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THE ROLE OF BUSINESS COMMUNICATION IN BRIDGING DEVELOPMENT STRATEGIES AND SOCIAL NETWORKS FOR THE ‘BUNDA COLLECTION’ FASHION MSME Aurellia, Ladyva; Kurniawan, Dani; Muntaha, Ahmad
Jurnal Ranah Komunikasi Vol 9 No 2 (2025): Jurnal Ranah Komunikasi (JRK)
Publisher : Departemen Ilmu Komunikasi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/rk.9.2.82-90.2025

Abstract

The sustainability and growth of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia is highly dependent on adaptive business strategies and effective utilization of social networks. This study aims to analyze how business development strategies and the role of networking support the success of Bunda Collection, a fashion MSME in Klaten, in developing from a micro scale to national and international levels. This research uses a qualitative case study approach with data collection methods through interviews, observation, and document analysis to gain in-depth understanding. The results showed that Bunda Collection succeeded through the implementation of comprehensive strategies, including product innovation, marketing digitalization, and operational efficiency. Networking proved to be an important factor in every phase of development, from gaining initial market access, expanding the reseller network, to surviving the crisis and pandemic. The synergy between a well-planned strategy and a strong network, which is also supported by organizations such as IWAPI, results in competitiveness, market expansion, and solid business resilience. This study confirms that the integration of the two is key to the success of MSMEs..
Customer Satisfaction Based on Marketing Mix Strategy (7P) at PT Tirta Perkasa Sejahtera Bondowoso Cahyono, Inge Cellianada; Kurniawan, Dani; Agustin, Indri; Winarni, Arik Muji; Tripriyono, Setiyo Budi; Muhammady, Maghfur El; Qomariah, Nurul; Nursaid, Nursaid; Mu’ah, Mu’ah
International Journal of Management Science and Information Technology Vol. 5 No. 2 (2025): July - December 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v5i2.6087

Abstract

This study aims to describe customer satisfaction based on the marketing mix strategy (7Ps) which includes product, price, place, promotion, people, process, and physical evidence at PT Tirta Perkasa Sejahtera Bondowoso. This study uses a qualitative approach with a descriptive research type. Data were obtained through in-depth interviews, direct observation, and documentation related to the company's service and marketing activities. Data analysis was carried out through the stages of data reduction, data presentation, and conclusion drawing. The results show that the marketing mix strategy (7Ps) has been consistently implemented by the company and contributes to the level of customer satisfaction. Customers consider product quality, ease of service access (place), and fast and responsive service processes to be the aspects that most influence their satisfaction. Meanwhile, the promotion strategy and physical evidence elements are considered to still have room for improvement to strengthen the overall customer experience. This study provides an in-depth overview of how the implementation of the 7Ps can increase customer satisfaction and serve as a reference for improvement for companies in designing more effective marketing strategies.
WORKSHOP DIGITAL PRESENTATION KEPADA SANTRIWATI PONDOK PESANTREN ROOIHATUL JANNAH SUKOHARJO DALAM MENINGKATKAN SKILL PRESENTASI Kurniawan, Dani
WASATHON Jurnal Pengabdian Masyarakat Vol 4 No 1 (2026)
Publisher : Universitas Muhammadiyah Klaten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61902/wasathon.v4i1.2098

Abstract

Abstract The advancement of digital technology has made communication applications such as Zoom and Google Meet essential tools in the fields of education and da'wah. However, observations show that female students (santriwati) at the Rooihatul Jannah Islamic Boarding School in Sukoharjo lack adequate skills in utilizing digital tools for presentations. This highlights the urgency of conducting a community service activity in the form of a Digital Presentation Workshop. The objective of this workshop was to enhance students’ abilities in creating and delivering digital presentations effectively. The workshop was held on Sunday, May 28, with approximately 31 participants. Evaluation results showed significant improvements, including a 20% increase in self-confidence, a 10% reduction in stage fright and confusion during presentations, as well as a 30% improvement in Canva design skills and Zoom operation. The outcomes of this community service activity will be published in the Washaton community service journal. Keyword: Digital Presentation; Skill; Zoom; Canva.
Strategi Coping Mahasiswa dalam Menghadapi Burnout Akademik Shovmayanti, Noor Afy; Sholekhah, Nur Budi; Kurniawan, Dani
ANALOGI Jurnal Ilmu Sosial dan Humaniora Vol 4 No 1 (2026)
Publisher : Universitas Muhammadiyah Klaten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61902/analogi.v4i1.2228

Abstract

Academic burnout is a phenomenon that is increasingly experienced by students as academic demands in higher education increase. Pressures such as heavy workloads, tight deadlines, academic achievement demands, and difficulties in understanding lecture material can trigger physical, emotional, and mental fatigue in students. This condition has the potential to reduce learning motivation and concentration, as well as impact students' psychological well-being if not managed properly. Therefore, students need to have appropriate coping strategies to deal with the academic pressure they experience. This study aims to identify the coping strategies used by students at Muhammadiyah University Klaten in dealing with academic burnout, as well as to understand how these strategies are applied according to the conditions faced. This study uses a descriptive qualitative approach with data collection through an open questionnaire based on Google Forms. The research subjects consisted of eight students in their 3rd and 5th semesters who were selected based on their experiences in dealing with academic pressure. Data analysis was performed using thematic analysis with reference to Lazarus and Folkman's coping theory. The results showed that academic burnout was triggered by several main factors, namely excessive academic workload, close deadlines, difficulty in understanding lecture material, and limited time management skills. In dealing with these conditions, students applied various coping strategies, including problem-focused coping, emotion-focused coping, and avoidance coping. In addition, social support from friends, family, and the surrounding environment also played a role in helping students reduce their academic stress levels. This study confirms that the coping strategies used by students are situational and tailored to the characteristics of the stressors and the conditions of each individual.
MAKNA INTENSITAS KOMUNIKASI MELALUI WHATSAPP DALAM MEMBANGUN KEDEKATAN EMOSIONAL MAHASISWA DI ERA DIGITAL Shovmayanti, Noor Afy; Riyandini, Adela; Dani Kurniawan
JURNAL KOMUNITAS Vol. 12 No. 1 (2026): Jurnal Komunitas, Edisi Maret-Agustus 2026
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/komunitas.v12i1.2200

Abstract

The development of digital technology has influenced the way students build and understand interpersonal relationships, particularly through the use of the instant messaging application WhatsApp. Although high WhatsApp communication intensity is often considered a sign of emotional closeness, it does not always indicate deep emotional involvement. Based on students' experiences and perspectives, this study aims to understand how the intensity of WhatsApp communication shapes students' emotional closeness. This study employs a qualitative method and uses a phenomenological approach as its methodology. Data were collected through in-depth interviews with active students who use WhatsApp as their primary communication tool in daily student life. Research shows that WhatsApp is an important tool for expressing emotions, maintaining interactions, and building relationships with people in situations of physical distance. Communication intensity is defined as the level of emotional involvement, attention, and presence reinforced through quick responses and the use of communication features. However, emotional closeness is highly dependent on the quality of interactions and the context of the relationship, not just the frequency of communication. The study found that WhatsApp communication can effectively build emotional closeness if accompanied by significant emotional engagement.
The Implementation of Restorative Justice in Tipiring Cases as an Effort to Reduce Suspects in Detention Kurniawan, Dani; Nasoetion, Dedi Wardana; Borman, M. Syahrul
Rechtsvinding Vol. 4 No. 1 (2026)
Publisher : Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/rechtsvinding.1438

Abstract

This study examines the application of restorative justice in handling minor criminal offenses as an effort to reduce the number of detainees in detention centers. The current handling of minor offenses in Indonesia is often considered disproportionate, as imprisonment is frequently imposed despite the relatively small impact of such crimes. This situation contributes to overcrowding in correctional institutions and increases the burden on the criminal justice system. Restorative justice offers an alternative approach that emphasizes dialogue, mediation, and reconciliation between the offender and the victim in order to restore the social relationship that has been disrupted by the crime. This research employs a normative juridical method by analyzing relevant laws, regulations, and legal literature concerning the implementation of restorative justice in Indonesia. The findings indicate that restorative justice can provide a more effective, humane, and efficient solution in resolving minor criminal cases. Through this approach, victims can obtain compensation and a sense of justice, while offenders are given the opportunity to take responsibility and reintegrate into society without the negative stigma of imprisonment. Therefore, restorative justice can serve as an important instrument in reducing the number of detainees and improving the effectiveness of the criminal justice system in Indonesia