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Journal : AGRIMOR

Strategi Pengembangan Model Bisnis Teh Gaharu CV.Barokah Access, Sambas, Kalimantan Barat Lukito Hasta Pratopo; Ahmad Thoriq
AGRIMOR Vol 5 No 3 (2020): AGRIMOR - July 2020
Publisher : Fakultas Pertanian, Universitas Timor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32938/ag.v5i3.1063

Abstract

Agarwood leaves contain antioxidant compounds so that the potential as a raw material in making tea. One company that produces agarwood leaf tea is CV Barokah Access, Sambas, West Kalimantan, but in business development there are still many obstacles. This study aims to obtain alternative business development strategies through the Business Model Canvas and SWOT approaches. Data collected through observation and interviews, which are then processed using qualitative methods in the form of data reduction, data presentation and drawing conclusions. After conducting research, a strategy was produced for CV Barokah Access in developing the agarwood leaf tea business, namely: market development, product packaging improvement, strengthening partnership networks, increasing the number of employees, increasing human resource capacity, increasing business capital, and managing several business licenses.
Co-Authors Abdulazizi Cahyadi, Hasani Achsyan, Dimas Habibie Adittia Hary Nugraha Afrizal, Sulwani Husna Agus Sutejo Amorita Iqradiella Andika Herianto Simarmata Arif Purwonugroho Arip, Muhamad Arum, Marsya Sekar Asep Yusuf Asri Widyasanti Asri Widyasanti Asri Widyasanti Bonie Pamungkas Boy Macklin Pareira Prawiranegara Daffa Khoiris Daffa Khoiris Darmawan Hidayat, Darmawan Desi Yunita Drupadi Ciptaningtyas Dupadi Ciptaningtyas Fadillah , Helmi Fadzar Bagas Akbar Fahmi Rizal Fahmi, Zulfikar Fahrizi, Ahmad Luthfi Febi Febriansyah Fikrialdis Rifki Ganjar Dianugraha Alam Haniifah, Nabiilah Rosyiidah Nuur Hasta Pratopo, Lukito Imaduddin, Luthfie Hafidz In-In Hanidah Intan Aprilia Isbandi, Fitri Susiswani Ismail Maskromo Iwan Setiawan Iwan Setiawan Khoiris, Daffa Kralawi Sita Krawali Sita Kusno, Kuswarini Kuswarini Kusno Kuswarini Kusno Lisa Oktavia Br Napitupulu Lukito Lukito Hasta Pratopo Lukito Hasta Pratopo Lukito Hasta Pratopo Lukito, Lukito Hasta Pratopo Luthfie Hafidz Imaduddin Masrukan Masrukan Moch Ilham Khoerulloh Muhamad Mas’ud Mutia Safira Nadia Karimah Nadia Karimah Nanda, Muhammad Achirul Natasha, Ariska Dwi Nugraha, Adittia Hary Nur Adhillah, Syahla Nur Syamsiyah Nur Syamsiyah Nur Syamsiyah Nurima, Pradilla Alfa Pandi Pardian Pratopo, Lukito Hasta Putri, Cyrille Nailah Rifda Rahayu, Karina Amelia Raka Rabean Alifazza Reza Permana Aji Rifaldhy, Muhammad Rizki Mulya Sampurno, Rizki Mulya Rizky Mulya Samporno Rizky Mulya Sampurno Roni Kastaman Sakti, Habil Tria Sam Herodian Sampurna, Rizky Mulya Sarifah Nurjanah Sarifah Nurjanah Sella Fiana Sintia Ayu Listina Sita Halimatus Sa’diyah Sita Halimatus Sa’diyah Sondang Kiki Rosita Sophia Dwiratna Nur Perwitasari Sophia Dwiratna Nur Perwitasari Syafa Bunga Azzahra , Aura Syauqi Hisyam Shafiyullah TATI NURHAYATI Totok Herwanto Totok Herwanto Totok Herwanto Tuti Karyani Wahyu Gunawan Wahyu Kristian Sugandi Yulni, Tri Zaida Zaida