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All Journal EQUILIBIRIA Journal of Economic, Bussines and Accounting (COSTING) Jurnal E-Bis: Ekonomi Bisnis Jurnal Ekonomi Perjuangan (JUMPER) Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi (JEMBA) Jurnal Pengabdian Mandiri BULLET : Jurnal Multidisiplin Ilmu Jurnal Pengabdian Masyarakat Mandira Cendikia (JPKM-MC) Jurnal Ilmiah Multidisiplin Keilmuan Mandira Cendikia (JIMK-MC) Jurnal Pengabdian kepada Masyarakat Multidisiplin (JUPENGEN) Multidisciplinary Indonesian Center Journal
Siti Amirah Makarim
Sekolah Tinggi Ilmu Ekonomi Latifah Mubarokiyah
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Social Sciences Other

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Analisis Strategi Pemasaran Digital Menggunakan Link UMKM BRI Pada Usaha Kecil Menengah Kecamatan Panumbangan Siti Amirah Makarim; Sani Haryati
Jurnal Ilmiah Multidisiplin Keilmuan Mandira Cendikia Vol. 2 No. 12 (2024)
Publisher : Yayasan Pendidikan Mandira Cendikia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

− Penelitian ini bertujuan untuk menganalisis strategi pemasaran digital yang diterapkan menggunakan platform LinkUMKM BRI pada Usaha Mikro, Kecil, dan Menengah (UMKM) di Kecamatan Panumbangan. Berdasarkan pendekatan kualitatif dengan studi kasus, data dikumpulkan melalui kuesioner, wawancara mendalam, dan observasi pada 30 UMKM yang menggunakan platform tersebut. Temuan utama menunjukkan bahwa meskipun sebagian besar UMKM telah menggunakan fitur dasar LinkUMKM BRI seperti pembuatan katalog produk dan transaksi online, masih terdapat kendala teknis, rendahnya literasi digital, dan keterbatasan akses internet yang menghambat adopsi teknologi ini. Namun, penggunaan platform tersebut telah memberikan dampak positif berupa peningkatan penjualan, akses pasar yang lebih luas, dan efisiensi dalam pengelolaan bisnis. Saran untuk meningkatkan efektivitas penggunaan LinkUMKM BRI meliputi peningkatan pelatihan dan literasi digital, pengembangan fitur platform, peningkatan infrastruktur internet, dukungan teknis dan konsultasi, pengembangan komunitas UMKM, serta evaluasi dan feedback berkelanjutan. Implikasi dari penelitian ini diharapkan dapat memberikan kontribusi dalam memperkuat literasi digital dan kapasitas pemasaran UMKM, serta menjadi masukan bagi Bank Rakyat Indonesia (BRI) dalam meningkatkan layanan LinkUMKM untuk mendukung pertumbuhan UMKM di Indonesia
Pengembangan Potensi Kawasan Pertanian Berkelanjutan Melalui Pemberdayaan Masyarakat Di Desa Sindangbarang, Kecamatan Panumbangan, Kabupaten Ciamis Siti Amirah Makarim; R. Hozin Abdul Fatah; Akhmad Hidayat Nurul Akbar; Erna Rusmiwati Sukandar
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 3 No. 1 (2026): JUPENGEN - Februari
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v3i1.1130

Abstract

This community service research aims to identify and develop the agricultural potential of Sindangbarang Village, Panumbangan District, Ciamis Regency. Sindangbarang Village has significant agricultural potential with leading commodities such as rice, corn, and peanuts, as well as opportunities for agrotourism development. However, there are challenges related to agricultural infrastructure, including irrigation systems and the need for agricultural machinery and equipment, as well as the optimization of product marketing. The methods used include potential surveys, interviews with farmers and village officials, and secondary data analysis. The results of this community service activity are expected to formulate community empowerment strategies to improve agricultural productivity, product diversification, and sustainable agrotourism development, thereby enhancing the economic welfare of the community.
Pemberdayaan Masyarakat Melalui Pengembangan Potensi Perkebunan Dan Hortikultura Lereng Di Kecamatan Ciawi, Kabupaten Tasikmalaya R. Hozin Abdul Fatah; Siti Amirah Makarim; Akhmad Hidayat Nurul Akbar
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 3 No. 1 (2026): JUPENGEN - Februari
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v3i1.1152

Abstract

This community service program aims to empower the people of Ciawi District, Tasikmalaya Regency, by developing plantation and horticultural potential on sloping land. This region boasts agro-ecological conditions that support the development of various superior commodities, such as chilies, coffee, and palm sugar. However, exploiting this potential still faces several obstacles, including vulnerability to erosion and land degradation, limited application of cultivation and post-harvest technologies, and suboptimal marketing access. The methods used in this community service activity included identifying superior commodities, a SWOT analysis to develop development strategies, and implementing cultivation and post-harvest technologies appropriate to the characteristics of sloping land. Furthermore, the activity was carried out using a participatory approach through training and mentoring for farmers. The results of the activity indicate that Ciawi District has significant potential for developing chilies, coffee, and palm sugar commodities, but requires sustainable land management and more innovative marketing strategies. The community empowerment strategies implemented include terracing as a land conservation measure, diversification of processed products to increase added value, and the use of digital marketing. This approach has been proven to increase agricultural productivity, product diversification, and strengthening community institutions, thus contributing to improving the economic welfare of the community in a sustainable manner.
Pengembangan Potensi Wisata Car Free Day Untuk Pemberdayaan Ekonomi Masyarakat Di Desa Kertaraharja, Kabupaten Ciamis Ricky Hermayanto; Lati Sari Dewi; Siti Amirah Makarim; Iwan Sugianto; Iwan Saputra; Mohammad Nazirwan
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 3 No. 1 (2026): JUPENGEN - Februari
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v3i1.1153

Abstract

This community service program aims to empower the community in Kertaraharja Village, Ciamis Regency, through the development of its Car Free Day (CFD) tourism potential. Kertaraharja Village boasts beautiful natural landscapes, including vast rice fields and views of Mount Sawal, which are utilized as a Car Free Day location every Sunday. This CFD event not only serves as a culinary and sports tourism destination but also provides a platform for numerous Micro, Small, and Medium Enterprises (MSMEs) to sell their products. However, optimizing this potential still faces challenges related to marketing, product diversification, and community participation. The methods used in this activity include identifying tourism potential, conducting a SWOT analysis to formulate development strategies, and implementing digital marketing and MSME empowerment programs. The activity was carried out with a participatory approach through training and mentoring for local communities and MSME actors. The results indicate that Kertaraharja Village has significant potential for developing sustainable tourism through CFD, but requires continuous management and innovative marketing strategies. The community empowerment strategies implemented include strengthening MSME institutions, diversifying culinary and local products, and utilizing digital platforms for promotion. This approach has been proven to increase local economic activity, product diversification, and strengthen community institutions, thereby contributing to improving the economic welfare of the community in a sustainable manner.
Peningkatan Daya Saing Sdm Lokal Melalui Pendampingan Kompetensi Kerja Berbasis Kebutuhan Nyata Masyarakat Taufik Hermansyah; Lati Sari Dewi; Siti Amirah Makarim
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 3 No. 1 (2026): JUPENGEN - Februari
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v3i1.1174

Abstract

This community service program aims to enhance the competitiveness of local human resources in Buanamekar Village, Ciamis Regency, through work competency assistance based on real community needs. The village faces challenges such as low digital literacy and limited access to formal certification, which hinder economic growth. The methods used include participatory situation analysis, competency-based training (CBT), and intensive mentoring. The results show a significant improvement in participants’ technical and soft skills, with an average post-test score increase of 45%. Furthermore, the program successfully established a local competency forum to ensure sustainability. This initiative proves that tailored competency assistance can effectively bridge the gap between local skills and market demands, thereby fostering sustainable rural development.
PENGARUH KOMPETENSI MANAJERIAL KEPALA SEKOLAH TERHADAP KINERJA GURU DI SMA SERBA BAKTI SURYALAYA Dian Ardiansah; Siti Amirah Makarim
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 1 No. 1 (2024): Vol. 1 No. 1 Edisi Januari 2024
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v1i1.40

Abstract

Tujuan penelitian ini adalah untuk mengatahui bagaimana kompetensi manajerial kepala sekolah dan pengaruhnya terhadap kinerja guru pada SMA Serba Bakti Suryalaya. Penelitian ini didasarkan pada pemikiran bahwa perbedaan Kepala Sekolah dalam Memimpin Guru akan menghasilkan hasil yang berbeda dalam pencapaian kinerja. Penelitian ini menggunakan metode mixed methods dengan jenis desain sequential explanatory designs. Data dikumpulkan melalui angket, wawancara, dan dokumentasi. Populasi yang digunakan dalam penelitian ini adalah seluruh guru SMA Serba Bakti Suryalaya dengan sampel 30 orang. Hasil penelitian menunjukkan bahwa (1) Kompetensi manajerial kepala sekolah di SMA Serba Bakti Suryalaya berada pada kategori sangat baik dengan presentase 88,53%, (2) Kinerja guru di SMA Serba Bakti Suryalaya berada pada kategori baik dengan presentase 78,48%.
Pencegahan Dan Penanganan Kekerasan Seksual Melalui Edukasi Komunikasi Asertif Dan Literasi Digital Pada Remaja Di Kabupaten Tasikmalaya Lati Sari Dewi; Siti Amirah Makarim
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 3 No. 2 (2026): JUPENGEN - Mei
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v3i2.1438

Abstract

Sexual violence has become a serious social issue affecting adolescents both in offline and digital environments. Limited understanding regarding forms of sexual violence, self-protection, and reporting mechanisms often causes victims to remain silent and vulnerable. This community service activity aimed to improve adolescents’ understanding and awareness regarding the prevention and handling of sexual violence through educational approaches, assertive communication training, and digital literacy strengthening. The activity was conducted through counseling, interactive discussions, simulations, and mentoring involving adolescents in Kabupaten Tasikmalaya. The results showed increased participant understanding regarding forms of sexual violence, the courage to communicate assertively, awareness of digital safety, and understanding of reporting and assistance procedures. Overall, this activity contributed positively to strengthening adolescents’ self-protection capacity and creating a safer social environment.
Peningkatan Kompetensi Manajerial Sumber Daya Manusia Melalui Pelatihan Berbasis Kompetensi Pada Umkm Di Kota Tasikmalaya Taufik Hermansyah; Iwan Saputra; Siti Amirah Makarim; Lati Sari Dewi
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 3 No. 2 (2026): JUPENGEN - Mei
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v3i2.1460

Abstract

This community service activity aims to enhance the managerial competencies of human resources (HR) among micro, small, and medium enterprises (SMEs) in Tasikmalaya City through a competency-based training program. The identified problems include low capability in HR planning, recruitment, performance evaluation, and employee development. The methods used include participatory training, direct mentoring, case studies, and management simulations. The activity was conducted over three days on March 15–17, 202, in Cipedes District, Tasikmalaya City, involving 45 participants from various SME sectors. Results showed a significant improvement in participants' understanding of HR management concepts, with the average pretest score increasing from 52.4 to 78.6 on the posttest (a 49.6% improvement). A total of 91% of participants expressed satisfaction with the training and committed to applying the acquired knowledge in their business units. This activity is expected to contribute to the sustainable enhancement of SME competitiveness in Tasikmalaya City.
Transformasi Pemasaran Konvensional Ke Digital Pada Umkm Kabupaten Kuningan Melalui Pendekatan Community Empowerment Siti Amirah Makarim; R. Hozin Abdul Fatah; Akhmad Hidayat Nurul Akbar
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 3 No. 2 (2026): JUPENGEN - Mei
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v3i2.1461

Abstract

Micro, Small and Medium Enterprises (MSMEs) are the backbone of Indonesia's economy; however, most of them still rely on conventional marketing systems with limited reach. This community service activity aims to assist and empower MSME actors in Kuningan Regency in transforming their marketing from conventional to digital methods through a Community Empowerment approach. The methods used include: (1) initial MSME condition mapping, (2) intensive training and mentoring, and (3) continuous evaluation. This activity involved 45 MSME actors from 5 sub-districts in Kuningan Regency engaged in culinary, handicraft, and general trade sectors. The results showed a significant increase in MSME actors' understanding and ability in utilizing social media, marketplaces, and creating digital content. A total of 82% of participants successfully created active digital business accounts, 67% were able to create independent promotional content, and average revenue increased by 35% after three months of mentoring. The Community Empowerment approach proved effective because it positions the community as an active subject of transformation, not merely a training object. Program sustainability is ensured through the formation of a learning community among MSME actors that remains active after the activity.
Pelatihan Literasi Dan Pengelolaan Keuangan Bagi Masyarakat Desa Sukahening Iwan Sugianto; Iwan Saputra; Lati Sari Dewi; Siti Amirah Makarim
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 3 No. 2 (2026): JUPENGEN - Mei
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v3i2.1462

Abstract

This community service activity aims to improve the understanding and skills of the people of Sukahening Village in managing family and business finances in a simple, effective, and sustainable manner. The main problems faced by the community are low financial literacy, the lack of habit in recording income and expenses, and limited understanding of financial planning. The implementation methods included counseling, practical training on simple financial recording, interactive discussions, and mentoring. The participants consisted of village residents, MSME actors, and PKK women’s group members, totaling 35 participants. The results of the activity showed an improvement in participants’ understanding of household and business financial management, as indicated by their ability to create simple budgets, record cash flow, and prepare monthly financial plans. This program is expected to enhance the economic independence of the community and support family welfare in Sukahening Village.
Co-Authors Adi Robith Setiana Agoes Hari Edy Wibowo Agus Sopian Ahmad Royan Taufik Akhmad Hidayat Nurul Akbar Akhmad Hidayat Nurul Akbar Atep Devi Purwanto Bambang Kurnia Nugraha Dian Ardiansah Dian Ardiansah Entin Aminah Erna Rusmiwati Fitriani Gagas Erlangga Galih Mauladin Putra Hendi Sobari Hendra Gunawan Iis Susanti Iwan Adinugroho Iwan Saputra Iwan Saputra Iwan Sugianto Lati Sari Dewi Mohamad Nazirwan Mohammad Nazirwan R. Hozin Abdul Fatah R. Hozin Abdul Fatah Ricky Hermayanto Ricky Hermayanto Risman Barkah Ruslan Salamatun Asakdiyah Sani Haryati Sri Ayu Lestari Sufi Halwani Syaeful Hilal Syahdan Hakiki Taufik Hermansyah Taufik Hermansyah Wadini Yuda Nugraha Zalu Nabil Yassin Iswara