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Pendekatan Business Model Canvas (BMC) untuk Strategi Pengembangan UMKM Jajanan Tradisional Kota Padang Triha, Hadigufri; Putri, Ranti Mustika
Jurnal Teknik Industri Terintegrasi (JUTIN) Vol. 8 No. 4 (2025): October
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jutin.v8i4.51546

Abstract

This study aims to formulate a development strategy for traditional snack Micro, Small, and Medium Enterprises (MSMEs) in Padang City using the Business Model Canvas (BMC) approach. The unique challenges faced by traditional culinary businesses, such as competition from modern snacks and gaps in digitalization, necessitate a structured business model innovation. This research employed a qualitative descriptive method, involving in-depth interviews and observations with five traditional snack MSME owners in Padang. Data were analyzed by mapping the existing (as-is) BMC and conducting a SWOT analysis to identify internal and external factors. The results indicate that most MSMEs still operate conventionally, with weaknesses in the 'Channels' and 'Customer Relationships' elements. This study proposes a 'to-be' BMC, emphasizing the integration of digital channels (social media, e-commerce), strengthening 'Value Propositions' through authentic branding and modern packaging, and establishing 'Key Partnerships' with local suppliers and delivery services. The implication is a practical strategic framework for MSMEs to enhance competitiveness and sustainability.
Correlation between the Number of MSMEs and the Growth of the Workforce with the Regression Analysis Model Hadigufri Triha; Alima Shofia; Ranti Mustika Putri; Mutia Alius; Trinda Farhan Satria
Journal of Computer Scine and Information Technology Volume 9 Issue 1 (2023): JCSITech
Publisher : Universitas Putra Indonesia YPTK Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35134/jcsitech.v9i1.40

Abstract

Unemployment at a young age is influenced by the Labor Force Participation Rate ( TPAK ). In addition, the Labor Force Participation Rate is also very influential on the economy in Indonesia. The thing that affects this TPAK is the ability of the region to create or produce jobs. Expansion of employment opportunities is also expected from the government to overcome this low Labor Force Participation Rate. Expansion of employment opportunities can be done by creating/developing programs that can support the hard skills and soft skills of the work force. The government can provide certified skills training that is recognized by companies. The government should encourage more young entrepreneurs to establish MSMEs (Micro, Small and Medium Enterprises) so that new job opportunities are also more open. The Covid-19 pandemic has made MSMEs play an important role in Indonesia's GDP with a contribution that reaches 61% and is able to absorb 97% of the workforce from the total absorption of the national workforce. Specifically for the City of Padang, based on the results of simple linear regression analysis, it was found that there is a strong relationship between the variable number of labor force and the number of MSMEs in Padang City where the conclusion of the regression statistics for multiple R is 0.82 which indicates that the independent variable (number of labor force) has a strong relationship with the dependent variable (number of SMEs). Based on the results of this simple linear regression test, it was found that R Square was worth 0.67. This shows that the resulting regression equation can be said to represent the existing conditions where y = 334333.21 - (0.67 * number of labor force). This can be seen from the R square value which is greater than 0.5 and close to 1
Analisis Pengaruh Pertumbuhan Angkatan Kerja, Inflasi dan Suku Bunga terhadap Jumlah UMKM Mutia Alius; Alima Shofia; Hadigufri Triha; Trinda Farhan Satria; Beni Harma; Jefri Rahmad Mulia
Indonesian Journal of Multidisciplinary on Social and Technology Vol. 1 No. 3 (2023): Juli - Oktober
Publisher : PT Ilmu Data Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/ijmst.v1i3.232

Abstract

Peran UMKM dalam pertumbuhan ekonomi di Indonesia sangatlah penting karena banyaknya tenaga kerja yang terserap pada sektor ini. Pasca Covid-19 hingga saat ini, UMKM semakin berkembang dan berinovasi. Salah satu cara pemerintah untuk menghidupkan kembali laju pertumbuhan ekonomi Indonesia adalah dengan menekan laju inflasi dan menurunkan suku bunga. Jika dilihat dari hasil penelitian yang ada, inflasi dan suku bunga memiliki pengaruh yang signifikan terhadap pertumbuhan UMKM. Penelitian lainnya mengungkapkan bahwa jumlah angkatan kerja memiliki pengaruh yang signifikan terhadap kenaikan jumlah UMKM. Penelitian ini ingin melihat pengaruh dari Pertumbuhan Angkatan Kerja, Inflasi dan Suku Bunga terhadap Jumlah UMKM dengan metode regresi linier berganda dimana analisis regresi linear berganda dilakukan untuk mengetahui arah dan seberapa besar pengaruh variabel independent (bebas) terhadap variabel dependen (terikat). Penelitian ini berhasil mendapatkan persamaan regresi liner berganda untuk menentukan Jumlah UMKM (Y) berdasarkan Jumlah Angkatan Kerja (X1), Inflasi (X2) dan Suku Bunga (X3) yaitu Y = 884672 - 1,6X1 - 401729,7X2 - 2239731,6X3. Dari hasil analisis regresi yang dilakukan, dapat disimpulkan bahwa secara simultan atau bersama-sama, Angkatan Kerja (X1), Inflasi (X2) dan Suku Bunga (X3) berpengaruh signifikan terhadap Jumlah UMKM (Y) dimana nilai R square = 93,84%. Sementara sisanya 6% dipengaruhi oleh variabel diluar dari yang diteliti. Jika dilihat secara terpisah, Angkatan Kerja (X1) dan Suku Bunga (X3) secara signifikan memberikan pengaruh terhadap Jumlah UMKM dimana P-value untuk Angkatan Kerja 0,0029 < 0,05 dan P-value untuk Suku Bungan 0,022 < 0,05. Sedangkan variabel Inflasi (X2) cukup memberikan pengaruh yang signifian terhadap Jumlah UMKM karena nilai dari P-value sedikit diatas 0,05 yaitu 0,06.