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Journal : ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING

Analisis Pengaruh Struktur Modal dan Kinerja Keuangan Terhadap Nilai Perusahaan Pada Perusahaan Perbankan yang Terdaftar di Bursa Efek Indonesia Periode 2019-2021 Marsalena; Lakoni, Idham; Safrianti, Sintia
ARBITRASE: Journal of Economics and Accounting Vol. 4 No. 1 (2023): July 2023
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/arbitrase.v4i1.993

Abstract

This study aims to analyze the effect of the company's capital structure and financial performance on company value in banking companies listed on the IDX for the 2019-2021 period. This study uses associative, namely research that aims to determine the relationship between two or more variables. The samples used in this study were 28 banking companies listed on the IDX for the period 2019 – 2021. To test the existing hypotheses in the study the researchers used two statistical tests, namely the partial test (T test) and the Simultaneous Test (F Test). The data analysis used in this research is descriptive analysis. Based on the results of the t test, the significance value of the DAR, DER, LDAR, LDER, ROA, and ROE variables was <0.05 and the significance value of the NPL variable was > 0.05. Meanwhile, the results of the f test of all independent variables obtained a significance value of F (0.000) <0.05. The results of the study can be concluded that capital structure and financial performance partially and simultaneously have a significant influence on company value in banking companies listed on the Indonesia Stock Exchange (IDX) for the 2019-2021 period. This research is expected to be one of the additional references for similar research. For further research, other variables may be used which may affect firm value but have not been discussed in this study.
Pengaruh Word of Mouth, Influencer dan Personal Selling Terhadap Keputusan Pembelian Konsumen Pisang Keju Bengkulu Ayu Ningsih, Nofri Tri; Puspita, Venny; Safrianti, Sintia
ARBITRASE: Journal of Economics and Accounting Vol. 4 No. 1 (2023): July 2023
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/arbitrase.v4i1.1030

Abstract

Business people are required to be able to attract consumer purchasing decisions so that their business can develop so that they can achieve success. In attracting consumer purchase decision attitudes, business people must pay attention to word of mouth, influencers and personal selling. The purpose of this study was to determine the effect of word of mouth, influencers and personal selling on consumers' purchasing decisions of Bengkulu Cheese Bananas. This study uses a quantitative method with an explanatory approach. The population in this study were all consumers who shop at Banana Cheese Bengkulu with a total sample of 190 respondents. The sampling technique in this study is accidental sampling technique. Then for the analytical method used is multiple regression analysis. To test the hypothesis, researchers used the T test and F test with the help of SPSS. Based on the results of research and analysis, it shows that word of mouth, influencer and personal selling variables have a positive and significant effect on consumer purchasing decisions at Banana Cheese Bengkulu. The results of multiple linear regression, from variable X1 (word of mouth), variable X2 (influencers), variable X3 (personal selling) are considered to be able to increase consumer purchasing decisions. The results of this study can be concluded that word of mouth, influencer and personal selling variables have a positive and significant effect on consumer purchasing decisions at Banana Cheese Bengkulu
Co-Authors Aan Sahar Abdul Aziz, Rozainun Adam Suhanto Afriyeni, Afriyeni Akshal Reyvanza, Muhammad Amalia, Tara Rizki Ambarwati Angel, Frenita Claudia Anggara, Raditya Apriano Rinaldo Putra Arifah Hidayati Aulia Salsabilla, Zahra Ayu Ningsih, Nofri Tri Bakaruddin Bakaruddin Claudia Angel, Frenita Cristina Andriyati S Dedi Pardiansyah Dewi, Try Hendria Rahma Dinda Rahma Aprilia Doni Saputra Simanjuntak Dwi Oktavallyan Dwitama, Yosep Eriska Putri Estu Maha Nanik Ezzi Liska Putri Faisal Dwi Putra Fania Dwi Cahyani, Adisty Fauzan Fauzan . fauzan Fauzan Fauzan Fauzan Febbyola Nanda Amita Fitri Ismiyanti, Fitri Gusdiansyah, Afik Hafiza Tri Murti Herry Novrianda Heru Edlifilyas Pangestu Hidayati, Arifah Idham Lakoni Idham Lakoni Iksan Hasibuan Janusi Waliamin Janusi Waliamin Joeliaty Joeliaty Julasy, Cici Sonia Juniarti, Fourindah Karina Oktavia Barus Marsalena Melinda, Tessa Melisa Mirna Yunita Mutiara Oktaviani Syahputri Nia Monica Putri Okka Adittio Putra Oktavallyan Saputri, Dwi Pangestu, Heru Edlifilyas Perdiansyah, Perdiansyah Pratama, Fadly Wahyu Puspita, Venny Puspita, Veny putra, Andika putra Putri Andani, Monalisa Rahmad Ramadhani Rahmad Ramadhani Ramadhani, Rahmad Restu, Muhammad Reza Saputra Sihotang Risnita Tri Utami Saputri, Dwi Oktavallyan Saputri, Dwi Oktavallyan Sari, Nadiya Sasmita Sari, Vernanda Puspita Seftyarizki, Debby Sherly Nelsa Fitri shinta, Seftya dwi Sidauruk, Samuel Silaen, Muliadi Satar Sitanggang, Victor Rezeki Putra Suhanto, Adam Susetio, Alvin Syofian Syofian, Syofian Tedy Kurniawan, Tedy Veny Puspita Wahyu Alfanda Webby Irma Suryani Wediyanto, Eko Wiwin Puspitasari Yudisky Yudisky Yudisky, Yudisky Yulfiperius, Yulfiperius Yulianasari, Nina