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All Journal EQUILIBIRIA Journal of Economic, Bussines and Accounting (COSTING) Jurnal E-Bis: Ekonomi Bisnis Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi (JEMBA) Journal of Innovation Research and Knowledge Jurnal Pengabdian Mandiri BULLET : Jurnal Multidisiplin Ilmu Jurnal Pengabdian Masyarakat Mandira Cendikia (JPKM-MC) Jurnal Ilmiah Multidisiplin Keilmuan Mandira Cendikia (JIMK-MC) Jurnal Pengabdian kepada Masyarakat Multidisiplin (JUPENGEN) Multidisciplinary Indonesian Center Journal
Siti Amirah Makarim
Sekolah Tinggi Ilmu Ekonomi Latifah Mubarokiyah
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Social Sciences Other

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Peningkatan Kompetensi Manajerial Sumber Daya Manusia Melalui Pelatihan Berbasis Kompetensi Pada Umkm Di Kota Tasikmalaya Taufik Hermansyah; Iwan Saputra; Siti Amirah Makarim; Lati Sari Dewi
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 3 No. 2 (2026): JUPENGEN - Mei
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v3i2.1460

Abstract

This community service activity aims to enhance the managerial competencies of human resources (HR) among micro, small, and medium enterprises (SMEs) in Tasikmalaya City through a competency-based training program. The identified problems include low capability in HR planning, recruitment, performance evaluation, and employee development. The methods used include participatory training, direct mentoring, case studies, and management simulations. The activity was conducted over three days on March 15–17, 202, in Cipedes District, Tasikmalaya City, involving 45 participants from various SME sectors. Results showed a significant improvement in participants' understanding of HR management concepts, with the average pretest score increasing from 52.4 to 78.6 on the posttest (a 49.6% improvement). A total of 91% of participants expressed satisfaction with the training and committed to applying the acquired knowledge in their business units. This activity is expected to contribute to the sustainable enhancement of SME competitiveness in Tasikmalaya City.
Transformasi Pemasaran Konvensional Ke Digital Pada Umkm Kabupaten Kuningan Melalui Pendekatan Community Empowerment Siti Amirah Makarim; R. Hozin Abdul Fatah; Akhmad Hidayat Nurul Akbar
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 3 No. 2 (2026): JUPENGEN - Mei
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v3i2.1461

Abstract

Micro, Small and Medium Enterprises (MSMEs) are the backbone of Indonesia's economy; however, most of them still rely on conventional marketing systems with limited reach. This community service activity aims to assist and empower MSME actors in Kuningan Regency in transforming their marketing from conventional to digital methods through a Community Empowerment approach. The methods used include: (1) initial MSME condition mapping, (2) intensive training and mentoring, and (3) continuous evaluation. This activity involved 45 MSME actors from 5 sub-districts in Kuningan Regency engaged in culinary, handicraft, and general trade sectors. The results showed a significant increase in MSME actors' understanding and ability in utilizing social media, marketplaces, and creating digital content. A total of 82% of participants successfully created active digital business accounts, 67% were able to create independent promotional content, and average revenue increased by 35% after three months of mentoring. The Community Empowerment approach proved effective because it positions the community as an active subject of transformation, not merely a training object. Program sustainability is ensured through the formation of a learning community among MSME actors that remains active after the activity.
Pelatihan Literasi Dan Pengelolaan Keuangan Bagi Masyarakat Desa Sukahening Iwan Sugianto; Iwan Saputra; Lati Sari Dewi; Siti Amirah Makarim
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 3 No. 2 (2026): JUPENGEN - Mei
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v3i2.1462

Abstract

This community service activity aims to improve the understanding and skills of the people of Sukahening Village in managing family and business finances in a simple, effective, and sustainable manner. The main problems faced by the community are low financial literacy, the lack of habit in recording income and expenses, and limited understanding of financial planning. The implementation methods included counseling, practical training on simple financial recording, interactive discussions, and mentoring. The participants consisted of village residents, MSME actors, and PKK women’s group members, totaling 35 participants. The results of the activity showed an improvement in participants’ understanding of household and business financial management, as indicated by their ability to create simple budgets, record cash flow, and prepare monthly financial plans. This program is expected to enhance the economic independence of the community and support family welfare in Sukahening Village.
Peningkatan Kapasitas Pemasaran Produk Pertanian Berbasis Digital Di Kabupaten Tasikmalaya Akhmad Hidayat Nurul Akbar; Siti Amirah Makarim; Sani Haryati
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 3 No. 2 (2026): JUPENGEN - Mei
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v3i2.1467

Abstract

This community service activity aims to improve digital-based agricultural product marketing capacity for farmer groups in Tasikmalaya Regency. The main problems faced by partner farmers are limited market access, lack of knowledge about digital marketing, and insufficient ability to utilize agricultural e-commerce platforms. The methods used include extension, practical training, and intensive mentoring for four months. The target was 45 farmers from three villages, namely Hegarwangi Village (Bantarkalong District), Wangunsari Village (Bantarkalong District), and Girijaya Village (Bojongasih District). The results showed a significant increase in participants' knowledge of digital marketing (average pretest score 42.3 increased to 78.6 on posttest), and an increase in the number of farmers who successfully utilized digital platforms for product marketing by 68%. Average farmer income increased by 32% during the mentoring period. This activity is recommended to be expanded to other villages in Tasikmalaya Regency.
Peningkatan Daya Saing Umkm Di Kota Tasikmalaya Melalui Integrasi Msdm Dan Strategi Pemasaran Digital Iwan Saputra; Siti Amirah Makarim; Lati Sari Dewi
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 3 No. 2 (2026): JUPENGEN - Mei
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v3i2.1547

Abstract

This community service activity aims to enhance the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in Tasikmalaya City through the integration of Human Resource Management (HRM) and digital marketing strategies. MSMEs in Tasikmalaya City face various challenges, including low competitiveness, unstable income, traditional marketing issues, weak product branding, and limited financing. Through a participatory approach, this service analyzes the current state of MSME HRM and marketing, formulates an integrated model, and provides training and mentoring for implementing digital marketing strategies. The activities will be carried out from January to May 2026 in Tasikmalaya City. The expected outcomes include an increase in MSME actors' understanding and capacity in managing human resources and implementing digital marketing, which will ultimately contribute to enhancing MSME competitiveness and economic stability.
Community Empowerment Through Digital Marketing Optimization For Msmes In Kabupaten Tasikmalaya R. Hozin Abdul Fatah; Siti Amirah Makarim
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 3 No. 2 (2026): JUPENGEN - Mei
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v3i2.1554

Abstract

This community service program aims to empower Micro, Small, and Medium Enterprises (MSMEs) in Kabupaten Tasikmalaya by optimizing digital marketing strategies. Kabupaten Tasikmalaya is known for its diverse local products, including embroidery (bordir), mendong handicrafts, and processed foods. However, many MSMEs still face significant challenges in market expansion, primarily due to limited digital literacy and traditional marketing methods. Data from the local Department of Cooperatives and MSMEs indicates that out of over 24,000 registered MSMEs, less than 4% have effectively integrated digital marketing into their business models. This program was conducted over a two-month period (April–May 2026) using a participatory approach, including digital literacy workshops, social media management mentoring, and e-commerce platform integration. The methods employed included initial potential mapping, SWOT analysis, intensive training, and post-implementation monitoring. The results demonstrated a significant increase in the participants' digital competency, with 85% of mentored MSMEs successfully establishing active online storefronts and experiencing an average 15-20% increase in monthly inquiries. This empowerment strategy proves that digital transformation is essential for MSMEs to enhance competitiveness and achieve sustainable economic growth in the digital era.
Pendampingan Penyusunan Strategi Digital Marketing Untuk Meningkatkan Daya Saing Umkm Kuliner Di Kabupaten Tasikmalaya Ricky Hermayanto; Lati Sari Dewi; Siti Amirah Makarim
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 3 No. 2 (2026): JUPENGEN - Mei
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v3i2.1564

Abstract

The development of digital technology has transformed the marketing practices of micro, small, and medium enterprises (MSMEs). However, many MSMEs still lack the ability to optimally utilize digital media to increase sales. This community service activity aims to improve the knowledge and skills of culinary MSMEs in implementing digital marketing strategies. The methods used included observation, training, mentoring, and evaluation. Twenty-five culinary MSMEs in Tasikmalaya Regency participated in the activity. The materials provided included an introduction to digital marketing, the use of social media, promotional content creation, copywriting, and the use of WhatsApp Business. The results of the activity showed an increase in participants' understanding of digital marketing, their ability to create more engaging promotional content, and their increased use of social media as a marketing tool. This mentoring program had a positive impact on increasing the marketing capacity of MSMEs, enabling them to expand their market reach and enhance their competitiveness. This finding aligns with various community service programs that demonstrate that digital marketing training and mentoring can improve MSMEs' digital literacy and marketing capabilities.
Co-Authors Adi Robith Setiana Akhmad Hidayat Nurul Akbar Akhmad Hidayat Nurul Akbar Atep Devi Purwanto Bambang Kurnia Nugraha Dian Ardiansah Dian Ardiansah Erna Rusmiwati Fatah, R. Hozin Abdul Hermansyah, Taufik Hermayanto, Ricky Iwan Adinugroho Iwan Saputra Iwan Saputra Iwan Sugianto Lati Sari Dewi Mohamad Nazirwan Mohammad Nazirwan R. Hozin Abdul Fatah R. Hozin Abdul Fatah Ricky Hermayanto Ricky Hermayanto Salamatun Asakdiyah Sani Haryati Saputra, Iwan Taufik Hermansyah Taufik Hermansyah