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All Journal JURNAL ILMU BUDAYA Resona : Jurnal Ilmiah Pengabdian Masyarakat juremi: jurnal riset ekonomi Journal of Innovation Research and Knowledge Journal of Mandalika Review Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Journal of Management, Entrepreneurship and Tourism Jurnal Abdi Anjani VISA: Journal of Vision and Ideas
Isdar Wahim
Politeknik Pariwisata Lombok
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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PERANAN INFLUENCER TRAVEL DALAM PEMASARAN DAYA TARIK WISATA PADA DESTINASI MANDALIKA, LOMBOK Rinto Wardito; Isdar Wahim; I.A.Y.S.D Utami Pidada
Juremi: Jurnal Riset Ekonomi Vol. 3 No. 6: Mei 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/juremi.v3i6.7707

Abstract

Tourism destinations today increasingly the influence of travel influencers in promoting their attractions. This research aims to explore the role that travel influencers play in destination marketing, focusing on the case of Mandalika Destination in Lombok. Through literature analysis, this article presents an in-depth understanding of how travel influencers influence tourists' perception and interest in the destination, as well as the strategies used to increase Mandalika's visibility and appeal through social media platforms. The findings of this study highlight the importance of cooperation between tourism destinations and travel influencers, as well as its practical implications in developing effective marketing strategies to increase tourist visits and boost local economic revenue. This research makes an important contribution in the context of modern tourism marketing, by providing insights into how the utilization of travel influencers can be an effective tool in promoting and marketing tourism destinations
Co-Authors Abdul Hanan Amirullah Anas Pattaray Anas Pattaray Asyabilly, Lalu Muhammad Atriana Djabbar Darsa, Lalu Hari Defita Stefania Ili Gugung Gumilar H, Muh. Ilham Hizmi, Surayyal I.A.Y.S.D Utami Pidada Jui-Yuan Chu Jujuk Ferdianto Jumraidin Jumraidin Komang Mahawira Machmud, Mukarramah Mahyuni Moh Azhar Amin Muh. Jayadi Muhammad Hamzah, Muhammad rinda, ruth Rinto Wardito Supardi Supardi Syahrihudin, Syahrihudin Thao-Trang Huynh-Cam Veithzal Rivai Zainal