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All Journal Indonesian Journal of Business and Entrepreneurship (IJBE) EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Prosiding Penelitian dan Pengabdian kepada Masyarakat Jurnal Akuntansi dan Pajak AdBispreneur Jurnal Inovasi Bisnis (Inovbiz) IJEBD (International Journal Of Entrepreneurship And Business Development) JURNAL MANAJEMEN (EDISI ELEKTRONIK) JABE (Journal of Applied Business and Economic) JURISMA: Jurnal Riset Bisnis & Manajemen Jurnal Bisnis dan Kewirausahaan J-Dinamika: Jurnal Pengabdian Kepada Masyarakat Business Innovation and Entrepreneurship Journal Kumawula: Jurnal Pengabdian Kepada Masyarakat Business Management Journal Program Studi Manajemen Jurnal Investasi Jurnal Syntax Imperatif : Jurnal Ilmu Sosial dan Pendidikan Journal of Management and Business Environment (JMBE) Jurnal Disrupsi Bisnis Jurnal Terapan Manajemen dan Bisnis Jurnal Manajemen Sains dan Organisasi (JMSO) Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan Bahtera Inovasi Jurnal USAHA Jurnal Bisnis dan Manajemen (JBM) Jurnal Ilmiah Mahasiswa Perbankan Syariah (JIMPA) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Jurnal Riset Ilmu Ekonomi dan Bisnis Jurnal Administrasi Bisnis Jurnal Bisnis dan Kewirausahaan Concept: Journal of Social Humanities and Education ITQAN: Journal of Islamic Economics, Management, and Finance Eduvest - Journal of Universal Studies Indonesian Journal Economic Review (IJER) Gudang Jurnal Multidisiplin Ilmu Journal of Multi Disciplines Science IIJSE Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Ratih Purbasari, Ratih
Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Padjadjaran
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Neuroscience Nursing Public Health Social Sciences Other

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Corporate Entrepreneurship at Toserba Yogya as A Driver of Innovation in the Face of Digitalization Nurhadi, Dhifan Fadhilah Rizky; Purbasari, Ratih; Purnomo, Margo
Journal of Multi-Disciplines Science Vol. 3 No. 1 (2025): Journal of Multi-Disciplines Science
Publisher : Indo Consultan Energi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59921/icecomb.v3i1.42

Abstract

This study investigates the impact of Corporate Entrepreneurship on driving innovation and facilitating digital adaptation at PT Akur Pratama (Toserba Yogya), a leading player in Indonesia's retail industry. Using a descriptive qualitative method, the research draws on secondary data sources such as academic books, scientific journals, media articles, and company reports. This approach provides an in-depth understanding of how Corporate Entrepreneurship has been employed to enhance Toserba Yogya's operational efficiency, customer-oriented innovation, and market competitiveness through digital initiatives like e-commerce and mobile applications. The findings reveal that Corporate Entrepreneurship has significantly bolstered the company's ability to navigate the digital transformation, resulting in improved performance, higher customer satisfaction, and industry recognition with Superbrand Indonesia and Top Brand Award awards. The study underscores the role of continuous innovation and adaptation in maintaining competitiveness and achieving sustainable growth in the evolving retail landscape.
Co-Authors Achmada, Aurora Yupita Aditama, Muhammad Nabil Afifah Shalihah Ahmad Riyadi Aisna Dewi Romizza Ajeng Putri Hanifah Alifa Sakina Haurannisa Arbi Abdul Kahfi Arianis Chan Athhar Malika Yudistira Prasetyo Bunga Paramita Cendria Tj. Tasdik Chandra Wijaya Chandra Wijaya Chandra, Wijaya Citra Puspa Ramadhani Deasy Silvya Sari Deliani Azmi Zakiah Ahmad Dian Fordian Dini Indiani Eka Annisa Zulqaidah Kadaruddin Ellissa Priyanka Erika Dwi Lestari Erna Maulina Fat'Chatus Chanifa Jikhan Fathiha, Erika Azzahra Fauzi, Khaleeva Aqeyla Ghina Annisa Akyas Ginanjar*, Jajang Hasan Al Farisi Hasanah, Mia Ayu Yulianti Haurannisa, Alifa Sakina Helmy Rahayu Herwan Abdul Muhyi Ike Zahrotun Nisa Kirana, Indah Pramesthi Lenasari, Rekha Puspa Leti Arinawati Leti Arinawati Lina Auliana Linda Kurniawati, Linda Mahira, Siti Alyqha Margo Purnomo Margo Purnomo Margo Purnomo Margo Purnomo Mas Rasmini Megayanti, Putri Mohammad Benny Alexandri Muhammad Nabil Aditama Nadhirah Fahrani Nadhiva, Meliniarta Nenden Kostini Ning Rahayu Novel, Nurlillah Novianti, Reva Nurdin, Mahmud Nurhadi, Dhifan Fadhilah Rizky Nurillah Jamil Achmawati Novel Nuryati, Marita Sri Pawindru, Rafly Pratami Wulan Tresna, Pratami Wulan Priyanka, Ellissa Rahardja, Sam'un Jaja Rahma Dafitri Raja Ainaya Alfatiha Ratnasari, Bunga Ayu Reza Damayanti Richa Nahdalaily Fathara Rizki Surya Akbar Salma Annisa Salsabila, Nardina Sam'un Jaja Raharja Setianti, Elisa Sukmadewi, Rani Suryanto Suryanto Suryanto Suryanto Suwandi, Imam Tradiga Nur Aziz Waliyyan, Urfan Wijaya Chandra Zaenal Muttaqin Zaenal Muttaqin Zahrotun Nisa, Ike