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All Journal JURNAL SIMBOLIKA: Research and Learning in Communication Study Jurnal Ilmiah Universitas Batanghari Jambi IJEBA (International Journal of Economic, Business & Applications) JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT Business Management Analysis Journal (BMAJ) JURNAL MUTIARA MANAJEMEN Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) Enrichment : Journal of Management JURNAL PENELITIAN PENDIDIKAN SOSIAL HUMANIORA Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Manajemen Bisnis dan Keuangan Jurnal Simki Economic ABDI SABHA (Jurnal Pengabdian kepada Masyarakat) Jurnal Ekonomi Jurnal Bisnis Mahasiswa Jurnal SALMAN : Sosial dan Manajemen Jurnal Ilmiah Ilmu Terapan Universitas Jambi Journal Liaison Academia and Society IKHLAS: Jurnal Pengabdian Dosen dan Mahasiswa Innovative: Journal Of Social Science Research Jurnal Pendekar Nusantara Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Harmony Management: International Journal of Management Science and Business JIMEK
Muhammad Hilman Fikri
Universitas Muslim Nusantara Al-Washliyah
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Analisis Produksi dan Pemasaran Gula Merah Menggunakan Air Nira Kelapa Sawit di Desa Melati II Kecamatan Perbaungan Fikri, Muhammad Hilman; Febriyanti, Dwi; Hasibuan, Mhd. Zulkifli
Journal Liaison Academia and Society Vol 3, No 3: September 2023
Publisher : Lembaga Komunikasi dan Informasi Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58939/j-las.v3i3.628

Abstract

Gula merah merupakan salah satu kebutuhan pokok manusia yang cenderung meningkat dari tahun ketahun. Gula merah dapat dimanfaatkan untuk pengolahan berbagai jenis makanan seperti roti kukus, bubur sumsum, dan lain-lain. Dengan demikian, gula merah menggunakan air nira kelapa sawit yang mempunyai peranan penting dalam sistem pangan. Penelitian ini bertujuan untuk mengetahui proses produksi gula merah dibuat oleh masyarakat di Dusun Jering 1, Desa Melati ll, Kecamatan Perbaungan, Kabupaten Serdang Bedagai. Dan untuk mengetahui faktor sosial ekonomi yang mempengaruhi produksi dan proses pemasaran gula merah serta itu untuk menganalisis proses pemasaran gula merah yang dihadapi masyarakat di  Dusun Jering 1, Desa Melati ll, Kecamatan Perbaungan, Kabupaten Serdang Bedagai. Metode penelitian yang digunakan oleh peneliti adalah menggunakan metode survei. Untuk itu dengan ada nya peluang bisnis gula merah di Dusun Jering 1, Desa Melati ll, Kecamatan Perbaungan Kabupaten Serdang Bedagai dapat mengurangi tingkat pengangguran yang dimana ibu ibu dapat berkerja di pabrik gula merah tersebut.Kata Kunci: Produksi; Pemasaran; Gula Merah; Air Nira; Kelapa Sawit.
The Influence of Social Media, Price, and Servicescape on Purchasing Decisions at Warkop Mie Aceh Hijrah Jaya in Medan Amplas Syafrin Ananda Harahap; Rukmini Rukmini; Muhammad Hilman Fikri; Wan Dian Safina; Toni Hidayat; Muhammad Rizaldy Wibowo
Harmony Management: International Journal of Management Science and Business Vol. 2 No. 3 (2025): International Journal of Management Science and Business
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/harmonymanagement.v2i3.317

Abstract

This research aims to determine the influence of Social Media, Price, and Servicescape on Purchase Decisions at Warkop Mie Aceh Hijrah Jaya Medan Amplas. In this research, data collection was conducted using purposive sampling, with a sample of 84 respondents. All analyses in this research were assisted by the SPSS 25.0 software. The data analysis techniques used included classical assumption tests, multiple linear regression analysis, and hypothesis testing. Based on the t-test results, it was found that the significance value (Sig.) of Social Media was 0.000 < 0.05 and the t-count value (3.783) > t-table (1.664). Therefore, it can be concluded that the Social Media variable has a positive and significant influence on the Purchase Decision variable. Furthermore, the significance value for the Price variable was 0.000 < 0.05, and the t-count value (5.435) > t-table (1.664). Thus, it can be concluded that the Price variable significantly influences the Purchase Decision variable. Next, the significance value for the Servicescape variable was 0.000 < 0.05, indicating a significant influence on the Purchase Decision variable. Based on the data, the t-count value was (9.892) > t-table (1.664). Therefore, it can be stated that the Servicescape variable has a positive and significant influence on the Purchase Decision variable.
Pelatihan Hasil Belajar Matematika Melalui Model Problem Basic Learning Dengan Melalui Curipot Sekolah UPT SDN 064986 Medan Amplas T.P 2024 Bahri, Saiful; Bahri, Samsul; Hermanto, Bambang; Fikri, Muhammad Hilman
Amaliah: Jurnal Pengabdian Kepada Masyarakat Vol 9 No 1 (2025): Amaliah Jurnal: Pengabdian kepada Masyarakat
Publisher : LPPI UMN AL WASHLIYAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/ajpkm.v9i1.5066

Abstract

Based on the Objectives of Mathematical Concepts: so that students can understand and solve mathematical problems. Understanding mathematical concepts can also help students understand advanced lessons and solve problems in the world of work. Mathematical Concepts are the understanding, characteristics, specifics, nature, and content of mathematical material. Some of the objectives of learning mathematics, then the problems faced by students are: (1) improving intellectual abilities (2) training communication (3) developing student character (4) reasoning (5) connecting (6) proving (7) designing (8) improving knowledge attitudes and behavior. Assistance activities and training of mathematical learning outcomes through the basic learning problem model through the school curipot UPT SDN 064986, Medan Amplas District. In order for the purpose of learning mathematics to improve student learning outcomes with the concepts that have been applied by the teacher in the learning process and innovative students aim to help solve problems that are worked on individually and students of SDN 064986 Medan Amplas District are active in the learning process in the classroom. What we have implemented the purpose of the mathematical concept is achieved: so that students can understand and solve mathematical problems and understanding mathematical concepts can also help students in understanding advanced lessons and solving problems in the world of work.
Improving Marketing Performance through Green Innovation Value Creation as a Pathway to Sustainability for Small and Medium Enterprises in the Modern Era Fikri, Muhammad Hilman; Mulyono, Hardi; Hutasuhut, Julianto; Indrawan, Muhammad Gita; Nainggolan, Solawati
Business Management Analysis Journal (BMAJ) Vol 8, No 1 (2025): Business Managament Analysis Journal (BMAJ)
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/bmaj.v8i1.14885

Abstract

Environmental challenges are increasingly pressing, prompting Small and Medium Enterprises (SMEs) to adopt sustainable practices. According to the Indonesian Central Statistics Agency, SMEs contribute 97% of the workforce, yet only a small fraction implement environmentally friendly practices. This research investigates how SMEs can leverage green innovation to enhance marketing performance and promote sustainability. It employs a quantitative approach to assess the relationship between green innovation, green marketing, and marketing performance among SMEs in Medan City. The findings reveal that green innovation and value creation significantly influence green competitive advantage, with an R² value of 0.807. While green marketing does not directly relate to marketing performance, green innovation substantially affects it. Additionally, green competitive advantage is a partial mediating variable, indicating SMEs' potential to develop innovative sustainable marketing strategies that create competitive value and encourage environmental responsibility. The study underscores the critical role of green innovation in transforming SME marketing approaches, positioning sustainable practices as key differentiators in competitive markets.
VALUE-BASED MARKETING TRANSFORMATION IN ISLAMIC HIGHER EDUCATION: A MULTIDIMENSIONAL ANALYSIS OF COMPETITIVE DEVELOPMENT STRATEGIES, BRAND IMAGE, AND TRANSFORMATIVE STUDENT EXPERIENCES Hardi Mulyono; Muhammad Hilman Fikri; Arief Hadian; Dedi Juliandri Panjaitan; Abd. Rasyid Syamsuri
Jurnal Ilmiah Ilmu Terapan Universitas Jambi Vol. 9 No. 3 (2025): Volume 9, Nomor 3, September 2025
Publisher : LPPM Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jiituj.v9i3.43194

Abstract

This study analyzed the marketing strategies of Islamic universities in North Sumatra in strengthening institutional competitiveness through a quantitative approach using structural equation modeling (SEM). A total of 125 respondents participated, and the findings revealed that brand image (0.401), value-based marketing strategy (0.321), and service quality (0.276) significantly contributed to university competitiveness. Mediation analysis further showed that student transformative experience provided a strategic pathway, with notable contributions from brand image (0.356), marketing strategy (0.287), and service quality (0.242). These results underscore that creating meaningful student experiences serves as a critical driver in enhancing the competitive positioning of higher education institutions. The novelty of this study lies in developing a conceptual framework that explicitly integrates marketing strategies with the Islamic spiritual context, thereby challenging the traditional paradigm that views higher education marketing solely from a transactional or utilitarian perspective. By embedding spiritual and value-based principles into branding and service quality, the framework highlights how Islamic universities can differentiate themselves in an increasingly competitive global academic landscape. Practically, the study provides a strategic blueprint for university management, encompassing value-based branding, innovative communication, enhanced service quality, and the cultivation of transformative student experiences. Beyond producing intellectually capable graduates, the findings stress the importance of nurturing individuals who are spiritually grounded and adaptable to global change. This integrative approach positions Islamic universities not only as centers of academic excellence but also as institutions of character formation and moral leadership in society.
PENGARUH TREND FASHION DAN IMPULSE BUYING TERHADAP KEPUTUSAN PEMBELIAN DI HONGKONG FASHION JL. SISINGAMANGA RAJA SUDIREJO II, KEC. MEDAN KOTA Sarinah Br Hasibuan; Rukmini; Muhammad Hilman Fikri; Zamaluddin Sembiring
Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Vol. 3 No. 2 (2025): November
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/jemb.v3i2.6042

Abstract

This study aims to identify the impact of fashion trends and impulse buying on consumers' purchasing decisions at Hongkong Fashion, located on Sisingamangaraja Street, Sudirejo II Subdistrict, Medan Kota District. The background of this research stems from the growing phenomenon of consumer behavior in urban communities, particularly among the younger generation, who are often influenced by trends and temporary emotions when purchasing fashion products. The research method applied is quantitative with an associative approach. Data collection was carried out by distributing questionnaires to 93 respondents. Data analysis was conducted using multiple linear regression, including validity and reliability tests, classical assumption tests, t-test (partial), F-test (simultaneous), and coefficient of determination (R²) analysis. The results indicate that the impulse buying variable has a positive and significant effect on purchasing decisions, while the fashion trend variable has a negative but also significant influence. Both variables simultaneously have a significant impact on purchasing decisions, contributing 93.9%. These findings suggest that consumer buying behavior is more influenced by emotional drives and sudden desires than by understanding fashion trends. Therefore, companies are advised to enhance marketing strategies that focus on visual and emotional elements to stimulate impulsive purchases, while still presenting trends that align with the local consumers’ characteristics.
Pengaruh Loyalitas, Komitmen Dan Lingkungan Kerja Terhadap Kinerja Karyawan PTPN IV Pabrik Tobasari Sidamanik Kabupaten Simalungun Nirmala, Devi; Hasibuan, Melisa Zuriani; Utama, Indra; Fikri, Muhammad Hilman
Innovative: Journal Of Social Science Research Vol. 4 No. 6 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i6.16249

Abstract

Tujuan penelitian ini adalah untuk mengetahui Pengaruh Loyalitas, Komitmen, dan Lingkungan Kerja Terhadap Kinerja Karyawan PTPN IV Pabrik Tobasari Sidamanik Kab. Simalungun baik secara parsial maupun simultan. Jenis penelitian ini menggunakan data primer dan data skunder. Sedangkan teknik pengumpulan data menggunakan observasi, angket dan wawancara. Sampel pada Karyawan PTPN IV Pabrik Tobasari Sidamanik Kab. Simalungun sebanyak 60 Karyawan. Teknik analisis data menggunakan analisis regresi linear berganda, pengujian hipotesis (Uji t dan Uji F), dan koefisien determinasi. Hasil penelitian ini membuktikan bahwa secara parsial diketahui t-hitung Loyalitas (X1) sebesar 2.622 > 1.672, Komitmen (X2) sebesar 2.520 > 1.672, dan Lingkungan Kerja (X3) sebesar 2.794 > 1.672, maka H0 ditolak dan Ha diterima yang berarti berpengaruh terhadap Kinerja Karyawan, dan secara simultan diketahui nilai F-hitung 17.537 > F-tabel 2.77 maka ada Pengaruh Loyalitas, Komitmen, dan Lingkungan Kerja Terhadap Kinerja Karyawan PTPN IV Pabrik Tobasari Sidamanik Kab. Simalungun.
Pengaruh Kualitas Produk, Harga dan Saluran Distribusi Terhadap Keputusan Pembelian Beras (Studi Kasus Konsumen Kilang Padi UD Makmur Jaya di Desa Makmur Kecamatan Teluk Mengkudu Kabupaten Serdang Bedagai) Yogi, Sulastri; Fikri, Muhammad Hilman
Jurnal Ilmiah Universitas Batanghari Jambi Vol 24, No 1 (2024): Februari
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v24i1.4565

Abstract

This research aims to determine the influence of product quality, price and distribution channels on rice purchasing decisions (Case Study of UD Makmur Jaya Rice Mill Consumers in Makmur Village, Teluk Mengkudu District, Serdang Bedagai Regency). The sample for this research was 95 consumers. The results of this research are that the variables of product quality, price and distribution channels simultaneously have a positive and significant effect on rice purchasing decisions, with a coefficient of determination value of 0.872
Pengaruh Perceived Value dan E-Service Quality Terhadap Kepuasan Konsumen pada Marketplace Shopee (Studi Kasus di Desa Suka Makmur Dusun II Kecamatan Delitua) Syahfitri, Dinda Wulan; Fikri, Muhammad Hilman
Jurnal Ilmiah Universitas Batanghari Jambi Vol 24, No 1 (2024): Februari
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v24i1.5052

Abstract

The aim of this research is to determine the effect of perceived value and e-service quality on consumer satisfaction in the Shopee marketplace (case study in Suka Makmur Village, Dusun II, Delitua District) partially and simultaneously. This research is quantitative research, with a population of 1228 people and a sample of 93 respondents using the Slovin formula, simple random sampling technique and data collection through observation and questionnaires. The research results show that perceived value has a positive and significant effect on consumer satisfaction, e-service quality has a positive and significant effect on consumer satisfaction. The results of the F test show that perceived value and e-service quality simultaneously have a positive and significant effect on consumer satisfaction. The R-Square value shows that the coefficient of determination is 0.627 or 62.7% of the consumer satisfaction variable can be explained by the perceived value and e-service quality variables, while the remaining 37.3% is influenced by other variables not included in this research.
Pengaruh Customer Experience, dan Customer Trust, Terhadap Kepuasan Konsumen Menggunakan Uang Aplikasi (E-Money) Dana Devi, Nabila; Hadian, Arief; Yuliana, Yayuk; Harahap, Nur’ain; Fikri, Muhammad Hilman
Jurnal Ilmiah Universitas Batanghari Jambi Vol 24, No 1 (2024): Februari
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v24i1.4573

Abstract

This research aims to determine the influence of customer experience variables and customer trust variables on consumer satisfaction in the context of the use of money for community study fund applications in the Medan Amplas sub-district. It is recommended that future research should consider expanding the respondent pool to include individuals from various locations, as there are numerous users of this digital wallet. This research utilizes quantitative methods with a questionnaire-based research design, involving 97 respondents in the Medan Amplas sub-district. Data collection techniques encompass observation, questionnaires, and documentation, while data analysis employs validity, reliability, and classical assumption tests. The data analysis method involves multiple linear regression using the SPSS 20 program. The t-test results demonstrate that both the customer experience variable and the customer trust variable influence consumer satisfaction when using Dana e-money. The F-test results show that the customer experience variable and the customer trust variable simultaneously affect consumer satisfaction among those using Dana e-money in the Medan Amplas sub-district, as indicated by the calculated F-value exceeding the critical F-table value. The adjusted coefficient of determination (R Square) indicates that 32.4% of the dependent variable can be explained by the independent variables, while the remaining 67.6% is attributable to other variables not examined in this study.
Co-Authors Abd. Rasyid Syamsuri Abd. Rasyid Syamsuri Abd.Rasyid Syamsuri Adrial Falahi Ananda, Fitria Andi Rahman Ardhansyah Putra Hrp AYU WULANDARI Bahri, Saiful Bambang Hermanto Darwis, Ahmad Dedi Iskandar Batubara Dedi Juliandri Panjaitan Devi, Nabila Dwi Febriyanti Fadratul Sharly Fahrezi, Citra Dwi Ginting, Ayu Taniya Hadian, Arief Handayani, Uci Harahap, Laila Handayani Harahap, Nur’ain Hardi Mulyono Hardi Mulyono Hasibuan, Melisa Zuriani Ihsan, Ahmad Zendi Indrawan, Muhammad Gita Julianto Hutasuhut Mahyani Mahyani Mhd Zulkifli Hasibuan Muhammad Rahmat Muhammad Rizaldy Wibowo Muhdiawati Mulyono , Hardi Mulyono, Hardi Nadila, Shinta Nainggolan, Solawati Nirmala, Devi Pranata Pardede, Joshua Prayogi Siregar, Aldian Pristiwati, Pristiwati Purba, Nelvitia Putra, Haditiya Risna Dewi Ritonga, Lumayanti Rodiatun Rodiatun Rukmini Rukmini Rukmini Safina, Wan Dian Sahdandi, Shendy Samosir, Nazly Maza Utama Samsul Bahri Sarinah Br Hasibuan Sarmini Silvia Mona Solawati Nainggolan Solawati Nainggolan Syafrin Ananda Harahap Syahfitri, Dinda Wulan Tazmi, Ayustia Toni Hidayat Utama, Indra Wan Dian Safina Winda Oriza Safira Yanti Hasibuan Hasibuan Yogi, Sulastri Zainuddin Nur Zamaluddin Sembiring