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All Journal EQUILIBIRIA Journal of Economic, Bussines and Accounting (COSTING) Jurnal E-Bis: Ekonomi Bisnis Jurnal Ekonomi Perjuangan (JUMPER) Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi (JEMBA) Jurnal Pengabdian Mandiri BULLET : Jurnal Multidisiplin Ilmu Jurnal Pengabdian Masyarakat Mandira Cendikia (JPKM-MC) Jurnal Ilmiah Multidisiplin Keilmuan Mandira Cendikia (JIMK-MC) Jurnal Pengabdian kepada Masyarakat Multidisiplin (JUPENGEN) Multidisciplinary Indonesian Center Journal
Siti Amirah Makarim
Sekolah Tinggi Ilmu Ekonomi Latifah Mubarokiyah
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Social Sciences Other

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Cipasung Heritage Creative Hub: Innovation In Msme Development Based On Cultural Tourism And Agrotourism In Cipasung Village, Lemahsugih, Majalengka Akhmad Hidayat Nurul Akbar; Siti Amirah Makarim
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 2 No. 3 (2025): JUPENGEN - Agustus
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v2i3.776

Abstract

This community service activity aims to develop the "Cipasung Heritage Creative Hub" model through revitalization of Village-Owned Enterprises (BUMDes) and strengthening the capacity of local Micro, Small, and Medium Enterprises (MSMEs) in Cipasung Village, Lemahsugih District, Majalengka Regency. The village has extraordinary potential in developing creative economy based on cultural tourism and agrotourism, with the presence of tea gardens that have become tourist attractions, bamboo craft traditions that are still preserved, and rich local wisdom. The method used includes a participatory approach involving all village stakeholders, creative economy skills training, development of superior products based on local wisdom, and formation of digital marketing networks. The program was implemented for 12 months involving 150 participants from various community groups, including tea farmers, bamboo craftsmen, women's groups, and village youth. The results showed a significant increase in local MSME capacity, with 85% of participants successfully developing innovative products based on tea and bamboo crafts. The average income of MSMEs increased by 60% within 6 months after program implementation. BUMDes Cipasung successfully integrated tea agrotourism with creative economy, creating educational tourism packages that attracted 2,500 tourists in the first year. The "Cipasung Heritage Creative Hub" model proved effective in preserving local culture while improving community economic welfare.
CONTENT MARKETING AND CUSTOMER REVIEW AS INFLUENTIAL FACTORS IN CONSUMER PURCHASING DECISIONS A TIKTOK SHOP, CASE STUDY IN SRIWINANGUN, CIAMIS REGENCY Sri Ayu Lestari; Hendi Sobari; Siti Amirah Makarim
JURNAL EKONOMI PERJUANGAN Vol. 7 No. 2 (2025): Jurnal Ekonomi Perjuangan (JUMPER)
Publisher : LP2M Universitas Perjuangan Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36423/jumper.v7i2.2363

Abstract

Digital transformation has changed society's consumer behavior, including the growing interest in shopping through e-commerce platforms like TikTok Shop. In this context, content marketing and customer reviews are two important aspects that influence purchasing decisions. The objective of this research study is to investigate the influence of content marketing and customer reviews on the purchasing decisions of TikTok Shop users in Kampung Sriwinangun, Kabupaten Ciamis. The study was conducted using a descriptive-quantitative approach, with data collected from 85 respondents via questionnaire. The results of the correlation coefficients show that each variable has a strong relationship. The results of the regression analysis also show that both variables, both individually and jointly, have a positive and significant influence on purchasing decisions. This means that engaging marketing content and compelling customer reviews can positively influence consumers' purchasing decisions.
Co-Authors Adi Robith Setiana Agoes Hari Edy Wibowo Agus Sopian Ahmad Royan Taufik Akhmad Hidayat Nurul Akbar Akhmad Hidayat Nurul Akbar Atep Devi Purwanto Bambang Kurnia Nugraha Dian Ardiansah Dian Ardiansah Entin Aminah Erna Rusmiwati Fitriani Gagas Erlangga Galih Mauladin Putra Hendi Sobari Hendra Gunawan Iis Susanti Iwan Adinugroho Iwan Saputra Iwan Saputra Iwan Sugianto Lati Sari Dewi Mohamad Nazirwan Mohammad Nazirwan R. Hozin Abdul Fatah R. Hozin Abdul Fatah Ricky Hermayanto Ricky Hermayanto Risman Barkah Ruslan Salamatun Asakdiyah Sani Haryati Sri Ayu Lestari Sufi Halwani Syaeful Hilal Syahdan Hakiki Taufik Hermansyah Taufik Hermansyah Wadini Yuda Nugraha Zalu Nabil Yassin Iswara