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All Journal Sodality: Jurnal Sosiologi Pedesaan Jurnal Ilmu Komunikasi Journal of Consumer Science Kanal : Jurnal Ilmu Komunikasi ETTISAL Journal of Communication JRK (Jurnal Riset Komunikasi) Resona : Jurnal Ilmiah Pengabdian Masyarakat AKSIOLOGIYA : Jurnal Pengabdian Kepada Masyarakat MetaCommunication; Journal Of Communication Studies Jurnal Noken: Ilmu-Ilmu Sosial JMM (Jurnal Masyarakat Mandiri) JURNAL EDUCATION AND DEVELOPMENT Wacana: Jurnal Ilmiah Ilmu Komunikasi JURNAL PENDIDIKAN TAMBUSAI Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Koneksi Jurnal Riset Komunikasi Jurnal Mantik Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis JURNAL PUSTAKA KOMUNIKASI Communication JURNAL LENSA MUTIARA KOMUNIKASI INFOKUM Jurnal Abdidas Kalijaga Journal of Communication Jurnal Pewarta Indonesia International Journal of Social Service and Research Jurnal Info Sains : Informatika dan Sains Communio: Jurnal Pengabdian kepada Masyarakat Jurnal Pendidikan Indonesia (Japendi) Jurnal Multidisiplin Sahombu Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Ranah Research : Journal of Multidisciplinary Research and Development JAMAS: Jurnal Abdi Masyarakat Saber: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Jurnal Audiens Kajian Administrasi Publik dan ilmu Komunikasi Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Aminah Swarnawati
Universitas Muhammadiyah Jakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Transportation Other

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Journal : INFOKUM

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THE ROLE OF PUBLIC RELANTIONS PT. GARUDA TBK INDONESIA IN MAINTAINING CORPORATE IMAGE DURING THE COVID 19 PANDEMIC Renaldo Aswansyah Putera; Aminah Swarnawati
INFOKUM Vol. 11 No. 02 (2023): April, Engineering, Computer and Communication
Publisher : Sean Institute

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Abstract

A crisis can be called a public relations crisis if the crisis results in damage to the image of the company or organization in the public eye. The rise of coverage in the mass media regarding news about air transportation services will have an impact on the public who will judge the image of a company. The purpose of this study is to find out how the role of public relations in maintaining the image of PT Garuda Indonesia Tbk; To understand the crisis that occurred at PT Garuda Indonesia Tbk. This study uses a qualitative methodology using the theory of Timothy Coombs (2006) Situational Crisis Communication Theory . The results of this study are that Garuda Indonesia's debt is very large due to changes in the recognition of obligations where the operational lease (aircraft lease) was previously recorded as an opex so debt besides that there is no good communication with stakeholders in this case creditors or investors. The conclusion of this study is the inability to manage the crisis that caused this airline to experience multiple losses due to the series of crises that followed. If only Garuda Indonesia could manage its finances properly and communication between divisions/departments was well established, this could be minimized. Going forward, Garuda Indonesia's management needs to properly improve their internal and external communications, especially when facing a crisis related to investor relations.
Co-Authors Abd. Gani, Ahmad Yani Achmad Shidqi Pratama Buana Firdaus Adawiyah, Sa'diyah El Adhara Putri Prasanty Agatha, Sheilla Claudy Agil Ghifari Radya Aziz Agung Priyo Sembodo Agus Hermanto Ahmad Thufail Alya Salsabilla Amiruddin Saleh Annisa Az-Zahra Rahmawati Aqil Aulia Wafda Amin Arif Satria Ati Kusmawati Basita Ginting Bulan Khairati Wilti Bustanul Mubarok Cahyo Wibowo Dahlia Nauly Dea Zhafira Widya Ningsih Dhiyyaul Hagi Diah Andika Sari Disa Prihantini Kusuma Dzulfikar Mahmud Eka Indri Widarti Elly Suryani Endriatmo Soetarto Eti Sri Nurhayati Eti Sri Nurhayati Fachri Septian Fadh Fawaz Fauzalia, Dian Ferdi Ferdi Harmonis Helfi Gustia Hendra Hidayat Inasa Ori Sativa Indriyani Idris Intan Ikhtiarti Wilti Intan Ikhtiarti Wilti Irfan Naufal El Hassan Istisari Bulan Lageni jamiah, muhimin KN, Jamiati Lilik Sumarni Lisa Anggraini M Ridha Makroen Sanjaya Muhammad Reza Pahlevi Muldani, Trisno Nadzira Mauldiansyah Nani Nurani Muksin Nurhayati, Eti Sri Oktaviana Purnamasari Oktaviana Purnamasari Oktaviana Purnamasari Paulina Ipa Kromen Betan Poetut Ariyotejo Pamungkas Priyono, Wahyu Joko Rahma Ismianti Rahman Djalun Renaldo Aswansyah Putera Renaldo Aswansyah Putera Ridwan Noor Riandi Robby Milana Rosdiana Rosdiana Rosmi, Fitria Saiful Amir Salma Laila Qodriyah Samidi Samidi Sami’an Sami’an Sembodo, Agung Priyo Sinta Purnama Sari, Sinta Purnama Siska Yuningsih Sri Rejeki Sulistiyowati Srildayanti, Novita Taofik Hidayat Tengku Faisal Topan Perkasa Hamudya Tria Patrianti Trisno Muldani Umbara, Asep Rahman Velda Ardia Wardatul Jannah Wilti, Intan Ikhtiarti Yarnis, Yarnis Yusuf, Alfiyah Syadza Zahra Khoerunnisa Zulfikar Ali Husen Zulfikar Ali Husen