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All Journal Disease Prevention and Public Health Journal Jurnal Pendidikan Dasar Nusantara Jurnal Kesehatan Masyarakat Jurnal Ibriez : Jurnal Kependidikan Dasar Islam Berbasis Sains Jurnal Kesehatan Komunitas JURNAL PENDIDIKAN TAMBUSAI Efektor Jurnal Formil (Forum Ilmiah) Kesmas Respati Health Sciences and Pharmacy Journal Jurnal ABDINUS : Jurnal Pengabdian Nusantara Accounting Profession Journal (APAJI) Mikki: Majalah Ilmu Keperawatan dan kesehatan Indonesia Jurnal Abdimas Akademika Jurnal Citra Kuliah Kerja Nyata KIC SENMEA Prosiding Simposium Nasional Manajemen dan Bisnis Jurnal Citra Kuliah Kerja Nyata
Susi Damayanti, Susi
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Medicine & Pharmacology Nursing Public Health Social Sciences Other

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The Effect Of Price, Product Variation, And Promotion On Purchase Decisions At Niky Cokelat Kediri Danaraja, Riestu; Damayanti, Susi; Hakimah, Ema Nurzainul
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/fgqn4x82

Abstract

Research aim :This study examines the influence of price, product variation, and promotion on purchases of UMKM Niky Cokelat Kediri. Design/Method/Approach :This study uses causal quantitative descriptive research. Sampling was done purposively. This study involved 40 customers of UMKM Niky Cokelat Kediri. This study uses SPSS 25 to measure it. Research Findings :The t-test shows that price, product variety, and promotion partially affect purchasing decisions. The F-test shows that price, product variety, and promotion simultaneously affect purchasing decisions. Theoretical contribution/Originality :UMKM Niky Cokelat Kediri must use methods such as competitive prices, a variety of goods according to needs, and attractive promotions such as discounts or loyalty programs so that its appeal is greater. Practitionel/Policy implications :UMKM Niky Cokelat Kediri, is advised to continue to improve purchasing decisions on several factors such as price, by providing discounts and special offers. Product variation factors, by creating product variants and designs according to needs. And for the promotion factor by promoting through social media, such as using digital platforms. Research limitations:This study shows that additional characteristics influence purchasing decisions, which can be used to improve future studies.
The Influence of Testimonials, Price and Product Quality on Consumer Purchase Interest in Hanasui Products Online Sari, Nadila Perwita; Damayanti, Susi
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.5130

Abstract

Research aim : Aims to determine the significant influence between testimonial, price and product quality variables partially and simultaneously regarding consumer interest in purchasing Hanasui products online. Design/Method/Approach : This case uses quantitative methhods collecction techniiques distributting questioonnaires respondents. Data analysis used descriptive statistical testing, This case focuses on multiple linear regression analysis. The sample consists of 40 respondents who have purchased and used Hanasui products online. Research Finding : Testimonial, price not partially significcant effcect on interest in buying Hanasui products. Meanwhile, product quality has a partially significcant efffect on purcchase interest in Hanasui products. Testimonials regarding price and product quallity simultaneously have a significant effect on interest in purchasing Hanasui products. Research limitations : The limitattion case is the difficulty of collecting respondent data.
The Effect of E-Commerce, Price, and Service Quality on Purchasing Decisions at Mbak Tin Clothing Store in Gudo Market, Jombang Regency Darma, Poppyatin Eka; Damayanti, Susi
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/2g4fd919

Abstract

Research aim : As a researcher, this article aimed to understand and analyze the effect of e-commerce, price, and service quality on purchasing decisions at Mbak Tin Clothing Store in Gudo Market, Jombang Regency. Design/Method/Approach : These studies use a quantitative method with a causality type. The population in our study included all consumers at Mbak Tin Clothing Store in Gudo Market, the number of which was infinite or uncountable. A sample using this study was 40 respondents selected using a random sample method or by chance (accidental sampling). The method of data collection was through questionnaires. The data gathered was analyzed using the classical assumption test, multiple linear regression analysis, coefficient of determination test, and hypothesis testing using SPSS 23. Research Finding : The results showed that e-commerce, price, and service quality had a significant impact on purchasing decisions at Mbak Tin Clothing Store in Gudo Market, Jombang Regency. Theoretical contribution/Originality : This research focuses on a deeper understanding of how e-commerce, price, and service quality mutually influence consumer decisions when buying. By exploring the relationship between these three factors, this research seeks to understand how the interactions among variables can shape consumer preferences and influence their choices in making purchasing decisions. Practitionel/Policy implication : As a practical, this study could be a practical guidelines for Mbak Tin Clothing Store in Gudo Market to improve consumer purchasing decisions. Research limitation : A limitation of this study is that it was only conducted at Mbak Tin Clothing Store in Gudo Market, the results may not be fully applicable to clothing stores outside traditional markets or outside jombang district.
The Effect of Brand Awareness and Endorsement on Consumer Loyalty To Chitato X Seventeen Products Among Young People in Kediri City Setyoningrum, Nur Eka; Damayanti, Susi
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/k71p9174

Abstract

Research aim : The aim of this study was to determine the influencebrand awarenessand endorsement on consumer loyalty to Chitato X Seventeen products among young people in Kediri City. Design/Method/Approach : The method used in this research is quantitative.Sampling technique using techniquepurposive sampling. The sample taken in this study were consumers who had purchased and bought Chitato X Seventeen products among young people in Kediri City totaling 55 respondents. This study uses classical assumption analysis techniques, multiple linear regression and hypothesis testing (t-test and F-test). Research Findings : The results of the t-test study showed that the brand awareness and endorsement variables partially had a significant effect on consumer loyalty. Based on the results of the F test, it is known that the brand awareness and endorsement variables simultaneously have a significant effect on consumer loyalty. Theoretical contribution/Originality : Increasing understanding of the relationship between brand awareness, endorsement, and consumer loyalty variables, especially in the context of brand collaboration with public figures on the Chitato X Seventeen product, can influence consumer behavior in the youth segment.  Practitionel/Policy implications : This research provides companies like Chitato with insights to leveragebrand awarenessAndendorsementas a powerful tool to increase consumer loyalty. With a well-planned strategy, companies can increase competitiveness, expand market share, and create long-term relationships with consumers. Research limitations : Because in this study it is proven that there are still other variables such as price, product quality, and promotion, and others that influence purchasing decisions, this can be used as material for conducting similar further research in order to obtain better results.
Hajj Product Differentiation Strategy at Bank Muamalat KC Kediri in Facing Competition from Other BPS BPIH Raharto, Reneshin Dwi Raharto Putri; Damayanti, Susi
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/1dabdd57

Abstract

Research objective: The objective of this research is to analyze and identify the product differentiation strategy of Bank Muamalat KC Kediri's Hajj. Design/Method/Approach: This study uses a descriptive qualitative approach method. The object of this study is Bank Muamalat KC Kediri located at Jl. Sultan Hasanuddin No.26, Dandangan, Kec. Kota, Kediri City, East Java 64122. The data collection techniques used are direct observation at Bank Muamalat KC Kediri, in-depth interviews with related parties and documentation, namely by collecting data from journal articles and websites that are relevant to the research topic. Data triangulation is carried out by comparing findings from various sources to increase the validity and reliability of the results. Data analysis is carried out through reduction, presentation, and drawing conclusions in accordance with the qualitative approach applied in this study. Research Findings: This study found that Bank Muamalat KC Kediri implemented a differentiation strategy. Hajj products through one-stop service , flexibility scheme payment , and waiting period program based on deposit contribution . Bank Muamalat targets three main segments of hajj pilgrims and designs strategies based on understanding their characteristics and needs to create superior value, increase customer loyalty, and attract new pilgrims. Bank Muamalat has succeeded in strengthening its position as a leader in the hajj ecosystem in Kediri and building a strong foundation for future market expansion. Theoretical contribution/Originality: This study contributes to the development of literature on product differentiation strategies in the Islamic banking sector, particularly in Hajj services. Practitioner/Policy Implications: This study provides guidance for other Islamic banks to increase competitiveness by developing differentiation strategies, innovative services that are in accordance with market needs. Research limitations: This study has limitations in the scope of the location that only focuses on the Kediri area and does not discuss the impact of the strategy in the context of the national market. In addition, this study has not explored customer perceptions in depth regarding the features offered.
THE INFLUENCE OF PRODUCT DIFFERENTIATION, BRAND IMAGE PREFERENCES, AND PRICE PERCEPTIONS ON PURCHASING DECISIONS FOR IPHONE SMARTPHONE PRODUCTS IN KEDIRI CITY Cahya, Putri Aprilia; Damayanti, Susi
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/btz8mz98

Abstract

This study's objective was to further investigate how pricing perceptions, brand image preferences, and product differentiation affect consumers' decisions to buy iPhone smartphones in Kediri City. This study employs primary data types and a quantitative methodology. A purposive selection strategy was used to choose 150 respondents for the study sample. Respondents were given a questionnaire consisting SPSSV25 was utilised to handle the data from a set of enquiries. The findings of this research demonstrate that brand image preferences, pricing perceptions, and product differences all partially and concurrently affect consumers' decisions to buy iPhone smartphones in Kediri City. This study deepens our knowledge of how marketing factors influence consumer choices. In the context of contemporary marketing for businesses, the research's impact on product differentiation, brand image preferences, and pricing perceptions is crucial. The topic of this study still comprises the city of Kediri and the single product under investigation, which is one of its limits.
Marketing Mix Analysis in the Implementation, Management of Transportation Services in the Era of Sustainable Globalization by Okky trans Nofika Rahmayani; Damayanti, Susi
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.6210

Abstract

Research purposes : The purpose of this analysis is to evaluate the influence of marketing mix strategies on service quality and customer satisfaction, identify effective strategies in improving operational efficiency and overcoming various challenges, and develop recommendations for optimizing marketing mix strategies to increase competitiveness. Design/Method/Approach: using descriptive qualitative research methods, data was collected through interviews, observations, and research-related documentation. Research Findings: This study found that the implementation of the marketing mix (7P) at Okky Trans successfully increased the company's competitiveness in the era of globalization. Strategies such as the use of digitalization for the ordering process, price transparency, social media-based promotions, and human resource training have a positive impact on customer satisfaction and loyalty. Theoretical contribution/Originality: This study makes a new contribution by integrating the 7P elements in the context of local transportation services in the era of globalization, highlighting the importance of digitalization and innovation in companies' marketing strategies. Practitioner/Policy Implications: The results of this study can help local transportation companies develop digital-based marketing policies and improve service quality to face global competition. Research limitations: This study is limited to the analysis of marketing mix strategies implemented by Okky Trans and only covers the tourism transportation service industry in Indonesia. External factors such as political and economic changes are not included in the scope of the study. Keywords : Marketing Mix, Transportation Services, Digitalization, 7P, Customer Loyalty, Globalization, Okky Trans
Co-Authors Abdul Aziz Hunaifi Afifah, Ayu Ajikusuma, Kenanga Al Farizi, Mochammad Alfi Laila Aliami, Sri Amalia, Lahmirza Aula Andani, Merry Anggraini, Cornelia Rahma Antok Nurwidi Antara, Antok Nurwidi Ardana, Reza Tri Ariana Sumekar, Ariana ARRIDHO, MOH. BASIT Astriya Adinda Anggraini, Puji Aulia, Nabila Putri Azizzah, Nur Badrus Zaman Basthoumi Muslih Bayu Surindra Bethalia, Ravena Cahya, Putri Aprilia Damariswara, Rian Danaraja, Riestu Darma, Poppyatin Eka Dayanti, Herlina Rahma Dewi Ariyani Wulandari, Dewi Ariyani Dewi, Novi Fitriana Dewi, Retno Dwi Kartika Dian Kusumaningtyas, Dian Ema Nurzainul Hakimah, Ema Nurzainul Endang Sri Mujiwati Erwin Putera Permana Fauzi, Moh Farih Firdaus, Nillah Jannah Tul Firmansyah, Dicky Wahyu Frans Aditia Wiguna Fuadi, Zul Afriza Hakim, Haeriah Hapsari, Devinsa Pinda Hermin Istiasih Imron, Ilmawati Fahmi Indah Werdinigsih, Indah Irawan, Hebi Khamdani, Muhammad Nasrul Khiftiyah, Fattma Ainun Kristanti, Handriani Kurnia, Ita Kurniawan, Rony Labu, Clara Putri Yedina Lestari, Ayu Dwi Lina Rahmawati Mahfudzoh, Fenia Masrida, Lastik Putri Wiwin Melati, Putri Ayu Sukma Mudin, Alvan Ali Muhamad Basori Muhammad Idrus Taba Mukmin, Bagus Amirul Nastiti, Ayu Enggar Ningtias, Ikfa Ni'matul Chusna Nofika Rahmayani Nofita, Arma Nurhalizah Novi Nitya Santi, Novi Nitya Novita Sekarwati, Novita Nugraha, Galih Punta Indra Nur Hidayat Nurfadila, Agis Nurita Primasatya Nurpanto, Nugroho Wisma Pangestu, Tito Paramarini, Btari Aulia Paramitha, Dyah Pramita, Shely Dea Prasojo, Aji Pratiwi, Asa Pratiwi, Pipit Putri Prayogy, Mia Dwi Primastya, Nurita Puspita, Nita Putri Wijayanti Putri, Ananda Eka Putri, Desy Lutfiana Putri, Kharisma Eka Putri, Sherly Yulia Raharto, Reneshin Dwi Raharto Putri RESTIN MEILINA Reza Nur Fatimah Rino Sardanto Ristanin, Ricky Saikhu Bima Rohmadhon, Moh. Arif Rohmawati, Puji Ruslau, Emiliana Saidah, Karimatus Saifudin, Nasrul Samari Samari, Samari Sandrina, Karin Dwi Sari, Dina Kumala Sari, Nadila Perwita Sari, Wahyu Novita Kumala SB, Sigit Wisnu Setyoningrum, Nur Eka Sigit Ratnanto Siswahyudianto Siti Uswatun Chasanah, Siti Uswatun Soedjoko, Dodi Kusuma Hadi Soenarko, Bambang Stefani Novalinda Rowa, Stefani Novalinda Suprihatin, Falentina Syah, Azriel Akbar Firman Syaida, Tridia Ayun Tedy Candra Lesmana, Tedy Candra Tri Baskoro Satoto, Tri Baskoro Trimukti, Andi Fajar Trinuraisi, M. Yuda Tyas, Dwi Suryaning Umayah Wahyu Widodo Wahyudi Wahyudi Wardani, Indri Kusuma Wijaya, Berty Agustin Wilujeng, Reni Wulandari, Anggita Putri Yuniantoro, Irwan Prastian Zulistiani, Zulistiani