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All Journal Jesya (Jurnal Ekonomi dan Ekonomi Syariah) JOURNAL OF SCIENCE AND SOCIAL RESEARCH EKONOMIKA SYARIAH : Journal of Economic Studies Jurnal Ilmiah Edunomika (JIE) Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Abdidas Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Proceeding International Seminar of Islamic Studies International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) EKONOMIKA SYARIAH : Journal of Economic Studies Mengabdi: Jurnal Hasil Kegiatan Bersama Masyarakat Digital Business Progress Masyarakat Mandiri: Jurnal Pengabdian Dan Pembangunan Lokal Management and Business Progress Community Service Progress Economic Development Progress Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA)
Fitrianingsih, Fitrianingsih
Sekolah Tinggi Ilmu Ekonomi Bina Karya
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ANALISIS STRATEGI BAURAN PEMASARAN DALAM MENINGKATKAN PENDAPATAN UMKM TAHU DAN TEMPE DI DESA GELAM SEI SARIMAH Fitrianingsih Fitrianingsih; Aulia Sapitri
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 6 No. 3 (2023): October 2023
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v6i3.6929

Abstract

Abstract: This study aims to analyze the marketing strategy of tofu and tempeh business in Gelam Sei Sarimah Village, Bandar Khalipah District, Serdang Bedagai Regency, in improving sales revenue. The research employed a qualitative approach using observation, in-depth interviews, and documentation as data collection techniques. The research informants consisted of one business owner and six customers selected purposively. The findings indicate that the marketing strategy focused on product quality management, flexible pricing, distribution through intermediaries, and word-of-mouth promotion. Before the implementation of a more structured marketing strategy, the business relied heavily on traditional markets and had a limited market reach. After strengthening product quality, customer relationships, and distribution efficiency, the business was able to maintain customer loyalty and improve sales stability despite increasing raw material prices. However, the use of digital media for promotional activities remained limited, leaving considerable opportunities for market expansion. This study implies that integrating traditional marketing strategies with digital marketing can enhance the competitiveness and sustainability of tofu and tempeh micro and small enterprises. Keywords: Marketing Strategy, Micro And Small Enterprises, Tofu And Tempeh, Sales Revenue, Marketing Mix.   Abstrak: Penelitian ini bertujuan menganalisis strategi pemasaran usaha tahu dan tempe di Desa Gelam Sei Sarimah Kecamatan Bandar Khalipah Kabupaten Serdang Bedagai dalam meningkatkan pendapatan penjualan. Penelitian menggunakan pendekatan kualitatif dengan teknik pengumpulan data melalui observasi, wawancara mendalam, dan dokumentasi. Informan penelitian terdiri atas satu pengelola usaha dan enam pelanggan yang dipilih secara purposive. Hasil penelitian menunjukkan bahwa strategi pemasaran yang diterapkan meliputi pengelolaan kualitas produk, penetapan harga yang fleksibel, distribusi melalui pengepul, dan promosi dari mulut ke mulut. Sebelum penerapan strategi pemasaran yang lebih terarah, jangkauan pasar masih terbatas dan penjualan sangat bergantung pada pasar tradisional. Setelah dilakukan penguatan pada aspek kualitas produk, hubungan pelanggan, dan efisiensi distribusi, usaha mampu mempertahankan pelanggan tetap dan meningkatkan stabilitas penjualan meskipun menghadapi kenaikan harga bahan baku. Namun, pemanfaatan media digital sebagai sarana promosi masih belum optimal sehingga peluang perluasan pasar masih terbuka. Penelitian ini memberikan implikasi bahwa integrasi strategi pemasaran tradisional dengan pemasaran digital dapat menjadi alternatif untuk meningkatkan daya saing dan keberlanjutan usaha tahu dan tempe. Kata kunci: Strategi Pemasaran, Umkm, Tahu Dan Tempe, Pendapatan Penjualan, Bauran Pemasaran.
PENGARUH ELECTRONIC WORD OF MOUTH TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING (Studi Kasus Pada Tour And Travel Baba Alfatih Medan) Fitrianingsih Fitrianingsih; Sintya Rahman
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 7 No. 2 (2024): May 2024
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v7i2.6930

Abstract

Abstract: This study aims to determine the effect of e-Wom on customer loyalty with customer satisfaction as an intervening variable (Case Study on Baba Alfatih's Tour and Travel). The research method used is a quantitative method using the help of SPSS version 25.00. which was collected from the results of distributing questionnaires to Baba Alfatih Tour And Travel customers as many as 90 respondents. The analytical method used in this study is using instrument tests, namely validity and reliability tests. The classic assumption test is the normality test, multicolonearity test, heteroscedasticity test, multiple linear regression analysis, analysis of the coefficient of determination (R2), hypothesis testing, namely the T test and path analysis (Path analysis). The results of SPSS in this study are that electronic word of mouth variables have an effect on customer satisfaction, electronic word of mouth variables have no effect on customer loyalty, customer satisfaction variables have an effect on customer loyalty, Customer Satisfaction Variables mediate the effect of E-WOM on customer loyalty. Keywords: Electronic Word Of Mouth, Customer Loyalty, Satisfaction Customers   Abstrak: Penelitian ini bertujuan untuk mengetahui Pengaruh Electronic Word Of Mouth Terhadap Loyalitas Pelanggan Dengan Kepuasan Pelanggan Sebagai Variabel Intervening (Studi Kasus Pada Tour And Travel Baba Alfatih). Metode penelitian yang digunakan adalah metode kuantitatif dengan menggunakan bantuan SPSS versi 25.00.yang dikumpulkan dari hasil penyebaran kuisioner kepada pelanggan Tour And Travel Baba Alfatih sebanyak 90 responden. Metode analisis yang digunakan dalam penelitian ini yaitu menggunakan uji instrumen yaitu uji validitas dan reliabilitas. Uji asumsi klasik yaitu uji normalitas , uji multikolonearitas, uji heteroskedasitas, analisis regresi linier berganda, analisis koefisien determinasi (R2), uji hipotesis yaitu uji T dan analisis jalur (Path analysis). Hasil dari SPSS dalam penelitian ini yaitu variabel electronic word of mouth bepengaruh terhadap kepuasan pelanggan, variabel electronic word of mouth tidak berpengaruh terhadap loyalitas pelanggan, Variabel kepuasan pelanggan berpengaruh terhadap loyalitas pelanggan, Variabel Kepuasan Costumer memediasi pengaruh Electronic Word Of Mouth terhadap loyalitas pelanggan. Kata Kunci: Electronic Word Of Mouth, Loyalitas Pelanggan, Kepuasan Pelanggan
STRATEGI PEMASARAN DIGITAL BERBASIS MEDIA SOSIAL DALAM MEMPERKUAT KEUNGGULAN KOMPETITIF UMKM SMOOTHIES KING MANGO THAI Fitrianingsih Fitrianingsih; Suwadi Suwadi
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 8 No. 3 (2025): August 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i3.6934

Abstract

Abstract: The rapid development of digital technology has transformed the marketing practices of Micro, Small, and Medium Enterprises (MSMEs), encouraging business owners to utilize social media as a platform for promotion, communication, and customer relationship development. This study aims to analyze the implementation of a social media-based digital marketing strategy in strengthening the competitive advantage of Smoothies King Mango Thai MSME in Tebing Tinggi City. The research employed a descriptive qualitative approach involving seven informants, consisting of one business owner and six customers. Data were collected through interviews, observations, and documentation, and were analyzed using data reduction, data display, and conclusion drawing techniques. The findings indicate that social media is utilized as a medium to introduce products, disseminate promotional information, establish communication with customers, and expand the reach of marketing information. From the business owner's perspective, digital media has become an integral part of marketing activities, while customers perceive social media as an effective source of information regarding products and promotional offers. The study also reveals that competitive advantage is not solely shaped by digital marketing activities but is also influenced by product quality, pricing, service quality, business location, and customer experience. Furthermore, the findings suggest that digital marketing strategies are more effective when integrated with customer engagement initiatives and supported by the delivery of superior value to consumers. Keywords: Digital Marketing, Social Media, Customer Engagement, MSMEs, Competitive Advantage   Abstrak: Perkembangan teknologi digital telah mengubah pola pemasaran UMKM dan mendorong pelaku usaha untuk memanfaatkan media sosial sebagai sarana promosi, komunikasi, dan pengembangan hubungan dengan pelanggan. Penelitian ini bertujuan menganalisis penerapan strategi pemasaran digital berbasis media sosial dalam memperkuat keunggulan kompetitif UMKM Smoothies King Mango Thai di Kota Tebing Tinggi. Penelitian menggunakan pendekatan kualitatif deskriptif dengan tujuh informan yang terdiri atas satu orang pengelola usaha dan enam orang pelanggan. Data dikumpulkan melalui wawancara, observasi, dan dokumentasi, kemudian dianalisis melalui proses reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa media sosial digunakan sebagai sarana untuk memperkenalkan produk, menyampaikan informasi promosi, membangun komunikasi, dan memperluas jangkauan informasi kepada konsumen. Perspektif pengelola usaha menunjukkan bahwa media digital menjadi bagian dari aktivitas pemasaran, sedangkan perspektif pelanggan menunjukkan bahwa media sosial membantu memperoleh informasi mengenai produk dan promosi. Keunggulan kompetitif tidak hanya dibentuk oleh aktivitas pemasaran digital, tetapi juga oleh kualitas produk, harga, pelayanan, lokasi, dan pengalaman pelanggan. Temuan penelitian menunjukkan bahwa strategi pemasaran digital akan lebih efektif apabila dikombinasikan dengan customer engagement dan kualitas nilai yang ditawarkan kepada konsumen. Kata kunci: Pemasaran Digital, Media Sosial, Customer Engagement, UMKM, Keunggulan Kompetitif.
ANALISIS KEPUASAN PELANGGAN TERHADAP LAYANAN GRAB DALAM JASA ANTAR JEMPUT DI KOTA TEBING TINGGI Fitrianingsih Fitrianingsih; Eka Mayastika Sinaga; Riska Audia; Puji Wardani
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 7 No. 4 (2024): November 2024
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v7i4.6935

Abstract

Abstract: This study aims to analyze customer satisfaction with the quality of Grab's ride-hailing services in Tebing Tinggi City. The study is motivated by the increasing use of app-based transportation services, which requires service providers to deliver fast, safe, comfortable, affordable, and responsive services that meet customer needs. This research employed a quantitative approach, with data collected through questionnaires distributed to Grab users in Tebing Tinggi City. The analysis was conducted by examining customers' perceptions of the ease of using the application, pickup punctuality, drivers' attitude and professionalism, safety, comfort, price fairness, and responsiveness in handling customer complaints. The findings indicate that customer satisfaction is influenced by a combination of digital service quality and the quality of direct interactions between customers and drivers. The ease of booking through the application, transparent fare information, travel comfort, drivers' courteous behavior, and customers' perceptions of affordable pricing are the main factors contributing positively to customer satisfaction. However, several aspects still require improvement, particularly the consistency of pickup punctuality, safety standards, application stability, and the speed of complaint handling. The study concludes that improving customer satisfaction with Grab services in Tebing Tinggi City requires an integrated service approach that emphasizes technological innovation, human resource quality, safety, pricing transparency, and an effective customer feedback and evaluation mechanism. Keywords: Customer Satisfaction, Grab Services, Online Transportation.   Abstrak: Penelitian ini bertujuan untuk menganalisis kepuasan pelanggan terhadap kualitas layanan Grab dalam jasa antar-jemput di Kota Tebing Tinggi. Penelitian ini dilatarbelakangi oleh semakin meningkatnya penggunaan layanan transportasi berbasis aplikasi yang menuntut perusahaan untuk memberikan pelayanan yang cepat, aman, nyaman, terjangkau, dan responsif terhadap kebutuhan pelanggan. Penelitian menggunakan pendekatan kuantitatif dengan pengumpulan data melalui kuesioner kepada pengguna layanan Grab di Kota Tebing Tinggi. Analisis dilakukan dengan mengidentifikasi persepsi pelanggan terhadap kemudahan penggunaan aplikasi, ketepatan waktu penjemputan, sikap dan profesionalisme pengemudi, keamanan, kenyamanan, kesesuaian harga, serta respons terhadap keluhan pelanggan. Hasil penelitian menunjukkan bahwa kepuasan pelanggan dipengaruhi oleh kombinasi kualitas layanan digital dan kualitas interaksi langsung antara pelanggan dengan pengemudi. Kemudahan pemesanan melalui aplikasi, informasi tarif, kenyamanan perjalanan, sikap pengemudi, dan persepsi harga yang terjangkau menjadi aspek yang memberikan kontribusi positif terhadap kepuasan pelanggan. Namun demikian, masih terdapat beberapa aspek yang perlu ditingkatkan, terutama konsistensi ketepatan waktu penjemputan, standar keselamatan, kestabilan layanan aplikasi, serta kecepatan penanganan keluhan. Penelitian ini menyimpulkan bahwa peningkatan kepuasan pelanggan Grab di Kota Tebing Tinggi memerlukan pendekatan pelayanan yang terpadu dengan memperhatikan aspek teknologi, kualitas sumber daya manusia, keamanan, transparansi harga, dan mekanisme evaluasi pelanggan. Kata kunci: Kepuasan Pelanggan, Layanan Grab, Transportasi Online.
Analysis of Islamic Human Resources Performance Policy Management Practices in Private-Owned Enterprises in North Sumatera Rodi Syafrizal; Fitrianingsih Fitrianingsih
EKONOMIKA SYARIAH : Journal of Economic Studies Vol. 5 No. 2 (2021): July - December 2021
Publisher : Universitas Islam Negeri Sjech M. Djamil Djambek Bukittinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30983/es.v5i2.4813

Abstract

This study aims to analyze the practice of human resource management policies that are Muslim who work in privately owned enterprises in the North Sumatra region. This research is a field research using a qualitative method. In the practice of managing human resource performance policies, companies should be able to pay more attention to the philosophy of understanding and religious values in their application so that they do not intersect with the beliefs and needs of their HR worship. Islamic human resources considers that work is a form of worship that is carried out with responsibility not only for the company but will be held accountable in the hereafter. Therefore, the policies or tasks assigned by Muslim employees must be studied first so that they do not conflict with Islamic teachings or sharia. Muslims do not only think that Islam is merely a religion that regulates the teachings of worship but also believes that it is a way of life. Therefore, of course, every Muslim must be able to carry out his sharia in daily life and as an employee where work is worship. Regardless of the spiritual and material needs that Muslim employees have obtained, it will certainly have an impact on increasing employee performance. Therefore, it is important for every company to be able to adjust HR management policies that are right on target so that they can encourage more effective performance which not only provides material rights but also provides spiritual rights needed by HR. Penelitian ini dilakukan bertujuan untuk menganalisis praktik kebijakan pengelolaan sumber daya manusia yang beragama Islam yang bekerja pada Badan usaha milik swasta yang ada diwilayah Sumatera Utara. penelitian ini merupakan penelitian lapangan (field research) menggunakan metode kualitatif. Dalam praktik pengelolaan kebijakan kinerja sumber daya manusia seharusnya perusahaan harus mampu lebih memperhatikan filosofi pemahaman dan nilai-nilai keagamaan dalam penerapannya sehingga tidak bersinggungan dengan keyakinan dan kebutuhan ibadah SDM-nya. Islamic human resources menganggap bahwa kerja adalah sebagai ibadah yang dilaksanakan dengan tanggung jawab semata-mata bukan hanya pada perusahaan tetapi dipertanggung jawabkan diakhirat kelak. Oleh karena itu kebijakan atau tugas yang diberikan oleh karyawan muslim harus dipelajari terlebih dahulu sehingga tidak berbenturan dengan ajaran atau syariat Islam. Kaum muslim bukan hanya menganggap Islam semata-mata agama yang mengatur ajaran beribadah tetapi meyakini sebagai way of life. oleh karena itu tentu setiap muslim harus mampu melaksanakan syariatnya dalam  kehidupan sehari-hari dan sebagai seorang karyawan dimana kerja sabagai ibadah. Dan apabila kebutuhan secara rohani dan materi ini telah diperoleh oleh karyawan muslim tentunya akan berdampak pada peningkatan kinerja karyawan. Oleh karena itu penting untuk setiap perusahaan harus mampu menyesuaikan kebijakan pengelolaan SDM yang tepat sasaran sehingga dapat mendorong kinerja lebih efektif dimana tidak hanya memberikan hak secara materi tetapi juga memberikan hak secara  rohani yang dibutuhkan SDM.
ANALYSIS OF ONLINE AND OFFLINE SHOPPING PREFERENCES ON GENERATION Z CONSUMER BEHAVIOR Fitrianingsih; Aisyah Siregar
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 4 No. 2 (2025): October
Publisher : PT. Radja Intercontinental Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.22022435

Abstract

The development of digital technology has changed consumer behavior patterns, including how Generation Z obtains information, evaluates products, and makes purchases. Online shopping offers convenience, flexibility, product variety, and the ability to compare prices, while offline shopping provides a direct experience, personal interaction, and certainty about product condition. This study aims to analyze online and offline shopping preferences in relation to Generation Z consumer behavior in Tebing Tinggi City. The study used a descriptive quantitative approach with 50 respondents belonging to the Generation Z group and having experience shopping through both online and offline channels. The results show that Generation Z consumer behavior in choosing a shopping channel is influenced by a combination of factors such as convenience, price, product variety, trust, security, shopping experience, and speed of product acquisition. Online shopping has advantages in terms of flexibility and ease of access, while offline shopping has advantages in terms of physical product evaluation and direct interaction. The research findings indicate that Generation Z does not fully rely on one shopping channel, but tends to use online and offline channels according to their needs and the characteristics of the products purchased.
GREEN SYARIAH ECONOMICS DIGITAL MODEL GCC-SF: PROFIT-SHARING-BASED SHARIA FINANCING IN STRENGTHENING SUSTAINABLE CONTENT CREATOR MSMEs Fitrianingsih; Rumiris Siahaan; Ari Syahputra
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 9 (2026): AUGUST
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The development of the digital economy has encouraged the emergence of sustainable content creator MSMEs , whose business characteristics and income patterns differ from those of conventional MSMEs. This study aims to develop the GCC-SF ( Green Content Creator-Syariah Financing ) Framework as a profit-sharing Sharia financing framework that aligns with the characteristics of digital businesses and their sustainability orientation. The study used a mixed methods approach with a qualitative stage through interviews with business actors and NVivo analysis, followed by a survey analyzed using PLS-SEM. The results show that digital business characteristics, sustainability orientation, and financing needs have a positive and significant influence on the suitability of profit-sharing Sharia financing. The qualitative data also demonstrate the importance of financing flexibility, risk sharing, transparency, and support for sustainable activities. The research results form the basis for developing the GCC-SF Framework as a financing model that is more adaptive to the development of the digital economy and the needs of sustainable businesses.
Co-Authors Abednego Ketaren Aisyah Siregar Aisyah Siregar Ari Syahputra Arif, Nanda Aulia Arwanda Siddik Aulia Sapitri Ayu Zurlaini Damanik Ayu Zurlaini Damanik Ayu Zurlaini Damanik Bayu Arif Prabudi Benhart Nainggolan Bobby Hartanto Cai Cen, Cia Camelia, Antis Candrasa, Limega Cici Puspaningrum Cindy Anita Damanik Daniel Collyn Dara Amalia Dedy Dwi Arseto Devy Mawarnie Puspitasari Didik Gunawan Dinda Sahfira Eryolen Ratno Sinaga Fadilla, Naila Fahrizal Perangin Angin Farhan Abdillah Hermansyah Hermansyah Imelda Mardayanti Isnaini Harahap Ivan Febri Pratama Kadariah, Siti Kumala Vera Dewi Kumala Vera Dewi Lukieto Cahyadi Lysa Tantria M Ridwan Merlinna Miftahul Rohma Hasibuan Muhammad Hilalul Hamdhi Muhammad Hilalul Hamdi Muhammad Wahyu Hamijaya Murbanto Sinaga Nada Nabilah Nursaimatussadiya, Nursaimatussadiya Nurul Azmi Puji Wardani Rakhmawati Purba Rapat Piter Sony Hutauruk Rapat Piter Sony Hutauruk Refy Ananda Gulo Rendi Rivaldi Ricka Zuliany Rika Surianto Zalukhu Rika Zaluku Riska Audia Rumiris Siahaan Rumiris Siahaan Rusmewahni Rusmewahni Saparuddin Siregar Sari, Tri Widya Sarwoto Sarwoto Sarwoto Sarwoto, Sarwoto Sinaga, Eka Mayastika Sintya Rahman Siti Sakdiah Rangkuti Sri Winda Hardiyanti Damanik Sri Winda Hardiyanti Damanik Suci Etri Jayanti Suci Etri Jayanti S Suci Etri Jayanti S Suwadi Suwadi Suwadi Suwadi Suwadi Suwadi Syafrizal, Rodi Wahyudi, Dani Agus Willy Cahaydi Yenni Mariani Sinurat Yomeini Sagala Yully Ema Astuti Zulpianda Nublah Zura Agustin