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All Journal JURNAL SIMBOLIKA: Research and Learning in Communication Study Jurnal Ilmiah Universitas Batanghari Jambi IJEBA (International Journal of Economic, Business & Applications) JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT Business Management Analysis Journal (BMAJ) JURNAL MUTIARA MANAJEMEN Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) Enrichment : Journal of Management JURNAL PENELITIAN PENDIDIKAN SOSIAL HUMANIORA Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Manajemen Bisnis dan Keuangan Jurnal Simki Economic ABDI SABHA (Jurnal Pengabdian kepada Masyarakat) Jurnal Ekonomi Jurnal Bisnis Mahasiswa Jurnal SALMAN : Sosial dan Manajemen Jurnal Ilmiah Ilmu Terapan Universitas Jambi Journal Liaison Academia and Society IKHLAS: Jurnal Pengabdian Dosen dan Mahasiswa Innovative: Journal Of Social Science Research Jurnal Pendekar Nusantara Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Harmony Management: International Journal of Management Science and Business JIMEK
Muhammad Hilman Fikri
Universitas Muslim Nusantara Al-Washliyah
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PENGARUH HARGA, INOVASI PRODUK DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PADA AROMA BAKERY SM RAJA MEDAN AMPLAS Harahap, Laila Handayani; Fikri, Muhammad Hilman; Hadian, Arief; Darwis, Ahmad
Jurnal Bisnis Mahasiswa Vol 2 No 3 (2022): Jurnal Bisnis Mahasiswa
Publisher : PT Aksara Indo Rajawali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60036/jbm.v2i3.87

Abstract

Penelitian ini bertujuan menguji Pengaruh Harga, Inovasi Produk dan Brand Image Terhadap Keputusan Pembelian Pada Aroma Bakery SM Raja Medan Amplas. Sampel penelitian ini adalah sebanyak 90 konsumen. Teknik analisis yang digunakan adalah analisis Regresi Berganda, Uji T, Uji F dan Koefisien Determinasi, Uji Validitas dan Uji Reliabilitas, Uji Asumsi Klasik. Uji kesesuaian dengan menggunakan uji t dilakukan untuk menguji pengaruh secara parsial antara variabel independen dengan variabel dependen dengan asumsi bahwa varaiabel lain dianggap konstan. Hasil analisis diperoleh nilai t hitung untuk variabel harga (X1) sebesar 3.670 jika dibandingkan dengan nilai t tabel yang sebesar 1.662. Maka t hitung yang diperoleh lebih besar dari nilai t tabel atau 3.670 > 1.662. Variabel inovasi produk (X2) sebesar -1.627 jika dibandingkan dengan nilai t tabel yang sebesar 1.662. Maka t hitung yang diperoleh lebih kecil dari nilai t tabel atau -1.627 < 1.662. Variabel brand image (X3) sebesar 3.932 jika dibandingkan dengan nilai t tabel yang sebesar 1.662. Maka t hitung yang diperoleh lebih besar dari nilai t tabel atau 3.932 > 1.662. Nilai f hitung adalah 153.830 dengan tingkat sig 0,000 oleh karena itu nilai sig 0,000 > 0,05 dan nilai F hitung 153.830 > F tabel 2.71. Nilai R menunjukkan korelasi sederhana, yaitu harga (X1), inovasi produk (X2) dan brand image (X3) berpengaruh terhadap keputusan pembelian sebesar 0.918 atau 91.8%. Artinya hubungannya erat, semakin besar R berarti hubungannya semakin erat. R square (R2) atau kuadrat R menunjukkan koefisien determinasi adalah sebesar 0.843, artinya persentase harga (X1), inovasi produk (X2) dan brand image (X3) terhadap keputusan pembelian sebesar 84.3% sedangkan sisanya sebesar 15.7% dipengaruhi oleh variabel lain yang tidak diteliti oleh penelitian ini.
PENGARUH BAURAN PEMASARAN DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA BUTIK NASYA MINI SHOP BANDAR SETIA Fahrezi, Citra Dwi; Fikri, Muhammad Hilman; Darwis, Ahmad
Jurnal Bisnis Mahasiswa Vol 2 No 3 (2022): Jurnal Bisnis Mahasiswa
Publisher : PT Aksara Indo Rajawali

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh bauran pemasaran dan kualitas pelayanan terhadap kepuasan konsumen pada Toko Nasya Mini Shop Bandar Setia. Teknik pengambilan sampel menggunakan rumus Slovin dengan tingkat kesalahan 10% yang terkumpul 60 responden. Metode yang digunakan adalah explanatory research dengan teknik analisis menggunakan analisis statistik dengan regresi, korelasi, determinasi dan pengujian hipotesis. Hasil penelitian ini bahwa bauran pemasaran berpengaruh signifikan terhadap kepuasan konsumen, pengujian hipotesis diperoleh t hitung > t tabel atau (3,998 > 2,004). Kualitas pelayanan berpengaruh signifikan terhadap kepuasan pelanggan, pengujian hipotesis diperoleh t hitung > t tabel atau (5,535 > 2,004). Secara keseluruhan bauran pemasaran dan kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Koefisien determinasi (R^2) diperoleh nilai (R Square) sebesar 0,621, hal ini berarti variabel kepuasan pelanggan dapat dijelaskan sebesar 62,1% oleh variabel bauran dan kualitas pelayanan, sedangkan sisanya 37,9% dijelaskan oleh variabel lain. variabel di luar variabel yang dicari.
SME Development Through Competitive Advantage on The Improvement of SME Marketing Performance in Medan Fikri, Muhammad Hilman; Mulyono, Hardi; Syamsuri, Abd. Rasyid; Nainggolan, Solawati
International Journal of Economic, Business & Applications Vol. 9 No. 1 (2024): International Journal of Economic, Business and Applications
Publisher : Program Pascasarjana, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31285/ijeba.99

Abstract

The development of competitive advantage for SMEs in Medan City is carried out by looking at the marketing aspects. In improving its marketing performance, SMEs review aspects of market orientation and product innovation. This will allow SMEs to compete with their competitors. The role of the government is also increasingly needed in making the quality improvement of SMEs such as providing facilities and infrastructure for good access to the market, providing understanding in increasing product innovation and opening access to SME marketing in the future. However, some entrepreneurs are constrained in making this because of  the limited information and advantages they have. Based on the model and dimensions of the marketing strategy, the results of observational analysis and interviews with speakers conducted by researchers argue that the marketing development strategy of MSMEs in Medan City is included in the progressive strategy model. That is the strategy that is carried out by surviving with the marketing aspect.
Servicecape Analysis To Customer Satisfaction In Delivery Service Company With Customer Trust As Intervening Variable Mulyono, Hardi; Fikri, Muhammad Hilman; Syamsuri, Abd Rasyid
Jurnal Manajemen Industri dan Logistik Vol 7, No 1 (2023): page 01 - 204
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v7i1.1023

Abstract

The number of people who send goods to each other  makes delivery services very important. The development of internet technology  has a great  contribution to the community  need for goods delivery services. For  buying and selling goods business , it is not only limited to face-to-face but  also be done through online media. This research was  conducted using sampling technique namely convenience sampling with consideration of convenience, such as respondents who are easier to find by researchers (Sugiarto, 2011). Respondents in this study were   Costumer s who use delivery service companies with the following criteria: Have used delivery services in the last six months. The number of respondents used was  as many as 120 respondents with 22 types of attributes in the questionnaire. The results of the study showed that there was a positive and significant relationship between the servqual variable and  Costumer  trust; there was  no positive and significant effect between servicecape variables on  Costumer  trust; service quality on  Costumer  loyalty did  not have a significant and positive effect; there was  no effect of servicecape on  Costumer  loyalty; there was  a positive and significant effect of the  Costumer  trust variable on  Costumer  loyalty.
Pembuatan Minuman Herbal Air Serai Sebagai Minuman Kesehatan di Desa Gongsol, Kecamatan Merdeka, Kabupaten Karo Ananda, Fitria; Prayogi Siregar, Aldian; Pranata Pardede, Joshua; Tazmi, Ayustia; Nadila, Shinta; Hilman Fikri, Muhammad; Mulyono , Hardi
IKHLAS: Jurnal Pengabdian Dosen dan Mahasiswa Vol. 3 No. 2 (2024): IKHLAS: Jurnal Pengabdian Dosen dan Mahasiswa
Publisher : Indra Institute Research & Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58707/ikhlas.v3i2.982

Abstract

The aim of this activity is to provide education on the manufacture and use of lemongrass plants as a drink rich in benefits, which is carried out in Gongsol Village. Providing simple education about the benefits of lemongrass and lemon drinks, where the content contained in lemongrass is able to reduce hypertension, control blood sugar, and strengthens the nervous system, as well as how to make it. The method used in this activity is to provide education about how to make and the benefits of lemongrass drinks to the Gongsol village community, as well as distributing ready-made lemongrass drinks to residents. The result of this service is that people who come to our service stand receive education about the benefits of lemongrass drinks, how to make them and ready-made lemongrass drinks.
Servicecape Analysis To Customer Satisfaction In Delivery Service Company With Customer Trust As Intervening Variable Mulyono, Hardi; Fikri, Muhammad Hilman; Syamsuri, Abd Rasyid
Jurnal Manajemen Industri dan Logistik Vol. 7 No. 1 (2023): May 2023
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v7i1.1023

Abstract

The number of people who send goods to each other  makes delivery services very important. The development of internet technology  has a great  contribution to the community  need for goods delivery services. For  buying and selling goods business , it is not only limited to face-to-face but  also be done through online media. This research was  conducted using sampling technique namely convenience sampling with consideration of convenience, such as respondents who are easier to find by researchers (Sugiarto, 2011). Respondents in this study were   Costumer s who use delivery service companies with the following criteria: Have used delivery services in the last six months. The number of respondents used was  as many as 120 respondents with 22 types of attributes in the questionnaire. The results of the study showed that there was a positive and significant relationship between the servqual variable and  Costumer  trust; there was  no positive and significant effect between servicecape variables on  Costumer  trust; service quality on  Costumer  loyalty did  not have a significant and positive effect; there was  no effect of servicecape on  Costumer  loyalty; there was  a positive and significant effect of the  Costumer  trust variable on  Costumer  loyalty.
PENDIDIKAN KARAKTER : PROGRAM KEWIRAUSAHAAN DAN PROGRAM KEAGAMAAN SEBAGAI IMPLEMENTASI KURIKULUM MERDEKA Sarmini; Silvia Mona; Muhammad Hilman Fikri; Winda Oriza Safira; Fadratul Sharly
Jurnal Pendekar Nusantara Vol. 2 No. 2 (2025): FEBRUARI 2025
Publisher : LPPM-Universitas Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37776/pend.v2i2.1652

Abstract

Pendidikan Karakter merupakan tujuan dari Pendidikan secara utuh. Dengan karakter yang baik siswa mempunyai potensi yang patut dikambangkan. Salah satu untuk mendukung Pendidikan Karakter adalah Program Kewirausahaan, di mana di dalamnya termuat karakter kerjasama, mandiri dan visioner. Sedang Program Keagamaan merupakan implementasi Kurikulum Merdeka yang mana sarat dengan pendidikan Karakter, seperti : disiplin menjalankan ibadah, pandai bersyukur, ikhlas, kerjasama, menghargai sesama dan sebagainya. Dalam Pelaksanaan PKM Nasional ini, Tim PKM terdiri dari dua Universitas yaitu Universitas Batam dan Universitas Muslim Nusantara al Washliyah, Medan. Selain itu Tim Kelompok 7 dati Tim PKM Nasional ini terdiri dari kolaborasi dari Prodi yang berbeda, yaitu Manajemen dan Kebidanan. Mitra dari Pim PKM adalah SMA Islam Nabilah, Batam. Keseluruhan peserta terdiri dari 8 dosen UMN Medan, 18 dosen Universitas Batam. Dari Mitra terdiri dari 56 siswa SMA Islam Nabilah serta 14 guru. Metode yang dipakai adalah penyampaian materi dari masing-masing kelompok kepada siswa, dan tanya jawab, serta game/permaian edukasi. Harapan dari kegiatan PKM ini adalah siswa mendapatkan pengatahuan tentang Pendidikan Karakter : Program Kewirausahaan dan Program Keagamaan sebagai Implemetasi dari Kurikulum Merdeka.
Pengaruh Brand Image dan Biaya Pendidikan terhadap Minat Kuliah di UMN Al-Washliyah Samosir, Nazly Maza Utama; Fikri, Muhammad Hilman
Jurnal Manajemen Bisnis dan Keuangan Vol 2 No 2 (2021): Oktober 2021
Publisher : https://jurnal.binamandiri.ac.id/

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51805/jmbk.v2i2.36

Abstract

This study was conducted to determine the effect of brand image and tuition fee on studying at the Faculty of Economics of UMNAW. The population in this study was the community of Dolok Batu Nanggar District, Simalungun Regency, which amounted to three hundred people. This study used a sample of 75 people who were taken randomly using a random sampling technique. This type of research is quantitative research with a multiple linear regression method. The data were collected using a questionnaire instrument and direct observation to the field and then analyzed using the multiple linear regression method. This study obtained results, namely brand image and tuition fee affect college interest. Brand image and tuition fee affect interest in college by 54.9%.
Pengaruh Kualitas Website dan Inlfuencer Marketing terhadap Keputusan Pembelian Produk di Marketplace Shopee (Studi Kasus pada Masyarakat Dusun IV Undian Tadukan Raga Deli Serdang) Ginting, Ayu Taniya; Fikri, Muhammad Hilman; Hutasuhut, Julianto; Hasibuan, Melisa Zuriani
Jurnal Ilmiah Universitas Batanghari Jambi Vol 25, No 1 (2025): Februari
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v25i1.5716

Abstract

The purpose of this research is to determine and analyze the influence of website quality and influencer marketing on product purchasing decisions at the Shopee marketplace in the Dusun IV Lottery Tadukan Raga Deli Serdang community. The type of research is quantitative. The population of this study was the entire community of Dusun IV Lottery Tadukan Raga Deli Serdang with 380 respondents. The sample in this study used the Slovin formula, the required sample was 80 samples from the 'Dusun IV Lottery Tadukan Raga' community. The research instrument uses a questionnaire with a Likert scale data measurement scale. Data analysis techniques use validity, reliability and classical assumption tests. The data analysis method uses multiple linear regression with the help of the SPSS program. The results of this research reveal that the quality of the website and influencer marketing simultaneously and partially have a positive and significant effect on product purchasing decisions at the Shopee Marketplace in the Dusun IV Lottery Tadukan Ratga Deli Serdang community.
PENDIDIKAN KARAKTER : PROGRAM KEWIRAUSAHAAN DAN PROGRAM KEAGAMAAN SEBAGAI IMPLEMENTASI KURIKULUM MERDEKA Sarmini; Silvia Mona; Muhammad Hilman Fikri; Winda Oriza Safira; Fadratul Sharly
Jurnal Pendekar Nusantara Vol. 2 No. 3 (2025): MEI 2025
Publisher : LPPM-Universitas Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37776/pend.v2i3.1834

Abstract

Pendidikan Karakter merupakan tujuan dari Pendidikan secara utuh. Dengan karakter yang baik siswa mempunyai potensi yang patut dikambangkan. Salah satu untuk mendukung Pendidikan Karakter adalah Program Kewirausahaan, di mana di dalamnya termuat karakter kerjasama, mandiri dan visioner. Sedang Program Keagamaan merupakan implementasi Kurikulum Merdeka yang mana sarat dengan pendidikan Karakter, seperti : disiplin menjalankan ibadah, pandai bersyukur, ikhlas, kerjasama, menghargai sesama dan sebagainya. Dalam Pelaksanaan PKM Nasional ini, Tim PKM terdiri dari dua Universitas yaitu Universitas Batam dan Universitas Muslim Nusantara al Washliyah, Medan. Selain itu Tim Kelompok 7 dati Tim PKM Nasional ini terdiri dari kolaborasi dari Prodi yang berbeda, yaitu Manajemen dan Kebidanan. Mitra dari Pim PKM adalah SMA Islam Nabilah, Batam. Keseluruhan peserta terdiri dari 8 dosen UMN Medan, 18 dosen Universitas Batam. Dari Mitra terdiri dari 56 siswa SMA Islam Nabilah serta 14 guru. Metode yang dipakai adalah penyampaian materi dari masing-masing kelompok kepada siswa, dan tanya jawab, serta game/permaian edukasi. Harapan dari kegiatan PKM ini adalah siswa mendapatkan pengatahuan tentang Pendidikan Karakter : Program Kewirausahaan dan Program Keagamaan sebagai Implemetasi dari Kurikulum Merdeka.
Co-Authors Abd. Rasyid Syamsuri Abd. Rasyid Syamsuri Abd.Rasyid Syamsuri Adrial Falahi Ananda, Fitria Andi Rahman Ardhansyah Putra Hrp AYU WULANDARI Bahri, Saiful Bambang Hermanto Darwis, Ahmad Dedi Iskandar Batubara Dedi Juliandri Panjaitan Devi, Nabila Dwi Febriyanti Fadratul Sharly Fahrezi, Citra Dwi Ginting, Ayu Taniya Hadian, Arief Handayani, Uci Harahap, Laila Handayani Harahap, Nur’ain Hardi Mulyono Hardi Mulyono Hasibuan, Melisa Zuriani Ihsan, Ahmad Zendi Indrawan, Muhammad Gita Julianto Hutasuhut Mahyani Mahyani Mhd Zulkifli Hasibuan Muhammad Rahmat Muhammad Rizaldy Wibowo Muhdiawati Mulyono , Hardi Mulyono, Hardi Nadila, Shinta Nainggolan, Solawati Nirmala, Devi Pranata Pardede, Joshua Prayogi Siregar, Aldian Pristiwati, Pristiwati Purba, Nelvitia Putra, Haditiya Risna Dewi Ritonga, Lumayanti Rodiatun Rodiatun Rukmini Rukmini Rukmini Safina, Wan Dian Sahdandi, Shendy Samosir, Nazly Maza Utama Samsul Bahri Sarinah Br Hasibuan Sarmini Silvia Mona Solawati Nainggolan Solawati Nainggolan Syafrin Ananda Harahap Syahfitri, Dinda Wulan Tazmi, Ayustia Toni Hidayat Utama, Indra Wan Dian Safina Winda Oriza Safira Yanti Hasibuan Hasibuan Yogi, Sulastri Zainuddin Nur Zamaluddin Sembiring