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All Journal Jurnal Komunikasi Pembangunan Jurnal Penyuluhan AGRIPITA: Jurnal Agribisnis dan Pembangunan Pertanian Jurnal Lahan Suboptimal Jurnal Social Economic of Agriculture MetaKom : Jurnal Kajian Komunikasi Marwah: Jurnal Perempuan, Agama dan Jender SALAM: Jurnal Sosial dan Budaya Syar-i Suluh Pembangunan: Journal of Extension and Development JPSriwijaya Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Nyimak: Journal of Communication MetaCommunication; Journal Of Communication Studies PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Profetik JAS (Jurnal Agri Sains) PUBLIKASI PENELITIAN TERAPAN DAN KEBIJAKAN Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Agristan Jurnal PKM Manajemen Bisnis Jurnal Ilmiah Management Agribisnis (Jimanggis) Journal of Social Research Mamangan Social Science Journal Sriwijaya Journal of Agribusiness and Biometrics in Agriculture Research CONVERSE Journal Communication Science Journal Of Advance In Social Sciences And Policy Jurnal Ilmiah Penyuluhan dan Pengembangan Masyarakat
Selly Oktarina
Program Studi Agribisnis, Fakultas Pertanian Universitas Sriwijaya
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Neuroscience Public Health Social Sciences Other

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Journal : MetaCommunication

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Strategi Komunikasi Petani Dalam Difusi Inovasi Padi Organik selly Oktarina; Thirtawati .
Metacommunication Journal of Communication Studies
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (241.86 KB) | DOI: 10.20527/mc.v1i1.4672

Abstract

Organic farming is an agricultural system that is designed and managed in such a wayso as tocreate sustainable productivity. Agricultural extensionagents is one of there formers who havean important role in the diffusion of innovation activities of organic rice program. The success of education is not only determined by the material presentedal one but delivery technique also plays an important roleinthe success ofagricultural extensionactivities. Therefore, itis necessary that the communication strategy of an innovationcan bediffusedto farmers. With the effective communication strategy will facilitate the extensionin presenting the materialin various ways according to theapproach taken.This research was conducted in the Village Pulokerto Palembang. Points were selected intentionally (purposive) to farmers who perform semi-organic rice cultivation. When the study conducted from May to November 2014. The method includes a case study (case study) of selected farmers, farmers selected from farmers who take the whole organic rice cultivation (census) as respondentsBased on the research results can be summarized as follows: (1). SO strategyisa strategy that uses the power(strenghts) totake advantage of opportunities that exist.; (2).  WO strategy is astrategy adoptedby minimizing weaknesses (weaknesses) to take advantage of opportunitiesthatare owned; (3). ST strategy is a strategy that is performed with the way of using force(strengths) to address threats; (4).  WT strategy is astrategy used by minimizing the weaknesses and avoiding all thethreats(threats) Key words: communication strategies, diffusion of innovation, organic farming
STRATEGI KOMUNIKASI POLITIK OPINION LEADER DALAM DIFUSI PROGRAM PEMBANGUNAN DAN PENGEMBANGAN LEMBAGA LOKAL DI PEDESAAN (Opinion Leader Political Communication Strategy in Diffusion Development Program and Development of Local Institutions in Rural) Selly Oktarina; Sarwititi Sarwoprasodjo
Metacommunication Journal of Communication Studies
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (264.701 KB) | DOI: 10.20527/mc.v3i1.4687

Abstract

ABSTRACT                 Politics has entered almost every level of society in urban and rural areas. Previously, rural people is very taboo with  "politics", but technological advances can be happen. Diffusion of development program, people in rural need  someone who can be trusted about the issue of  development. One of the political actors who have good credibility is the opinion leader in convincing about development program and development of local institution in rural. The aims of this research are to describe 1) public opinion of rural community, 2) opinion leader political communication strategy in diffusion of development program and  3) opinion leader communication strategy in the development of local institutions in rural. This study uses literature review that related to the topic and described in a descriptive. The results of this research indicate that people in rural areas consider that development programs still tend to be political because based on intervention and  interests in others that local institutions are formed still tend to be a formality. The political communication strategy of opinion leader in the diffusion of development program is  1) interactive communication, 2) political communication in propaganda, 3) communication of political awareness. Opinion leader communication strategy in local institution development is 1) conducting campaign of importance local institution, 2) forming and improving image of local institution, 3) keep harmony among stakeholders, 4) improving performance of change agents..Keywords:  interactive, propaganda, campaign, image, stakeholder.  ABSTRAK Politik sudah memasuki hampir setiap lapisan masyarakat dan berbagai isu yang ada baik di perkotaan maupun di pedesaan. Sebelumnya, bagi masyarakat pedesaan masih sangat tabu dengan namanya “politik”, akan tetapi dengan kemajuan teknologi hal ini dapat terjadi. Untuk meyakinkan masyarakat di pedesaan tentu saja membutuhkan seseorang yang dapat dipercaya mengenai isu pembangunan yang sedang berkembang. Salah satu aktor politik yang memiliki kredibilitas baik adalah opinion leader (pemuka pendapat) dalam menyakinkan masyarakat di pedesaan mengenai program pembangunan dan pengembangan lembaga tani di pedesaan..  Penelitian ini bertujuan untuk mendeskripsikan opini publik masyarakat pedesaan, strategi komunikasi  opinion leader dalam difusi  program pembangunan dan strategi komunikasi  opinion leader dalam pengembangan  lembaga tani di pedesaan. Penelitian ini menggunakan studi literatur yang berkaitan dengan topik dan diuraikan secara deskriftip. Hasil penelitian ini menununjukkan bahwa masyarakat di pedesaan menganggap bahwa program pemerintah masih cenderung bersifat politik karena berdasarkan intervensi dan kepentingan serta lembaga tani yang terbentuk masih cenderung bersifat formalitas saja. Strategi komunikasi politik opinion leader dalam difusi program pembangunan adalah dengan melakukan 1) komunikasi interaktif, 2) komunikasi politik berupa propaganda, 3) komunikasi penyadaran politik. Untuk strategi komunikasi opinion leader dalam pengembangan lembaga tani di pedesaan adalah dengan cara 1) melakukan kampanye pentingnya lembaga tani, 2) membangun dan memperbaiki citra lembaga tani, 3) menjaga keharmonisan antar stakeholder terkait, 4) meningkatkan kinerja agen perubahan..Kata Kunci: interaktif, propaganda, kampanye, citra, stakeholder.
Co-Authors Abdul Basit Ana Kuswanti Andri Sarifudin Anna Gustina Zainal Basit, Abdul Daniel Saputra Desi Wulandari, Desi Dwi Retno Hapsari, Dwi Retno Eko Purwanto Eko Purwanto Eko Wahyono Elly Rosana, Elly Fadly H, Kabir Al Farisal, Umar Gianina, Dewa Ayu Haisen Hower Haryani, Fatria Resti Henny Malini, Henny Hilda Agustina Hutabarat, Sindy Yolanda Kutty, Norhazlina Fairuz Musa Lifianthi, Lifianthi Lusiana Setianti Marwan Sufri Mirza Shahreza Mochamad Syaifudin, Mochamad Muhammad Alif Muhammad Alif Muhammad Yamin Muqsith, Munadhil Abdul Muslim Muslim Ninuk Purnaningsih Norhazlina Fairuz Musa Kutty Nukmal Hakim, Nukmal Nurul Izzah Aulia Oktarina, Della Pairul Syah Pratiwi, Rizky Amelia Prima, Fidel Harmanda Puspitahati - Rahmah, Ade rahmi bhakti izdmi Raymondo Felix Sipayung Riski, Riski Riswani Riswani Robbani, Syifa Rohmatunisa, Raden Nita Saefudin, Akbar Sahreza, Mirza Sarwititi Sarwoprasojdo, Sarwititi Setyaaji, Primayoga Harsana Sriati Sriati, Sriati Sumardjo Sunjaya Sunjaya Tamaria Panggabean Taqwa, Ferdinand Hukuma Thirtawati . Toni Wijaya Triana, Arjuna Neni Usman Apriadi Yunita Yunita