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PELATIHAN STRATEGI PEMASARAN DIGITAL, BRANDING DAN PACKAGING MODERN PADA UMKM JAMU TRADISIONAL Dewi, Novi Yanti Sandra; Abdillah, Muhammad Zaki; Hulaimi, Ahmad; Agustina, Ahadiah; Aini, Nur
Journal of Community Empowerment Vol 4, No 2 (2025): September
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jce.v4i2.33987

Abstract

ABSTRAK                                                                                               Industri rumahan jamu tradisional Bude Nur menghadapi tantangan terkait pemasaran dan pengemasan produk. Program ini bertujuan untuk meningkatkan daya saing usaha melalui pelatihan yang mencakup tiga aspek utama: pemasaran digital, branding, dan desain kemasan modern. Pelatihan ini dilaksanakan dengan melibatkan tim pengabdian masyarakat dari Universitas Muhammadiyah Mataram, berkolaborasi dengan mitra untuk mengembangkan strategi pemasaran yang lebih efektif dan profesional. Metodologi yang digunakan dalam kegiatan ini adalah pendekatan partisipatif dan praktis, yang melibatkan mitra secara aktif dalam setiap tahapan program, mulai dari perencanaan hingga evaluasi. Selama pelatihan, mitra diajarkan cara memanfaatkan media sosial facebook dan platform e-commerce, untuk memperluas jangkauan pasar. Selain itu, pelatihan branding dan desain kemasan juga diberikan untuk membantu meningkatkan daya tarik produk jamu tradisional Bude Nur. Hasil kegiatan ini menunjukkan peningkatan daya saing produk Bude Nur yang signifikan. Mitra berhasil memanfaatkan strategi pemasaran digital yang lebih luas, mengembangkan merek yang lebih kuat, dan merancang kemasan produk yang lebih informatif dan menarik. Program ini berhasil memberikan dampak positif bagi Bude Nur dalam mengembangkan kemampuan pemasaran dan pengemasan, serta memperluas jangkauan pasarnya. Kata kunci: pemasaran digital; branding; packaging; UMKM; jamu ABSTRACTBude Nur's traditional herbal medicine home industry faces challenges related to product marketing and packaging. This program aims to improve business competitiveness through training covering three main aspects: digital marketing, branding, and modern packaging design. The training was conducted by involving a community service team from the University of Muhammadiyah Mataram, collaborating with partners to develop more effective and professional marketing strategies. The methodology used in this activity is a participatory and practical approach, which actively involves partners in every stage of the program, from planning to evaluation. During the training, partners are taught how to utilize social media platforms like Facebook and e-commerce platforms to expand market reach. In addition, branding and packaging design training is also provided to help increase the appeal of Bude Nur's traditional herbal medicine products. The results of this activity show a significant increase in the competitiveness of Bude Nur's products. Partners successfully utilized a broader digital marketing strategy, developed a stronger brand, and designed more informative and attractive product packaging. This program has successfully had a positive impact on Bude Nur in developing marketing and packaging capabilities, as well as expanding its market reach. Keywords: digital marketing; branding; packaging; SMEs; herbal medicine
ANALISIS LAPORAN KEUANGAN TERHADAP KINERJA KEUANGAN PADA PT. BANJAR BORNEO GASINDO KABUPATEN BANJAR Hulaimi, Ahmad
Jurnal Ilmiah Ekonomi Bisnis Vol 9 No 3 (2023): JURNAL ILMIAH EKONOMI BISNIS
Publisher : Jurnal Ilmu Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35972/jieb.v9i3.1239

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui analisis laporan keuangan terhadap kinerja keuangan dan untuk mengetahui interpretasi kinerja keuangan pada PT. Banjar Borneo Gasindo Kabupaten Banjar. Metode yang digunakan adalah deskriptif yaitu penelitian yang bermaksud untuk membuat deskripsi mengenai situasi-situasi atau kejadian-kejadian. Dengan populasi laporan keuangan PT. Banjar Borneo Gasindo Kabupaten Banjar dan sampel laporan keuangan PT. Banjar Borneo Gasindo Kabupaten Banjar tahun 2019-2021. Hasil penelitian menunjukkan bahwa pada tahun 2019-2021Rasio Likuiditas dalam keadaan likuid, rasio solvabilitas secara keseluruhan dinyatakan insolvable karena tidak memenuhi standar ketentuan standar kesehatan perusahaan, rasio profitabilitas secara keseluruhan dapat dikatakan tidak efektif karena tidak memenuhi standar perusahaan dan rasio aktivitas dapat dikatakan efisien karena sudah memenuhi standar perusahaan.
Implementasi Kurikulum Merdeka melalui Program Madrasah Ramah Anak untuk Meningkatkan Literasi Siswa pada Madrasah di Kabupaten Lombok Timur Hulaimi, Ahmad
MODELING: Jurnal Program Studi PGMI Vol. 11 No. 1 (2024): Maret
Publisher : Program Studi PGMI Sekolah Tinggi Ilmu Tarbiyah Nahdlatul Ulama Al Hikmah Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69896/modeling.v11i1.2462

Abstract

Perubahan kurikulum di Indonesia sering dimaknai dengan perubahan kekuasaan melalui Kementerian pendidikan yang berbeda-beda yang berimplikasi membuat kebijakan yang berbeda-beda pula. Hal ini terjadi karena belum optimalnya satuan pendidikan melaksanakan kurikulum tertentu untuk dioperasionalkannya. Di satu sisi perubahan kurikulum merupakan suatu keniscayaan disebabkan perubahan dan tantangan zaman yang berbeda-beda. Oleh sebab itu kurikulum merupakan jawaban dari tantangan dan perubahan zaman tersebut, maka dari itu sangat wajar jika kurikulum memang harus selalu berubah sebagai suatu respon. Oleh sebab itu perubahan kurikulum tidak hanya pada aspek teoritis tetapi juga implementasi dan implikasi kurikulum tersebut harus mampu mengubah dan meningkatkan program-program dalam satuan pendidikan tersebut, salah satunya adalah program Madrasah Ramah Anak. Program ini sebagai bentuk implementasi kurikulum merdeka untuk meningkatkan literasi anak dengan cara membentuk iklim dan budaya madrasah yang menyebabkan anak senang dan betah berada di lingkungan madrasah. Dalam konteks pendidikan madrasah di kabupaten Lombok Timur, implementasi kurikulum merdeka melalui program Madrasah Ramah Anak akan memberikan pemahaman mendalam tentang sejauh mana kurikulum ini telah berhasil mencapai tujuan pendidikan literasi. Dengan demikian, hasil evaluasi dapat memberikan landasan untuk perbaikan lebih lanjut, memastikan bahwa pendidikan di madrasah dapat memberikan pendidikan berkualitas yang sesuai dengan visi kurikulum merdeka.
Islamic Work Ethic of Employees of PT. Asuransi Jiwa Manulife Indonesia (Manulife Indonesia) Branch Office of Bank Danamon Indonesia, Tbk Mataram City Hulaimi, Ahmad; Hidayanti, Nur Fitri
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 6 No 3 (2023): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v6i3.4165

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The religion of Islam which is based on the Qur’an and al-Hadith as a guide and guidance for Muslims has a function not only to regulate in terms of worship but also to regulate the people in making demands in matters relating to work. In the Qur’an and al-Hadith, it is clear about good work and how we earn sustenance in a way that pleases Allah SWT. It is very important to discuss this, the work ethic in the Islamic view is the knitting of values ​​that shape the personality of a Muslim at work. Many of us encounter in print and electronic media, customers who complain about the service or type of satisfaction provided by the company. This study aims to determine the extent of the process from start to finish in ensuring the company PT. Asuransi Jiwa Manulife Indonesia (Manulife Indonesia) Branch Office of Bank Danamon Indonesia, Tbk Kota Mataram, so that the information obtained can help the wider community, especially the Indonesian people. This study used a qualitative approach and observations were conducted from January 2023 to February 2023. Data collection techniques were carried out by means of 1) Observation 2) Interviews, and 3) Documentation, as well as technical analysis of the data obtained by the researchers, both the results of interviews with several informants, observations, and documentation that were later processed by researchers and analyzed qualitatively. The results of the research, it has been found in the field that marketing department employees have been dishonest to prospective customers. In the future, there will be inconvenience to customers which results in customer distrust of the company. Therefore, the work ethic in Islam is not enough to only rely on conceptual abilities, but also on high moral commitment and noble character. The Qur’an says that “Allah made human beings a caliph for common prosperity that is carried out fairly and does not follow lust.” The religion of Islam which is based on the Qur’an and al-Hadith as a guide and guidance for Muslims has a function not only to regulate in terms of worship but also to regulate the people in making demands in matters relating to work. In the Qur’an and al-Hadith, it is clear about good work and how we earn sustenance in a way that pleases Allah SWT. It is very important to discuss this, the work ethic in the Islamic view is the knitting of values ​​that shape the personality of a Muslim at work. Many of us encounter in print and electronic media, customers who complain about the service or type of satisfaction provided by the company. This study aims to determine the extent of the process from start to finish in ensuring the company PT. Asuransi Jiwa Manulife Indonesia (Manulife Indonesia) Branch Office of Bank Danamon Indonesia, Tbk Kota Mataram, so that the information obtained can help the wider community, especially the Indonesian people. This study used a qualitative approach and observations were conducted from January 2023 to February 2023. Data collection techniques were carried out by means of 1) Observation 2) Interviews, and 3) Documentation, as well as technical analysis of the data obtained by the researchers, both the results of interviews with several informants, observations, and documentation that were later processed by researchers and analyzed qualitatively. The results of the research, it has been found in the field that marketing department employees have been dishonest to prospective customers. In the future, there will be inconvenience to customers which results in customer distrust of the company. Therefore, the work ethic in Islam is not enough to only rely on conceptual abilities, but also on high moral commitment and noble character. The Qur’an says that “Allah made human beings a caliph for common prosperity that is carried out fairly and does not follow lust.”
Character Education Based on Local Wisdom: A Study of the Sasak Tribe Community in Lombok Muhirdan, Muhirdan; Hulaimi, Ahmad; Hidayanti, Nur Fitria; Ariani, Zaenafi; Hamdi, Hamdi; Wahyudi, Zaenul
JURNAL INOVASI PENDIDIKAN DAN SAINS Vol 6 No 3 (2025): December
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Nahdlatul Wathan Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51673/jips.v6i3.2661

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This study aims to analyze the forms of character education based on the local wisdom of the Sasak community and their role in character formation in everyday life. The research used a qualitative, ethnographic design and was conducted in Sade Village, Rembitan, and Segenter, all of which are Sasak customary communities. The data were collected through participant observation, in-depth interviews, and documentation, and were then analyzed using an interactive model. Data validity was examined through source triangulation, technique triangulation, and member checking. The study's results show that character education in the Sasak community is internalized through four main domains. First, religious values, manifested through Quran recitation activities, village religious gatherings, and the tradition of ngaji menaq, serve as the foundation for character formation derived from the local wisdom of the Sasak community. Second, local wisdom instills values of prudence, honesty, and moral responsibility. Third, the practice of gotong royong (besiru, begawe, mandek bale) strengthens prosocial character, which is perceived as good character in social relations. Fourth, Tuan Guru and traditional leaders play a central role in character education through role modeling, advice, and the transmission of adat-pamali values integrated with Islamic sharia. The research findings affirm that character education in the Sasak community occurs through concrete, continuous cultural processes. Overall, this study shows that Sasak local wisdom makes a strategic contribution to the development of religious, ethical, and prosocial character aligned with its principles on the island of Lombok
Retraction: (Etika Bisnis Islam Pedagang Sapi dan Dampaknya terhadap Kesejahteraan Pedagang di Kecamatan Masbagik Kabupaten Lombok Timur) Ahmad Hulaimi
Justicia Islamica Vol 14 No 1 (2017)
Publisher : Faculty of Sharia UIN Kiai Ageng Muhammad Besari Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/justicia.v14i1.1218

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This study aims to analyze the application of Islamic business ethics among cattle traders and its impact on their welfare in Masbagik District, East Lombok Regency. The research method used a qualitative approach with data collection techniques through in-depth interviews, observations, and document studies. The results showed that the implementation of Islamic business ethics principles, such as honesty, justice and social responsibility, had a significant effect on improving the economic and social welfare of the traders. However, there are also some obstacles in its implementation, such as the lack of in-depth understanding of sharia and market pressure. This study provides recommendations for businesses and policy makers to strengthen Islamic financial literacy and encourage ethical business practices to improve people's welfare.
PENGEMBANGAN KERAJINAN GERABAH MELALUI PENYULUHAN SISTEM PEMBAYARAN CASH ON DELIVERY DALAM PERSPEKTIF MUAMALAH ISLAM Hulaimi, Ahmad; Dewi, Novi Yanti Sandra
Journal of Community Empowerment Vol 5, No 1 (2026): Maret
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jce.v5i1.38828

Abstract

ABSTRAK                                                                                     Kerajinan gerabah merupakan salah satu bentuk usaha mikro berbasis kearifan lokal yang tidak hanya memiliki nilai ekonomi, tetapi juga merepresentasikan identitas budaya masyarakat setempat. Dalam praktiknya, pengrajin gerabah masih menghadapi keterbatasan dalam aspek pemasaran dan sistem transaksi yang mampu menjamin kepercayaan konsumen sekaligus selaras dengan prinsip syariah. Salah satu permasalahan utama yang dihadapi mitra adalah rendahnya pemahaman mengenai sistem pembayaran Cash on Delivery (COD) dalam perspektif muamalah Islam, sehingga penerapannya belum optimal dan belum sepenuhnya dimanfaatkan sebagai strategi penguatan kepercayaan pasar. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pemahaman dan kapasitas pengrajin gerabah dalam menerapkan sistem pembayaran COD yang sesuai dengan prinsip-prinsip muamalah Islam. Metode pelaksanaan kegiatan meliputi penyuluhan berbasis edukasi syariah, diskusi partisipatif, serta pendampingan praktik transaksi yang menekankan kejelasan akad dan keadilan para pihak. Mitra kegiatan adalah kelompok pengrajin gerabah yang berjumlah 20 orang. Evaluasi dilakukan melalui pre-test dan post-test untuk mengukur peningkatan pemahaman, serta observasi terhadap simulasi transaksi. Hasil kegiatan menunjukkan adanya peningkatan pemahaman mitra sebesar 35% terkait konsep COD dalam Islam, disertai dengan meningkatnya kesiapan mitra dalam mengimplementasikan sistem transaksi yang transparan, adil, dan berorientasi pada kepercayaan konsumen. Penerapan sistem COD berbasis syariah berkontribusi terhadap penguatan relasi produsen dan konsumen serta membuka peluang perluasan pemasaran produk gerabah.Kata kunci: Kerajinan Gerabah; System Pembayaran; Cash On Delivery; Muamalah Islam. ABSTRACTPottery craftsmanship is a form of micro-enterprise rooted in local wisdom that carries both economic potential and cultural significance. In practice, pottery craftsmen continue to face limitations in marketing and transaction systems that are able to ensure consumer trust while remaining compliant with Islamic principles. One of the main challenges encountered by the partners is the limited understanding of the Cash on Delivery (COD) payment system from the perspective of Islamic transactions (muamalah), resulting in suboptimal implementation. This community service program aims to enhance the understanding and capacity of pottery craftsmen in applying a sharia-compliant COD payment system. The methods employed include sharia-based counseling, participatory discussions, and mentoring on transaction practices that emphasize clarity of contract and fairness between parties. The partners involved were 20 pottery craftsmen. Evaluation was conducted through pre-test and post-test assessments to measure knowledge improvement, as well as observation of transaction simulations. The results indicate a 35% increase in participants’ understanding of COD transactions in Islamic law, accompanied by improved readiness to implement transparent and fair transaction systems. The application of a sharia-based COD system contributes to strengthening producer–consumer trust and expanding market opportunities for pottery products. Keywords: Pottery Craftsmanship; Payment Systems; Cash On Delivery; Islamic Commercial Transactions.
Optimalisasi Kualitas Visual Buku Ajar Melalui Pelatihan Pembuatan Bagan dan Diagram Ilmiah Menggunakan Aplikasi App-Diagrams Bagi Dosen Sinthia Dewi, Earlyna; Sandra Dewi, Yanti; Fitri Hidayanti, Nur; Syaharuddin, Syaharuddin; Dewi, Earlyna Sinthia; Hulaimi, Ahmad; Dewi, Yanti Sandra; Ariani, Zaenafi; Hidayanti, Nur Fitri
Lumbung Inovasi: Jurnal Pengabdian kepada Masyarakat Vol. 11 No. 2 (2026): June
Publisher : Lembaga Penelitian dan Pemberdayaan Masyarakat (LITPAM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/linov.v11i2.4480

Abstract

Kualitas visual ilmiah dalam buku ajar perguruan tinggi merupakan salah satu faktor penting dalam mendukung keterpahaman materi dan efektivitas pembelajaran. Namun masih banyak dosen yang mengalami keterbatasan dalam merancang bagan dan diagram ilmiah yang sistematis, komunikatif, dan menarik secara visual. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kompetensi dosen dalam pembuatan bagan dan diagram ilmiah melalui pemanfaatan aplikasi App-Diagrams. Metode pelaksanaan kegiatan menggunakan pendekatan pelatihan berbasis praktik yang meliputi tahap persiapan, pelaksanaan, serta evaluasi dan refleksi. Mitra kegiatan adalah 22 dosen dari berbagai fakultas di Universitas Muhammadiyah Mataram. Sistem evaluasi dilakukan melalui observasi langsung selama kegiatan dengan menilai kemampuan peserta dalam membuat berbagai jenis bagan dan diagram ilmiah menggunakan menu General, Advanced, dan Infographic pada aplikasi App-Diagrams, serta refleksi melalui diskusi terbuka. Hasil evaluasi menunjukkan bahwa 80% dosen mitra telah memahami dan mampu menghasilkan bagan dan diagram ilmiah yang layak digunakan dalam buku ajar atau referensi akademik. Temuan ini menunjukkan bahwa pelatihan berbasis pendampingan praktik efektif dalam meningkatkan keterampilan visual ilmiah dosen dan mendukung pengembangan bahan ajar yang lebih berkualitas. Kegiatan ini juga berkontribusi pada peningkatan mutu pendidikan tinggi melalui penguatan kualitas penyajian materi pembelajaran berbasis visual ilmiah. Optimizing The Visual Quality of Textbooks Through Training in the Creation of Scientific Charts and Diagrams Using the App-Diagrams Application for Lecturers Abstract The quality of scientific visuals in college textbooks is one of the important factors in supporting material comprehension and learning effectiveness. However, many lecturers still experience limitations in designing systematic, communicative, and visually appealing scientific charts and diagrams. This community service activity aims to improve lecturers' competence in creating scientific charts and diagrams through the use of the App-Diagrams application. The activity was conducted using a practice-based training approach that included preparation, implementation, evaluation, and reflection stages. The activity partners were 22 lecturers from various faculties at Muhammadiyah University Mataram. The evaluation system was carried out through direct observation during the activity by assessing the participants' ability to create various types of scientific charts and diagrams using the General, Advanced, and Infographic menus in the App-Diagrams application, as well as reflection through open discussion. The evaluation results showed that 80% of the partner lecturers understood and were able to produce scientific charts and diagrams suitable for use in textbooks or academic references. These findings indicate that practice-based mentoring training is effective in improving lecturers' scientific visual skills and supporting the development of higher-quality teaching materials. This activity also contributes to improving the quality of higher education by strengthening the quality of scientific visual-based learning materials.
PENGARUH LITERASI KEUANGAN SYARIAH DAN KEPERCAYAAN DIGITAL TERHADAP MINAT MENGGUNAKAN QRIS SYARIAH PADA GENERASI Z DI NTB Indri Indri; Ahadiah Agustina; Ahmad Hulaimi
Jesya Vol 9 No 1 (2026): Artikel Riset Januari 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v9i1.2568

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Penelitian ini bertujuan untuk menganalisis pengaruh literasi keuangan syariah dan kepercayaan digital terhadap minat menggunakan QRIS Syariah pada Generasi Z di Nusa Tenggara Barat (NTB). Latar belakang penelitian didasarkan pada pesatnya perkembangan sistem pembayaran digital berbasis syariah, khususnya QRIS Syariah, yang menuntut kesiapan generasi muda dari aspek pemahaman keuangan syariah serta tingkat kepercayaan terhadap teknologi digital. Penelitian ini menggunakan pendekatan kuantitatif dengan desain kausal dan melibatkan 100 responden dari kalangan Generasi Z Muslim di NTB. Pengumpulan data dilakukan melalui kuesioner skala Likert dan dianalisis menggunakan statistik deskriptif, uji normalitas, serta regresi linear berganda. Hasil penelitian menunjukkan bahwa literasi keuangan syariah berpengaruh positif dan signifikan terhadap minat menggunakan QRIS Syariah (β = 0,194; p = 0,023 < 0,05). Kepercayaan digital juga berpengaruh positif dan signifikan (β = 0,358; p < 0,001). Secara simultan, kedua variabel memberikan kontribusi sebesar 22,3% terhadap variasi minat penggunaan QRIS Syariah. Temuan ini menegaskan bahwa peningkatan pemahaman prinsip keuangan syariah serta penguatan kepercayaan terhadap keamanan dan keandalan sistem digital berperan penting dalam meningkatkan minat Generasi Z menggunakan QRIS Syariah.