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All Journal Jurnal Penelitian Pendidikan IPA (JPPIPA) Jurnal Ilmiah Professional Indonesia EKONOMI BISNIS Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah International Journal of Business Economics (IJBE) Enrichment : Journal of Management GANDRUNG: Jurnal Pengabdian Kepada Masyarakat International Journal Of Science, Technology & Management (IJSTM) Jurnal Ekonomi Arus Jurnal Sosial dan Humaniora International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Journal of Management and Social Sciences Journal of Global Islamic Economic Studies Society Accounting Progress Journal of Business Integration Competitive Journal of Finance Integration and Business Independence Jurnal Mahkota Bisnis (Makbis)
Chaniago, Sabaruddin
Universitas Pembinaan Masyarakat Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Physics Social Sciences Transportation Other

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Journal : Journal of Business Integration Competitive

 1 
The Influence of Learning Motivation and Self-Efficacy on Accounting Understanding (Case Study at Institute of Information Technology and Business) Sabaruddin Chaniago
Journal of Business Integration Competitive Vol. 1 No. 1 (2024): Journal of Business Integration Competitive
Publisher : Yayasan Bina Bisnis Nusantara Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64276/jobic.v1i1.6

Abstract

This study seeks to examine the impact of learning motivation and self-efficacy on students' comprehension of accounting at the Institute of Information Technology and Business. Motivation for learning and self-efficacy are two critical psychological elements that are thought to influence academic performance, particularly in accounting disciplines that are sometimes seen as intricate. This research employs a quantitative methodology via a survey technique. Data were gathered from 85 accounting students via a questionnaire structured on a Likert scale. We performed data analysis utilizing multiple linear regression to assess the influence of each independent variable on the dependent variable. The findings indicated that learning motivation and self-efficacy had a favorable and substantial influence on accounting comprehension. Our findings indicate that learning motivation exerted a more significant influence than self-efficacy; nonetheless, both factors concurrently enhanced students' comprehension of accounting concepts. These findings emphasize the necessity of formulating instructional techniques that enhance students' learning motivation and self-efficacy to augment their comprehension of accounting. This study offers pragmatic advice for educators and academic institutions to include these psychological aspects in the learning process
Innovative Marketing Strategies in Culinary MSMEs: A Case Study of Warkop Agam Medan Ade Nurhidayah; Ratih Amelia; Yuniar Andi; Hengky Kosasih; Sabaruddin Chaniago
Journal of Business Integration Competitive Vol. 1 No. 2 (2025): Journal of Business Integration Competitive
Publisher : Yayasan Bina Bisnis Nusantara Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64276/jobic.v1i2.13

Abstract

This study aims to examine the marketing strategies implemented to increase sales at Warkop Agam Medan. The research employs a qualitative descriptive method and was conducted at Warkop Agam, located at Jalan Karya Wisata No. 73, Pangkalan Mansyur, Medan Johor District, Medan City, North Sumatra. Data were collected from both primary and secondary sources using techniques such as observation, interviews, and documentation. The analysis involved organizing and interpreting data through a qualitative descriptive approach supported by relevant literature and expert opinions. The findings indicate that: (1) Warkop Agam applies a marketing strategy focused on excellent customer service, consistent product quality, and varied pricing; (2) While annual sales have experienced fluctuations, the overall trend remains stable without significant impact on year-over-year growth; (3) A notable strength is the shop’s strategic location along a major road, contributing to its visibility; and (4) The main weakness lies in limited digital marketing efforts, particularly underutilization of social media platforms such as TikTok, YouTube, Instagram, and food vlogs. This research highlights the importance of integrating traditional marketing with digital strategies to enhance competitive advantage in the culinary MSME sector
Co-Authors Ade Nurhidayah Adi Harianto Ahmad Fadli Ahmad Fadli Ahmad Rivai Amin Hou Arpizal Br Ginting, Berupilihen Debora Tambunan Deby Siska Oktavia Pasaribu Dewi Rafiah Pakpahan Dini M Hutagalung Djohan, Deva Dr. Marliyah, M.A, Dr. Rita Handayani, M.Si Eddy Harnjo Ester Hervina Sihombing Ester Hervina Sihombing Fauzia Mei Salsabillah Fiqrida Amalia Indra Budiman Khairatun Nazah Kosasih, Hengky M. Indra Mulia Nasution M. Indra Mulia Nasution Manda Dwipayani Bhastary Martin Martin Martin Martin Martin Maya Andiriani MAYA ANDRIANI Mega Sanjaya Mhd. Restu Razaq Minasari Nasution Muhammad Fathoni Mustapa  Khamal  Rokan Nasib Nasution, Muhammad Ilham Nirmalasari Nissa, Fachrun Novirsari, Emma Nurlaila Nurlaila Nurul Syafiqah Azman Prof. M. Shabri A. Majid, Ph.D Ratih Amelia Ratih Amelia, Ratih Razaq, Mhd Restu Razaq Rifda Daulay, Zulia Rivai, Ahmad Rivai, Ahmad Roni Juliansyah Saparuddin Siregar Syahlina, Maya Syaifullah Widy Hastuty Widy Hastuty HS Wijaya, Elyzabeth Winda Sari, Vina Yogi Putra Yuniar Andi