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All Journal Klasikal: Journal of Education, Language Teaching and Science Jurnal ABDINUS : Jurnal Pengabdian Nusantara International Journal of Humanities and Innovation (IJHI) Mattawang: Jurnal Pengabdian Masyarakat ARRUS Journal of Social Sciences and Humanities Jurnal Abdimas Komunikasi dan Bahasa Seminar Nasional Pengabdian Kepada Masyarakat Dedikasi: Jurnal Pengabdian Kepada Masyarakat JTechLP JoEELE International Journal of Community Engagement Payungi Jurnal Humanipreneur Seminar Nasional Hasil Penelitian LP2M UNM International Journal of Business English and Communication (IJoBEC) INDOPEDIA (Inovasi Pembelajaran dan Pendidikan) GEMBIRA (Pengabdian Kepada Masyarakat) Journal of Humanities and Social Studies BEGIBUNG: Jurnal Penelitian Multidisiplin Welfare: Jurnal Pengabdian Masyarakat
Hajar, Andi
English Department, Faculty Of Language And Literature, Universitas Negeri Makassar, Makassar, 90224, Indonesia
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MARKETING COMMUNICATION STRATEGY IMPLEMENTED BY COLOR PRODUCTION IN PROMOTING AND SELLING THEIR SERVICES Nurfitrah; Seny Luhriyani Sunusi; Andi Hajar; Himala Praptami Adys; Ahmad Azhari
International Journal of Business English and Communication Vol 3 No 3 (2025): July
Publisher : Bahasa Inggris Program Sarjana Terapan, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/ijobec.v3i3.6485

Abstract

The objective of this research is to examine the implementation of the marketing communication strategy (the 7Ps of the marketing mix) as well as to identify the inhibiting factors in the promotion and sale of services. This study employed a qualitative research design with a descriptive approach to provide a comprehensive understanding of the research subject. Data were collected through observation and interviews. The findings reveal that Color Production utilizes the 7Ps marketing mix product, price, place, promotion, people, physical evidence, and process in its business practices. Additionally, the study identified several inhibiting factors affecting the promotion and sale of services, including limited capital, competition, and pricing challenges. The results suggest that an effective marketing communication strategy plays a crucial role in increasing sales and attracting customers.
THE PERCEPTION OF BUSINESS ENGLISH COMMUNICATION 2020 STUDENTS TOWARD THE USE OF YOUTUBE VIDEOS TO IMPROVE SPEAKING SKILL Rezky, Nur; Luhriyani, Seny; Hajar, Andi
JTechLP: Journal of Technology in Language Pedagogy Vol 2, No 1, March (2023): JTechLP: Journal of Technology in Language Pedagogy
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jtechlp.v2i4, Dec.56793

Abstract

This study is the perception research that aimed to find out students' perceptions regarding the use of YouTube videos to improve speaking skills and to find out whether YouTube videos can be used to improve students' speaking skills. This study used a quantitative method by taking samples with a questionnaire research instrument. The subjects of this study were 30 Business English Communication Students Class of 2020. Data analysis used in this study is data analysis using validity and reliability tests. The results showed that the perceptions of students indicated that using YouTube videos to improve speaking skills was effective. And the results of the questionnaire consisting of 19 items show the results obtained from the study, namely 78% in the Strongly Agree category. Based on these results, YouTube videos can be productive and effective media to be used as learning media to improve speaking skills which also include student vocabulary and pronunciation.
PELATIHAN BUDIDAYA ANGGREK BAGI MAHASISWA BAHASA INGGRIS TERAPAN D4, FAKULTAS BAHASA DAN SASTRA, UNIVERSITAS NEGERI MAKASSAR Andi Hajar; Indrawaty Asfah
Jurnal Gembira: Pengabdian Kepada Masyarakat Vol 1 No 06 (2023): DESEMBER 2023
Publisher : Media Inovasi Pendidikan dan Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pelatihan budidaya anggrek ini ditujukan bagi mahasiswa Prodi Bahasa Inggris Terapan D4 atau dikenal juga dengan mahasiswa BEC (Business English Communication), Fakultas Bahasa dan Sastra, Universitas Negeri Makassar. Bertujuan untuk mengenalkan budidaya anggrek dan peluang bisnisnya. Pelatihan ini dilaksanakan selama sehari yaitu pada tanggal 8 September 2023, yang diikuti oleh 30 peserta. Pelaksanaan pelatihan menggunakan metode: ceramah, tanya-jawab, demonstrasi, dan praktek. Pelatihan ini diadakan mengingat bahwa salah satu misi Prodi Business English Communication adalah menumbuhkan semangat kewirausahaan dimana mahasiswa diajarkan berbagai jenis keterampilan yang mengarah ke wirausaha (bisnis). Pengetahuan dan keterampilan itu diharapkan kelak bermanfaat bagi mahasiswa saat mereka telah menyelesaikan studi mereka. Hasil dari pelatihan ini adalah keterampilan yang diperoleh mahasiswa dalam mengenali jenis-jenis anggrek yang potensial untuk dibisniskan, cara menanam dan merawat anggrek dalam berbagai tahap umur, teknik perbanyakan anggrek, pencegahan dan pembasmian hama dan penyakit, serta kiat-kiat yang perlu dipahami agar dapat berhasil di dunia bisnis anggrek.
DEVELOPING THE STUDENTS’ COPYWRITING SKILLS THROUGH COPYWRITING PROJECT AT ENGLISH DEPARTMENT, FACULTY OF LANGUAGES AND LITERATURE, UNIVERSITAS NEGERI MAKASSAR Hajar, Andi; Novia, Lely
KLASIKAL : JOURNAL OF EDUCATION, LANGUAGE TEACHING AND SCIENCE Vol 7 No 1 (2025): Klasikal: Journal of Education, Language Teaching and Science
Publisher : Fakultas Keguruan dan Ilmu Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52208/klasikal.v7i1.1332

Abstract

This research explores the implementation and outcomes of a copywriting project conducted for third-semester students of the Applied English (Business English Communication) Program, Diploma IV, English Department, Faculty of Languages and Literature, Universitas Negeri Makassar. Integrated into the compulsory Marketing and Advertising course, the project involved 60 students from two classes (A and B) during the 2025 academic year. This study aimed to analyze the quality of students' copywriting and identify the most preferred types of copywriting among them. Utilizing a qualitative research design with observational techniques, the project followed four main stages: product/service selection, buyer persona development, headline writing, and copywriting creation. Findings revealed gender-based trends in product/service choices. Male students tended to focus on automobiles, men’s fashion, perfumes, food and beverages, and service-based projects such as game top-ups, laptop repairs, plumbing, and travel. Female students predominantly selected cosmetics, women’s fashion, food and beverages, as well as services like laundry and tailoring. Students demonstrated awareness of target audiences by developing buyer personas and crafting headlines designed to attract attention. The final copywriting outputs showcased a variety of formats, with visual copy emerging as the most favored type. Overall, the project indicates that students showed interest and aptitude in copywriting. The activity is expected to enhance their practical skills and prepare them for future careers as copywriters in advertising agencies, digital media companies, or as freelancers.
THE ANALYSIS OF NURSERY RHYMES AS ORAL TRADITION IN MAKASSAR Andi Hajar
JOURNAL OF HUMANITIES AND SOCIAL STUDIES Vol. 2 No. 02 (2024): MAY 2024
Publisher : Media Inovasi Pendidikan dan Publikasi

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Abstract

Nursery rhymes is one of oral tradition that exist in all of the cultures like in Makassar, South Sulawesi. The purpose of nursery rhymes are to educate and entertain the small children. The songs can be identified in three forms: songs only, songs that are sung while playing games, and lullaby songs intended for babies and small children. We can find many songs that exist for years, like Bintang Kecil, Kasih Ibu, Pelangi-Pelangi, Burung Kakatua, Topi Saya Bundar, etc. The kinds of songs that sung while playing games in Makassar are Cincin banca, Domikado, Lojo’-Lojo’, Tumbu’-Tumbu’ Blanga, Ular Naga, etc. Lullaby songs are Nina Bobo, and some local songs like Yabe Lale, Alama Sea-Sea, Labuni Essoe, O indokku… O Ambokku. Children creativity also develop when they are playing. They create different version of the songs. Nursery rhymes also has important roles and some benefits for the children like improving their speaking skills, improving their language, vocabularies, and sentence structure that are easy to be learned by the children. Also nursery rhymes have benefits to strengthen their physic like running, jumping, etc. The last, playing and singing can improve the togetherness and solidarity among children.
Berbicara untuk Didengar: Pemanfaatan Podcast dalam Meningkatkan Kemampuan Berbicara Mahasiswa Bahasa Inggris Novia, Lely; Hajar, Andi; Noni, Nurdin; Muhayyang, Maemuna; Asriati, Asriati
Jurnal Abdimas Komunikasi dan Bahasa Vol. 5 No. 1 (2025): Juni 2025
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/abdikom.v5i1.9239

Abstract

Speaking skills, particularly for students majoring in English, are crucial for enhancing their communication abilities in both academic and professional settings. However, many students face challenges in public speaking, such as anxiety and lack of self-confidence. To address these issues, this community service activity aims to develop students' speaking skills through the production and utilization of podcasts. The method used includes podcast introduction, public speaking simulation, and independent podcast production and publication. Evaluation results show that the use of podcasts is effective in reducing students' anxiety in public speaking, enhancing self-confidence, and helping students improve fluency, pronunciation, and structured message delivery. This activity also provides an enjoyable, applicable, and reflective learning experience, encouraging students to become more active in developing their communication skills in a context relevant to the professional world. Overall, this activity has a positive impact on students' speaking skills and provides insights into the application of digital media in communication skill development.  Keterampilan berbicara mahasiswa, terutama mahasiswa jurusan Bahasa Inggris, sangat penting dalam meningkatkan kemampuan komunikasi mereka, baik di dunia akademik maupun profesional. Namun, banyak mahasiswa yang menghadapi kendala dalam berbicara di depan umum, seperti kecemasan dan kurangnya percaya diri. Untuk mengatasi masalah ini, kegiatan pengabdian masyarakat ini bertujuan mengembangkan keterampilan berbicara mahasiswa melalui produksi dan pemanfaatan podcast. Metode yang digunakan meliputi pengenalan podcast, simulasi public speaking, dan produksi serta publikasi podcast secara mandiri. Hasil evaluasi menunjukkan bahwa penggunaan podcast efektif dalam mengurangi kecemasan mahasiswa dalam berbicara di depan umum, meningkatkan kepercayaan diri, serta membantu mahasiswa meningkatkan fluency, pronunciation, dan kemampuan menyusun pesan secara terstruktur. Kegiatan ini juga memberikan pengalaman belajar yang menyenangkan, aplikatif, dan reflektif, serta mendorong mahasiswa untuk lebih aktif mengembangkan keterampilan komunikasi mereka dalam konteks yang relevan dengan dunia profesional. Secara keseluruhan, kegiatan ini memberikan dampak positif pada keterampilan berbicara mahasiswa, serta memberikan pandangan mengenai penerapan media digital dalam pengembangan keterampilan komunikasi. 
Students’ Perceptions on Using Vlog to Improve English Speaking Skills Istiqamah, Alisya Fitria; Jefri, Riny; Hajar, Andi
Journal of Excellence in English Language Education Vol 4, No 4, October (2025): Journal of Excellence in English Language Education
Publisher : Program Studi Pendidikan Bahasa Inggris FBS UNM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/joeele.v4i4, October.78157

Abstract

This study investigates the perceptions faced by Business English Communication (BEC) students at Universitas Negeri Makassar on using video blog (Vlog) to improve their English-speaking skills. Using a qualitative research approach, this study aims to describe students' views on the efficacy of Vlog as a learning tool and to identify the barriers they face in this process. Data was collected through interviews with students who extensively use Vlog outside of course requirements. The findings show that students' perceptions regard Vlog as a useful medium for improving speaking skills due to their engaging and interactive nature. These insights contribute to the theoretical understanding of media-based learning and offer practical implications for educators and curriculum developers who aim to integrate digital media effectively into language learning programs.
INOVASI PEMBELAJARAN DI MADRASAH: PENGENALAN DEEP LEARNING DAN PENYUSUNAN RPP DENGAN BANTUAN AI Novia, Lely; Noni, Nurdin; Radhiyani, Fitri; Yunitari Mustikawati; Andi Hajar
Bestari: Jurnal Pengabdian Kepada Masyarakat Vol 5 No 2 (2025)
Publisher : Sekolah Tinggi Keguruan dan Ilmu Pendidikan (STKIP) Melawi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46368/dpkm.v5i2.3531

Abstract

Education in Madrasah faces the challenge of developing learning methods that are in line with the needs of the 21st century, especially with the rapid development of technology. Deep Learning and Artificial Intelligence (AI) enable deeper understanding and relevant applications to improve the quality of teaching. The purpose of this service activity is to introduce the use of AI such as ChatGPT and Microsoft Copilot to create more efficient lesson plans, as well as interactive applications such as Canva and Heyzine to create engaging teaching materials. The methods used are workshop-based training and direct simulations. The results of the training showed a significant ability of teachers to use technology in creating lesson plans with a Deep Learning approach and utilizing AI in preparing lesson plans as well as using Canva and Heyzine technology in interactive teaching materials.
Analysis of Factors Influencing Students’ Interest in Investing in the Capital Market in the D4 English Department, Faculty of Language and Literature, Universitas Negeri Makassar Jefri, Riny; Kamariah, A.; Hajar, Andi; Novia, Lely
ARRUS Journal of Social Sciences and Humanities Vol. 5 No. 5 (2025)
Publisher : PT ARRUS Intelektual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/soshum4512

Abstract

This study aims to examine knowledge on investments and minimum capital as factors influencing the investment interest of students in the D4 English Language Study Program. The research participants were active D4 English Language students in the odd semester of the 2025–2026 academic year, specifically cohorts 2023 to 2025. This study employed a quantitative approach using multiple linear regression analysis. The results showed that, both partially and simultaneously, knowledge on investment and minimum capital significantly affect the investment interest of D4 English Language students. Therefore, it can be concluded that investment knowledge and minimum capital currently have an influence on D4 English Language students.
Co-Authors A. Nur Arifa Zati Rajwa A. Suharman Abdul Wahid Abdul Wahid Abdul Wahid Adis, Himala Praptamy Adys, Himala Praptami Ahmad Azhari Akmal Munadi Aldyssa Nurul Kamila Hanifa Amaliah, Suci Amin, Fatimah Hidayahni Andi Anto Patak Andi Riswan Mohamad Asmah Amir Asriati Asriati, Asriati Atifa, Atifa Fatmawati Ramli Himala Praptami Adys Indra, Yasmin Afifah Indrawaty Asfah Istiqamah, Alisya Fitria Kamariah, A. Kamariah, Andi Maemuna Muhayyang Mustikawati, Yunitari Noni, Nurdin Novia, Lely Nur Auliya Sucika Haidir NUR FADILLAH Nurfitrah Pratiwi, Ardila Rezki Amaliah Sabar Rezky, Nur Riny Jefri Riny Jefri, Riny Sembiring, Surya Anantatama Seny Luhriyani Sunusi Seny Luhriyani Sunusi Septia Ningsi Sitti Asmah Suhardiman Suhardiman Yunitari Mustikawati