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All Journal JURNAL BISNIS STRATEGI Jurnal Manajemen Pelayanan Publik Policy & Governance Review AdBispreneur International Journal of Artificial Intelligence Research Jurnal Ilmiah Peuradeun Jurnal Akuntansi : Kajian Ilmiah Akuntansi (JAK) Jurnal Manajemen Indonesia Kinerja: Jurnal Ekonomi dan Manajemen Ganaya: Jurnal Ilmu Sosial dan Humaniora J-MAS (Jurnal Manajemen dan Sains) International Journal of Supply Chain Management Jurnal Ilmu Manajemen dan Akuntansi Terapan Moderat Politicon : Jurnal Ilmu Politik JURNAL LENTERA BISNIS Kumawula: Jurnal Pengabdian Kepada Masyarakat Responsive: Jurnal Pemikiran dan Penelitian Administrasi, Sosial, Humaniora dan Kebijakan Publik Journal of Management - Small and Medium Enterprises (SME's) MODERAT: Jurnal Ilmiah Ilmu Pemerintahan Journal of Applied Data Sciences Sawala : Jurnal pengabdian Masyarakat Pembangunan Sosial, Desa dan Masyarakat Journal of Accounting and Finance Management (JAFM) MODERAT: Jurnal Ilmiah Ilmu Pemerintahan Eduvest - Journal of Universal Studies Indatu Journal of Management and Accounting Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Penelitian dan Pengabdian Kepada Masyarakat (JPPM)
Mohammad Benny Alexandri
Departemen Administrasi Bisnis, Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Padjadjaran
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences Transportation Other

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Journal : Journal of Management - Small and Medium Enterprises (SME's)

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THE IMPACT OF INSTAGRAM SOCIAL MEDIA ON KOPI KENANGAN BRAND LOYALTY Sebastian, Felix Kenneth; Raharja, Sam’un Jaja; Alexandri, Mohammad Benny
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 3 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i3.17909

Abstract

With the widespread use of social media, companies create various creative content to attract people's attention. One of them is Kopi Kenangan. This research aims to determine the influence of Instagram social media on Kopi Kenangan brand loyalty by studying consumers in the city of Bandung. The method used in this research is quantitative with a descriptive nature and uses a questionnaire as a data collection tool. The sample used was a purposive sampling technique aimed at Kopi Kenangan consumers in Bandung City with a total of 106 respondents. Data analysis was carried out using simple linear regression, coefficient of determination, and hypothesis testing. Based on the research results, the social media Instagram account @kopikenangan.id has an influence on the brand loyalty of Kopi Kenangan consumers. The coefficient of determination value was 30.8%, which shows that the remaining 69.2% is explained by other variables. Keywords: Social Media; Instagram; Coffee Shop; Brand Loyalty
Co-Authors Adriansyah Adriansyah Agus Taryana Agus Taryana Ahmad Dzikriyansah Ahmad Hadi Amiruddin Amiruddin Arianis Chan Asep Hegantara Asep Subrata Asep Suryadi Aulia Hakim, Marsha Awang Setiawan Beni Gunadi Budiman Rusli Budiman Rusli Candradewini Candradewini Candradewini Candradewini Chandra P Cosvi Hardinata Danias Rahmanita Ruslan Deasy Silvya Sari Devi Melisa Damiri Devi Melisa Damiri, Devi Melisa Dian Fordian Diani Utami Nafisah Diki Suherman Dimas Taupik Hidayat Dini Noviani Dudi Ahmad Wardiana Dzikriyansah, Ahmad Eka Nurcahya Eka Purbaseta Eko Bayu Nugroho Eko Sunaryo Ema Fauziyah Enung Khusufmawati Erna Maulina Eva Nopalina Panjaitan Evi Rosmauli Manurung Farisadri Fauzan Friska Prastya Harlis Hamid, Muhammad Nawal Heru Bangkit Sanjaya Heru Nurasa Herwan Abdul Muhyi Hidayat, Dimas Taupik Hutagalung, Jeriko N.J. Ida Widianingsih Idris, Sofyan Kaenong, Hamiduddin Arief Keilan Rezkia Mumtaazah Kesuma, T Meldi Laksono Trisnantoro Lina Auliana M. Nur Hidayah Wiradika Mahdani Ibrahim Mahmudah, Fitria Margo Purnomo Marsha Aulia Hakim Mas Halimah Mas Rasmini Meita Pragiwani Meita Pragiwani Muhammad Adam, Muhammad Muhammad Donie Aulia Muhammad Rizal Mukhlis Yunus Nadhirah Fahrani Nadya Allyssia Putri Nenden Kostini Nisrina Thufailah Novia Elva Leni Nurcahya, Eka Nurdin, Tubagus Asep P, Chandra Pragiwani, Meita Pratiwi, Raenita R. Anang Muftiadi R. Dudy Heryadi R. Ira Irawati R. Widya Setiabudi Sumadinata R. Widya Setiabudi Sumadinata Raden Marsha Aulia Hakim Radhi, Fahrul Ratih Purbasari Ratna Meisa Dai Ria Arifianti Rochmat Bahtiar Ruslan Ruslan Rusli Baijuri Sam'un Jaja Raharja Sebastian, Felix Kenneth Silvianadewi, Silvia Slamet Usman Ismanto Suci Rahma Sundari Suhal Kusairi Sukirman Sukirman Sumadinata, Widya Supriyanto Supriyanto Suryanto Suryanto Suwandi, Imam Tribowo Rachmat Fauzan Tuzahro, Fatimah Ulima Nathania Tamba, Devina Umi Narimawati Wendy Merdekawan Widya Setiabudhi Wiradika, M. Nur Hidayah Yayan Nuryanto Yogi Suprayogi Sugandi Zeis Zultaqawa Zeis Zultaqawa Zultaqawa, Zeis