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The Influence of Green Marketing on Purchasing Decisions Mediated by Purchase Intention Zahara, Rita
Greenation International Journal of Economics and Accounting Vol. 2 No. 2 (2024): (GIJEA) Greenation International Journal of Economics and Accounting (June - Au
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijea.v2i2.172

Abstract

This study aims to determine: (1) The direct effect of green marketing on purchasing decisions for The Body Shop customers at Paskal Hyper Square Bandung (2) The effect of green marketing on buying interest in The Body Shop customers at Paskal Hyper Square Bandung (3) The effect of buying interest on purchasing decisions for The Body Shop customers at Paskal Hyper Square Bandung (4) The effect of green marketing on purchasing decisions mediated by buying interest in The Body Shop customers at Paskal Hyper Square Bandung. This research design is survey research. The population in this study were all customers who knew The Body Shop products. The sampling technique used purposive sampling method with a sample size of 180 people. Data collection techniques using questionnaires that have been tested for validity and reliability. The data analysis technique used to answer the hypothesis of this study is the path analysis test. The results of this study indicate that: (1) there is a positive and significant direct effect of green marketing on purchasing decisions on The Body Shop customers at Paskal Hyper Square Bandung, as evidenced by the significance value of 0.000 <0.05 and the regression coefficient has a positive value of 0.686; (2) there is a positive and significant effect of green marketing on buying interest in The Body Shop customers at Paskal Hyper Square Bandung, as evidenced by the significance value of 0.000 <0.05 and the regression coefficient has a positive value of 0.561; (3) there is a positive and significant effect of buying interest on purchasing decisions for The Body Shop customers at Paskal Hyper Square Bandung, as evidenced by the significance value of 0.000 <0.05 and the regression coefficient has a positive value of 0.567; and (4) there is a positive and significant effect of green marketing on purchasing decisions mediated by buying interest in The Body Shop customers at Paskal Hyper Square Bandung, as evidenced by the mediation coefficient of 0.2087 with a significance value of 0.000 less than 0.05.
Midwife's knowledge level and delivery ball techniques on labor pain idawati; Ningsih, Aulia; Juliyanti, Arlina; Ervina; Zahara, Rita
International Journal on ObGyn and Health Sciences Vol. 1 No. 3 (2023): July: ObGyn And Health Sciences
Publisher : Trigin Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/obgyn.v1i3.103

Abstract

Childbirth is a natural process and causes pain caused by contractions when the mother is giving birth. One of the non-pharmacological methods that can be used is the birth ball method, which is a method of using a rubber ball filled with air to reduce back pain during pregnancy and childbirth which is safe to use. The method used in this study is a literature review by examining 20 articles with the same topics and themes in the 2018-2023 range from Indonesia. The literature search used the keywords, namely, Childbirth Ball, Labor Pain, Knowledge. Each article is reviewed first, where the article raised is the most relevant. The results obtained from this literature study are that there is an effect of the application of the birth ball method to reduce the intensity of labor pain before and after being given the birth ball method. Based on the results of the discussion conducted by reviewing 20 articles related to the level of knowledge of midwives and labor ball techniques to reduce pain. It can be concluded that there is a significant reduction in pain after being given and implemented birth ball therapy for maternity mothers and the level of knowledge of midwives is high on the use of birth ball therapy
The Effect of Marketing and Commitment to Consumer Satisfaction at the ENT Clinic of Hospital Dustira Cimahi City Zahara, Rita
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 4 (2024): Dinasti International Journal of Education Management and Social Science (April
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v5i4.2509

Abstract

The purpose of this research departs from the problems that occur at the ENT Clinic of Dustira Hospital, Cimahi City. The purpose of this research relates to Marketing and Commitment to Customer Satisfaction, because there are still employees who do not understand a professional service. The variables that will be measured in this study are Supriyanto & Ernawaty Marketing (2010: 21) are Internal Marketing, Interactive Marketing, External Marketing, Commitment Theory according to Newstorm in Wibowo (2017: 215) including Affective Commitment, Continuing Commitment, Normative Commitment while Satisfaction according to Irawan (2014: 2) Product quality, Price, Service Quality, Emotional Factors, Cost, and other factors. The research method used is a correlational quantitative approach to find Marketing Relationships and Commitment with Customer Satisfaction at the ENT Clinic of Dustira Hospital, Cimahi City, how to collect data using saturated sampling techniques of 11 respondents. The research instrument is in the form of a questionnaire containing statements to respondents using the Likert scale method using the theory from Sugiono (2014). Based on data calculations of respondents' responses to Work Discipline, the responses are in the good criterion (70%), the response to Professionalism is in the good criterion (68%), while the Employee Performance is also in the good criterion (67%). The results of the correlation analysis calculation, there is a large influence with a value of 0.5 between variable X and variable Y. Determination analysis shows that it is known that the coefficient of determination is found in the Adjusted R Square value of 0.742, this means that the ability of the independent variable to explain the dependent variable is 74.2%, the remaining 26.8% of the explanation is the variable that affects but is not tested, the correlation coefficient test results state that H0 is rejected and H1 is accepted. Based on the results of the analysis of the discussion in this thesis, it is necessary to take various actions to further enhance the role of satisfaction and to improve or increase the marketing and commitment of the ENT Clinic of Dustira Hospital, Cimahi City. Thus it can be concluded that there is an Effect of Marketing and Commitment on Customer Satisfaction at the ENT Clinic of Dustira Hospital, Cimahi City.
The Effect of Marketing Mix on Satisfaction and Its Implications for Visitor Loyalty Zahara, Rita
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 4 (2024): Dinasti International Journal of Education Management and Social Science (April
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v5i4.2510

Abstract

The purpose of this study was to determine and analyze: Marketing Mix on Satisfaction and its implications on Visitor Loyalty a survey of visitors at Alamendah Tourism Village, Rancabali District, Bandung Regency), both simultaneously and partially. The research method used in this research is descriptive and verification method, the unit of analysis in this research is the visitors in A;amendqah Tourism Village, Rancabali District, Bandung Regency with a sample of 30 people. And the analysis method used is quantitative analysis and path analysis. Based on the results of the study, it was found that the marketing mix on satisfaction and its implications on visitor loyalty visitor surveys at Alamendah Tourism Village, Bandung Regency can generally be said to be good, the marketing mix at Alamendah Tourism Village, Bandung Regency is currently considered good. The marketing mix simultaneously affects visitor satisfaction at Alamendah Tourism Village, Bandung Regency. However, partially visitor satisfaction dominantly affects visitor loyalty than the marketing mix. Because satisfaction dominantly affects visitor loyalty, the first priority in improving the marketing mix at Alamendah Tourism Village, Bandung Regency is expected to remain consistent in maintaining existing conditions, thereby increasing the quality of comprehensive visits/tourists.
The Effect Of Product Quality On Purchasing Decisions Zahara, Rita
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 5 (2024): Dinasti International Journal of Education Management and Social Science (June
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v5i5.2511

Abstract

In this study there are two variables, namely variable X (Product Quality) and variable Y (Purchase Decision). This research was conducted to determine the Product Quality at PT. X, Purchase Decision at PT. X, and the effect of product quality on purchasing decisions at PT. X. The methods used in this research are descriptive methods and verification methods. The data used are primary and secondary data generated through observation, interviews, questionnaires (questionnaires) and literature. Sampling was done with purposive sampling technique. The hypothesis of this study is that there is an effect of product quality on purchasing decisions at PT. X. To measure the influence of these variables, the classical assumption test, simple linear regression, and the coefficient of determination are used with the help of the software application system (SPSS). Based on the results of data analysis using statistical methods, the results of the classical assumption test are valid and reliable, the results of the correlation coefficient are included in the strong category, and the coefficient of determination (KD) is large. Based on these results it can be concluded that product quality has a positive and significant effect on purchasing decisions at PT. X.
Hubungan Dukungan Keluarga dengan Self Care Manajemen pada Penderita Diabetes Melitus Di Kota Lhokseumawe, Aceh Rizana, Novia; Fitria, Nanda; Nadiya, Sarah; Zahara, Rita; Salsabila, Salsabila; Amanda, Meltiara
Jurnal Ners Vol. 9 No. 3 (2025): JULI 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jn.v9i3.45968

Abstract

Abstrak Dukungan keluarga dalam perawatan penderita diabetes melitus sangatlah penting untuk meminimalkan terjadinya komplikasi, serta memperbaiki kadar gula darah serta meningkatkan kualitas hidup penderita. Tujuan penelitian ini adalah untuk mengetahui hubungan dukungan keluarga dengan self care manajemen pada penderita diabetes melitus. Desain penelitian ini menggunakan studi cross sectional dengan metode analitik korelasi. Pengambilan sampel dilakukan dengan teknik accidental sampling, Kuesioner dukungan keluarga menurut Nursalam dan Self Care menggunakan kuesioner Summary of Diabetes Self Care Activities (SDSCA) kuesioner, Analisis yang di gunakan menggunakan Chi Square. Hasil penelitian diperoleh dari seluruh responden menunjukan mayoritas usia 46-55 tahun sebanyak 32 responden (31,7%), jenis kelamin perempuan sebanyak 79 responden (78,2%), pendidikan terakhir menengah atas sebanyak 55 responden (53,9%), lama menderita diabetes terbanyak 1-5 tahun sebanyak 90 responden (92,2%), adapun nilai p-value yang di dapatkan 0,000 yang berarti ada hubungan dukungan keluarga dengan self care manajemen penderita diabtes melitus dapat di simpulkan penderita diabetes melitus yang didukung oleh keluarga dengan baik akan menambah harapan untuk sembuh sehingga self care manajemen menjadi tinggi dan mau berobat dengan teratur. Disarankan bagi penderita diabetes melitus untuk meningkatkan self care manajemen dalam menghadapi masalah penyakit diabetes melitus. Kata Kunci: Diabetes Melitus, Dukungan Keluarga, Penderita, Self Care Manajemen Abstract Family support in caring for diabetes mellitus patients is very important to minimize complications, as well as improve blood sugar levels and improve the quality of life of patients. The purpose of this study was to determine the relationship between family support and self-care management in diabetes mellitus patients. The design of this study used a cross-sectional study with a correlation analytic method. Sampling was carried out using accidental sampling technique, Family support questionnaire according to Nursalam and Self Care using the Summary of Diabetes Self Care Activities (SDSCA) questionnaire, The analysis used was Chi Square. The results of the study were obtained from all respondents showing the majority of 46-55 years of age as many as 32 respondents (31.7%), female gender as many as 79 respondents (78.2%), the last high school education as many as 55 respondents (53.9%), the longest duration of diabetes is 1-5 years as many as 90 respondents (92.2%), the p-value obtained is 0.000 which means there is a relationship between family support and self-care management of diabetes mellitus sufferers. It can be concluded that diabetes mellitus sufferers who are well supported by their families will increase their hope of recovery so that self-care management becomes high and they want to take medication regularly. It is recommended for diabetes mellitus sufferers to improve self-care management in dealing with diabetes mellitus problems. Keywords: Diabetes Mellitus, Family Support, Sufferers, Self Care Management
Hubungan Pengetahuan Ibu dengan Persistensi Murid Kelas III dan IV di SDN 22 Kecamatan Baiturrahman Kota Banda Aceh Zahara, Rita; Zahara, Elfi; Nuraskin, Cut Aja
NASUWAKES: Jurnal Kesehatan Ilmiah Vol. 15 No. 2 (2022): September
Publisher : Poltekkes Kemenkes Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30867/nasuwakes.v15i2.449

Abstract

Persistensi merupakan keadaan dimana gigi susu tidak tanggal walaupun gigi tetap penggantinya sudah tumbuh. Dalam pertumbuhan gigi anak diperlukan perhatian dan pengetahuan orang tua khususnya ibu yang lebih mengenal periode dan transisi atau waktu bercampurnya gigi susu dan gigi tetap. Tujuan penelitian ini adalah untuk menganalisis hubungan pengetahuan ibu dengan persistensi murid kelas III dan IV SDN 22 Kota Banda Aceh. Metode penelitian ini bersifat analitik, desain penelitian cross sectional. Teknik pengambilan sampel total populasi. Penelitian ini dilakukan pada tanggal 26 Februari sampai dengan 2 Maret 2020 dengan 130 orang murid dengan cara melakukan pemeriksaan persistensi dan melakukan wawancara tentang pengetahuan persistensi kepada ibu. Terdapat hubungan signifikan secara statistik dengan uji statistik chi-square antara pengetahuan ibu dengan persistensi murid SDN 22 Kota Banda Aceh dengan p value = 0,000 (p<0,05). Disarankan kepada murid yang masih memiliki persistensi gigi agar giginya segera dicabut dan bagi ibu untuk dapat meningkatkan pengetahuannya.
Hubungan Kedisiplinan Belajar dengan Efektivitas Komunikasi Siswa Kelas XI SMA Negeri 1 Binjai Zahara, Rita; Reza, Syailendra; Rozali, M.; Kharomah, Larasati Nur; Tanjung, Lidra Agustina
All Fields of Science Journal Liaison Academia and Sosiety Vol 5, No 2: Juni 2025
Publisher : Lembaga Komunikasi dan Informasi Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58939/afosj-las.v5i2.1156

Abstract

Penelitian ini bertujuan untuk mengetahui hubungan antara kedisiplinan belajar dengan efektivitas komunikasi siswa kelas XI di SMA Negeri 1 Binjai. Latar belakang dari penelitian ini adalah kenyataan bahwa kedisiplinan belajar merupakan salah satu faktor penting dalam membentuk kemampuan komunikasi yang efektif, baik dalam konteks akademik maupun sosial. Dalam lingkungan sekolah, komunikasi yang efektif menjadi kunci dalam membangun interaksi positif antara siswa dengan guru, maupun antarsesama siswa. Namun demikian, efektivitas komunikasi tidak selalu hadir secara alami, melainkan sering kali dipengaruhi oleh perilaku belajar siswa, salah satunya adalah kedisiplinan belajar. Penelitian ini menggunakan pendekatan kuantitatif dengan metode korelasional. Populasi dalam penelitian ini adalah seluruh siswa kelas XI SMA Negeri 1 Binjai. Hasil penelitian menunjukkan bahwa: 1) Tingkat kedisiplinan belajar siswa kelas XI SMA Negeri 1 Binjai secara umum tergolong tinggi, dengan rata-rata skor 3,73 dari skala 1–4. Kedisiplinan ini mencakup aspek ketepatan waktu, konsistensi dalam belajar, dan ketaatan terhadap aturan. Namun, ditemukan pula bahwa beberapa siswa masih menghadapi tantangan dalam menjaga jadwal belajar secara mandiri, 2) Tingkat efektivitas komunikasi siswa juga termasuk tinggi, dengan nilai rata-rata 3,61. Siswa cenderung lebih unggul dalam aspek reseptif seperti mendengarkan dan memahami pesan, dibandingkan dengan aspek ekspresif seperti menyampaikan ide secara logis dan sistematis. Hal ini menunjukkan adanya potensi besar untuk pengembangan keterampilan komunikasi aktif; 3) Terdapat hubungan yang signifikan dan kuat antara kedisiplinan belajar dan efektivitas komunikasi siswa, sebagaimana ditunjukkan oleh nilai koefisien korelasi Pearson sebesar 0,733. Ini berarti semakin tinggi tingkat kedisiplinan belajar siswa, maka semakin tinggi pula efektivitas komunikasi mereka. Korelasi ini mengindikasikan keterkaitan yang erat antara pembentukan perilaku belajar yang konsisten dengan kemampuan siswa dalam berinteraksi secara efektif.. Penelitian ini merekomendasikan kepada pihak sekolah, guru, dan orang tua untuk lebih mendorong dan memfasilitasi perilaku belajar disiplin pada siswa, sebagai salah satu strategi dalam meningkatkan kualitas komunikasi mereka, baik dalam kegiatan pembelajaran maupun kehidupan sosial di sekolah.
Peran Qanun Bahasa Aceh Dalam Pembentukan Wacana Identitas Kolektif: Kajian Etnolinguistik Santika, Cut; Elfina, Elfina; Kasir, M.; Zahara, Rita; Muhammad, Muhammad
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.2781

Abstract

Bahasa bukan sekadar alat komunikasi, tetapi juga simbol identitas budaya yang memiliki peran strategis dalam membentuk kesadaran kolektif suatu masyarakat. Di Aceh, kekhawatiran terhadap menurunnya penggunaan Bahasa Aceh mendorong lahirnya kebijakan afirmatif melalui regulasi daerah. Penelitian ini mengkaji peran Qanun Aceh Nomor 11 Tahun 2014 dalam membentuk wacana identitas kolektif masyarakat Aceh dengan menggunakan pendekatan etnolinguistik dan analisis wacana kritis. Temuan menunjukkan bahwa qanun tersebut memosisikan Bahasa Aceh sebagai representasi jati diri dan simbol resmi dalam sistem pemerintahan dan pendidikan. Wawancara dengan tokoh adat dan akademisi mengungkapkan bahwa kebijakan ini memperkuat semangat pelestarian budaya, namun realisasinya menghadapi tantangan teknis dan kultural. Kurangnya kurikulum standar, kompetensi guru, dan dukungan media menyebabkan bahasa ini belum hadir kuat dalam praktik sosial. Oleh karena itu, keberhasilan qanun sangat bergantung pada sinergi antara kebijakan, pendidikan, dan partisipasi publik.
Optimalisasi Kesehatan Lansia Melalui Pemberdayaan Masyarakat: Pemeriksaan Kesehatan Dan Edukasi Gaya Hidup Lansia Upaya Pencegahan Penyakit Degeneratif Thristy, Isra; Hutagaol, Nadya Utami; Zahara, Rita; Koto, Ulfa; Br. Sembiring, Tiara Amanda; Damanik, Syifa Akbar; Sari, Ria Wilan Permata; Putri, Humairani; Putri, Maduri Yaner; Noval, Wildana Luthfi; Dorando, Raja Mahendra Putra
Jurnal Ilmiah Wahana Pendidikan Vol 11 No 9.A (2025): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Geriatric syndrome is a collection of health conditions often experienced by the elderly, including cognitive problems, mobility, and impaired daily functioning that negatively influence the routine tasks and standard of living of the seniors. To identify risk factors that influence cognitive decline in the elderly and geriatric syndrome. In the implementation of community service activities in Kutalimbaru Village Hamlet III using health education methods that prioritize active community involvement in each program as well as health checks and elderly lifestyle education. This community service activity in Dusun III Kutalimbaru Village was attended by 27 people. There were 9 people with hypertension, 5 people with high cholesterol, 15 people with hyperuricemia, 7 people with obesity, 2 people with high blood sugar. From the results of the health checks that have been carried out, several abnormal data are found, so counseling on healthy lifestyles and routine health checks is needed for the community in Kutalimbaru village hamlet III.
Co-Authors Abdussalam Al Zuhri Almufarah, Mujamilurrohmah Amanda, Meltiara ansori ansori Aprilianti, Sinta Ardaini, Ardaini Arlinah, Euis Ani Asep Hidayat Br. Sembiring, Tiara Amanda Cut Aja Nuraskin Cut Ita Zahara, Cut Ita Damanik, Syifa Akbar Ditya, Dyta Dinda Dorando, Raja Mahendra Putra ELFINA ELFINA, ELFINA Ervina Fadlina Chany Saputri Farida, Seny Cholidatun Ferinawati, Ferinawati Fitria, Nanda Hajriyanti, Rahmi Handayani, Mersi Hariyati, Jamiah Helma Maraliza Helmi, Badrul Herdhiana, Ria Herdhiana, Ria Hidayat, Lutfi Muhammad Hikmah Ifayanti Hindun Hutagaol, Nadya Utami Idawati Ilyas Ilyas Imilda Iskandar Abdul Samad Isra Thristy Juliyanti, Arlina Kania, Riza kariny, Elsy juni andri Kasful Anwar Kasir, M. Khairani Kharomah, Larasati Nur Koto, Ulfa Lestari, Puji Budi Lisnawati, Cucu Mariam, Popon Marimmas, Dentin Maulana, Yuni Mazira, Ukhrazul Muhammad Muhammad Mulyani, Windi Ningsih, Aulia Noor Sembiring Noval, Wildana Luthfi Nur Afni Safarina, Nur Afni Nur K, Larasati Nur Roihanah, Athiyyah Nuri Annisa Nurmayanti, Hani Dwi Pandana, Arya Pasilaputra, Dodi Putri, Humairani Putri, Maduri Yaner Putri, Noviani R, Rismayanti Rahmayanti, Anisah Relit Nur Edi Reviandari Widyatiningtyas, Reviandari Reza, Syailendra Rismayanti Rismayanti Rizana, Novia Rudini Rudini, Rudini Sahputra, Adi Salma, Cut Reski Salsabila, Salsabila Sanjaya, Riona Santika, Cut Sarah Nadiya Sarfika, Desi Sari, Ria Wilan Permata Sarika, Sarika Sasmita, Dessy Singh, Charanjit Kaur Swaran Sitepu, Nurweni Febriana Br Solly Aryza Sritumini, Bella Anantha Syaodih, Erliany Tanjung, Lidra Agustina Umaina, Rauzatul Wati, Rinda Yunisrina Q. Yusuf Zahara, Elfi