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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar Jurnal Basataka (JBT) Jurnal ABDINUS : Jurnal Pengabdian Nusantara International Journal of Humanities and Innovation (IJHI) Mattawang: Jurnal Pengabdian Masyarakat ARRUS Journal of Social Sciences and Humanities Jurnal Pengabdian Inovasi dan Teknologi Kepada Masyarakat Seminar Nasional Pengabdian Kepada Masyarakat Dedikasi: Jurnal Pengabdian Kepada Masyarakat JTechLP JoEELE International Journal of Community Engagement Payungi Priviet Social Sciences Journal Jurnal Humanipreneur Seminar Nasional Hasil Penelitian LP2M UNM International Journal of Business English and Communication (IJoBEC) INDOPEDIA (Inovasi Pembelajaran dan Pendidikan) GEMBIRA (Pengabdian Kepada Masyarakat) PEDAMAS (Pengabdian Kepada Masyarakat) Journal of Humanities and Social Studies BEGIBUNG: Jurnal Penelitian Multidisiplin Welfare: Jurnal Pengabdian Masyarakat Variable Research Journal
Hajar, Andi
English Department, Faculty Of Language And Literature, Universitas Negeri Makassar, Makassar, 90224, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Dentistry Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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MARKETING COMMUNICATION STRATEGY IMPLEMENTED BY COLOR PRODUCTION IN PROMOTING AND SELLING THEIR SERVICES Nurfitrah; Seny Luhriyani Sunusi; Andi Hajar; Himala Praptami Adys; Ahmad Azhari
International Journal of Business English and Communication Vol 3 No 3 (2025): July
Publisher : Bahasa Inggris Program Sarjana Terapan, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/ijobec.v3i3.6485

Abstract

The objective of this research is to examine the implementation of the marketing communication strategy (the 7Ps of the marketing mix) as well as to identify the inhibiting factors in the promotion and sale of services. This study employed a qualitative research design with a descriptive approach to provide a comprehensive understanding of the research subject. Data were collected through observation and interviews. The findings reveal that Color Production utilizes the 7Ps marketing mix product, price, place, promotion, people, physical evidence, and process in its business practices. Additionally, the study identified several inhibiting factors affecting the promotion and sale of services, including limited capital, competition, and pricing challenges. The results suggest that an effective marketing communication strategy plays a crucial role in increasing sales and attracting customers.
THE PERCEPTION OF BUSINESS ENGLISH COMMUNICATION 2020 STUDENTS TOWARD THE USE OF YOUTUBE VIDEOS TO IMPROVE SPEAKING SKILL Rezky, Nur; Luhriyani, Seny; Hajar, Andi
JTechLP: Journal of Technology in Language Pedagogy Vol 2, No 1, March (2023): JTechLP: Journal of Technology in Language Pedagogy
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jtechlp.v2i4, Dec.56793

Abstract

This study is the perception research that aimed to find out students' perceptions regarding the use of YouTube videos to improve speaking skills and to find out whether YouTube videos can be used to improve students' speaking skills. This study used a quantitative method by taking samples with a questionnaire research instrument. The subjects of this study were 30 Business English Communication Students Class of 2020. Data analysis used in this study is data analysis using validity and reliability tests. The results showed that the perceptions of students indicated that using YouTube videos to improve speaking skills was effective. And the results of the questionnaire consisting of 19 items show the results obtained from the study, namely 78% in the Strongly Agree category. Based on these results, YouTube videos can be productive and effective media to be used as learning media to improve speaking skills which also include student vocabulary and pronunciation.
PELATIHAN BUDIDAYA ANGGREK BAGI MAHASISWA BAHASA INGGRIS TERAPAN D4, FAKULTAS BAHASA DAN SASTRA, UNIVERSITAS NEGERI MAKASSAR Andi Hajar; Indrawaty Asfah
Jurnal Gembira: Pengabdian Kepada Masyarakat Vol 1 No 06 (2023): DESEMBER 2023
Publisher : Media Inovasi Pendidikan dan Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pelatihan budidaya anggrek ini ditujukan bagi mahasiswa Prodi Bahasa Inggris Terapan D4 atau dikenal juga dengan mahasiswa BEC (Business English Communication), Fakultas Bahasa dan Sastra, Universitas Negeri Makassar. Bertujuan untuk mengenalkan budidaya anggrek dan peluang bisnisnya. Pelatihan ini dilaksanakan selama sehari yaitu pada tanggal 8 September 2023, yang diikuti oleh 30 peserta. Pelaksanaan pelatihan menggunakan metode: ceramah, tanya-jawab, demonstrasi, dan praktek. Pelatihan ini diadakan mengingat bahwa salah satu misi Prodi Business English Communication adalah menumbuhkan semangat kewirausahaan dimana mahasiswa diajarkan berbagai jenis keterampilan yang mengarah ke wirausaha (bisnis). Pengetahuan dan keterampilan itu diharapkan kelak bermanfaat bagi mahasiswa saat mereka telah menyelesaikan studi mereka. Hasil dari pelatihan ini adalah keterampilan yang diperoleh mahasiswa dalam mengenali jenis-jenis anggrek yang potensial untuk dibisniskan, cara menanam dan merawat anggrek dalam berbagai tahap umur, teknik perbanyakan anggrek, pencegahan dan pembasmian hama dan penyakit, serta kiat-kiat yang perlu dipahami agar dapat berhasil di dunia bisnis anggrek.
THE ANALYSIS OF NURSERY RHYMES AS ORAL TRADITION IN MAKASSAR Andi Hajar
JOURNAL OF HUMANITIES AND SOCIAL STUDIES Vol. 2 No. 02 (2024): MAY 2024
Publisher : Media Inovasi Pendidikan dan Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Nursery rhymes is one of oral tradition that exist in all of the cultures like in Makassar, South Sulawesi. The purpose of nursery rhymes are to educate and entertain the small children. The songs can be identified in three forms: songs only, songs that are sung while playing games, and lullaby songs intended for babies and small children. We can find many songs that exist for years, like Bintang Kecil, Kasih Ibu, Pelangi-Pelangi, Burung Kakatua, Topi Saya Bundar, etc. The kinds of songs that sung while playing games in Makassar are Cincin banca, Domikado, Lojo’-Lojo’, Tumbu’-Tumbu’ Blanga, Ular Naga, etc. Lullaby songs are Nina Bobo, and some local songs like Yabe Lale, Alama Sea-Sea, Labuni Essoe, O indokku… O Ambokku. Children creativity also develop when they are playing. They create different version of the songs. Nursery rhymes also has important roles and some benefits for the children like improving their speaking skills, improving their language, vocabularies, and sentence structure that are easy to be learned by the children. Also nursery rhymes have benefits to strengthen their physic like running, jumping, etc. The last, playing and singing can improve the togetherness and solidarity among children.
Students’ Perceptions on Using Vlog to Improve English Speaking Skills Istiqamah, Alisya Fitria; Jefri, Riny; Hajar, Andi
Journal of Excellence in English Language Education Vol 4, No 4, October (2025): Journal of Excellence in English Language Education
Publisher : Program Studi Pendidikan Bahasa Inggris FBS UNM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/joeele.v4i4, October.78157

Abstract

This study investigates the perceptions faced by Business English Communication (BEC) students at Universitas Negeri Makassar on using video blog (Vlog) to improve their English-speaking skills. Using a qualitative research approach, this study aims to describe students' views on the efficacy of Vlog as a learning tool and to identify the barriers they face in this process. Data was collected through interviews with students who extensively use Vlog outside of course requirements. The findings show that students' perceptions regard Vlog as a useful medium for improving speaking skills due to their engaging and interactive nature. These insights contribute to the theoretical understanding of media-based learning and offer practical implications for educators and curriculum developers who aim to integrate digital media effectively into language learning programs.
INOVASI PEMBELAJARAN DI MADRASAH: PENGENALAN DEEP LEARNING DAN PENYUSUNAN RPP DENGAN BANTUAN AI Lely Novia; Nurdin Noni; Fitri Radhiyani; Yunitari Mustikawati; Andi Hajar
Bestari: Jurnal Pengabdian Kepada Masyarakat Vol 5 No 3 (2025)
Publisher : Sekolah Tinggi Keguruan dan Ilmu Pendidikan (STKIP) Melawi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46368/dpkm.v5i2.3531

Abstract

Education in Madrasah faces the challenge of developing learning methods that are in line with the needs of the 21st century, especially with the rapid development of technology. Deep Learning and Artificial Intelligence (AI) enable deeper understanding and relevant applications to improve the quality of teaching. The purpose of this service activity is to introduce the use of AI such as ChatGPT and Microsoft Copilot to create more efficient lesson plans, as well as interactive applications such as Canva and Heyzine to create engaging teaching materials. The methods used are workshop-based training and direct simulations. The results of the training showed a significant ability of teachers to use technology in creating lesson plans with a Deep Learning approach and utilizing AI in preparing lesson plans as well as using Canva and Heyzine technology in interactive teaching materials.
Analysis of Factors Influencing Students’ Interest in Investing in the Capital Market in the D4 English Department, Faculty of Language and Literature, Universitas Negeri Makassar Jefri, Riny; Kamariah, A.; Hajar, Andi; Novia, Lely
ARRUS Journal of Social Sciences and Humanities Vol. 5 No. 5 (2025)
Publisher : PT ARRUS Intelektual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/soshum4512

Abstract

This study aims to examine knowledge on investments and minimum capital as factors influencing the investment interest of students in the D4 English Language Study Program. The research participants were active D4 English Language students in the odd semester of the 2025–2026 academic year, specifically cohorts 2023 to 2025. This study employed a quantitative approach using multiple linear regression analysis. The results showed that, both partially and simultaneously, knowledge on investment and minimum capital significantly affect the investment interest of D4 English Language students. Therefore, it can be concluded that investment knowledge and minimum capital currently have an influence on D4 English Language students.
Transformasi Limbah Minyak Jelantah Menjadi Lilin Aromaterapi Ramah Lingkungan di Kampung Seminai Masriadi; Rianti, Marlia; Halim, Hasriliandi; Andi Hajar; Agustang
JDISTIRA - Jurnal Pengabdian Inovasi dan Teknologi Kepada Masyarakat Vol. 6 No. 1 (2026)
Publisher : Yayasan Rahmatan Fidunya Wal Akhirah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58794/jdt.v6i1.1750

Abstract

Indonesia merupakan salah satu negara dengan konsumsi minyak goreng terbesar di dunia, namun limbah minyak jelantah dari rumah tangga sering dibuang sembarangan, menyebabkan pencemaran lingkungan, risiko kesehatan, dan kerusakan ekosistem. Di Kampung Seminai, Kabupaten Siak, wilayah bergantung pada perkebunan kelapa sawit, pengolahan limbah minyak jelantah masih tidak memadai, sehingga menimbulkan masalah lingkungan dan minimnya nilai tambah ekonomi. Kegiatan pengabdian ini bertujuan memberikan edukasi dan pelatihan kepada masyarakat untuk meningkatkan pengetahuan serta keterampilan dalam mengelolah limbah minyak jelantah menjadi lilin aromaterapi ramah lingkungan, guna mengurangi pencemaran, memberdayakan komunitas, dan menciptakan peluang wirausaha berkelanjutan. Menggunakan metode Participatory Rural Approach (PRA) dengan partisipasi aktif kelompok sasaran, program ini diikuti 27 anggota kelompok Pemberdayaan Kesejahteraan Keluarga (PKK) di Kampung Seminai, dilaksanakan pada September 2025 di Balai PKK. tahapan meliputi Sosialisasi manfaat lilin aromaterapi (seperti relaksasi dan pengurangan stres) serta dampak limbah minyak jelantah, diikuti pelatihan praktik menggunakan minyak jelantah sebagai bahan utama dan aditif lainnya. Evaluasi melalui kuesioner pre-test dan post-test via Google Forms menunjukkan peningkatan pemahaman peserta yang signifikan, dari 66,7% sebelum program menjadi 87,42% setelah program (peningkatan 20,72%), yang mencerminkan peningkatan pengetahuan dan keterampilan. Inisiatif ini tidak hanya mengurangi limbah rumah tangga dan pencemaran, tetapi juga mendukung praktik ekonomi sirkular jangka panjang, sebagai model pemberdayaan masyarakat pedesaan yang direplikasi.
Pelatihan Pemanfaatan Ampas Minyak Kelapa Menjadi Sambal Sebagai Inovasi Wirausaha Kreatif Berbasis Limbah Pertanian di Kampung Belading Ube, Irfan; Rianti, Marlia; Zailan, Ahmad; Hajar, Andi
JDISTIRA - Jurnal Pengabdian Inovasi dan Teknologi Kepada Masyarakat Vol. 6 No. 1 (2026)
Publisher : Yayasan Rahmatan Fidunya Wal Akhirah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58794/jdt.v6i1.1771

Abstract

Indonesia sebagai negara agraris utama memiliki potensi besar di sektor kelapa, termasuk pemanfaatan limbah ampas minyak kelapa yang sering dianggap tidak bernilai. Di Kampung Belading, Kabupaten Siak, masyarakat masih membuang ampas ini, sehingga intervensi pengabdian diperlukan untuk mendukung konsep zero waste dan wirausaha kreatif. Kegiatan ini bertujuan meningkatkan pemahaman, keterampilan, dan kesadaran masyarakat dalam mengolah ampas minyak kelapa menjadi sambal sebagai produk bernilai ekonomi, sekaligus mendorong pemberdayaan sosial dan lingkungan. Pengabdian menggunakan pendekatan partisipatif-edukatif melalui tahapan persiapan, pelaksanaan (teori dan praktik), serta evaluasi (pre-test dan post-test) pada 26 Agustus 2025, melibatkan 25 peserta di Kampung Belading. Pelatihan berhasil meningkatkan pemahaman peserta dari 40–56% (pre-test) menjadi 80–100% (post-test), dengan 96% peserta memahami pemanfaatan ampas. Produk sambal dihasilkan dengan cita rasa lokal, namun tantangan seperti keterbatasan alat dan pemasaran perlu diatasi. Kegiatan memberikan dampak positif ekonomi, sosial, dan lingkungan, dengan potensi replikasi untuk mendukung zero waste dan wirausaha kreatif di wilayah penghasil kelapa.
Pemberdayaan UMKM Melalui Program Digitalisasi Lokasi dan Pembuatan Banner Menggunakan Media Canva di Desa Sam Sam Hidayat, Samsul; Hajar, Andi; Nur, Syarif; Rianti, Marlia; Agustang
JDISTIRA - Jurnal Pengabdian Inovasi dan Teknologi Kepada Masyarakat Vol. 6 No. 1 (2026)
Publisher : Yayasan Rahmatan Fidunya Wal Akhirah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58794/jdt.v6i1.1823

Abstract

Kegiatan pengabdian ini bertujuan untuk memberdayakan pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) di Desa Sam Sam, Kecamatan Kandis, Kabupaten Siak, Provinsi Riau melalui program digitalisasi lokasi dan pembuatan banner promosi menggunakan media Canva. Permasalahan utama yang dihadapi pelaku UMKM adalah keterbatasan kemampuan dalam membuat media promosi yang menarik serta kurangnya pemanfaatan teknologi digital untuk memperluas jangkauan pasar. Metode kegiatan meliputi tiga tahap, yaitu persiapan, pelaksanaan, dan evaluasi. Tahap pelaksanaan dilakukan melalui pelatihan pembuatan peta lokasi digital di Google Maps dan desain banner menggunakan Canva dengan pendekatan pendampingan langsung. Hasil kegiatan menunjukkan adanya peningkatan keterampilan pelaku UMKM dalam mendesain media promosi, memahami digitalisasi lokasi usaha, serta meningkatnya visibilitas usaha di platform digital. Program ini juga berdampak positif terhadap peningkatan penjualan dan kesadaran pelaku terhadap pentingnya transformasi digital dalam pengembangan usaha. Dengan demikian, kegiatan ini membuktikan bahwa pemberdayaan berbasis teknologi sederhana dapat menjadi strategi efektif untuk memperkuat daya saing UMKM lokal di era digital.
Co-Authors A. Nur Arifa Zati Rajwa A. Suharman Abdul Wahid Abdul Wahid Abdul Wahid Adewiah Adewiah Adis, Himala Praptamy Adys, Himala Praptami Agustang Ahmad Azhari Ahmad Nurul Ihsan B Ahmad Zailan Akmal Munadi Aldyssa Nurul Kamila Hanifa Alifia Khansa Daffina Amaliah, Suci Amin, Fatimah Hidayahni Andi Anto Patak Andi Kamariah Andi Muhammad Aidil Navriansyah Andi Riswan Mohamad Andi Suharman Arsih, Nur Fani Asmah Amir Asniana Asriati Asriati, Asriati Atifa, Atifa Az-Zahri Reysaldi Razak B, Ahmad Nurul Ihsan Citra Dwi Safitri Dhea Seltyana Rahim Erwing Fatmawati Ramli Hasriliandi Halim Himala Praptami Adys Himala Praptami Adys Indra Hermawan Indra, Yasmin Afifah Indrawaty Asfah Istiqamah, Alisya Fitria Janeth Chatrinie Kamariah, A. Kamariah, Andi Kayla Del Alinan Lely Novia Masriadi MIFTAHUL JANNAH Muhajira Muslimin Muhammad Fahri Jaya Sudding Musdalifah Ahmad Mustikawati, Yunitari Naomi Pindan Nayla Aulia Salsadila Noni, Nurdin Novia, Lely Nur Auliya Sucika Haidir Nur Cantika Kasih Rahmat Nur Fadillah NUR FADILLAH Nur Indah Permatasari Nur Rezki Aulia Arif Nur, Syarif Nurdin Noni Nurfitrah Nurul Aulia Octaviani Octaviani Pratiwi, Ardila Qalbi Salima Binti Nasir Rahmat Alimuddin Rahmatia Nur Iftitah Rezki Amaliah Sabar Rezky, Nur Rianti, Marlia Rifasya Rifky Fahtani Riny Jefri Riny Jefri, Riny Romi Adiansyah Samsul Hidayat Seny Luhriyani Sunusi Seny Luhriyani Sunusi Seny Luhriyani Sunusi Septia Ningsi Sitti Asmah Suhardiman Suhardiman Surya Anantatama Sembiring Syarifnur Takbiratul Fitra Ube, Irfan Ulpi Aryanti Wardah Khairunnisa Yunitari Mustikawati Zakiyah Febrina Alasta Zugirah, Zugirah