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Pola Komunikasi Digital dalam Meningkatkan Service Excellent di PT Iframe Multimedia Kurniawan, Dani; Ifani, Muhammad Zulfi; Jannah, Azzahrah Miftahul; Calista, Ladyva Aurellia; Trilestari, Linda
Riwayat: Educational Journal of History and Humanities Vol 8, No 4 (2025): October
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v8i4.50202

Abstract

Penelitian ini bertujuan untuk mengkaji pola komunikasi digital yang digunakan oleh PT Iframe Multimedia dalam meningkatkan keunggulan layanan sebagai strategi pelayanan prima kepada pelanggan. Latar belakang penelitian ini didasarkan pada keperluan perusahaan multimedia untuk menyajikan layanan yang cepat, responsif, dan personal melalui kanal digital. Pendekatan yang diterapkan adalah kualitatif dengan pengumpulan data melalui wawancara, observasi, dan analisis dokumen. Temuan penelitian menunjukkan bahwa pola komunikasi digital PT Iframe Multimedia fokus pada penggunaan WhatsApp sebagai saluran utama, yang didukung oleh SOP layanan, strategi merek, dan segmentasi audiens. Keterampilan komunikasi ini menekankan kecepatan respons, sikap baik, pemakaian bahasa yang menyelesaikan masalah, dan memberikan product knowlege kepada pelanggan. Di samping itu, penerapan service excellence dianalisis menggunakan teori SERVQUAL yang terdiri dari enam dimensi utama: kemampuan, sikap, penampilan, perhatian, tindakan, dan akuntabilitas. Tinjauan data Google Maps dan survei kepuasan pelanggan menunjukkan bahwa konsumen merasa senang dengan pelayanan, ditunjukkan oleh adanya pesanan ulang, rekomendasi dari mulut ke mulut, serta ulasan positif di platform digital. Kesimpulan dari penelitian ini menekankan bahwa komunikasi digital memiliki peran vital dalam menciptakan kedekatan pribadi, meningkatkan kesetiaan pelanggan, dan memperkuat citra perusahaan. Pengoptimalan WhatsApp, Instagram, dan situs web, bersama dengan taktik konten kreatif dan pemasaran digital, merupakan kunci sukses PT Iframe Multimedia dalam mencapai pelayanan yang unggul.
Pelatihan Pembuatan Bubur California Untuk Mencegah Serangan Hama Tikus di Desa Setail Kecamatan Genteng: Peningkatan Kapasitas Petani dalam Mengendalikan Hama Tikus Melalui Penerapan Teknologi Bubur California (BC) di Desa Setail Nisa, Nadia; Kurniawan, Dani; Rosi, Annisa Salsabila; Prastowo, Sigit
Jumat Pertanian: Jurnal Pengabdian Masyarakat Vol. 6 No. 3 (2025): December
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasper.v6i3.6338

Abstract

Rodent infestations in rice fields have become a persistent and serious challenge for farmers in Desa Setail, Genteng, Banyuwangi. Various control methods such as the installation of owl house, the use of rodenticides, and fumigation have been applied, however, the results remain suboptimal. In response to this issue, KKN of the University of Jember 2025 collaborated with the Flamboyan Farmers’ Group and the Agricultural Extension Officer to introduce an innovative and environmentally friendly alternative known as Bubur California (BC). BC is a locally developed biopesticide formulated from sulfur and limestone, which has the potential to reduce rat populations while minimizing ecological risks compared to synthetic chemicals. The program was implemented through participatory learning approaches, including structured socialization sessions and hands-on demonstrations of BC production. These activities enabled farmers to directly engage in the process, thereby enhancing their technical skills and practical knowledge of sustainable pest management. The outcomes revealed strong enthusiasm among participants, reflected in active discussions and willingness to adopt BC in their farming practices. This initiative not only addressed the urgent problem of rat infestations but also promoted community empowerment by encouraging self-reliance and environmentally responsible agricultural practices. Consequently, the adoption of BC is expected to serve as a sustainable solution for rat pest management while simultaneously safeguarding environmental health and supporting long-term agricultural productivity in Setail Village.
THE ROLE OF BUSINESS COMMUNICATION IN BRIDGING DEVELOPMENT STRATEGIES AND SOCIAL NETWORKS FOR THE ‘BUNDA COLLECTION’ FASHION MSME Aurellia, Ladyva; Kurniawan, Dani; Muntaha, Ahmad
Jurnal Ranah Komunikasi Vol 9 No 2 (2025): Jurnal Ranah Komunikasi (JRK)
Publisher : Departemen Ilmu Komunikasi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/rk.9.2.82-90.2025

Abstract

The sustainability and growth of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia is highly dependent on adaptive business strategies and effective utilization of social networks. This study aims to analyze how business development strategies and the role of networking support the success of Bunda Collection, a fashion MSME in Klaten, in developing from a micro scale to national and international levels. This research uses a qualitative case study approach with data collection methods through interviews, observation, and document analysis to gain in-depth understanding. The results showed that Bunda Collection succeeded through the implementation of comprehensive strategies, including product innovation, marketing digitalization, and operational efficiency. Networking proved to be an important factor in every phase of development, from gaining initial market access, expanding the reseller network, to surviving the crisis and pandemic. The synergy between a well-planned strategy and a strong network, which is also supported by organizations such as IWAPI, results in competitiveness, market expansion, and solid business resilience. This study confirms that the integration of the two is key to the success of MSMEs..
Customer Satisfaction Based on Marketing Mix Strategy (7P) at PT Tirta Perkasa Sejahtera Bondowoso Cahyono, Inge Cellianada; Kurniawan, Dani; Agustin, Indri; Winarni, Arik Muji; Tripriyono, Setiyo Budi; Muhammady, Maghfur El; Qomariah, Nurul; Nursaid, Nursaid; Mu’ah, Mu’ah
International Journal of Management Science and Information Technology Vol. 5 No. 2 (2025): July - December 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v5i2.6087

Abstract

This study aims to describe customer satisfaction based on the marketing mix strategy (7Ps) which includes product, price, place, promotion, people, process, and physical evidence at PT Tirta Perkasa Sejahtera Bondowoso. This study uses a qualitative approach with a descriptive research type. Data were obtained through in-depth interviews, direct observation, and documentation related to the company's service and marketing activities. Data analysis was carried out through the stages of data reduction, data presentation, and conclusion drawing. The results show that the marketing mix strategy (7Ps) has been consistently implemented by the company and contributes to the level of customer satisfaction. Customers consider product quality, ease of service access (place), and fast and responsive service processes to be the aspects that most influence their satisfaction. Meanwhile, the promotion strategy and physical evidence elements are considered to still have room for improvement to strengthen the overall customer experience. This study provides an in-depth overview of how the implementation of the 7Ps can increase customer satisfaction and serve as a reference for improvement for companies in designing more effective marketing strategies.
WORKSHOP DIGITAL PRESENTATION KEPADA SANTRIWATI PONDOK PESANTREN ROOIHATUL JANNAH SUKOHARJO DALAM MENINGKATKAN SKILL PRESENTASI Kurniawan, Dani
WASATHON Jurnal Pengabdian Masyarakat Vol 4 No 1 (2026)
Publisher : Universitas Muhammadiyah Klaten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61902/wasathon.v4i1.2098

Abstract

Abstract The advancement of digital technology has made communication applications such as Zoom and Google Meet essential tools in the fields of education and da'wah. However, observations show that female students (santriwati) at the Rooihatul Jannah Islamic Boarding School in Sukoharjo lack adequate skills in utilizing digital tools for presentations. This highlights the urgency of conducting a community service activity in the form of a Digital Presentation Workshop. The objective of this workshop was to enhance students’ abilities in creating and delivering digital presentations effectively. The workshop was held on Sunday, May 28, with approximately 31 participants. Evaluation results showed significant improvements, including a 20% increase in self-confidence, a 10% reduction in stage fright and confusion during presentations, as well as a 30% improvement in Canva design skills and Zoom operation. The outcomes of this community service activity will be published in the Washaton community service journal. Keyword: Digital Presentation; Skill; Zoom; Canva.
Strategi Coping Mahasiswa dalam Menghadapi Burnout Akademik Shovmayanti, Noor Afy; Sholekhah, Nur Budi; Kurniawan, Dani
ANALOGI Jurnal Ilmu Sosial dan Humaniora Vol 4 No 1 (2026)
Publisher : Universitas Muhammadiyah Klaten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61902/analogi.v4i1.2228

Abstract

Academic burnout is a phenomenon that is increasingly experienced by students as academic demands in higher education increase. Pressures such as heavy workloads, tight deadlines, academic achievement demands, and difficulties in understanding lecture material can trigger physical, emotional, and mental fatigue in students. This condition has the potential to reduce learning motivation and concentration, as well as impact students' psychological well-being if not managed properly. Therefore, students need to have appropriate coping strategies to deal with the academic pressure they experience. This study aims to identify the coping strategies used by students at Muhammadiyah University Klaten in dealing with academic burnout, as well as to understand how these strategies are applied according to the conditions faced. This study uses a descriptive qualitative approach with data collection through an open questionnaire based on Google Forms. The research subjects consisted of eight students in their 3rd and 5th semesters who were selected based on their experiences in dealing with academic pressure. Data analysis was performed using thematic analysis with reference to Lazarus and Folkman's coping theory. The results showed that academic burnout was triggered by several main factors, namely excessive academic workload, close deadlines, difficulty in understanding lecture material, and limited time management skills. In dealing with these conditions, students applied various coping strategies, including problem-focused coping, emotion-focused coping, and avoidance coping. In addition, social support from friends, family, and the surrounding environment also played a role in helping students reduce their academic stress levels. This study confirms that the coping strategies used by students are situational and tailored to the characteristics of the stressors and the conditions of each individual.
The Implementation of Restorative Justice in Tipiring Cases as an Effort to Reduce Suspects in Detention Kurniawan, Dani; Nasoetion, Dedi Wardana; Borman, M. Syahrul
Rechtsvinding Vol. 4 No. 1 (2026)
Publisher : Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/rechtsvinding.1438

Abstract

This study examines the application of restorative justice in handling minor criminal offenses as an effort to reduce the number of detainees in detention centers. The current handling of minor offenses in Indonesia is often considered disproportionate, as imprisonment is frequently imposed despite the relatively small impact of such crimes. This situation contributes to overcrowding in correctional institutions and increases the burden on the criminal justice system. Restorative justice offers an alternative approach that emphasizes dialogue, mediation, and reconciliation between the offender and the victim in order to restore the social relationship that has been disrupted by the crime. This research employs a normative juridical method by analyzing relevant laws, regulations, and legal literature concerning the implementation of restorative justice in Indonesia. The findings indicate that restorative justice can provide a more effective, humane, and efficient solution in resolving minor criminal cases. Through this approach, victims can obtain compensation and a sense of justice, while offenders are given the opportunity to take responsibility and reintegrate into society without the negative stigma of imprisonment. Therefore, restorative justice can serve as an important instrument in reducing the number of detainees and improving the effectiveness of the criminal justice system in Indonesia