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All Journal EQUILIBIRIA Journal of Economic, Bussines and Accounting (COSTING) Jurnal E-Bis: Ekonomi Bisnis Jurnal Ekonomi Perjuangan (JUMPER) Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi (JEMBA) Jurnal Pengabdian Mandiri BULLET : Jurnal Multidisiplin Ilmu Jurnal Pengabdian Masyarakat Mandira Cendikia (JPKM-MC) Jurnal Ilmiah Multidisiplin Keilmuan Mandira Cendikia (JIMK-MC) Jurnal Pengabdian kepada Masyarakat Multidisiplin (JUPENGEN) Multidisciplinary Indonesian Center Journal
Siti Amirah Makarim
Sekolah Tinggi Ilmu Ekonomi Latifah Mubarokiyah
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Social Sciences Other

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Cipasung Heritage Creative Hub: Innovation In Msme Development Based On Cultural Tourism And Agrotourism In Cipasung Village, Lemahsugih, Majalengka Akhmad Hidayat Nurul Akbar; Siti Amirah Makarim
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 2 No. 3 (2025): JUPENGEN - Agustus
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v2i3.776

Abstract

This community service activity aims to develop the "Cipasung Heritage Creative Hub" model through revitalization of Village-Owned Enterprises (BUMDes) and strengthening the capacity of local Micro, Small, and Medium Enterprises (MSMEs) in Cipasung Village, Lemahsugih District, Majalengka Regency. The village has extraordinary potential in developing creative economy based on cultural tourism and agrotourism, with the presence of tea gardens that have become tourist attractions, bamboo craft traditions that are still preserved, and rich local wisdom. The method used includes a participatory approach involving all village stakeholders, creative economy skills training, development of superior products based on local wisdom, and formation of digital marketing networks. The program was implemented for 12 months involving 150 participants from various community groups, including tea farmers, bamboo craftsmen, women's groups, and village youth. The results showed a significant increase in local MSME capacity, with 85% of participants successfully developing innovative products based on tea and bamboo crafts. The average income of MSMEs increased by 60% within 6 months after program implementation. BUMDes Cipasung successfully integrated tea agrotourism with creative economy, creating educational tourism packages that attracted 2,500 tourists in the first year. The "Cipasung Heritage Creative Hub" model proved effective in preserving local culture while improving community economic welfare.
CONTENT MARKETING AND CUSTOMER REVIEW AS INFLUENTIAL FACTORS IN CONSUMER PURCHASING DECISIONS A TIKTOK SHOP, CASE STUDY IN SRIWINANGUN, CIAMIS REGENCY Sri Ayu Lestari; Hendi Sobari; Siti Amirah Makarim
JURNAL EKONOMI PERJUANGAN Vol. 7 No. 2 (2025): Jurnal Ekonomi Perjuangan (JUMPER)
Publisher : LP2M Universitas Perjuangan Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36423/jumper.v7i2.2363

Abstract

Digital transformation has changed society's consumer behavior, including the growing interest in shopping through e-commerce platforms like TikTok Shop. In this context, content marketing and customer reviews are two important aspects that influence purchasing decisions. The objective of this research study is to investigate the influence of content marketing and customer reviews on the purchasing decisions of TikTok Shop users in Kampung Sriwinangun, Kabupaten Ciamis. The study was conducted using a descriptive-quantitative approach, with data collected from 85 respondents via questionnaire. The results of the correlation coefficients show that each variable has a strong relationship. The results of the regression analysis also show that both variables, both individually and jointly, have a positive and significant influence on purchasing decisions. This means that engaging marketing content and compelling customer reviews can positively influence consumers' purchasing decisions.
Penguatan Legalitas Usaha, Citra Branding UMKM, Literasi Rupiah, Dan Keselamatan Akses Jalan Desa Melalui Kuliah Kerja Nyata Tematik Di Desa Sukamaju Hendi Sobari; Derina Yuliana; Muamar Aqwam Arifin; Alif Pernangga; Salsa Silvia Yuningsih; Asti Sri Rahmayati; Fauziah Nur Mazidah; Lusi Sa’adatus Solihah; Mellysha Muhapillah; Ihsan Pirdaus Mubarok; Siti Amirah Makarim; Susi Susilawati
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 3 No. 4 (2026): JUPENGEN - November
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v3i4.2206

Abstract

Abstract The Thematic Community Service Program (KKNT) implemented by Group 2 of STIE Latifah Mubarokiyah Suryalaya in Sukamaju Village, lasted for one month in August 2026 and had a real impact on the village community. This article discusses in depth several main work programs, namely UMKM Legacy which assists MSME actors in managing business legality in the form of a Business Identification Number (NIB), Improving MSME Image and Branding through Business Media Facilitation, a financial literacy seminar Love, Pride and Understand Rupiah held in collaboration with Bank Indonesia for 398 junior high school students, and Sukamaju Safe Access which maps vulnerable points and installs road reflectors. students can apply the knowledge gained in lectures into real practice in the community. This activity not only increases students' insight and experience, but also provides a real contribution in the form of increasing public awareness in terms of digital marketing, environmental cleanliness, and the importance of family health. Thus, this KKNT becomes a useful forum for service while strengthening the relationship between students and the Sukamaju Village community.
Penguatan Kompetensi Sumber Daya Manusia Dan Pemasaran Digital Pada Kelompok Perajin Anyaman Mendong Di Kecamatan Rajapolah, Kabupaten Tasikmalaya Taufik Hermansyah; Siti Amirah Makarim; Lati Sari Dewi
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 3 No. 4 (2026): JUPENGEN - November
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v3i4.2222

Abstract

The "Berkah Mendong" woven-crafts group in Rajapolah, Tasikmalaya Regency, produces high-quality goods but faces unstructured human resource management and a marketing approach that depends heavily on middlemen. This community service program aimed to strengthen the artisans' human resource competencies and the group's digital marketing capability through a participatory method consisting of survey and focus group discussion, training, mentoring, and evaluation, held across eight sessions from August to September 2026 with 20 participants. Average test scores rose from 52.4 to 81.6 (N-gain 0.61, medium), Instagram followers grew from 85 to 412, 24 product listings were created on a marketplace, and average monthly revenue increased by 30.9%. The results indicate that integrating HRM and marketing strengthening is effective for improving small craft enterprises.
Pembinaan Lulusan Melalui Pesantren Sarjana, Diploma, Dan Magister: Kegiatan Pengabdian Bagi Lulusan STIE Latifah Mubarokiyah Tasikmalaya Akhmad Hidayat Nurul Akbar; R. Hozin Abdul Fatah; Sani Haryati; Siti Amirah Makarim
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 3 No. 4 (2026): JUPENGEN - November
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v3i4.2226

Abstract

This community service article reports the Pesantren Program for Bachelor, Diploma, and Master Graduates held by Sekolah Tinggi Ilmu Ekonomi (STIE) Latifah Mubarokiyah, Tasikmalaya, in partnership with the Lembaga Dakwah Tarekat Qodiriyah Naqsyabandiyah (LDTQN) of Pondok Pesantren Suryalaya in the 2025/2026 academic year. The activity aimed to equip graduates for the world of work and to nurture good character (akhlakul karimah). It was carried out in four stages: preparation, division of tasks and partnership, implementation, and monitoring and evaluation. Preparation was formalized through Decree No. SKEP-507/Ket/STIELM/VIII/2026 and a 31-person committee with 12 mentors. Implementation took place on 10–11 October 2026 with 92 participants (74 Bachelor of Management, 13 Diploma of Banking and Finance, and 5 Master of Management graduates) through immersive worship, amaliyah, pilgrimage, and institutional sessions. Monitoring relied on a minimum 80% attendance rule linked to graduation-ceremony eligibility, and the results were reported in writing. One constraint was encountered: some graduates could not attend because they were already employed. The evaluation also shows that work-readiness content, measurable outcome indicators, and flexible participation mechanisms remain limited. Follow-up actions include outcome indicators, a work-ethic module, alternative participation schemes, and a standard operating procedure for the partnership.
Peremajaan Greenhouse Hidroponik Pesantren: Penguatan Tata Kelola Perawatan Dan Keuangan Unit Usaha Sani Haryati; Akhmad Hidayat Nurul Akbar; Siti Amirah Makarim
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 3 No. 4 (2026): JUPENGEN - November
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v3i4.2233

Abstract

This community service program is a follow-up to the previous semester's activities at the hydroponic greenhouse of the Suryalaya Islamic Boarding School in Tasikmalaya. The earlier assessment showed that the greenhouse had a feasible foundation but still faced challenges in facility maintenance and in managerial and financial recordkeeping. This program therefore used the rejuvenation of the greenhouse as an entry point for strengthening management. It followed a participatory approach in five stages: problem identification, planning, organizing and procurement, implementation with the students (santri), and evaluation with mentoring. The physical work covered the rain gutters, piping, roof frame, walls, roofing, and a tarpaulin reservoir. The program produced a division of roles among the core manager, santri operators, and craftsmen, a routine maintenance schedule, a simple cost-recording format that treats rejuvenation as an investment to be amortized in the cost of goods sold, and a monthly review routine. Production cycle records show a positive overall cash balance but uneven results across cycles. The program is expected to extend the usable life of the greenhouse and to strengthen the partner's capacity to manage its facilities and finances on its own.
Penyuluhan Sertifikasi Halal Program Sehati Dan Praktik Pemasaran Digital Bagi Pelaku UMK Di Desa Singaparna Kabupaten Tasikmalaya Iwan Saputra; Alya Hanifah; Siti Amirah Makarim; Lati Sari Dewi; Mohamad Nazirwan
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 3 No. 4 (2026): JUPENGEN - November
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v3i4.2269

Abstract

This report describes SEHATI halal certification outreach, digital product communication practice, and administrative follow-up for micro and small enterprises in Singaparna Village, Tasikmalaya Regency. The main activity took place on August 28, 2026, involving 50 purposively selected business operators, followed by intensive assistance from August 29 to September 11 and monitoring through September 30. Activities included needs assessment, certification outreach, SIHALAL simulations, content design practice, and document review. Descriptive analysis used implementation summaries, portfolios, final rubrics, and administrative monitoring. Initial records reported 15 participants with active business identification numbers and none with halal certificates. Practice produced 45 outputs from 45 participants: 35 flyers and 10 draft WhatsApp Business catalogues. Mean final rubric scores on a 1–4 scale were 3.2 for information completeness, 3.5 for readability, and 2.8 for claim accuracy. Thirty outputs containing self-made halal logos were training exercises only, were not published, and were referred for correction. By the monitoring endpoint, 22 participants were reported to have complete documents and 18 operators to have submitted applications; these were separate aggregates. Small-group practice, connection sharing, and business registration assistance addressed implementation difficulties. Findings describe learning outputs and administrative steps, rather than demonstrated knowledge gains, certificate issuance, or sales effects. Follow-up prioritizes individual records and content review against product status.
Pelatihan Pembuatan Telur Asin Berbahan Telur Ayam Dan Pemasaran Digital Bagi Umkm Di Desa Gunungsari Ricky Hermayanto; Siti Amirah Makarim; Lati Sari Dewi; Risdawanty Risdawanty
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 3 No. 4 (2026): JUPENGEN - November
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v3i4.2270

Abstract

This community service activity aimed to introduce salted chicken egg processing as an alternative business idea and digital marketing to the community of Gunungsari Village. The activity was conducted on 29 August 2026 and involved 56 participants, including micro, small, and medium enterprise (MSME) owners, community cadres, Family Welfare Movement (PKK) members, Women Farmers Group (KWT) members, and community representatives. A participatory approach was implemented through field observation, preliminary discussions, presentations, and practical simulations. The materials covered salted egg preparation using brine and kitchen seasonings, the introduction of WhatsApp, Facebook, TikTok, and Instagram for promotion, content concept development, and digital marketing tools. Initial findings indicated limited knowledge and skills in marketing practices responsive to technological developments. The documented outputs comprised digital marketing instruction and a salted egg processing simulation for the target groups. Results were reported descriptively; improvements in competence, commercial product feasibility, and sales cannot be established without further measurement. The activity provided a learning foundation connecting product ideas with digital promotional channels, while follow-up assistance is needed to assess their application in business.  
Penguatan Kompetensi Pemasaran Digital Melalui Pelatihan Dan Pendampingan UMKM Di Desa Pasirhuni R. Hozin Abdul Fatah; Siti Amirah Makarim; Lati Sari Dewi
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 3 No. 4 (2026): JUPENGEN - November
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v3i4.2271

Abstract

This community service program aimed to strengthen MSME operators’ digital marketing competence in Pasirhuni Village, Ciawi District, Tasikmalaya Regency. Training and mentoring took place on August 12–14, 2026, through needs assessment, demonstrations, guided practice, and follow-up monitoring. Materials covered target customers, business profiles, product photography, promotional messages, and content calendars. Of 25 registered operators, 22 attended; 20 completed paired knowledge assessments and practical evaluation. Mean knowledge scores increased from 55.33 (SD 13.70) to 82.67 (SD 13.92). The reported analysis showed a mean difference of 27.33 points (95% CI [20.63, 34.04]), t(19) = 8.53, p < 0.001, and Hedges gz = 1.83; analysis assumptions remain unverified. Outputs comprised 20 business profiles, 40 product visuals, 40 promotional messages, and 20 weekly calendars. Fifteen participants (75%) jointly met the core criteria for all four outputs. Follow-up on August 28–September 4 covered 18 participants: 14 updated their WhatsApp Business profiles, 12 published a visual with a promotional message, and six consistently followed their calendars. These outcomes describe within-group knowledge change, practical outputs, and initial implementation, not causal evidence or increased sales and competitiveness. Further mentoring should support posting routines suited to business capacity.
Pendampingan Manajemen Keuangan Dan Bauran Pemasaran Bagi Perajin Anyaman Di Kampung Sukaruas Iwan Sugianto; Lati Sari Dewi; Siti Amirah Makarim; Sani Haryati
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 3 No. 4 (2026): JUPENGEN - November
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v3i4.2272

Abstract

Weaving artisans in Kampung Sukaruas, Sukaraja Village, Rajapolah District, Tasikmalaya Regency, faced difficulties in separating personal and business funds, recording transactions, calculating production costs, and preparing digital promotional materials. This community service program aimed to strengthen basic financial management and marketing mix planning through integrated training and mentoring. Thirty artisans participated in training on 15 September 2026 and three weekly mentoring sessions ending on 6 October 2026. Activities comprised needs assessment, financial management and marketing mix training, practical exercises, mentoring, and descriptive evaluation using pre-tests, post-tests, document assessments, and follow-up records. Mean knowledge scores increased from 60 to 81 on a 0–100 scale, representing a gain of 21 points. Twenty-four participants (80%) completed business document packages, meeting the minimum completion target. Outputs included practice cashbooks, production cost and pricing worksheets, marketing mix plans, WhatsApp Business catalogue drafts, and marketing portfolios. Follow-up records indicated cash recording by 21 participants (70%), separation of business and personal funds by 20 participants (66.7%), and promotional catalogue use by 18 participants (60%). The program produced learning outcomes and business planning tools that addressed participants’ initial needs. However, the short monitoring period, absence of a comparison group, and limited documentation of assessment criteria and implementation frequency preclude conclusions about sustained adoption or changes in sales and income.
Co-Authors Adi Robith Setiana Agoes Hari Edy Wibowo Agus Sopian Ahmad Royan Taufik Akhmad Hidayat Nurul Akbar Akhmad Hidayat Nurul Akbar Akhmad Hidayat Nurul Akbar Alif Pernangga Alya Hanifah Asti Sri Rahmayati Atep Devi Purwanto Bambang Kurnia Nugraha Derina Yuliana Dian Ardiansah Dian Ardiansah Entin Aminah Erna Rusmiwati Fauziah Nur Mazidah Fitriani Gagas Erlangga Galih Mauladin Putra Hendi Sobari Hendra Gunawan Ihsan Pirdaus Mubarok Iis Susanti Iwan Adinugroho Iwan Saputra Iwan Saputra Iwan Saputra Iwan Sugianto Iwan Sugianto Lati Sari Dewi Lati Sari Dewi Lusi Sa’adatus Solihah Mellysha Muhapillah Mohamad Nazirwan Mohamad Nazirwan Mohammad Nazirwan Muamar Aqwam Arifin R. Hozin Abdul Fatah R. Hozin Abdul Fatah R. Hozin Abdul Fatah Ricky Hermayanto Ricky Hermayanto Ricky Hermayanto Risdawanty Risdawanty Risman Barkah Ruslan Salamatun Asakdiyah Salsa Silvia Yuningsih Sani Haryati Sri Ayu Lestari Sufi Halwani Susi Susilawati Syaeful Hilal Syahdan Hakiki Taufik Hermansyah Taufik Hermansyah Wadini Yuda Nugraha Zalu Nabil Yassin Iswara