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Journal : Journal of Appropriate Technology for Community Services

Pendampingan Branding, Packaging, dan Digital Marketing Tingkatkan Penjualan Madu Kelulut Desa Tuwung Yuliana, Yuliana; Agnestisia, Retno; Saputra, Rizki Rachmad; Pasaribu, Marvin Horale
Journal of Appropriate Technology for Community Services Vol. 6 No. 1 (2025)
Publisher : Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jattec.vol6.iss1.art2

Abstract

Tuwung Village, located in the Kahayan Tengah District, Pulang Pisau Regency, Central Kalimantan, has significant potential in managing social forestry land to support food security. The local community, organized in the Social Forestry Business Group (KUPS), has successfully cultivated 120 hives of stingless bees (Trigona sp.), with monthly production capacity of up to 350 mL per hive. Although honey production is abundant, its sales remain very limited due to a marketing strategy that relies solely on word-of-mouth promotion. Therefore, this community service activity was introduced to provide guidance to KUPS Madu Kelulut on branding, product packaging, and digital marketing. With an attractive brand, high-quality packaging, and the right marketing strategy, it is hoped that the stingless bee honey business can become more competitive in a market already saturated with similar products. This community service program involved several stages, including preparation, implementation, and evaluation. The activity was carried out on July 9, 2024, with 40 participants. The evaluation results indicated an 81.25% increase in participants' understanding of branding, product packaging, and digital marketing. Furthermore, the participants successfully created the brand "Madu Kelulut Nyai Hapu," with an appealing packaging design and effective promotional content shared through social media and e-commerce platforms.
Co-Authors Abed Nego Purba Adinata , Septian Aditya Ramadhani Aji, Galih Prasetya Alfanaar, Rokiy Alfanaar, Rokiy Aliya Al-Hadi, Risfa Aman Sentosa Panggabean Amelia Natalia, Wita Anggraeni, Maya Erliza Apriani , Resti Ardhani, Zaliari Nafisa Ariefin, Mokhamat Averro , Franzois Br Siringo-ringo, Florens Cahyani, Risfiah Ruli cemara, Tutus Septiani Chuchita Damsyik, Akhmad Dicky Perwira Ompusunggu Dongoran, Junita Efriyana oksal Elvina Dhiaul Iftitah Erwin Prasetya Toepak Erwin Prasetya Toepak Erwin Prasetya Toepak Esra Noviyanti Br. Karo Ester Damayanti Manik Fatchiyatun Ni’mah Febriana Kesuma, Ruth Febriyanti , Elfrida Gabriela Elsandika Hakim, Muh. Supwatul Hasanul Haq, Muhammad Ipah2, Puja Iqbal, Rendy Muhamad Isaura Silalahi, Anastasya Junita Dongoran Karelius Karelius Komara, Nisa Kartika Krissilvio, Eka Jhonatan Kristina , Dhea Gresela Lilis Rosmainar Luviany, Mahwahdah Made Dirgantara Manurung, Tety Wahyuningsih Mauliyani Miranti Maya Sylvani Mokhamat Ariefin Muhammad Hilmi Afthoni Muhammad Irmawan Nababan, Jessicca Nainggolan, Yuni Nanda Nanda Natania Gracia, Amanda Nurliani, Navila Oksal, Efriyana Okta Prianus Paksi, Pandu Gizta Rapi Pebriani, Nova Prahasti, Meidhita Pramudita, Dimas Pratama, Gilang Anggara Prianus, Okta Priscilia , Mei Shinta Prisnanda, Risky Purba, Abed Nego Putri , Dwi Chandri Kurnia Putri, Hanna Della Rahmi Wulandari, Oktavia Retno Agnestisia Riandy Putra Rizki Rachmad Saputra Ryu Pratiwi, Djihan Savitri, Afridha Cita Simangunsong, Sri Yulandari Simbolon, Wenika Siti Unvaresi Misonia Beladona Steven , Kur Yehezkiel Sugiani, Tina Sulistiawati, Putri Suma, Joy Angel Aria Tanggara , Revi Hidayatullah Tesalonika, Lidya Tety Wahyuningsih Manurung Titik Andriani, Titik Toepak, Erwin Prasety Utami Irawati Wahyuningsih Manurung, Tety Wati, Laely Septiya Ysrafil, Ysrafil Yuliana Yuliana Yuliana Yuneta Yuyun Yuniarti, Yuyun Zahra, Laila Zimon Pereiz