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All Journal EQUILIBIRIA Journal of Economic, Bussines and Accounting (COSTING) Jurnal E-Bis: Ekonomi Bisnis Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi (JEMBA) Journal of Innovation Research and Knowledge Jurnal Pengabdian Mandiri BULLET : Jurnal Multidisiplin Ilmu Jurnal Pengabdian Masyarakat Mandira Cendikia (JPKM-MC) Jurnal Ilmiah Multidisiplin Keilmuan Mandira Cendikia (JIMK-MC) Jurnal Pengabdian kepada Masyarakat Multidisiplin (JUPENGEN)
Siti Amirah Makarim
Sekolah Tinggi Ilmu Ekonomi Latifah Mubarokiyah
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Social Sciences Other

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Analisis Strategi Pemasaran Digital Menggunakan Link UMKM BRI Pada Usaha Kecil Menengah Kecamatan Panumbangan Siti Amirah Makarim; Sani Haryati
Jurnal Ilmiah Multidisiplin Keilmuan Mandira Cendikia Vol. 2 No. 12 (2024)
Publisher : Yayasan Pendidikan Mandira Cendikia

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Abstract

− Penelitian ini bertujuan untuk menganalisis strategi pemasaran digital yang diterapkan menggunakan platform LinkUMKM BRI pada Usaha Mikro, Kecil, dan Menengah (UMKM) di Kecamatan Panumbangan. Berdasarkan pendekatan kualitatif dengan studi kasus, data dikumpulkan melalui kuesioner, wawancara mendalam, dan observasi pada 30 UMKM yang menggunakan platform tersebut. Temuan utama menunjukkan bahwa meskipun sebagian besar UMKM telah menggunakan fitur dasar LinkUMKM BRI seperti pembuatan katalog produk dan transaksi online, masih terdapat kendala teknis, rendahnya literasi digital, dan keterbatasan akses internet yang menghambat adopsi teknologi ini. Namun, penggunaan platform tersebut telah memberikan dampak positif berupa peningkatan penjualan, akses pasar yang lebih luas, dan efisiensi dalam pengelolaan bisnis. Saran untuk meningkatkan efektivitas penggunaan LinkUMKM BRI meliputi peningkatan pelatihan dan literasi digital, pengembangan fitur platform, peningkatan infrastruktur internet, dukungan teknis dan konsultasi, pengembangan komunitas UMKM, serta evaluasi dan feedback berkelanjutan. Implikasi dari penelitian ini diharapkan dapat memberikan kontribusi dalam memperkuat literasi digital dan kapasitas pemasaran UMKM, serta menjadi masukan bagi Bank Rakyat Indonesia (BRI) dalam meningkatkan layanan LinkUMKM untuk mendukung pertumbuhan UMKM di Indonesia
SERVICE QUALITY AS A DETERMINING FACTOR IN CONSUMER PURCHASE DECISIONS AT OPTICAL STORES Hermayanto, Ricky; Lati Sari Dewi; Siti Amirah Makarim; Iwan Sugianto; Iwan Saputra; Mohamad Nazirwan
Journal of Innovation Research and Knowledge Vol. 5 No. 9 (2026): Februari 2026
Publisher : Bajang Institute

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Penelitian ini bertujuan untuk mengetahui kualitas pelayanan, keputusan pembelian konsumen, serta pengaruh kualitas pelayanan terhadap keputusan pembelian pada Toko Huda Optik. Penelitian ini menggunakan pendekatan deskriptif kuantitatif dengan jumlah responden sebanyak 96 orang. Teknik pengambilan sampel yang digunakan adalah probability sampling dengan metode simple random sampling. Data penelitian terdiri dari data primer yang diperoleh melalui kuesioner dan data sekunder yang bersumber dari literatur serta dokumen pendukung. Metode analisis data yang digunakan adalah analisis regresi linier sederhana. Hasil penelitian menunjukkan bahwa kualitas pelayanan berada pada kategori baik dengan perolehan skor sebesar 4.021, sedangkan keputusan pembelian konsumen berada pada kategori sangat baik dengan skor sebesar 3.238. Hasil pengujian hipotesis menunjukkan bahwa kualitas pelayanan berpengaruh signifikan terhadap keputusan pembelian konsumen, yang dibuktikan dengan nilai t hitung sebesar 7,586 dan tingkat signifikansi 0,001 lebih kecil dari 0,05. Besarnya pengaruh kualitas pelayanan terhadap keputusan pembelian adalah sebesar 38%.
AN ANALYSIS OF HOW THE WORK ENVIRONMENT AND LEADERSHIP STYLE AFFECT THE PERFORMANCE OF VILLAGE EMPLOYEES Hermansyah, Taufik; Lati Sari Dewi; Siti Amirah Makarim
Journal of Innovation Research and Knowledge Vol. 5 No. 9 (2026): Februari 2026
Publisher : Bajang Institute

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Penelitian ini bertujuan untuk mengkaji: (1) kondisi lingkungan kerja, (2) gaya kepemimpinan, (3) kinerja pegawai, (4) pengaruh lingkungan kerja terhadap kinerja pegawai, (5) pengaruh gaya kepemimpinan terhadap kinerja pegawai, serta (6) pengaruh lingkungan kerja dan gaya kepemimpinan secara simultan terhadap kinerja pegawai. Penelitian ini menggunakan metode deskriptif dengan pendekatan kuantitatif. Populasi dalam penelitian ini adalah pegawai desa, dengan jumlah sampel sebanyak 21 responden yang dipilih menggunakan teknik snowball sampling. Data yang digunakan terdiri atas data primer dan data sekunder. Analisis data dilakukan dengan menggunakan analisis regresi berganda, analisis koefisien determinasi, dan pengujian hipotesis
THE INFLUENCE OF ELECTRONIC WORD OF MOUTH (E-WOM) AND PARASOCIAL INTERACTION ON THE PURCHASE INTEREST OF SKINCARE PRODUCTS BY GENERATION Z TIKTOK USERS IN TANJUNGKERTA VILLAGE Fatah, R. Hozin Abdul; Siti Amirah Makarim
Journal of Innovation Research and Knowledge Vol. 5 No. 9 (2026): Februari 2026
Publisher : Bajang Institute

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Electronic Word of Mouth (e-WOM) dan Interaksi Parasosial terhadap minat beli produk skincare di kalangan Generasi Z, khususnya pengguna TikTok di Desa Tanjungkerta. Penelitian ini dilatarbelakangi oleh pergeseran perilaku konsumen yang semakin mengandalkan ulasan digital (e-WOM) dan kedekatan emosional (Interaksi Parasosial) yang dibangun oleh influencer di platform media sosial. Tujuan utama penelitian adalah menguji sejauh mana informasi yang tersebar secara viral dan hubungan psikologis satu arah dengan influencer memengaruhi keputusan pembelian. Metode yang digunakan adalah kuantitatif dengan pendekatan deskriptif. Sebanyak 96 responden ditentukan melalui teknik purposive sampling dan diberi kuesioner terstruktur. Teknik analisis data meliputi uji validitas dan reliabilitas, uji asumsi klasik, regresi linear berganda, serta uji hipotesis. Hasil penelitian menunjukkan bahwa baik e-WOM maupun Interaksi Parasosial berpengaruh signifikan terhadap minat beli, baik secara parsial maupun simultan. e-WOM memiliki pengaruh yang lebih dominan, menunjukkan bahwa konten ulasan dan rekomendasi yang tersebar di TikTok menjadi faktor pendorong utama. Temuan ini menyarankan agar brand skincare memprioritaskan strategi content marketing yang memicu ulasan positif dan membangun koneksi emosional yang mendalam melalui influencer yang kredibel. Penelitian ini memberikan kontribusi kebaruan dengan menguji kombinasi variabel e-WOM dan Interaksi Parasosial dalam konteks perilaku konsumen Generasi Z di wilayah semi-urban
Pengembangan Potensi Kawasan Pertanian Berkelanjutan Melalui Pemberdayaan Masyarakat Di Desa Sindangbarang, Kecamatan Panumbangan, Kabupaten Ciamis Siti Amirah Makarim; R. Hozin Abdul Fatah; Akhmad Hidayat Nurul Akbar; Erna Rusmiwati Sukandar
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 3 No. 1 (2026): JUPENGEN - Februari
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v3i1.1130

Abstract

This community service research aims to identify and develop the agricultural potential of Sindangbarang Village, Panumbangan District, Ciamis Regency. Sindangbarang Village has significant agricultural potential with leading commodities such as rice, corn, and peanuts, as well as opportunities for agrotourism development. However, there are challenges related to agricultural infrastructure, including irrigation systems and the need for agricultural machinery and equipment, as well as the optimization of product marketing. The methods used include potential surveys, interviews with farmers and village officials, and secondary data analysis. The results of this community service activity are expected to formulate community empowerment strategies to improve agricultural productivity, product diversification, and sustainable agrotourism development, thereby enhancing the economic welfare of the community.
Pemberdayaan Masyarakat Melalui Pengembangan Potensi Perkebunan Dan Hortikultura Lereng Di Kecamatan Ciawi, Kabupaten Tasikmalaya R. Hozin Abdul Fatah; Siti Amirah Makarim; Akhmad Hidayat Nurul Akbar
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 3 No. 1 (2026): JUPENGEN - Februari
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v3i1.1152

Abstract

This community service program aims to empower the people of Ciawi District, Tasikmalaya Regency, by developing plantation and horticultural potential on sloping land. This region boasts agro-ecological conditions that support the development of various superior commodities, such as chilies, coffee, and palm sugar. However, exploiting this potential still faces several obstacles, including vulnerability to erosion and land degradation, limited application of cultivation and post-harvest technologies, and suboptimal marketing access. The methods used in this community service activity included identifying superior commodities, a SWOT analysis to develop development strategies, and implementing cultivation and post-harvest technologies appropriate to the characteristics of sloping land. Furthermore, the activity was carried out using a participatory approach through training and mentoring for farmers. The results of the activity indicate that Ciawi District has significant potential for developing chilies, coffee, and palm sugar commodities, but requires sustainable land management and more innovative marketing strategies. The community empowerment strategies implemented include terracing as a land conservation measure, diversification of processed products to increase added value, and the use of digital marketing. This approach has been proven to increase agricultural productivity, product diversification, and strengthening community institutions, thus contributing to improving the economic welfare of the community in a sustainable manner.
Pengembangan Potensi Wisata Car Free Day Untuk Pemberdayaan Ekonomi Masyarakat Di Desa Kertaraharja, Kabupaten Ciamis Ricky Hermayanto; Lati Sari Dewi; Siti Amirah Makarim; Iwan Sugianto; Iwan Saputra; Mohammad Nazirwan
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 3 No. 1 (2026): JUPENGEN - Februari
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v3i1.1153

Abstract

This community service program aims to empower the community in Kertaraharja Village, Ciamis Regency, through the development of its Car Free Day (CFD) tourism potential. Kertaraharja Village boasts beautiful natural landscapes, including vast rice fields and views of Mount Sawal, which are utilized as a Car Free Day location every Sunday. This CFD event not only serves as a culinary and sports tourism destination but also provides a platform for numerous Micro, Small, and Medium Enterprises (MSMEs) to sell their products. However, optimizing this potential still faces challenges related to marketing, product diversification, and community participation. The methods used in this activity include identifying tourism potential, conducting a SWOT analysis to formulate development strategies, and implementing digital marketing and MSME empowerment programs. The activity was carried out with a participatory approach through training and mentoring for local communities and MSME actors. The results indicate that Kertaraharja Village has significant potential for developing sustainable tourism through CFD, but requires continuous management and innovative marketing strategies. The community empowerment strategies implemented include strengthening MSME institutions, diversifying culinary and local products, and utilizing digital platforms for promotion. This approach has been proven to increase local economic activity, product diversification, and strengthen community institutions, thereby contributing to improving the economic welfare of the community in a sustainable manner.
Peningkatan Daya Saing Sdm Lokal Melalui Pendampingan Kompetensi Kerja Berbasis Kebutuhan Nyata Masyarakat Taufik Hermansyah; Lati Sari Dewi; Siti Amirah Makarim
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 3 No. 1 (2026): JUPENGEN - Februari
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v3i1.1174

Abstract

This community service program aims to enhance the competitiveness of local human resources in Buanamekar Village, Ciamis Regency, through work competency assistance based on real community needs. The village faces challenges such as low digital literacy and limited access to formal certification, which hinder economic growth. The methods used include participatory situation analysis, competency-based training (CBT), and intensive mentoring. The results show a significant improvement in participants’ technical and soft skills, with an average post-test score increase of 45%. Furthermore, the program successfully established a local competency forum to ensure sustainability. This initiative proves that tailored competency assistance can effectively bridge the gap between local skills and market demands, thereby fostering sustainable rural development.
Co-Authors Adi Robith Setiana Akhmad Hidayat Nurul Akbar Atep Devi Purwanto Bambang Kurnia Nugraha Dian Ardiansah Erna Rusmiwati Fatah, R. Hozin Abdul Hermansyah, Taufik Hermayanto, Ricky Iwan Adinugroho Iwan Saputra Iwan Sugianto Lati Sari Dewi Mohamad Nazirwan Mohammad Nazirwan R. Hozin Abdul Fatah Ricky Hermayanto Salamatun Asakdiyah Sani Haryati Saputra, Iwan Taufik Hermansyah