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suroso, amat
Universitas Bani Saleh
Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Industrial & Manufacturing Engineering Social Sciences Transportation

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Digital Technology Management Challenges in Marketing Local Farm Products in Developing Countries: Analysis of International Publication Findings Abdul Samad Arief; Seprianti Eka Putri; Amat Suroso; Abdul Wahab Syakhrani; Noor Rahmini
Jurnal Iqra' : Kajian Ilmu Pendidikan Vol. 6 No. 2 (2021): Jurnal Iqra' : Kajian Ilmu Pendidikan
Publisher : Institut Agama Islam Ma'arif NU (IAIMNU) Metro Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25217/ji.v6i2.1378

Abstract

The success of marketing all business products is closely related to how to overcome marketing obstacles. One is the use of digital tools. In other words, there are many challenges that digital marketing tools can identify and solve. For this reason, the researchers have studied data from many international publication journals that discuss the study of marketing agricultural products in various contexts. Furthermore, the researchers examine by involving a data analysis system, rigorous evaluation of the data, and extracting the digests relevant to the formulation of this study's questions. Based on the discussion of the study data, the researchers believe that our findings are valid and reliable. The researchers succeeded in identifying the challenges of marketing agricultural products in developing countries, including the crisis of human resources operating digitally, so that they are often wrong in marketing applications, are reluctant to innovate, and lack professional marketing ideas. Hopefully, the results of this digital marketing study will be helpful for many further studies. Keywords: Digital Marketing, Agricultural Products, Management Challenges
Co-Authors .S.T., M.Kom., Suhadi Abdul Samad Arief Abdul Wahab Syakhrani Abrar Hiswara Achmad Abdul Azis Anugriaty Indah Asmarany Apit Fathurohman Arif Rinaldi Dikananda Atit Pertiwi Cipta Nugraha Damanik Dadang Sudrajat Dicki Irfansyah Esti Susiloningsih Hendrajaya - I Nyoman, Sudyana, Idris Saleh Imman Yusuf Sitinjak Jaya, Iwan Marhakim Mariam Masroni Masroni Merlyn Rutumalessy Metty Mustikasari Moh. Samsul Arifin Mohamad Trio Febriyantoro Mozart Malik Ibrahim Muhamad Akbar Muhamad Nur Muhammad Ade Kurnia Harahap Muhammad Djauhari Muhammad Fikri Maulana Murini, Murini Mustafa, Fahrina Noor Rahmini Nurhaifa Idris Orias, Marco Rinovian Rais Rizky Ramadhan Seprianti Eka Putri Sri Purwati Suhartono Suharyatun Suharyatun Sulistyowati Sulistyowati Widyatmoko Widyatmoko Yulius Luturmas Yusuf Iskandar