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All Journal JURNAL SIMBOLIKA: Research and Learning in Communication Study Jurnal Ilmiah Universitas Batanghari Jambi IJEBA (International Journal of Economic, Business & Applications) JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT Business Management Analysis Journal (BMAJ) JURNAL MUTIARA MANAJEMEN Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) Enrichment : Journal of Management JURNAL PENELITIAN PENDIDIKAN SOSIAL HUMANIORA Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Manajemen Bisnis dan Keuangan ABDI SABHA (Jurnal Pengabdian kepada Masyarakat) Jurnal Ekonomi Jurnal Bisnis Mahasiswa Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Jurnal SALMAN : Sosial dan Manajemen Jurnal Ilmiah Ilmu Terapan Universitas Jambi Journal Liaison Academia and Society IKHLAS: Jurnal Pengabdian Dosen dan Mahasiswa Innovative: Journal Of Social Science Research Jurnal Pendekar Nusantara Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Amwaluna: Jurnal Ekonomi dan Keuangan Syariah Harmony Management: International Journal of Management Science and Business JIMEK Jurnal Simki Economic
Muhammad Hilman Fikri
Universitas Muslim Nusantara Al-Washliyah
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VALUE-BASED MARKETING TRANSFORMATION IN ISLAMIC HIGHER EDUCATION: A MULTIDIMENSIONAL ANALYSIS OF COMPETITIVE DEVELOPMENT STRATEGIES, BRAND IMAGE, AND TRANSFORMATIVE STUDENT EXPERIENCES Mulyono, Hardi; Fikri, Muhammad Hilman; Hadian, Arief; Panjaitan, Dedi Juliandri; Syamsuri, Abd. Rasyid
Jurnal Ilmiah Ilmu Terapan Universitas Jambi Vol. 9 No. 3 (2025): Volume 9, Nomor 3, September 2025
Publisher : LPPM Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jiituj.v9i3.43194

Abstract

This study analyzed the marketing strategies of Islamic universities in North Sumatra in strengthening institutional competitiveness through a quantitative approach using structural equation modeling (SEM). A total of 125 respondents participated, and the findings revealed that brand image (0.401), value-based marketing strategy (0.321), and service quality (0.276) significantly contributed to university competitiveness. Mediation analysis further showed that student transformative experience provided a strategic pathway, with notable contributions from brand image (0.356), marketing strategy (0.287), and service quality (0.242). These results underscore that creating meaningful student experiences serves as a critical driver in enhancing the competitive positioning of higher education institutions. The novelty of this study lies in developing a conceptual framework that explicitly integrates marketing strategies with the Islamic spiritual context, thereby challenging the traditional paradigm that views higher education marketing solely from a transactional or utilitarian perspective. By embedding spiritual and value-based principles into branding and service quality, the framework highlights how Islamic universities can differentiate themselves in an increasingly competitive global academic landscape. Practically, the study provides a strategic blueprint for university management, encompassing value-based branding, innovative communication, enhanced service quality, and the cultivation of transformative student experiences. Beyond producing intellectually capable graduates, the findings stress the importance of nurturing individuals who are spiritually grounded and adaptable to global change. This integrative approach positions Islamic universities not only as centers of academic excellence but also as institutions of character formation and moral leadership in society.
Pengaruh Mitra Keagenan, Store Atmosphere, Dan Testimoni Konsumen Terhadap Keputusan Pembelian Pada Toko Halal Mart Halal Network Internasional (HNI) Herba Penawar Alwahida Indonesia (HPAI) Di Desa Melati Pasar 2 Perbaungan Nirma Yunita, Siregar; Suhaila Husna, Samosir; Sari, Wulandari; Fikri, Muhammad Hilman
Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Vol 6 No 1 (2026): Edisi Januari 2026
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jamek.v6i1.2228

Abstract

This study aims to determine the influence of Agency Partners, Store Atmosphere, and Consumer Testimonials on Purchasing Decisions at the Halal Mart Halal Network International (HNI) Herba Penawar Alwahida Indonesia (HPAI) Store in Melati Village, Pasar 2, Perbaungan. The method used is a quantitative approach with an associative research type. The number of samples is 92 respondents selected using a purposive sampling technique. Data collection was carried out through the distribution of questionnaires with a Likert scale of 1–5. The results of the study indicate that partially, the variables of Agency Partners, Store Atmosphere, and Consumer Testimonials have a positive and significant effect on Purchasing Decisions. Simultaneously, the three variables also have a significant effect with a calculated F value of 44.919 and a significance of <0.001. The coefficient of determination (Adjusted R²) value of 0.591, which means that 59.1% of the variation in Purchasing Decisions can be explained by the three independent variables
The Role of The Mandailing Community In Supporting Islamic Economic Independence in Medan Society Hasibuan, Mhd Zulkifli; Wulandari , Bayu; Fikri, Muhammad Hilman; Siregar, Dahrul
Amwaluna: Jurnal Ekonomi dan Keuangan Syariah Vol. 10 No. 1 (2026): Amwaluna: Jurnal Ekonomi dan Keuangan Syariah
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/amwaluna.v10i1.8634

Abstract

This study explores the role of the Mandailing community in Medan in supporting the Islamic economy through ethical and sustainable sharia-based practices. Using a qualitative approach, the study involved 35 informants from various backgrounds to explore their understanding, involvement, and challenges in implementing sharia economic principles. The results indicate that the Mandailing community has a high level of acceptance of sharia values, solidarity, and kinship relations, which serve as a social network that supports business management. Education and training focused on sharia financial literacy have proven effective in increasing understanding and trust in sharia financing products. However, limited access to sharia financial institutions remains a major obstacle to the growth of Micro, Small, and Medium Enterprises (MSMEs). This study emphasizes the need for collaboration between the government and financial institutions to improve access to financing and demonstrates that a sharia-based economic approach among the Mandailing community can create equitable and sustainable prosperity.
Pengaruh Komunikasi Word Of Mouth dan Place Terhadap Keputusan Pembelian pada Usaha Susu Kambing Etawa Mulia Jaya Di Desa Melati II Kecamatan Perbaungan Pristiwati Pristiwati; Muhammad Hilman Fikri
Jurnal Simki Economic Vol 4 No 1 (2021): Volume 4 Nomor 1 Tahun 2021
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v4i1.46

Abstract

This study aims to determine and test whether Word Of Mouth and Place Communication affect the Purchase Decision on the Etawa Mulia Jaya Goat Milk business in Melati II Village, Perbaungan District. The sample used in this study were consumers who were consuming Etawa Mulia Jaya Goat's Milk products with a total of 87 consumers who were taken for 3 months. The results of the study using the t-test (partial) showed that Word Of Mouth Communication had a significant effect on Purchase Decisions with a tcount value of 4.051 > ttable 1.988 and a significant level of 0.000 <0.05 and that Place had a significant effect on Purchase Decisions with a tcount value of 3.455. > ttable 1.988 with a significant level of 0.001 <0.05. The results of the study using the F (simultaneous) test showed that Word Of Mouth and Place Communication simultaneously had a significant effect on Purchase Decisions with an Fcount of 42.856 > Ftable 3.11 with a significant level of 0.000 <0.05. Based on calculations using the coefficient of determination, the Adjusted R Square value of 0.493 shows that around 49.3% of the Purchase Decision variables can be explained by the Word Of Mouth and Place Communication variables.
Co-Authors Abd. Rasyid Syamsuri Abd.Rasyid Syamsuri Adrial Falahi Ananda, Fitria Andi Rahman Ardhansyah Putra Hrp AYU WULANDARI Bambang Hermanto Dahrul Siregar Darwis, Ahmad Dedi Iskandar Batubara Devi, Nabila Dwi Febriyanti Fadratul Sharly Fahrezi, Citra Dwi Ginting, Ayu Taniya Hadian, Arief Handayani, Uci Harahap, Laila Handayani Harahap, Nur’ain Hardi Mulyono Hasibuan, Melisa Zuriani Ihsan, Ahmad Zendi Indrawan, Muhammad Gita Julianto Hutasuhut Mahyani Mahyani Mhd Zulkifli Hasibuan Muhammad Rahmat Muhammad Rizaldy Wibowo Muhdiawati Mulyono , Hardi Mulyono, Hardi Nadila, Shinta Nainggolan, Solawati Nirma Yunita, Siregar Nirmala, Devi Panjaitan, Dedi Juliandri Pranata Pardede, Joshua Prayogi Siregar, Aldian Pristiwati Pristiwati Pristiwati, Pristiwati Purba, Nelvitia Putra, Haditiya Risna Dewi Ritonga, Lumayanti Rodiatun Rodiatun Rukmini Rukmini Rukmini Safina, Wan Dian Sahdandi, Shendy Saiful Bahri Samosir, Nazly Maza Utama Samsul Bahri Sari, Wulandari Sarinah Br Hasibuan Sarmini Silvia Mona Solawati Nainggolan Solawati Nainggolan Suhaila Husna, Samosir Syafrin Ananda Harahap Syahfitri, Dinda Wulan Tazmi, Ayustia Toni Hidayat Utama, Indra Wan Dian Safina Winda Oriza Safira Wulandari , Bayu Yanti Hasibuan Hasibuan Yogi, Sulastri Zainuddin Nur Zamaluddin Sembiring