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Pengaruh Gaya Kepemimpinan Path–Goal terhadap Keberhasilan Proyek melalui Komunikasi dengan Manajemen Konflik sebagai Variabel Moderasi Muchammad Lukman Affandi; Romauli Nainggolan
Journal of Economics and Management Scienties Volume 8 No. 2, March 2026
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/jems.v8i2.378

Abstract

This study examines the effect of Path–Goal leadership on construction project success through communication, with conflict management as a moderating variable. The study was conducted at PT Sirajasa Bentalatama, a construction services company, focusing on projects characterized by high time pressure, cross-functional coordination, and relatively lean team structures. A quantitative explanatory approach was employed, with data collected from 162 operational-level project personnel and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results indicate that Path–Goal leadership has a significant direct effect on project success and a significant effect on project communication. Communication also has a significant effect on project success and partially mediates the relationship between Path–Goal leadership and project success, indicating that leadership influences project outcomes both directly and indirectly through improved communication. Furthermore, conflict management significantly moderates the relationship between Path–Goal leadership and project success, but does not moderate the relationship between Path–Goal leadership and communication. These findings highlight that construction project success is not solely determined by technical and planning aspects, but is strongly influenced by the active role of the Project Manager in directing work, fostering effective project communication, and managing conflict constructively, particularly in projects with relatively lean organizational structures.
Analysis of The Influence and Priority of Employer Branding Dimensions in Attracting Generation Z Job Applicants Cindy Honanta; Rismawati Sitepu; Romauli Nainggolan
Journal Research of Social Science, Economics, and Management Vol. 5 No. 3 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i3.1141

Abstract

Employer branding is a strategy for attracting and retaining potential employees amidst increasingly fierce competition. This strategy is particularly relevant for Generation Z employees, a young generation with unique characteristics and high expectations for a flexible, meaningful, and innovative work environment. When choosing a job, they consider not only financial aspects but also company values, opportunities for personal development, and work-life balance. Therefore, developing employer branding that meets the needs and expectations of Generation Z employees is key to companies remaining competitive and attracting quality talent. This study analyses the influence and priorities of four dimensions of employer branding: economic value (salary and compensation), social value (work environment and culture), development value (learning and career opportunities), and interest value (innovation and challenges). The methods used were multiple linear regression and the Analytical Hierarchy Process (AHP), involving 200 respondents, consisting of final-year undergraduate students and fresh graduates majoring in Information Technology, Engineering, and Management in Indonesia. The results of the study indicate that interest value is the strongest and most prioritized factor in attracting prospective Generation Z employees to apply for jobs, followed by economic value, which also has a significant influence. Development value was not proven to be significant, while social value tended to have a negative influence. These findings provide practical recommendations for companies to develop effective employer branding strategies,
PERAN EFEKTIVITAS BIAYA DAN INTERAKTIVITAS TIKTOK TERHADAP KINERJA KEUANGAN PRODUK PRELOVED UMKM DI KALANGAN MILENIAL Flourencia Gabrielle Hernando; Romauli Nainggolan; Maria Cheryl Dumatubun; Putry Angelita Lilo
Management and Sustainable Development Journal Vol. 8 No. 1 (2026): Management and Sustainable Development Journal
Publisher : Department of Management - Institut Shanti Bhuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46229/msdj.v8i1.1079

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh efektivitas biaya dan interaktivitas terhadap kinerja keuangan UMKM dengan adopsi media sosial TikTok sebagai variabel mediasi. Latar belakang penelitian ini didorong oleh fenomena pergeseran perilaku konsumen milenial ke arah social commerce dan tingginya potensi pasar produk preloved di Indonesia. Penelitian ini menggunakan metode kuantitatif dengan teknik purposive sampling. Data dikumpulkan melalui kuesioner dari 110 responden pelaku usaha UMKM, dominan sektor fashion yang aktif menggunakan TikTok Shop. Analisis data dilakukan menggunakan pendekatan Structural Equation Modeling - Partial Least Squares (SEM-PLS). Hasil penelitian menunjukkan bahwa efektivitas biaya dan interaktivitas berpengaruh positif dan signifikan terhadap adopsi media sosial TikTok. Selanjutnya, adopsi media sosial terbukti berpengaruh signifikan terhadap peningkatan kinerja keuangan UMKM. Temuan penting lainnya adalah adopsi media sosial mampu memediasi hubungan antara efektivitas biaya dan interaktivitas terhadap kinerja usaha. Implikasi penelitian ini menyarankan bahwa pelaku UMKM harus memaksimalkan fitur interaktif (live streaming) dan memanfaatkan efisiensi biaya platform untuk mendorong volume penjualan dan profitabilitas
Peran Kemudahan QRIS dalam Bertransaksi terhadap Kinerja UMKM Jonathan Stanislaus; Romauli Nainggolan
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 10 No 1 (2026): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v10i1.33657

Abstract

Digitalisasi UMKM melalui QRIS sangat penting untuk ketahanan ekonomi nasional. Namun, penelitian tentang integrasi fungsionalitas dan kinerja keuangan dengan intensitas penggunaan teknologi ini masih terbatas. Studi ini bertujuan untuk menganalisis pengaruh kemudahan penggunaan QRIS terhadap kinerja keuangan dan intensitas penggunaan, serta peran mediasi kinerja keuangan dalam hubungan tersebut. Metode penelitian menggunakan analisis penjelasan kuantitatif dengan teknik Partial Least Squares Structural Equation Modeling (PLS-SEM) dalam SmartPLS 4. Sampel terdiri dari 249 UMKM di seluruh Indonesia, dipilih menggunakan purposive sampling, dan diberikan kuesioner skala Likert melalui survei online. Hasil menunjukkan bahwa kemudahan penggunaan secara signifikan memengaruhi kinerja keuangan, dan intensitas penggunaan QRIS dipengaruhi langsung olehnya. Namun, kinerja keuangan tidak secara signifikan memengaruhi intensitas penggunaan dan tidak bertindak sebagai mediator. Hal ini menegaskan bahwa UMKM memprioritaskan efisiensi operasional dan kepraktisan daripada pertimbangan profitabilitas jangka pendek dalam mengadopsi teknologi pembayaran digital. Implikasinya adalah bahwa regulator dan penyedia layanan teknologi keuangan harus memprioritaskan pengembangan fitur yang berfokus pada pengalaman pengguna untuk mendorong inklusi keuangan digital yang lebih luas dan berkelanjutan bagi sektor UMKM di Indonesia.
Strengthening MSME Competitiveness Through Integrated Digital Marketing Literacy: A Community-Based Training Intervention Susanto Pranoto, Henry; Kurniawan, Daniel; Nainggolan, Romauli; Wijayadne, Devi Rahnjen
Plakat : Jurnal Pelayanan Kepada Masyarakat Vol 8, No 2 (2026): Plakat: Jurnal Pelayanan Kepada Masyarakat
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/plakat.v8i2.27857

Abstract

Micro, Small, and Medium Enterprises (MSMEs) often prioritize short-term sales activities while paying limited attention to strategic business management, thereby constraining their long-term sustainability and growth. To address this challenge, a Community Service Program (PKM) was implemented for 108 MSME practitioners from the GBI House of Grace congregation under the theme, “Don’t Just Sell, Learn Smart Ways to Manage Your Business.” The program aimed to enhance participants’ understanding of fundamental business management concepts and strengthen their capacity for strategic planning. The intervention adopted the Planning–Implementation–Evaluation (PIE) framework and employed the Business Model Canvas (BMC) as the primary learning tool. To facilitate participant engagement and reduce the complexity of business planning, the training incorporated a visual mapping approach using adhesive notes (Post-Its) to identify and organize key business components. Activities included interactive lectures, group discussions, guided mentoring, and practical BMC workshops. Observational findings revealed that participants were able to identify customer segments, value propositions, key partnerships, revenue streams, and cost structures more systematically. The success of the program was further supported by a strong community-based learning environment and an intensive mentoring model involving three faculty members and twenty-six university students. The program demonstrates that visual and participatory business management training can effectively improve entrepreneurial awareness and strategic thinking among grassroots MSMEs. These findings highlight the importance of community-centered capacity-building initiatives in strengthening the sustainability and competitiveness of MSMEs.Usaha Mikro, Kecil, dan Menengah (UMKM) sering kali lebih berfokus pada aktivitas penjualan jangka pendek dibandingkan pengelolaan bisnis yang bersifat strategis, sehingga membatasi keberlanjutan dan pertumbuhan usaha dalam jangka panjang. Untuk menjawab tantangan tersebut, dilaksanakan Program Pengabdian kepada Masyarakat (PKM) yang melibatkan 108 pelaku UMKM dari jemaat GBI House of Grace dengan tema “Jangan Sekadar Jualan, Pelajari Cara Cerdas Mengelola Usahamu.” Program ini bertujuan meningkatkan pemahaman peserta mengenai konsep dasar manajemen bisnis serta memperkuat kemampuan perencanaan strategis usaha. Kegiatan dilaksanakan menggunakan kerangka Planning–Implementation–Evaluation (PIE) dan memanfaatkan Business Model Canvas (BMC) sebagai media pembelajaran utama. Untuk meningkatkan keterlibatan peserta dan mengurangi kompleksitas perencanaan bisnis, pelatihan menerapkan pendekatan pemetaan visual menggunakan kertas tempel (Post-It) dalam mengidentifikasi dan mengorganisasi komponen-komponen utama bisnis. Kegiatan mencakup penyampaian materi, diskusi interaktif, pendampingan, serta praktik penyusunan BMC. Hasil observasi menunjukkan bahwa peserta mampu mengidentifikasi segmen pelanggan, proposisi nilai, kemitraan utama, sumber pendapatan, dan struktur biaya secara lebih sistematis. Keberhasilan program juga didukung oleh lingkungan pembelajaran berbasis komunitas yang kuat serta model pendampingan intensif yang melibatkan tiga dosen dan dua puluh enam mahasiswa. Program ini menunjukkan bahwa pelatihan manajemen bisnis yang bersifat visual dan partisipatif efektif dalam meningkatkan kesadaran kewirausahaan dan kemampuan berpikir strategis pelaku UMKM akar rumput. Temuan ini menegaskan pentingnya inisiatif penguatan kapasitas berbasis komunitas untuk mendukung keberlanjutan dan daya saing UMKM.
PENGARUH MANAJEMEN GEDUNG DAN STRATEGI PEMASARAN TERHADAP KEPUASAN DAN KESETIAAN PELANGGAN DIMEDIASI RENTAL PRICE Dwi Ayu Candra; Romauli Nainggolan; Timotius Febry Christian
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 8 No. 3 (2025): August 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i3.3599

Abstract

Abstract: Office buildings play a crucial role in supporting economic activities, particularly in business management. This research uses Plaza BRI Surabaya as a case study, given its position as an icon of Surabaya City that focuses on office space rentals with various hospitality facilities and services. In addition to understanding the operational effectiveness of building management in providing services and its impact on marketing, this research seeks to analyze the needs and preferences of businesses that wish to rent offices. This study adopts a quantitative method with surveys to collect data regarding tenant preferences, satisfaction levels, and the effectiveness of marketing strategies. Statistical analysis is used to identify patterns and relationships between variables. This research also applies a qualitative method through in-depth interviews with tenants and building managers to gain a deeper understanding of their experiences and expectations. This research is expected to contribute significantly to the development of effective and comprehensive office building rental marketing strategies. Keyword: Building Management, Office building, Marketing Strategies. Abstrak: Gedung perkantoran memainkan peran krusial dalam menunjang kegiatan ekonomi, terutama dalam pengelolaan bisnis. Penelitian ini menjadikan Plaza BRI Surabaya sebagai studi kasus, mengingat posisinya sebagai ikon Kota Surabaya yang fokus pada penyewaan ruang kantor dengan berbagai fasilitas dan layanan hospitality. Selain memahami efektivitas operasional manajemen gedung dalam pemberian layanan dan dampaknya pada pemasaran, riset ini berupaya menganalisis kebutuhan dan preferensi bisnis yang ingin menyewa kantor. Studi ini mengadopsi metode kuantitatif dengan survei untuk mengumpulkan data terkait preferensi penyewa, tingkat kepuasan, dan efektivitas strategi pemasaran. Analisis statistik digunakan untuk mengidentifikasi pola dan keterkaitan antar variabel. Penelitian ini juga menerapkan metode kualitatif melalui wawancara mendalam dengan penyewa dan pengelola gedung untuk memperoleh pemahaman yang lebih mendalam mengenai pengalaman dan harapan mereka. Riset ini diharapkan dapat berkontribusi signifikan pada pengembangan strategi pemasaran penyewaan gedung kantor yang efektif dan menyeluruh. Kata kunci: Manajemen Gedung, Gedung Perkantoran, Strategi Pemasaran.
Co-Authors anastasia cresentia BAHRUDI EFENDI DAMANIK Candra, Dwi Ayu Christiani, Natalia Christina Sudyasjayanti Christina Whidya Utami Cindy Honanta Clarence, Kevin Cristoval Clarence Cynthia Komala Ardy Damelia Basauli Tambunan Daniel Kurniawan Deandra Vidyanata Deby Gunawan Devi Rahnjen Wijayadne Dewi Mustikasari Immanuel Dhani Kurniawan Diana Syarifah Dwi Ayu Candra Endah Susilowati Endi Sarwoko Etha Rambung Fahrul Riza Fahrul Rizam Fatma Sari Dewi Febry, Timotius Flourencia Gabrielle Hernando Gusto Benyamin Messakh Hanna Tabita Hasianna Silitonga Harny, Dhia Hastuti Naibaho Henry Susanto Pranoto Heribertus Bao Lile Boro I Gusti Ayu Agung Silvia Wulan Dewi I Gusti Bagus Yosia Wiryakusuma Intan Sari Dewi Irantha Hendrika Kenang Jonathan Frederico Jonathan Stanislaus Junko Alessandro Effendy Karmila Ayu Wardani Keith Justine Thiotansen Kesumawati, Leni Krismi Budi Sienatra Laij Victor Effendi Liem Bambang Sugiyanto Liliana Dewi Magdalena Pangaribuan Maha, Linna Maria Cheryl Dumatubun Metta Padmalia Muchammad Lukman Affandi Murpin Josua Sembiring Natalia Christina Nocita Maria Novalita Fransisca Tungka Pakpahan, Rotua Pramana, Ida Bagus Gde Agung Yoga Pujiati, Rina Putry Angelita Lilo Rismawati br Sitepu Rismawati Sitepu Santoso, Vebrillia Sari, Dyah Wulan Siahaan, Salmon Charles P.T. Sienatra, Krismi Sinurat, Samfrianti Sitepu, Rismawati Siti Nur Khodiah Soetedja, Venny Sutrisno, Evelin Teofilus Teofilus Vebrillia Santoso Vica Natal Gabriella Siahaan Wasiaturrahma Yasinta, Komang Lola Yuli Kartika Dewi