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All Journal JURNAL SIMBOLIKA: Research and Learning in Communication Study Jurnal Ilmiah Universitas Batanghari Jambi IJEBA (International Journal of Economic, Business & Applications) JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT Business Management Analysis Journal (BMAJ) JURNAL MUTIARA MANAJEMEN Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) ULIN: Jurnal Hutan Tropis Enrichment : Journal of Management JURNAL PENELITIAN PENDIDIKAN SOSIAL HUMANIORA Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Manajemen Bisnis dan Keuangan International Journal of Business, Technology, and Organizational Behavior (IJBTOB) ABDI SABHA (Jurnal Pengabdian kepada Masyarakat) Jurnal Ekonomi Jurnal Bisnis Mahasiswa Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Jurnal SALMAN : Sosial dan Manajemen Jurnal Ilmiah Ilmu Terapan Universitas Jambi IKHLAS: Jurnal Pengabdian Dosen dan Mahasiswa Innovative: Journal Of Social Science Research Jurnal Pendekar Nusantara Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Manajemen : Jurnal Ekonomi Amwaluna: Jurnal Ekonomi dan Keuangan Syariah Harmony Management: International Journal of Management Science and Business JIMEK Jurnal Simki Economic All Fields of Science Journal Liaison Academia and Sosiety Journal Liaison Academia and Society
Muhammad Hilman Fikri
Universitas Muslim Nusantara Al-Washliyah
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Public Health Social Sciences Transportation Other

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Improving Marketing Performance through Green Innovation Value Creation as a Pathway to Sustainability for Small and Medium Enterprises in the Modern Era Fikri, Muhammad Hilman; Mulyono, Hardi; Hutasuhut, Julianto; Indrawan, Muhammad Gita; Nainggolan, Solawati
Business Management Analysis Journal (BMAJ) Vol 8, No 1 (2025): Business Managament Analysis Journal (BMAJ)
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/bmaj.v8i1.14885

Abstract

Environmental challenges are increasingly pressing, prompting Small and Medium Enterprises (SMEs) to adopt sustainable practices. According to the Indonesian Central Statistics Agency, SMEs contribute 97% of the workforce, yet only a small fraction implement environmentally friendly practices. This research investigates how SMEs can leverage green innovation to enhance marketing performance and promote sustainability. It employs a quantitative approach to assess the relationship between green innovation, green marketing, and marketing performance among SMEs in Medan City. The findings reveal that green innovation and value creation significantly influence green competitive advantage, with an R² value of 0.807. While green marketing does not directly relate to marketing performance, green innovation substantially affects it. Additionally, green competitive advantage is a partial mediating variable, indicating SMEs' potential to develop innovative sustainable marketing strategies that create competitive value and encourage environmental responsibility. The study underscores the critical role of green innovation in transforming SME marketing approaches, positioning sustainable practices as key differentiators in competitive markets.
PENGARUH TREND FASHION DAN IMPULSE BUYING TERHADAP KEPUTUSAN PEMBELIAN DI HONGKONG FASHION JL. SISINGAMANGA RAJA SUDIREJO II, KEC. MEDAN KOTA Sarinah Br Hasibuan; Rukmini; Muhammad Hilman Fikri; Zamaluddin Sembiring
Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Vol. 3 No. 2 (2025): November
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/jemb.v3i2.6042

Abstract

This study aims to identify the impact of fashion trends and impulse buying on consumers' purchasing decisions at Hongkong Fashion, located on Sisingamangaraja Street, Sudirejo II Subdistrict, Medan Kota District. The background of this research stems from the growing phenomenon of consumer behavior in urban communities, particularly among the younger generation, who are often influenced by trends and temporary emotions when purchasing fashion products. The research method applied is quantitative with an associative approach. Data collection was carried out by distributing questionnaires to 93 respondents. Data analysis was conducted using multiple linear regression, including validity and reliability tests, classical assumption tests, t-test (partial), F-test (simultaneous), and coefficient of determination (R²) analysis. The results indicate that the impulse buying variable has a positive and significant effect on purchasing decisions, while the fashion trend variable has a negative but also significant influence. Both variables simultaneously have a significant impact on purchasing decisions, contributing 93.9%. These findings suggest that consumer buying behavior is more influenced by emotional drives and sudden desires than by understanding fashion trends. Therefore, companies are advised to enhance marketing strategies that focus on visual and emotional elements to stimulate impulsive purchases, while still presenting trends that align with the local consumers’ characteristics.
Pengaruh Loyalitas, Komitmen Dan Lingkungan Kerja Terhadap Kinerja Karyawan PTPN IV Pabrik Tobasari Sidamanik Kabupaten Simalungun Nirmala, Devi; Hasibuan, Melisa Zuriani; Utama, Indra; Fikri, Muhammad Hilman
Innovative: Journal Of Social Science Research Vol. 4 No. 6 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i6.16249

Abstract

Tujuan penelitian ini adalah untuk mengetahui Pengaruh Loyalitas, Komitmen, dan Lingkungan Kerja Terhadap Kinerja Karyawan PTPN IV Pabrik Tobasari Sidamanik Kab. Simalungun baik secara parsial maupun simultan. Jenis penelitian ini menggunakan data primer dan data skunder. Sedangkan teknik pengumpulan data menggunakan observasi, angket dan wawancara. Sampel pada Karyawan PTPN IV Pabrik Tobasari Sidamanik Kab. Simalungun sebanyak 60 Karyawan. Teknik analisis data menggunakan analisis regresi linear berganda, pengujian hipotesis (Uji t dan Uji F), dan koefisien determinasi. Hasil penelitian ini membuktikan bahwa secara parsial diketahui t-hitung Loyalitas (X1) sebesar 2.622 > 1.672, Komitmen (X2) sebesar 2.520 > 1.672, dan Lingkungan Kerja (X3) sebesar 2.794 > 1.672, maka H0 ditolak dan Ha diterima yang berarti berpengaruh terhadap Kinerja Karyawan, dan secara simultan diketahui nilai F-hitung 17.537 > F-tabel 2.77 maka ada Pengaruh Loyalitas, Komitmen, dan Lingkungan Kerja Terhadap Kinerja Karyawan PTPN IV Pabrik Tobasari Sidamanik Kab. Simalungun.
Pengaruh Kualitas Produk, Harga dan Saluran Distribusi Terhadap Keputusan Pembelian Beras (Studi Kasus Konsumen Kilang Padi UD Makmur Jaya di Desa Makmur Kecamatan Teluk Mengkudu Kabupaten Serdang Bedagai) Yogi, Sulastri; Fikri, Muhammad Hilman
Jurnal Ilmiah Universitas Batanghari Jambi Vol 24, No 1 (2024): Februari
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v24i1.4565

Abstract

This research aims to determine the influence of product quality, price and distribution channels on rice purchasing decisions (Case Study of UD Makmur Jaya Rice Mill Consumers in Makmur Village, Teluk Mengkudu District, Serdang Bedagai Regency). The sample for this research was 95 consumers. The results of this research are that the variables of product quality, price and distribution channels simultaneously have a positive and significant effect on rice purchasing decisions, with a coefficient of determination value of 0.872
Pengaruh Perceived Value dan E-Service Quality Terhadap Kepuasan Konsumen pada Marketplace Shopee (Studi Kasus di Desa Suka Makmur Dusun II Kecamatan Delitua) Syahfitri, Dinda Wulan; Fikri, Muhammad Hilman
Jurnal Ilmiah Universitas Batanghari Jambi Vol 24, No 1 (2024): Februari
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v24i1.5052

Abstract

The aim of this research is to determine the effect of perceived value and e-service quality on consumer satisfaction in the Shopee marketplace (case study in Suka Makmur Village, Dusun II, Delitua District) partially and simultaneously. This research is quantitative research, with a population of 1228 people and a sample of 93 respondents using the Slovin formula, simple random sampling technique and data collection through observation and questionnaires. The research results show that perceived value has a positive and significant effect on consumer satisfaction, e-service quality has a positive and significant effect on consumer satisfaction. The results of the F test show that perceived value and e-service quality simultaneously have a positive and significant effect on consumer satisfaction. The R-Square value shows that the coefficient of determination is 0.627 or 62.7% of the consumer satisfaction variable can be explained by the perceived value and e-service quality variables, while the remaining 37.3% is influenced by other variables not included in this research.
Pengaruh Customer Experience, dan Customer Trust, Terhadap Kepuasan Konsumen Menggunakan Uang Aplikasi (E-Money) Dana Devi, Nabila; Hadian, Arief; Yuliana, Yayuk; Harahap, Nur’ain; Fikri, Muhammad Hilman
Jurnal Ilmiah Universitas Batanghari Jambi Vol 24, No 1 (2024): Februari
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v24i1.4573

Abstract

This research aims to determine the influence of customer experience variables and customer trust variables on consumer satisfaction in the context of the use of money for community study fund applications in the Medan Amplas sub-district. It is recommended that future research should consider expanding the respondent pool to include individuals from various locations, as there are numerous users of this digital wallet. This research utilizes quantitative methods with a questionnaire-based research design, involving 97 respondents in the Medan Amplas sub-district. Data collection techniques encompass observation, questionnaires, and documentation, while data analysis employs validity, reliability, and classical assumption tests. The data analysis method involves multiple linear regression using the SPSS 20 program. The t-test results demonstrate that both the customer experience variable and the customer trust variable influence consumer satisfaction when using Dana e-money. The F-test results show that the customer experience variable and the customer trust variable simultaneously affect consumer satisfaction among those using Dana e-money in the Medan Amplas sub-district, as indicated by the calculated F-value exceeding the critical F-table value. The adjusted coefficient of determination (R Square) indicates that 32.4% of the dependent variable can be explained by the independent variables, while the remaining 67.6% is attributable to other variables not examined in this study.
VALUE-BASED MARKETING TRANSFORMATION IN ISLAMIC HIGHER EDUCATION: A MULTIDIMENSIONAL ANALYSIS OF COMPETITIVE DEVELOPMENT STRATEGIES, BRAND IMAGE, AND TRANSFORMATIVE STUDENT EXPERIENCES Mulyono, Hardi; Fikri, Muhammad Hilman; Hadian, Arief; Panjaitan, Dedi Juliandri; Syamsuri, Abd. Rasyid
Jurnal Ilmiah Ilmu Terapan Universitas Jambi Vol. 9 No. 3 (2025): Volume 9, Nomor 3, September 2025
Publisher : LPPM Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jiituj.v9i3.43194

Abstract

This study analyzed the marketing strategies of Islamic universities in North Sumatra in strengthening institutional competitiveness through a quantitative approach using structural equation modeling (SEM). A total of 125 respondents participated, and the findings revealed that brand image (0.401), value-based marketing strategy (0.321), and service quality (0.276) significantly contributed to university competitiveness. Mediation analysis further showed that student transformative experience provided a strategic pathway, with notable contributions from brand image (0.356), marketing strategy (0.287), and service quality (0.242). These results underscore that creating meaningful student experiences serves as a critical driver in enhancing the competitive positioning of higher education institutions. The novelty of this study lies in developing a conceptual framework that explicitly integrates marketing strategies with the Islamic spiritual context, thereby challenging the traditional paradigm that views higher education marketing solely from a transactional or utilitarian perspective. By embedding spiritual and value-based principles into branding and service quality, the framework highlights how Islamic universities can differentiate themselves in an increasingly competitive global academic landscape. Practically, the study provides a strategic blueprint for university management, encompassing value-based branding, innovative communication, enhanced service quality, and the cultivation of transformative student experiences. Beyond producing intellectually capable graduates, the findings stress the importance of nurturing individuals who are spiritually grounded and adaptable to global change. This integrative approach positions Islamic universities not only as centers of academic excellence but also as institutions of character formation and moral leadership in society.
Pengaruh Komunikasi Word Of Mouth dan Place Terhadap Keputusan Pembelian pada Usaha Susu Kambing Etawa Mulia Jaya Di Desa Melati II Kecamatan Perbaungan Pristiwati Pristiwati; Muhammad Hilman Fikri
Jurnal Simki Economic Vol 4 No 1 (2021): Volume 4 Nomor 1 Tahun 2021
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v4i1.46

Abstract

This study aims to determine and test whether Word Of Mouth and Place Communication affect the Purchase Decision on the Etawa Mulia Jaya Goat Milk business in Melati II Village, Perbaungan District. The sample used in this study were consumers who were consuming Etawa Mulia Jaya Goat's Milk products with a total of 87 consumers who were taken for 3 months. The results of the study using the t-test (partial) showed that Word Of Mouth Communication had a significant effect on Purchase Decisions with a tcount value of 4.051 > ttable 1.988 and a significant level of 0.000 <0.05 and that Place had a significant effect on Purchase Decisions with a tcount value of 3.455. > ttable 1.988 with a significant level of 0.001 <0.05. The results of the study using the F (simultaneous) test showed that Word Of Mouth and Place Communication simultaneously had a significant effect on Purchase Decisions with an Fcount of 42.856 > Ftable 3.11 with a significant level of 0.000 <0.05. Based on calculations using the coefficient of determination, the Adjusted R Square value of 0.493 shows that around 49.3% of the Purchase Decision variables can be explained by the Word Of Mouth and Place Communication variables.
Servicecape Analysis To Customer Satisfaction In Delivery Service Company With Customer Trust As Intervening Variable Hardi Mulyono; Muhammad Hilman Fikri; Abd Rasyid Syamsuri
Jurnal Manajemen Industri dan Logistik Vol. 7 No. 1 (2023): 14 original research articles were authored/co-authored by 41 authors from 1 co
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v7i1.1023

Abstract

The number of people who send goods to each other  makes delivery services very important. The development of internet technology  has a great  contribution to the community  need for goods delivery services. For  buying and selling goods business , it is not only limited to face-to-face but  also be done through online media. This research was  conducted using sampling technique namely convenience sampling with consideration of convenience, such as respondents who are easier to find by researchers (Sugiarto, 2011). Respondents in this study were   Costumer s who use delivery service companies with the following criteria: Have used delivery services in the last six months. The number of respondents used was  as many as 120 respondents with 22 types of attributes in the questionnaire. The results of the study showed that there was a positive and significant relationship between the servqual variable and  Costumer  trust; there was  no positive and significant effect between servicecape variables on  Costumer  trust; service quality on  Costumer  loyalty did  not have a significant and positive effect; there was  no effect of servicecape on  Costumer  loyalty; there was  a positive and significant effect of the  Costumer  trust variable on  Costumer  loyalty.
Audit Kinerja Manajemen Sumber Daya Manusia Sebagai Instrumen Strategis Tata Kelola SDM Berkelanjutan Pada PT. Bank Sumut: Kajian Systematic Literature Review Latifa Ramadhani; Inggit Aprilia Utami; Julianto Hutasuhut; Leyli Rahmadani; Intan Pratiwi; Hadi Halomoan Hasibuan; Muhammad Hilman Fikri
Manajemen: Jurnal Ekonomi Vol. 8 No. 2 (2026): Manajemen: Jurnal Ekonomi
Publisher : Fakultas Ekonomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/41ke7g82

Abstract

Penelitian ini bertujuan untuk menganalisis efektivitas Audit Kinerja Manajemen Sumber Daya Manusia (MSDM) dalam mendukung tata kelola SDM berkelanjutan pada PT. Bank SUMUT. Penelitian dilatarbelakangi oleh masih dominannya kajian MSDM yang berfokus pada hubungan faktor-faktor SDM dengan kinerja pegawai, sementara peran audit MSDM sebagai instrumen evaluasi strategis dalam mendukung keberlanjutan organisasi masih relatif terbatas. Penelitian menggunakan pendekatan kualitatif dengan metode Systematic Literature Review (SLR) melalui tahapan Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA), yang meliputi identification, screening, eligibility, dan inclusion. Sumber data terdiri atas artikel ilmiah yang relevan, Sustainability Report PT. Bank SUMUT Tahun 2023–2025, serta berbagai literatur teoritis mengenai audit MSDM, Human Capital, dan Sustainability Governance. Analisis data dilakukan melalui content analysis, thematic analysis, dan narrative synthesis. Hasil penelitian menunjukkan bahwa kompetensi, pelatihan, pengembangan karir, kompensasi, komunikasi organisasi, budaya kerja, work-life balance, dan psychological capital merupakan faktor-faktor strategis yang memengaruhi kualitas pengelolaan SDM pada PT. Bank SUMUT. Namun demikian, faktor-faktor tersebut memerlukan evaluasi yang sistematis melalui Audit Kinerja MSDM untuk memastikan efektivitas implementasinya. Penelitian ini menemukan bahwa Audit Kinerja MSDM berperan sebagai instrumen governance yang menghubungkan pengelolaan SDM, penguatan Human Capital, Sustainable Human Resource Management (Sustainable HRM), dan Sustainability Governance.  Secara teoretis, penelitian ini memperluas perspektif Audit Kinerja MSDM dari fungsi pengawasan administratif menjadi instrumen strategis yang mendukung tata kelola SDM berkelanjutan dan keberlanjutan organisasi
Co-Authors Abd. Rasyid Syamsuri Abd. Rasyid Syamsuri Abd.Rasyid Syamsuri Adrial Falahi Alamsyah Hasibuan Ananda, Fitria Andi Rahman Andiani Dias Ardhansyah Putra Hrp AYU WULANDARI Bambang Hermanto Bayu Wulandari Chyntia Syahni Cynthia Syahni Dahrul Siregar Darwis, Ahmad Dedi Iskandar Batubara Devi, Nabila Dini Lestari, Dini Dwi Febriyanti Dwi Sukma Rini Fadratul Sharly Fahrezi, Citra Dwi Ginting, Ayu Taniya Hadi Halomoan Hasibuan Hadian, Arief Handayani, Uci Harahap, Laila Handayani Harahap, Nur’ain Hasibuan, Melisa Zuriani Ihsan, Ahmad Zendi Indrawan, Muhammad Gita Inggit Aprilia Utami Intan Pratiwi Julianto Hutasuhut Julianto Hutasuhut Khairina Maulida Paramitha Latifa Ramadhani Leyli Rahmadani Mahyani Mahyani Mhd Dani Habra Mhd Zulkifli Hasibuan Mhd Zulkifli Hasibuan Mona Silvia Muhammad Afriansah Muhammad Arif Muhammad Rahmad Muhammad Rahmat Muhdiawati Mulyono , Hardi Mulyono, Hardi Mulyono, Hardi Mutawaqil Billah Tumanggor Nadila, Shinta Nainggolan, Solawati Nirmala, Devi Novita Permata Sari Panjaitan, Dedi Juliandri Pranata Pardede, Joshua Prayogi Siregar, Aldian Pristiwati Pristiwati Pristiwati, Pristiwati Purba, Nelvitia Putra, Haditiya Ridho Mukti Rima Vera Ningsih Risna Dewi Ritonga, Lumayanti Rodiatun Rodiatun Roza Fahrezi Rukmini Rukmini Rukmini Safina, Wan Dian Sahdandi, Shendy Saiful Bahri Saiful Bahri Samosir, Nazly Maza Utama Samsul Bahri Sarinah Br Hasibuan Sarmini Sekar Arum Siregar Nirma Yunita Solawati Nainggolan Solawati Nainggolan Sri Wahyuni Harahap Suci Hairunisa Batubara Sugiar Sugiar Suhaila Husna Samosir Syafrin Ananda Harahap Syahfitri, Dinda Wulan Tazmi, Ayustia Toni Hidayat Toni Hidayat Utama, Indra Wibowo, Muhammad Rizaldy Winda Oriza Safira Wulandari Sari Wulandari, Febriana Tri Yanti Hasibuan Hasibuan Yogi, Sulastri Zainuddin Nur Zamalludin Sembiring Zamaluddin Sembiring