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All Journal JURNAL SIMBOLIKA: Research and Learning in Communication Study Jurnal Ilmiah Universitas Batanghari Jambi IJEBA (International Journal of Economic, Business & Applications) JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT Business Management Analysis Journal (BMAJ) JURNAL MUTIARA MANAJEMEN Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) ULIN: Jurnal Hutan Tropis Enrichment : Journal of Management JURNAL PENELITIAN PENDIDIKAN SOSIAL HUMANIORA Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Manajemen Bisnis dan Keuangan International Journal of Business, Technology, and Organizational Behavior (IJBTOB) ABDI SABHA (Jurnal Pengabdian kepada Masyarakat) Jurnal Ekonomi Jurnal Bisnis Mahasiswa Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Jurnal SALMAN : Sosial dan Manajemen Jurnal Ilmiah Ilmu Terapan Universitas Jambi IKHLAS: Jurnal Pengabdian Dosen dan Mahasiswa Innovative: Journal Of Social Science Research Jurnal Pendekar Nusantara Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Manajemen : Jurnal Ekonomi Amwaluna: Jurnal Ekonomi dan Keuangan Syariah Harmony Management: International Journal of Management Science and Business JIMEK Jurnal Simki Economic All Fields of Science Journal Liaison Academia and Sosiety Journal Liaison Academia and Society
Muhammad Hilman Fikri
Universitas Muslim Nusantara Al-Washliyah
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Public Health Social Sciences Transportation Other

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Journal : jimek

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Analisis Positioning Institutional dan Saluran Komunikasi dalam meningkatkan Keunggulan Basing Perguruan Tinggi Swasta di Kota Medan: Studi Analisis PTS Kota Medan di Universitas Muslim Nusantara Al-Washliyah Hardi Mulyono; Muhammad Hilman Fikri
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 6 No. 1 (2026): Maret: Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v6i1.9047

Abstract

This study examines the strategic mechanisms for building competitive advantage in higher education institutions through a holistic approach that includes institutional positioning, communication channels, and value perception formation at the Universitas Muslim Nusantara Al-Washliyah. Using Structural Equation Modeling (SEM) with Partial Least Square (PLS) method, the study involved 361 respondents from various stakeholder groups. The results show that institutional positioning (coefficient 0.372) and communication channels (coefficient 0.411) have a significant impact on value perception formation. These two variables directly influence the university's competitiveness, with contributions of 0.287 and 0.245, respectively. Additionally, value perception proved to play a strong mediating role with an influence coefficient of 0.386. These findings emphasize the importance of an integrated and comprehensive marketing strategy in facing the contemporary higher education competition, highlighting institutional differentiation, responsive communication, and the creation of a positive value perception. This study provides both theoretical contributions and practical implications for higher education managers to improve their competitive position in the education market.
Co-Authors Abd. Rasyid Syamsuri Abd. Rasyid Syamsuri Abd.Rasyid Syamsuri Adrial Falahi Alamsyah Hasibuan Ananda, Fitria Andi Rahman Andiani Dias Ardhansyah Putra Hrp AYU WULANDARI Bambang Hermanto Bayu Wulandari Chyntia Syahni Cynthia Syahni Dahrul Siregar Darwis, Ahmad Dedi Iskandar Batubara Devi, Nabila Dini Lestari, Dini Dwi Febriyanti Dwi Sukma Rini Fadratul Sharly Fahrezi, Citra Dwi Ginting, Ayu Taniya Hadi Halomoan Hasibuan Hadian, Arief Handayani, Uci Harahap, Laila Handayani Harahap, Nur’ain Hasibuan, Melisa Zuriani Ihsan, Ahmad Zendi Indrawan, Muhammad Gita Inggit Aprilia Utami Intan Pratiwi Julianto Hutasuhut Julianto Hutasuhut Khairina Maulida Paramitha Latifa Ramadhani Leyli Rahmadani Mahyani Mahyani Mhd Dani Habra Mhd Zulkifli Hasibuan Mhd Zulkifli Hasibuan Mona Silvia Muhammad Afriansah Muhammad Arif Muhammad Rahmad Muhammad Rahmat Muhdiawati Mulyono , Hardi Mulyono, Hardi Mulyono, Hardi Mutawaqil Billah Tumanggor Nadila, Shinta Nainggolan, Solawati Nirmala, Devi Novita Permata Sari Panjaitan, Dedi Juliandri Pranata Pardede, Joshua Prayogi Siregar, Aldian Pristiwati Pristiwati Pristiwati, Pristiwati Purba, Nelvitia Putra, Haditiya Ridho Mukti Rima Vera Ningsih Risna Dewi Ritonga, Lumayanti Rodiatun Rodiatun Roza Fahrezi Rukmini Rukmini Rukmini Safina, Wan Dian Sahdandi, Shendy Saiful Bahri Saiful Bahri Samosir, Nazly Maza Utama Samsul Bahri Sarinah Br Hasibuan Sarmini Sekar Arum Siregar Nirma Yunita Solawati Nainggolan Solawati Nainggolan Sri Wahyuni Harahap Suci Hairunisa Batubara Sugiar Sugiar Suhaila Husna Samosir Syafrin Ananda Harahap Syahfitri, Dinda Wulan Tazmi, Ayustia Toni Hidayat Toni Hidayat Utama, Indra Wibowo, Muhammad Rizaldy Winda Oriza Safira Wulandari Sari Wulandari, Febriana Tri Yanti Hasibuan Hasibuan Yogi, Sulastri Zainuddin Nur Zamalludin Sembiring Zamaluddin Sembiring