajemen Riset Inovasi Vol. 4 No. 2 (2026): Jurnal Manajemen Riset Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v4i2.8861

Abstract

This study investigates the impact of TikTok Live, viral content, and Fear of Missing Out (FOMO) on the purchasing decisions of Gen Z consumers in Jombang City for food and drink products. Social media, particularly TikTok, has rapidly expanded and functions as a potent digital marketing instrument. It influences consumer behavior through live broadcasting and the dissemination of viral content. The objective is to examine the influence of these three factors on purchasing decisions. This study employs a quantitative methodology. The data was obtained from surveys administered to 60 Gen Z participants who purchased food or beverages following exposure to TikTok advertising. Samples were selected by purposive sampling. Data were examined using multiple linear regression with SPSS software. Findings indicate that TikTok Live exerts a favorable and substantial impact on purchasing decisions. Viral material exerts no substantial impact. FOMO exerts a detrimental and substantial impact. The results indicate that TikTok live streaming effectively enhances consumer purchases, especially within the food industry.  
Sistem Informasi Akuntansi dan Kinerja Keuangan Usaha Kecil dan Menengah Risma Nurhapsari; Kusna Djati Purnama
Jurnal Akuntan Publik Vol. 1 No. 3 (2023): September : Jurnal Akuntan Publik
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jap-widyakarya.v1i3.965

Abstract

This study seeks to determine the effect of Accounting Information System (AIS) on the financial performance of Small and Medium Enterprises (SMEs) with the aim of investigating the impact of recording systems, financial reporting systems, budget control systems, and cash management systems on financial performance. Entering and documenting daily business transactions manually has become impractical and from here organizations have realized the usefulness of adopting AIS to improve company performance. The study's findings provide valuable insights for SME owners, policymakers, and researchers interested in improving the financial performance of small businesses. adopt a descriptive research design and target 1640 SMEs This study used questionnaires as data collection instruments. Trials are conducted to ensure the validity and reliability of the tool. The Statistics Package for Social Sciences version 24 is used to analyze data using descriptive analysis and inferential statistics. The results of this study show that there is a strong significant relationship between the financial reporting system and the financial performance of SMEs. In addition, several ways are also provided to improve the effectiveness of AIS which has a significant impact on the financial performance of SMEs. From the results found, it is advisable to research further on the same research area. In addition, several recommendations are given to improve financial performance through effective AIS for SME owners and policy makers.
BEHAVIORAL BIASES AND FINANCIAL RISK TOLERANCE: A COMPARATIVE ANALYSIS BETWEEN MILLENNIAL AND GEN Z INVESTORS IN EMERGING MARKETS Nanik Qosidah; Kusna Djati Purnama; Henny
Jurnal Akuntansi dan Bisnis Vol. 5 No. 1 (2025): Mei 2025 : Jurnal Akuntansi dan Bisnis (AKUNTANSI)
Publisher : LPPM PoliteknikPratamaKendal- Universitas Sains Dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jiab.v5i1.1043

Abstract

Perkembangan teknologi digital telah mendorong generasi milenial dan Gen Z di Indonesia untuk aktif berinvestasi melalui instrumen berbasis teknologi. Namun, keputusan investasi mereka masih dipengaruhi oleh bias perilaku seperti overconfidence, herding, dan loss aversion, yang berdampak pada tingkat toleransi risiko keuangan. Penelitian ini bertujuan menganalisis pengaruh ketiga jenis bias tersebut terhadap toleransi risiko serta membandingkan perbedaannya antara Milenial dan Gen Z. Penelitian dilakukan dengan pendekatan kuantitatif melalui survei kepada 500 responden dari kedua generasi, menggunakan kuesioner skala Likert 5 poin. Data dianalisis menggunakan Structural Equation Modeling (SEM) melalui SmartPLS, termasuk uji multi-group analysis untuk membandingkan antar generasi. Hasil menunjukkan bahwa overconfidence meningkatkan toleransi risiko, sementara loss aversion menurunkannya. Pengaruh herding bervariasi di antara kedua generasi, menunjukkan perbedaan karakteristik perilaku investasi. Temuan ini memperkaya literatur perilaku keuangan dengan konteks lokal dan menyoroti pentingnya pendekatan edukasi keuangan yang disesuaikan dengan profil generasi. Selain itu, hasil penelitian ini membuka peluang pemanfaatan teknologi, termasuk kecerdasan buatan (AI), untuk membantu investor muda dalam mengenali dan mengelola bias perilaku serta meningkatkan pengambilan keputusan keuangan yang lebih rasional dan adaptif di era digital.
PENGARUH CELEBRITY ENDORSER DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN MIE LEMONILO OLEH GENERSI Z DI ARMY EVENT SOLO Erna Nuzulul Wakhid; Kusna Djati Purnama
Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa Vol. 6 No. 2 (2024): Juni: Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jurnalmahasiswa.v6i2.765

Abstract

Instant noodles are one of the fast food items favored by the public due to their delicious taste, convenience, and quick preparation at an economical price. This research aims to examine and determine the influence of brand image, Korean wave, and brand ambassador on the purchasing decisions of Lemonilo's NCT Dream edition noodles. The research method used is quantitative. Data collection in this study is done through observation and questionnaires. The data analysis method employed includes validity testing, reliability testing, and multiple linear regression analysis. Data collection techniques involve primary data in the form of Likert scale questionnaires and secondary data from literature and previous research. Data analysis is performed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) with the assistance of the smartPLS application. The research results indicate that brand image, the Korean wave, fan loyalty, and brand ambassadors have a positive and significant impact on consumers' purchasing decisions for NCT Dream Lemonilo noodles.
Co-Authors Asnawi Hidayat Danang Wiratnoko Danang Wiratnoko Daniel Adi Setya Rahardjo Erlinda Sholihah Erna Nuzulul Wakhid Erwan Nurhidayat Galuh Aditya Gibson Manalu Heni Susilowati Heni Susilowati Henny Herty Ramayanti Sinaga Ivan Permana Jaelani Jaelani Jaelani Jaelani Jaelani Jaelani Jaelani Jumroni Jumroni Jumroni, Jumroni Kusumajaya, Robby Andika Laksmono, Rendro Muhammad Aqshel Revinzky Nanik Qosidah Novia Tri Hidayanti Pemilia Sulistowati Pemilia Sulistyowati Pindo Asti Putri, Bella Kharisma Ratnaningrum Ratnaningrum Ratnaningrum Ratnaningrum, Ratnaningrum Ratnaningrum, Ratnaningrum Retno Wulandari Risma Nurhapsari Risma Nurhapsari Sartono , Sawal Sawal Sartono Siti Khusnul Hotimah Sri Handoko Sri Handoko Sumarno . Sumarno Sumarno Susilo, Dwi Ermayanti Titin Hargyatni Titin Hargyatni Titin Hargyatni Titin Hargyatni Tri Imaliya Wardi, Agustinus Wimber Jerry Panjaitan