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All Journal Jurnal Optimasi Sistem Industri Jurnal IPTEK Jurnal Hilirisasi IPTEKS (JHI) Jurnal Teknik Industri Terintegrasi (JUTIN) Jurnal Surya Teknika INVENTORY : Industrial Vocational E-Journal On Agroindustry Dedikasi: Jurnal Pengabdian Pendidikan dan Teknologi Masyarakat Dedikasi: Jurnal Pengabdian Pendidikan dan Teknologi Masyarakat Jurnal Riset dan Pengabdian Interdisipliner
Hadigufri Triha
Universitas Adzkia
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Pendekatan Business Model Canvas (BMC) untuk Strategi Pengembangan UMKM Jajanan Tradisional Kota Padang Triha, Hadigufri; Putri, Ranti Mustika
Jurnal Teknik Industri Terintegrasi (JUTIN) Vol. 8 No. 4 (2025): October
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jutin.v8i4.51546

Abstract

This study aims to formulate a development strategy for traditional snack Micro, Small, and Medium Enterprises (MSMEs) in Padang City using the Business Model Canvas (BMC) approach. The unique challenges faced by traditional culinary businesses, such as competition from modern snacks and gaps in digitalization, necessitate a structured business model innovation. This research employed a qualitative descriptive method, involving in-depth interviews and observations with five traditional snack MSME owners in Padang. Data were analyzed by mapping the existing (as-is) BMC and conducting a SWOT analysis to identify internal and external factors. The results indicate that most MSMEs still operate conventionally, with weaknesses in the 'Channels' and 'Customer Relationships' elements. This study proposes a 'to-be' BMC, emphasizing the integration of digital channels (social media, e-commerce), strengthening 'Value Propositions' through authentic branding and modern packaging, and establishing 'Key Partnerships' with local suppliers and delivery services. The implication is a practical strategic framework for MSMEs to enhance competitiveness and sustainability.
Co-Authors Adelino, Muhammad Ilham Alima Shofia Alius, Mutia Amiszalina, Dea Amrina, Elita Beni Harma Beni Harma Berry Yuliandra Desti, Yolanda Fikrina, Aulia Gultom, Angga Wibowo Harma, Beni Helmi, Adlina Safitri Indah Kurnia Ramadhani Indrapriyatna, Ahmad Syafruddin Jonrinaldi Kamil, Insannul Miza Ramadayanti Mutia Alius Nofan Hadi Ahmad Nurike Oktavia, Nurike Prima Fithri Putri, Ranti Mustika Ramadayanti, Miza Ranti Mustika Putri Reki, Reki Rosalina, Desi Sarianti, Kiki Satria, Trinda Farhan Shofia, Alima Syafriani, Oza Trinda Farhan Satria Yulianto, Ardhian Agung Zahwa, Zahwa Zazqia, Zilva Putri